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Blog
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Black Friday In The Middle Of A Pandemic
While 2020 has been a year and a half for both customers and businesses, it left many wondering if Black Friday is canceled. Thankfully, the answer is not, because we see businesses and brands announcing sales and deals daily as the date gets closer. This annual shopping event is going to be different as we are in the middle of a pandemic and social distancing is still a thing.
Digital Optimization partners with GWI and YOUKNOW to drive local and regional growth
It's official! Digital Optimization has officially joined the YOUKNOW family. On the 18th November 2020, Digital Optimization announced GWI as their preferred market research platform to drive performance and growth. YOUKNOW was appointed as the official GWI distributor in 2019. Since then the team has been tirelessly working to show Africa how to rethink their approach to market research.
How COVID will change consumers and how brands can align with them
Now that we know COVID is here to stay a bit longer than we thought, it has bought us some time to collect enough data to get an overview of how consumer perceptions and behaviours have changed throughout this period.
Brandwatch
View AllBlack Friday In The Middle Of A Pandemic
While 2020 has been a year and a half for both customers and businesses, it left many wondering if Black Friday is canceled. Thankfully, the answer is not, because we see businesses and brands announcing sales and deals daily as the date gets closer. This annual shopping event is going to be different as we are in the middle of a pandemic and social distancing is still a thing.
All data is equal, but some data is more equal than others.
"To be or not to be", now that is the real question. It's easy to blanket the relevancy of data but not all data carries the same value.
Brandwatch’s Summer of Data: TV Data, LinkedIn, and More
This is certainely a big summer for data! Let's look at what's new!
Globalwebindex
View AllDigital Optimization partners with GWI and YOUKNOW to drive local and regional growth
It's official! Digital Optimization has officially joined the YOUKNOW family. On the 18th November 2020, Digital Optimization announced GWI as their preferred market research platform to drive performance and growth. YOUKNOW was appointed as the official GWI distributor in 2019. Since then the team has been tirelessly working to show Africa how to rethink their approach to market research.
How COVID will change consumers and how brands can align with them
Now that we know COVID is here to stay a bit longer than we thought, it has bought us some time to collect enough data to get an overview of how consumer perceptions and behaviours have changed throughout this period.
Hootsuite
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The Best User Interface we've seen in 2020 - Hootsuite's latest release
Just in! Hootsuite has updated its dashboard for a better social media management experience. While some owlies have already been enjoying the new look and feel, the final implementation across all accounts will happen towards the end of August 2020.
Customer Engagement
Customer engagement, for some companies building engagement is an obstacle, while others aren't able to keep up with it. So through all of this, what is the right way around it and where can mistakes be avoided? Luckily Hootsuite has a toolkit to show you the way, and for everything else there's the wise words from a 90s girl band. Have a look to find out more.
