Take the hard work out of hard research
Knowing your audience isn’t just for research professionals who can run complex analysis in their sleep. The GWI platform makes it easy for anyone to become an expert on any audience, with smart tools that make it simple.
Get the consumer data you need in minutes
Getting reliable answers shouldn’t take forever. Our brand new, intuitive platform makes it easy to get clued up on any audience – fast. Reach new levels of understanding in minutes, streamline your teams to make better decisions, and power your organisation to be truly data-driven.
Use rich data to guide your strategy
The GWI platform provides a level of detail you can’t find elsewhere. Easily turn your data into rich audience profiles with insights that enable you to go deeper.
Profile consumers with pinpoint accuracy
GWI's capabilities take you far beyond demographics. Using over 40,000 specific lifestyle traits, segment and define your audiences in unparalleled detail.
Connect at every touchpoint
Know your consumer's decision making processes at each stage of the purchase journey. Shape your message to engage with your audience in the moments that matter.
Reach your audience effectively
Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.
Tap into the world’s biggest digital consumer survey
Extensive coverage of 48+ countries
Compare global markets or deep-dive into specific regions to get insight into any local audience.
Access to 2.7B+ consumers worldwide
Tap into the world's largest ongoing study on the online consumer for quality research and coverage
Availability of 4,000+brands
Explore perceptions, engagement, ownership and more around some of the world’s biggest brands
Massive selection of 40,000+ attributes
Profile your audience in extreme detail, analysing robust data on interests, behaviours and more
Do stuff you can’t do with any other platform
With local and global data at your disposal, identify opportunities and future prospects. Tap into a wealth of data across 47 markets and 40,000 data points to first identify opportunities around who to target and guide you through your pitches.
Use data on a wide range of categories to determine what type of audience to target. Use specific audience segments to activate campaigns in different channels.
Analyse a mix of online and offline data to understand the people consuming, buying and engaging with similar brands, products, and audience segments.