Take the hard work out of hard research

Knowing your audience isn’t just for research professionals who can run complex analysis in their sleep. The GWI platform makes it easy for anyone to become an expert on any audience, with smart tools that make it simple.

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Get on-demand consumer insights and become an expert on your customers to get ahead of the competition.

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Use rich data to guide your strategy

The GWI platform provides a level of detail you can’t find elsewhere. Easily turn your data into rich audience profiles with insights that enable you to go deeper.

Profile consumers with pinpoint accuracy

Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.

Connect at every touchpoint

Know your consumer's decision making processes at each stage of the purchase journey. Shape your message to engage with your audience in the moments that matter.

Reach your audience effectively

Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.

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PRODUCT FEATURES

Tap into the world’s biggest digital consumer survey

Global coverage

Extensive coverage of 48+ countries

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Compare global markets or deep-dive into specific regions to get insight into any local audience.

Extensive database

Access to 2.7B+ consumers worldwide

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Tap into the world's largest ongoing study on the online consumer for quality research and coverage

Brand coverage

Availability of 4,000+brands

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Explore perceptions, engagement, ownership and more around some of the world’s biggest brands

Audience profiling

Massive selection of 40,000+ attributes

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Profile your audience in extreme detail, analysing robust data on interests, behaviours and more

GWI has been an absolute game changer for our business. Whereas our competition are making assumptions about the audiences they target, we are working with original insights derived from real data. This approach has driven incredible improvements in the performance of our campaigns, and increased both our retention rates and share of client budgets.

Aaron Almeida

Insights partner, TikTok