It’s for anyone managing social for public agencies, whether you’re running a national department, local municipality, or citizen engagement team. If your audience is your community, this helps you connect better.

Trust, transparency, and community-building matter more than followers and clickbait. This report focuses on how public sector teams are using content, AI, and listening tools to inform, not just promote.

Hootsuite helps you grow your business and save time on social media by bringing it all together on one easy-to-use platform.

Here are a few of the top benefits of Hootsuite:

• Grow your followers and improve reach with analytics that show you the exact best time to post on social media based on your audience.
• Save time by scheduling posts on several social media channels at once and handling all your messages in one place.
• Post better content with content inspiration, hashtag ideas, built-in templates, and advanced spelling and grammar suggestions from Grammarly.
• Get inspired by setting up Streams with industry trends and top accounts.  
• See what's working with analytics and custom reports showing which posts perform the best and why.
• Stay on top of everything with listening streams and a single inbox that pulls all your messages from every network into a single inbox.
• Improve efficiency with streamlined content approval workflows, a visually pleasing content calendar, and a unified inbox.
• Protect your brand’s reputation and monitor negative mentions and reviews with user-friendly social listening tools.
• Stay ahead of the competition by monitoring relevant trends, accounts, and conversations in your industry.

Hootsuite is your social media command center. It’s a platform that lets you manage all your social media accounts in one place. Scheduling posts, tracking performance, and engaging with your audience has never been easier. Think of it as your social media assistant – minus the coffee runs.