SA's Social Pulse Report Webinar! Join us in our upcoming webinar, where our team will share the top trends to fuel your marketing strategy—featuring speakers Shaun Pearson our Brandwatch Product Lead, and David Vahle - our Senior Reporting Expert.

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🗓️ Date: 28th of July

⏰ Time: 10:00 AM

🌐 Location: Online (LinkedIn Live)

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What to expect:

📈 Top trends on consumer behaviour on social media in South Africa

🇿🇦 The strongest brands in South Africa right now

🤖 AI in marketing

Our fellow South Africans and digital participants, we are pleased to introduce "The Social SONA: State of the Nation Address," a webinar of significance and insight. Guided by our YOUKNOW comrades Shaun Pearson and David Vahle, experts in the realm of Brandwatch, this event will dive into conversations across our social nation. Join us as we explore the impact of Barbie on marketing discourse and the emergence of threadfluencers, chat through the influential role of X, and provide strategies to align your brand with the upcoming Rugby World Cup.

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Simply fill in your details to book your seat and get your questions ready ahead of the interactive webinar. This is an opportunity to enhance your understanding of the social landscape in South Africa and ask our experts any questions you have about our global tech partner, Brandwatch.

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⏰ Time: 10:00 - 10:45

📍 Location: Google Meets (shared upon registering)

🗓️ Date: Wednesday, the 20th of September

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Who is YOUKNOW Technologies?

We connect the right tech to businesses to build better connections with their customers. Our global tech stack is the top in the field of helping your business understand and connect with your customers. From social listening & customer experience technology to building your modern growth stack, our local support and expertise allow local enterprises to leverage leading global technologies for better customer engagement, insights, retention and growth.

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Why work with us?‍

💸 Easier Payment Across Continents

🌍 Access to Best in Breed Global Technology

💻 Local Tech Support

🫶 BEE Rated

🇿🇦 South African Tech Consultants

🕐 No Time Zone Limitations

🇿🇦 Unbox South African Black Friday Insights this October! 📈🛒

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Calling all retailers or marketers looking to dominate in this year's Black Friday scene. Look no further! Join us for an exclusive webinar where we delve deep into the hottest trends, strategies, and insights you need to succeed this Black Friday. Stay tuned for more details next week!

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🗓️ Wednesday, 18th October

🕙 10:00

📍Google Meets (Live Link)

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Who is YOUKNOW Technologies?

We connect the right tech to businesses to build better connections with their customers. Our global tech stack is the top in the field of helping your business understand and connect with your customers. From social listening & customer experience technology to building your modern growth stack, our local support and expertise allow local enterprises to leverage leading global technologies for better customer engagement, insights, retention and growth.

‍

Why work with us?‍

💸 Easier Payment Across Continents

🌍 Access to Best in Breed Global Technology

💻 Local Tech Support

🫶 BEE Rated

🇿🇦 South African Tech Consultants

🕐 No Time Zone Limitations

The heartbeat of a nation lies in its conversations, and the threads of dialogue are what weave our social fabric. Introducing "The South Africa Social SONA" snapshot, unlock conversations that shape our nation:

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💁‍♀️ Barbie

Who’s mentioning Barbie?

How did people react?

Barbenheimer, who won?

🧵Threads

Are people talking about Threads?

How long did it take to reach 10 Million?

What is the fate of Threads?

🐦 X (Twitter)

The timeline of Twitter (x)

Is X going anywhere?

🏉 Rugby World Cup

Who is mentioning the RWC?

Who is leveraging the RWC?

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The South Africa Social SONA Snapshot offers you an in-depth exploration of these captivating topics that have left their mark on our nation's social discourse. Join us on this journey as we unravel the threads that connect us all, examine the pulse of our social media landscape, and peek into the future of our digital interactions.

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Download your copy now and gain exclusive insights into South Africa's vibrant social tapestry. Be a part of the conversation that shapes our nation!

‍

Who is YOUKNOW Technologies?

We connect the right tech to businesses to build better connections with their customers. Our global tech stack is the top in the field of helping your business understand and connect with your customers. From social listening & customer experience technology to building your modern growth stack, our local support and expertise allow local enterprises to leverage leading global technologies for better customer engagement, insights, retention and growth.

‍

Why work with us?‍

💸 Easier Payment Across Continents

🌍 Access to Best in Breed Global Technology

💻 Local Tech Support

🫶 BEE Rated

🇿🇦 South African Tech Consultants

🕐 No Time Zone Limitations

Join the Go Everywhere Club’s #JoinJogtober Challenge! 🌍💻🏃♀️🏃♂️

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This October, we are hosting a Jogtober on our Go Everywhere Club - A Strava Group full of our fellow data lovers, industry pals and people who like to crunch numbers by day and smash PBs by the afternoon.

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So how do you win?

It's all about logging the most activities on our Strava Group! Whether you’re a casual cyclist, pro runner, or padel fanatic, your activity counts — By the 31st of October, the person with the most activity wins an R2000 voucher! 🏆

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Cool, how do I enter?

1. Fill out your details to get the Strava Club link
2. Join our Club
3. Log your activities
4. Stay active and aim for the top spot on the leaderboard

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Lace-up, sign up, and get moving!🏅

Black Friday: The Data Drops That Matter

‍Forget flashy banners and frenzied queues. This snapshot zooms out to show the bigger picture of Black Friday in 2023. What drove the conversation (and what didn’t), who showed up early, who made the most noise, and how brands outside of retail joined the hype.

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Backed by Brandwatch data and YOUKNOW insights, this is the intel marketers, retailers, and strategists need to rethink next year’s playbook. Because if you're planning 2024 without looking back at 2023… that's a red flag bigger than a Black Friday discount sign.

Practical, local, and punchy—our guides help you go from idea to implementation, fast. Built for South African growth teams.

Data Draughts is Back—and It's Better Than Ever!

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Are you eager to join a community of product managers, growth marketers, and industry pros in your city? Well, you're in luck! Data Draughts is growing bigegr and better than ever as our community continues to fill up with cool cats that love to chat data and product analytics. Sign up to get on the guest list and cheers with data peers. Picture rooftop views, cold brews, and great banter—what more could you want?

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Fill out our sign-up form to stay updated on all our future Data Draught events

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We will post upcoming events here.

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What’s Data Draughts?
Think of it as the happy hour where connections pour as smoothly as your favourite brew. Our next session is all about bringing together like-minded professionals to mingle, share, and spark brilliant ideas—all in a relaxed setting.

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Why Join Us?
🍻 Sip on Insight: Engage in lively discussions with fellow pros who are just as passionate about data and growth as you are.
🍺 Raise a Glass to Real Talk: Share your stories, swap challenges, and celebrate wins—no fluff, just the good stuff.
🍷 Toast to New Connections: Build meaningful relationships in a welcoming atmosphere where ideas flow as freely as the drinks.

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Who Should Attend?
If you’re a product manager, growth marketer, or anyone obsessed with data-driven success, this event is for you! And don’t come alone—the more, the merrier! Share the link with your friends and colleagues so they can join the fun too.

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Who is YOUKNOW?
We’re YOUKNOW Technologies, your local martech experts. We’re all about bringing the best tools and insights to our clients, and Amplitude is one of the gems in our lineup. We’re passionate about helping businesses in South Africa harness the power of data to drive growth.

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And the foam on top? Drinks are on us!

Practical, local, and punchy—our guides help you go from idea to implementation, fast. Built for South African growth teams.

Benchmark or Bust.The 2024 Rival IQ Social Media Benchmark Report is your secret weapon for knowing exactly how your brand stacks up and where you’re falling behind.

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Packed with industry-specific insights, performance metrics, and real-world trends across Facebook, Instagram, TikTok, LinkedIn, and X (Twitter, for the nostalgic), this report is for marketers who want the truth, not just the “likes.” Think of it as your reality check before your next post hits “publish.”

Join the YOUKNOW Technologies Newsletter

Hey there, savvy marketer! Want to stay ahead in the Martech game? YOUKNOW has got you covered. Our newsletter is your golden ticket to the latest tech insights, industry buzz, and exclusive events. Here’s why you’ll love it:

• Product Updates: Get first dibs on our innovative solutions.
• Industry Intel: Stay in the loop with the hottest news.
• Exclusive Events: Network with the best and snag some cool swag.
• Witty Reads: Say goodbye to boring emails and hello to a fab inbox.

Pop in your email below, it subscribe, and join the YOUKNOW crew. Because YOUKNOW where the best martech news is at!

Subscribe now and stay ahead with YOUKNOW Technologies

Unlock Mzansi’s Mindset.

‍Want to know what really makes South African consumers tick? From binge-watching habits to buying behaviour, the 2024 SA Stats Snapshot reveals the real deal, powered by GWI and curated by YOUKNOW Technologies.

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This isn’t your average data dump; it’s a vibe check for marketers, agencies, and brands that actually care about getting local context right. Whether you’re pitching to clients, launching a new campaign, or just curious about culture shifts—this is your cheat sheet to South Africa's digital pulse.

If your product team is chasing KPIs with no compass, you’re not growing — you’re guessing.

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The North Star Playbook isn’t just a framework; it’s a strategic lifeline for product, growth, and data teams that want to align around a single, measurable goal that drives true customer value.

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Inside, Amplitude unpacks how the most successful teams identify, implement, and operationalise their North Star Metric the one signal that cuts through the noise and guides product decisions with clarity. Whether you’re scaling fast, struggling with retention, or just tired of dashboards that don't tell a story, this playbook lights the way.

Product-Led Growth isn’t just a buzzword it’s a mindset shift.

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‍This first volume breaks down what PLG really is, why it works, and how product, marketing, and data teams can finally start pulling in the same direction. If you’ve ever launched a new feature and then crossed your fingers, this guide is for you.

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Learn how to turn your product into the growth engine it was always meant to be, with strategies from the companies doing it best.

You’ve heard the term. You get the hype. Now it’s time to put Product-Led Growth into practice. Volume 2 of Amplitude’s PLG guide goes beyond the why and gets into the how, giving product, growth, and data teams the frameworks, metrics, and questions that matter when building a product that drives its own momentum. No fluff. These are just real strategies to align teams and activate your PLG journey.

Practical, local, and punchy—our guides help you go from idea to implementation, fast. Built for South African growth teams.

Practical, local, and punchy—our guides help you go from idea to implementation, fast. Built for South African growth teams.

If your engagement strategy still relies on luck and timing, 2025 is going to eat you alive. This report pulls back the curtain on how 500,000+ apps are reshaping their customer journeys with predictive messaging, smarter segmentation, and real-time triggers that actually drive action.

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It’s not about blasting more notifications, it’s about building experiences that feel personal, timely, and completely seamless across channels. From onboarding to loyalty, this is your cheat sheet to meeting rising user expectations and turning fleeting interest into lasting retention. If you’re in product, growth, CRM, or marketing, this one’s for you.

Government social media just got a glow-up. Gone are the days of dry service updates and ignored announcements. The 2025 Government Trends Report unpacks how public agencies are transforming social channels into trust-building, citizen-friendly spaces.

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With new tone experimentation, smart AI use, and engagement-first strategies, government orgs are flipping the script. Whether you're running a local municipality or a national department, this report gives you the tools and trends to make your social efforts actually... well, social.

Your crash course in how the education sector is owning social.

‍The 2025 Education Trends Report is your guide to smarter, sharper, and savvier social strategies in schools, universities, and institutions. With real stats, success stories, and student-tested tactics from Hootsuite, this is where you learn what’s working, what’s overhyped, and how to do more with less. Whether you're trying to boost applications, build brand awareness, or just not get ghosted by Gen Z, consider this your inside track to better results and braver content.

The Finserv Social Shift Is Here. Between compliance, complex products, and customers who’d rather DM than dial, financial services aren’t exactly working with easy mode when it comes to social media. But that’s changing.

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This report dives into how forward-thinking finserv brands are finally turning social into a measurable growth channel. From AI content help to sales enablement and ROI-packed channels like LinkedIn and TikTok (yep, TikTok), this is where financial marketers get their playbook for 2025 and beyond.