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OneSignal’s 2025 State of Customer Engagement Report: Smarter Messaging Starts Here
If your engagement strategy still relies on luck and timing, 2025 is going to eat you alive. This report pulls back the curtain on how 500,000+ apps are reshaping their customer journeys with predictive messaging, smarter segmentation, and real-time triggers that actually drive action.
It’s not about blasting more notifications, it’s about building experiences that feel personal, timely, and completely seamless across channels. From onboarding to loyalty, this is your cheat sheet to meeting rising user expectations and turning fleeting interest into lasting retention. If you’re in product, growth, CRM, or marketing, this one’s for you.
Still blasting one-size-fits-all messages?
Frustration-focused — sharp, direct, and dripping with relatable pain.
Let’s be honest, most brands are still sending messages into the void and hoping for the best.
You know the signs: users bounce before onboarding is complete, opt-out rates skyrocket, and your team keeps chasing vanity metrics that don’t drive retention. Sound familiar? It’s not a tech problem, it’s a timing, relevance, and strategy problem. This report unpacks exactly why today’s messaging falls flat, and what best-in-class brands are doing differently. Think behaviour-based journeys, omnichannel tactics that work in sync, and AI-led segmentation that keeps users engaged from day one. The churn is real but it’s not inevitable.
What’s inside the 2025 Engagement Report?
- Data from 500,000+ apps covering push, email, SMS, and in-app performance
- Benchmarks and real-world numbers on open rates, LTV, churn, and engagement
- Tactics for using AI-driven segmentation and automation to create stickier journeys
- Case studies from leading apps like Zenni, TAG Heuer, and Whisker — with real results
- Frameworks to improve onboarding flows, prevent early drop-offs, and boost retention
- A practical guide for teams in product, CRM, growth, and lifecycle marketing looking to do more than “send and pray”
You’ll walk away with a clear view of what works, what’s broken, and what’s next in customer engagement, from onboarding to loyalty and beyond.
Rayne Weiss
Marketing Manager
,
YOUKNOW Technologies
Got questions?
It’s not just opinions — it's real data from 500,000+ apps and billions of interactions. You’ll get clear benchmarks on engagement, personalisation, omnichannel strategies, AI trends, and what’s actually moving the needle for mobile growth in 2025.
Nope. While the data comes from OneSignal, the insights apply to any app or team looking to build smarter, stickier, AI-powered engagement across push, SMS, email, in-app, and more.
If you’re on a product, CRM, growth, or lifecycle team trying to boost retention, tighten your funnels, and build better user journeys — this report gives you the data and benchmarks to see where you stand and where to improve.
