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Blog

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YOUKNOW x Audiense banner

YOUKNOW Welcomes Audiense to the Squad

The YOUKNOW family is constantly evolving and growing. Through our partnerships, we gain the tools and knowledge to allow us to provide top quality packages. Today, we’re excited to announce our partnership with none other than Audiense - the world’s number one audience intelligence platform.

Jesseca Zahn
By Jesseca Zahn
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YOUKNOW Digital appointed as African partner to Audiense

Africa’s trusted MarTech reseller joins forces with the world’s #1 audience intelligence platform.

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By Lebo Kunene
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Streaming Creates Waves in the Music Industry: A look at the current trends in music streaming

Gone are the days when we were stuck with a comparatively nanoscopic 1000 songs - likely on repeat. Presently, we’ve been blessed with music streaming apps like Spotify, Apple Music and YouTube Music to name only a few. Even TikTok has a role to play in the music we choose to stream. Thanks to these apps, our journeys with music have grown exponentially with thousands of ways to discover new songs, genres and artists.

Jesseca Zahn
By Jesseca Zahn
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GWI Release South African Market Snapshot For 2021

GWI (formerly known as GlobalWebIndex) recently released its latest set of infographics revealing who the South African market is from demographics to how they make purchases and everything in between.

Jesseca Zahn
By Jesseca Zahn
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MAGNETIC CREATIVE ANNOUNCES PROMISING PARTNERSHIP WITH GWI

On 03 March 2021, award-winning branding agency Magnetic Creative announced that they are newly partnered with market research giant GWI, thereby increasing the value of their brand intelligence services.

Jesseca Zahn
By Jesseca Zahn
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TL;DR: Reddit is a data goldmine, Dogecoin is having the last laugh and Brandwatch is key to accessing these insights.

This blog has been introduced in true Reddit fashion. TL;DR stands for “Too Long; Didn’t Read” and is conventionally followed by a short and sweet summary of whatever bit of writing was deemed too long to read. This blog might be a bit more on the lengthy side but I assure you, it’s 100% worth the read.

Jesseca Zahn
By Jesseca Zahn
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Stop scrolling and Press Play

If 2020 were a rom-com, it would involve two attractive, young people meeting by chance online, going on romantic dates and getaways online (don’t ask us about the logistics), having an online feud only to get back “together” and eventually get married (probably online too) and live digitally ever after. I’m sure you don’t need to guess where you’d watch a rom-com like this: online too, right?

Jesseca Zahn
By Jesseca Zahn
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The Inside Scoop On Your Audience: South African Food Shoppers

GWI has recently released a localised, South African report containing insights for one of the top drivers of the world’s economy: Food Shoppers. Food Shoppers are defined by GWI as “Cooking enthusiasts who are the main food shopper in their household.”

Jesseca Zahn
By Jesseca Zahn
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Why We’re Less Concerned About Online Privacy in 2021.

In GWI’s latest Connecting The Dots report, they speak about our relationship with online privacy as “digital citizens” and how that relationship has and still is evolving in an article called Data For Good. Good news: it’s not all negative. GWI covers the advantages that come with sharing your personal data along with key insights into how people feel about personal data sharing. Still, a relationship is maintained by two sides, and industries that work with consumers’ sensitive information should use it in a way that benefits both parties. Let’s take a look at how the world feels about this.

Jesseca Zahn
By Jesseca Zahn
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YOUKNOW Digital Announces Collaboration with Mscsports

YOUKNOW Digital, the official reseller of technology solutions for leading brands and agencies in Africa announces collaboration with Mscsports to drive additional value in their business using the GWI platform and audience insights. Survey data continues to play an increasingly important role in how agencies strategise for current clients and pitch for new business, it allows them to back ideas with data and helps them to stay at the forefront of their industry.

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By Ryan Brunyee
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How Digital Fanta is Making Sure YOUKNOW Your Consumers

To claim that 2020 was a tough year for marketers is an understatement of note, to say the least. This year was hallmarked by significant trials and tribulations, a flux of trends and new behaviours that made it difficult for anybody to pinpoint exactly what was going on. On the flip side, this was also the year where the spirit of Ubuntu took global centre stage - as world leaders, organisations plus ordinary people came together and helped make the world a better place collectively.

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By Li Ndube
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Isolating the Real Problem: An Informed Look at the Current State of the World’s Mental Health

Historically, mental health has been seen as something that should be swept discreetly under the proverbial carpet. Today, mental health remains an enigma to many people. Countless stigmas around it tend to drive those affected even closer to the deep end. These stigmas need to be demolished and safe environments need to be created that are nothing but supportive and understanding for those affected.

Jesseca Zahn
By Jesseca Zahn
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4 ways to improve customer satisfaction scores (CSAT, NPS, and CES) with digital customer service

The success of any business lies in the ability to improve experience at every step of the customer journey. Measuring customer satisfaction helps brands to identify if they are aligned with the ongoing efforts of the organization to continue delivering value to customers. This also provides valuable insights about the quality of their customer care.

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By Mercia Mnisi
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A Black Friday Indeed

__Black Friday__ is the biggest shopping day of the year. It usually kickstarts the festive-season-spending with consumers making large purchases and retailers making large profits in one day. Things took a different turn this year with the pandemic.

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By Machele Sedibane
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COVID-19 South Africa Insights: What are people missing?

#lockdownSA:What are people missing Using Brandwatch's consumer insights platform we dig deep into South African conversations during this period of national lockdown. We take a look at what people have been issing the most as well as how South africans have been keeping themselves busy during this period. From missing their friends to baking banana bread. We cover it all.

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By Tumi Motedi
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All data is equal, but some data is more equal than others.

"To be or not to be", now that is the real question. It's easy to blanket the relevancy of data but not all data carries the same value.

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By Kelvin Jonck
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How Do Travel Sites Fare on Social Media in South Africa?

Travel has become a big part of the South Africa culture. Not only locally but internationally.Using Brandwatch's new consumer insights platform we took a deeper look into the online travel conversation. We look into favourite sites, customer care and most popular dreamed about destinations.

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By Tumi Motedi
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Brandwatch’s Summer of Data: TV Data, LinkedIn, and More

This is certainely a big summer for data! Let's look at what's new!

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By Kelvin Jonck
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Tracking Instagram Carousels Performance Made Easy

Hello December! Today Hootsuite brings you a little light summer upgrade and a sizzling hot new product feature. For the longest time, users have not been able to report on Instagram Carousels despite them being one of the most engaging formats on social media, but that is all in the past now.

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By Machele Sedibane
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YOUKNOW Digital Announces Partnership with Idea Hive

YOUKNOW Digital and Brandwatch come together to supercharge and unlock great value for Idea Hive to drive smarter business decisions.

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By Lebo Kunene
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Black Friday In The Middle Of A Pandemic

While 2020 has been a year and a half for both customers and businesses, it left many wondering if Black Friday is canceled. Thankfully, the answer is not, because we see businesses and brands announcing sales and deals daily as the date gets closer. This annual shopping event is going to be different as we are in the middle of a pandemic and social distancing is still a thing.

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By Machele Sedibane
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Digital Optimization partners with GWI and YOUKNOW to drive local and regional growth

It's official! Digital Optimization has officially joined the YOUKNOW family. On the 18th November 2020, Digital Optimization announced GWI as their preferred market research platform to drive performance and growth. YOUKNOW was appointed as the official GWI distributor in 2019. Since then the team has been tirelessly working to show Africa how to rethink their approach to market research.

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How COVID will change consumers and how brands can align with them

Now that we know COVID is here to stay a bit longer than we thought, it has bought us some time to collect enough data to get an overview of how consumer perceptions and behaviours have changed throughout this period.

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By Ryan Brunyee
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The Best User Interface we've seen in 2020 - Hootsuite's latest release

Just in! Hootsuite has updated its dashboard for a better social media management experience. While some owlies have already been enjoying the new look and feel, the final implementation across all accounts will happen towards the end of August 2020.

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By Ashleigh Jacobs
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Employee Advocacy Program Guide

In social media, some advocating for your brand is very powerful. Advocates give their friends, families, and colleagues trusted advice that is more credible than traditional advertising. They defend a business against negative messaging, volunteer ideas for product and service improvements, and they do it all for free. While enterprises tend to reach out externally, the best advocates hide in plain sight - their employees.

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How the outbreak has changed the way we use social media

TikTok has very much taken up the identity of being the home to Gen Z, the platform has attracted more diverse audiences looking for escapism during the lockdown, with 22% of parents with young children creating and uploading videos more on video-sharing sites because of the outbreak.

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Trends that are likely to continue in a post-COVID 19 world

We can all agree 2020 has thrown a spanner into the works in everyone’s lives, from personal to work to how brands need to rethink their strategies and where consumers are spending more time these days. COVID 19 has brought radical change and new habits, opinions and perceptions.

Ryan
By Ryan Brunyee
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Sony finally reveals the PS5 design and the internet goes ballistic

Sony finally reveals the PS5 design and the internet reacts as expected Sony PS5: The design that left the internet SHOOK!

By Machele Sedibane
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Modern Chat & WhatsApp Surveys

With Modern Chat, this flexible feature achieves more comprehensive complex functionality while at the same time, strives for easy-to-administer self-service.

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Customer Engagement

Customer engagement, for some companies building engagement is an obstacle, while others aren't able to keep up with it. So through all of this, what is the right way around it and where can mistakes be avoided? Luckily Hootsuite has a toolkit to show you the way, and for everything else there's the wise words from a 90s girl band. Have a look to find out more.

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By Ashleigh Jacobs
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How the South African Fast Food Industry Continues to Evolve

Food delivery has been around for years however not in the form that it is today. Food delvivery apps have evolved over time to make it even more convienent that ever before. Today you can order anything from your food, groceries and even alcholic beverages. Using Brandwatch's new consumer insights platform we take a look at the South African discussion.

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By Machele Sedibane
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#LockdownSA : What are South Africans Baking?

#LockdownSA: Baking What to do with all that extra time during lockdown? While many South Africans took this time to read that book they've been meaning to read, complete that unfinished DIY project gathering dust in the garage, the data tells us otherwise. When the going gets tough, South Africans get baking. Using Brandwatch's new consumer insights platform we take a look at the ever growing baking conversation. Tjaart Walraven and Shirley Guy would be proud!

Kristina Sutton
By Kristina Sutton
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Are South African's Living on the Vedge?

Veganism is all the rage at the moment. We used social media data to understand the South African attitudes and rise in conversations around both vegetarianism and veganism.

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By Kelvin Jonck
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