Consumer research →
Brand & market intelligence
Instant audience intelligence
Marketing reporting & command center
Khoros Care →
Khoros social media care
Khoros Marketing →
Khoros Communities →
Consumer profiling →
Social media management, simplified
Consumer Segmentation →
With a sharp growth of over 2.71 million customers in just two years since its launch in February 2019, TymeBank needed to quickly and effectively scale their social media team and manage all social media channels in one location.
With no traditional bank branches, an immediate priority was finding an efficient way to track and respond to all social media queries from customers who were taking to online channels to ask questions regarding the bank’s offerings and digitally transacting on their accounts.
"After the bank launched, the community and therefore, the team of Engagement Specialists, scaled at a very rapid rate - going from a single Community Manager to a team of four managed by a Community Team Lead - in just a year. Khoros was able to seamlessly onboard new team members. Almost immediately after implementing Khoros, we could start monitoring and collating clear, real- time customer needs data through conversations of our online community which helped us drive digital and financial literacy through key focus messaging. We use this engagement for concise reporting to key stakeholders which directs business decisions including priory online customer support, which Khoros is instrumental in providing."
"The analytics tab really helps with our reporting together with our tags implemented, we’re able to see an overview of what our customers require assistance with and strategically assist them".
"Khoros Platform made it easy to integrate all 3 key social media properties (FB, TW and IG). Tagging system wasn’t complicated and made it easy for the CMs to use the tagging system to track queries. We can also easily access agents SLA and TAR and team performance".
"Using Khoros has been great, it's different from other products I've used in that it has a great record of conversation history and the ability to distinguish between different conversations with the same customer. The analytics dashboard is comprehensive and I especially love the conversation tags. They make it easy to spot a trend so that we can prepare for an influx of any particular customer issue, and I can sort conversations by tag to respond urgently to pressing comments".
While TymeBank does partner with some stores where they have an ambassador presence for in- person engagement, their strong digital offering means they have an obligation to their customers to effectively and efficiently offer a strong digital customer care process and to do this they rely on Khoros Care to bolster their social media support channels.