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    Audience Insights

YOUKNOW Welcomes Audiense to the Squad

The YOUKNOW family is constantly evolving and growing. Through our partnerships, we gain the tools and knowledge to allow us to provide top quality packages. Today, we’re excited to announce our partnership with none other than Audiense - the world’s number one audience intelligence platform.

Audiense opens up a whole new world of possibilities when it comes to consumer segmentation. Their technology enables users to generate in-depth reports almost instantly, uncovering insights such as audience sentiment and personality, demographics, media affinity, buying mindset and many more. This compounded with YOUKNOW's rich stack of audience analysis technologies enables our clients to get to know their audience right down to their wants and needs.

Founded in 2011, Audiense have since continuously developed their platform to maximise companies’ tactical and strategic investments. Audiense’s advanced data science platform has attracted many premium clients. They have also developed strategic partnerships with Twitter and IBM. This gives their clients the edge over their competitors as they can gather rich, detailed insight on audiences that matter to their business in real-time.

According to the latest G2 Fall Report, Audiense is the global leader in audience intelligence insights for the marketing industry. Audiense Insights enables clients to identify and understand any audience, no matter how unique it is. Effortlessly combine numerous filter options when you compile a report, such as user profiles, affinities, demographics and job roles, generating personalised audience segments. With Audiense Insights in your arsenal, you can make better marketing decisions, modify your targeting, improve relevancy and drive high-performance campaigns at scale.

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Download the latest Audiense report looking at the SA eCommerce audience.

To give a glimpse into what Audiense can do, we’ve taken a look at the South African eCommerce audience. Above is only the first of many pages illuminating this audience - this audience is further segmented into smaller groups. Here, we can see that the SA eCommerce audience is 58.57% male, 72.70% English speaking and the brands they trust are Takealot, Pick n Pay, Woolworths, Telkom and Nandos. We can also see that their personality involves interests such as travel, society and sports, values such as openness to change, self-transcendence and modernity and lastly, needs such as liberty, excitement and curiosity. By figuring out who you’re speaking to, you will be able to know how best to speak to them.

“Audiense is such an important new partner to us. It rounds out our clients’ ability to understand who they want to speak to, how to reach them and what they look like as a group. The ability to take social audience data and transform it into something like a digital targeting pack reinforces the ability for social data to quickly be turned into digital returns. We’re grateful to Audiense for putting their trust in us, and look forward to introducing them to our incredible African clients,” says YOUKNOW MD, Kelvin Jonck.

Through YOUKNOW, Audiense’s current and future South African clients can now receive local sales, onboarding and technical support.

“Audiense are happy to welcome YOUKNOW as our trusted voice in South Africa. The strength we have when complimenting other tools such as social listening or survey platforms has proven to be unstoppable. Knowing we have the amazing YOUKNOW team to help spread that message is very exciting,” says Luke White, Head of Partnerships at Audiense. He continues, “When viewing a social listening audience through the social consumer segmentation lens, we can start to see how people are connected among themselves, ignore the noise and unearth more interesting, potentially unexpected communities.” Audiense makes it possible to weed out information that is less relevant and rather hone in on the specific segments that make a real difference to your brand.

If you’re looking to start analysing your potential target audience in more detail, reach out to us for a demo of what the technology can do for your organisation, by requesting a demo HERE

By Jesseca Zahn