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Measure Every Touchpoint and Grow Your App
Imagine knowing exactly which ad network, campaign, or creative drove your most profitable customers over time. AppsFlyer is the Modern Marketing Cloud that helps businesses turn fragmented data into confident, measurable growth. It empowers growth teams with AI-ready data infrastructure and enterprise-grade measurement across the full customer journey. Stop guessing where your customer acquisitions and conversions come from and start optimising campaigns for true ROI with your new single source of truth.
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AppsFlyer
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Attribution That Drives Unstoppable Growth
Make data-backed decisions with accurate attribution, seamless user journeys, and enterprise-grade fraud protection.
Pinpoint Accuracy & Attribution
Keep your budget safe from bots, click injection, and install hijacking. Block fraudulent traffic in real-time before you pay for it.
Seamless Deep Linking (OneLink)
Send users straight from an ad, email, or social post to the exact right page inside your app. Boost conversion rates and eliminate friction.
Proactive Fraud Protection (Protect360)
Keep your budget safe from bots, click injection, and install hijacking. Block fraudulent traffic in real-time before you pay for it.
Keep your budget safe from bots, click injection, and install hijacking. Block fraudulent traffic in real-time before you pay for it.
Stay ahead of privacy changes and evolving regulations with privacy-preserving technologies, including data clean rooms, without sacrificing the measurement accuracy you need to make informed optimisation decisions.
AI-Powered Creative Optimisation
Move beyond basic asset reporting. Analyse your ad creatives down to the specific visual elements, copy, and formats that drive conversions, giving your team a data-backed blueprint for winning assets.
Robust Partner Ecosystem
Integrate flawlessly with thousands of ad networks, analytics tools, and marketing platforms. Your tech stack, seamlessly connected.
PRODUCT FEATURES
How AppsFlyer Powers Your Mobile Marketing Engine
Comprehensive Dashboard & Cohort Analysis
Visualize LTV, ROAS, and retention data. Slice and dice granular cohort reports to uncover your most profitable user segments.
OneLink Customer Experiences
Create custom QR codes, smart banners, and deep links that survive the app store install process to deliver personalised onboarding.
Conversion Studio & SKAN Management
Easily configure your SKAdNetwork conversion values visually. Maximize your post-install data collection without touching code.
Real-Time Data Streaming & APIs
Send rich, raw event data straight to your BI systems or data warehouse via Push API or Data Locker for ultimate flexibility.
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Shubham Gaur
Performance Director, Assembly (Visa's Media Agency)
Mobile attribution is the process of matching a post-install user action (like downloading an app or making a purchase) to the specific marketing touchpoint that drove it (such as an ad click or impression).
OneLink is AppsFlyer’s universal deep linking solution. It acts as a single, smart URL that detects the user’s device, platform (iOS, Android, desktop), and whether or not they already have your app installed.
Following Apple's App Tracking Transparency (ATT) framework, AppsFlyer leverages a suite of privacy-first measurement tools designed to maximize data utility while fully respecting user choices.
Yes. Protect360 is AppsFlyer's enterprise-grade anti-fraud solution that automatically analyzes millions of data points in real time to detect and block fraudulent mobile traffic before it drains your marketing budget.
Migrating to AppsFlyer is a structured process designed to prevent data loss and avoid double-attribution during the transition.
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Book an AppsFlyer Demo (or Start for Free)
See how accurate attribution, deep linking, and fraud protection can transform your mobile growth — with full visibility into acquisition, engagement, cost, and revenue to maximise ROI.
