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Measure Every Touchpoint and Grow Your App
Imagine knowing exactly which ad network, campaign, or creative drove your most profitable customers over time. AppsFlyer is the Modern Marketing Cloud that helps businesses turn fragmented data into confident, measurable growth. It empowers growth teams with AI-ready data infrastructure and enterprise-grade measurement across the full customer journey. Stop guessing where your customer acquisitions and conversions come from and start optimising campaigns for true ROI with your new single source of truth.
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AppsFlyer
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Attribution That Drives Unstoppable Growth
Make data-backed decisions with accurate attribution, seamless user journeys, and enterprise-grade fraud protection.
Pinpoint Accuracy & Attribution
Map the entire customer journey across paid, owned, and offline channels, spanning both app and web in a single, unified data model. Get true cross-platform visibility into campaign performance across every platform and device, and know exactly which campaigns deliver the highest return on ad spend.
Seamless Deep Linking (OneLink)
Send users straight from an ad, email, social post, website or QR to the exact right page inside your app. Boost conversion rates and eliminate friction.
Proactive Fraud Protection (Protect360)
Keep your budget safe from bots, click injection, and install hijacking. Block fraudulent traffic in real-time before you pay for it.
Privacy-First Measurement
Stay ahead of privacy changes and evolving regulations with privacy-preserving technologies, including SKAN solutions, without sacrificing the measurement accuracy you need to make informed optimisation decisions.
AI-Powered Creative Optimisation
Build, analyse, and improve creatives in one place. Go from asset organization to AI-powered optimization, turning performance data into your next winning asset.
Robust Partner Ecosystem
Tap into the industry's largest partner network through a single SDK, set up any integration in just one click, and build your marketing tech stack on data signals and insights you can trust.
PRODUCT FEATURES
How AppsFlyer Powers Your Mobile Marketing Engine
Comprehensive Dashboard & Cohort Analysis
Visualize LTV, ROAS, and retention data. Slice and dice granular cohort reports to uncover your most profitable user segments.
Deep Linking Suite (OneLink)
Transform every touchpoint into a direct path to value. Create smooth, personalized journeys from any channel (web, email, QR, or social) straight to relevant in-app experiences that drive conversion and engagement
Conversion Studio & SKAN Management
Easily configure your SKAdNetwork conversion values visually. Maximize your post-install data collection without touching code.
Real-Time Data Streaming & APIs
Send rich, raw event data straight to your BI systems or data warehouse via Push API or Data Locker for ultimate flexibility.
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Shubham Gaur
Performance Director, Assembly (Visa's Media Agency)
Mobile attribution is the process of matching a post-install user action (like downloading an app or making a purchase) to the specific marketing touchpoint that drove it (such as an ad click or impression).
OneLink is AppsFlyer’s Deep Linking solution. that empower every owned and paid touchpoint to become a direct path to your app, delivering reliable routing, higher trust and conversion rate.
Following Apple's App Tracking Transparency (ATT) framework, AppsFlyer leverages a suite of privacy-first measurement tools designed to maximize data utility while fully respecting user choices.
Yes. Protect360 is AppsFlyer's enterprise-grade anti-fraud solution that automatically analyzes millions of data points in real time to detect and block fraudulent mobile traffic before it drains your marketing budget.
Migrating to AppsFlyer is a structured process designed to prevent data loss and avoid double-attribution during the transition.
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Book an AppsFlyer Demo (or Start for Free)
See how accurate attribution, deep linking, and fraud protection can transform your mobile growth — with full visibility into acquisition, engagement, cost, and revenue to maximise ROI.
