Understand what customers are asking Gen AI

Trajaan is an advanced Search Intelligence platform used by brands to predict market trends and track consumer intent. It goes beyond traditional SEO by analysing billions of searches across Google, TikTok, Amazon, and AI chatbots (like ChatGPT) to show marketers exactly what their audience is planning to buy, before the trend hits the sales dashboard.

The main difference is that social listening measures public brand awareness, while search intelligence measures private purchase intent. Social listening tells you what people are hyping up or complaining about publicly. Search intelligence (like Trajaan) tells you the specific, unfiltered questions they are asking when they actually want to buy a product or solve a problem.

Yes, Trajaan actively monitors how Large Language Models (LLMs) and Answer Engines talk about your brand. It tracks outputs across OpenAI (ChatGPT), Perplexity, and Gemini, allowing you to see if the AI is recommending your products, ignoring you in favour of competitors, or hallucinating false information about your brand.

Search data helps category managers de-risk product launches by acting as a leading indicator of demand. Instead of relying on last year’s sales data (a lagging indicator) or small focus groups, buyers can use Trajaan to size and forecast local demand based on what consumers are actively searching for today, ensuring they stock the right inventory for upcoming seasons.

Yes, Trajaan tracks search volumes across social platforms like TikTok and YouTube. Because younger demographics increasingly use TikTok as their primary search engine for product reviews and local recommendations, Trajaan integrates this social search data alongside traditional Google data to give you a complete map of consumer curiosity.

Customer Curiosity refers to the research phase that occurs weeks or months before a consumer makes a final purchase. It is tracked by analysing the early-stage, long-tail questions people type into search engines (e.g., comparing ingredients, looking for alternatives, or troubleshooting). Tracking curiosity allows brands to intercept the buyer earlier in the journey.

No, Trajaan does not track the private questions individual users type into their chatbots. Instead, it tracks the answers that AI models (like ChatGPT, Gemini, and Perplexity) generate when asked high-intent questions about your industry. Trajaan works by running scheduled, localised prompts (e.g., "Best business bank in SA") through the top LLMs to measure "Consensus." It analyses the AI's outputs to tell you if the models consistently recommend your brand, ignore you in favour of a competitor, or hallucinate false information. You aren't spying on the user; you are auditing the AI.

No, it isn’t, but brands will need to start optimising for both if they’re going to keep up with competitors. Because of the rise of "Zero-Click Search." Instead of clicking through a list of blue links, users now receive direct, summarised answers from AI Overviews right on the search results page. AEO focuses on structuring data so that AI models trust and cite your brand as the definitive answer.

Every single day, roughly 15% of all search queries typed into search engines are completely new and have never been searched before. Trajaan helps innovation teams monitor this live, unfiltered feed of new queries to spot emerging micro-trends and consumer needs before competitors do.