December 5, 2023

Utilising user behaviour analytics to elevate feature adoption & retention

Deciding what features to include or remove from your app or website isn’t always easy. Think about how people who designed microwaves feel when most people only use one setting! Thankfully, Mixpanel’s user behaviour analytics features can help you get to the bottom of which of your product features users are using and which features they are avoiding. This can help you focus on which features to promote and which should be quietly dropped from your products.

Mixpanel can provide you with data on a wide range of user behavior analytics that can help you measure feature adoption.

Measuring feature adoption with user behaviour analytics

User or adoption demographics

Mixpanel will give you the power to see whether your entire user base has adopted a feature or if it’s only being utilised by certain segments of your user base. If only a specific group of users are using a feature, it’s up to you to decide what this will mean for its fate.

Type and frequency of adoption

This is an incredibly useful feature of Mixpanel’s user behaviour analytics, as you can see how often users use a certain feature and whether they are using it as intended. You can then provide your product development team with the information they need to decide whether to axe a feature or bolster it even further.

Time and duration of adoption

These Mixpanel metrics are equally important for your product development team. How long a feature is being used for is an especially important metric because it correlates with customer retention. The amount of time it takes users to adopt a new feature will also give your team an idea of how initially attractive a new feature is.

How to leverage user behaviour analytics to improve feature adoption rates

It’s no use having access to this data unless you plan to use it to improve feature adoption rates. Here are some tips to guide you on how to best use your user behaviour analytics to drive better engagement. 

Base your feature updates on your data

Once you’ve collected all of this valuable data using Mixpanel, you should use it to guide your decisions. Your product can only get better if you update, streamline or remove features entirely based on the way users interact with it.

You can’t just leave it there, though! You should continue to check the user behaviour analytics that Mixpanel provides to see if your updates have worked as intended. If they haven’t, consult your user behaviour analytics again and head back to the drawing board.

Remind your customers about your features

If you add a new feature to your product, you should shout about it from the rooftops. You can’t just add it to your product and expect your users to find it and use it. The best way to go about this is by reminding your users with in-app notifications, emails, text messages or even social media posts showcasing how other users are making use of your shiny new feature. Make the most of utilising a customer engagement platform such as Braze to get the right feature update to the right user.

Is there a way for me to try Mixpanel out before I buy?

At YOUKNOW, we give you the ability to book a demo so you can give our products a try and see if they suit your business needs before you commit. You can also contact us if you want to speak to an expert to build the ultimate growth martech stack for your business.