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Customer loyalty is having a glow-up, and the conversation starts at App Growth Summit Africa 2.0.
Hosted at Workshop 17 in Newlands on 14 November 2025, the YOUKNOW team is joining forces with Welcome Tomorrow, Amplitude, OneSignal, AppsFlyer, and MMA South Africa for a day of app growth insights, real talk, and, yes, good coffee.
This time, the spotlight is on the shift every brand is feeling, moving from user acquisition to loyalty. Because while downloads look good on a dashboard, real growth happens when customers stick around.
The Conversation: Why Businesses Shift from Acquisition to Loyalty
Moderated by Kelvin Jonck, CEO of YOUKNOW, the panel brings together three leading voices shaping customer engagement in South Africa:
- Leigh Stefanski, Managing Director at Now Boarding
- Sarah Utermark, Regional Director at MMA South Africa
- Nakita Bam, Head of Growth Marketing at Yoco
The topic: Why businesses shift from acquisition to loyalty.
The discussion will unpack how retention is becoming the new acquisition, what “loyalty” really means in 2025, and how brands can use technology and empathy to build lasting connections.
Expect debates on everything from predictive analytics and personalisation to the “nice thing factor”, those small, human touches that make customers feel seen, not sold to.
The Bigger Picture: Building Habit-Forming Products
The panel is part of a wider AGSA agenda focused on activation, retention, and growth. Speakers from Amplitude, AppsFlyer, and YOUKNOW will explore the mechanics of stickiness, what keeps users engaged after that first “Aha!” moment.
From Welcome Tomorrow’s keynote on the hidden truth behind user acquisition, to YOUKNOW COO Don Packett’s session Highway to the Habit Zone, the day is designed for practical insights, not pitch decks.
Why This Conversation Matters for South Africa
In a market where customer expectations are high and competition is fierce, retention is not just a marketing metric, it is a survival strategy.
As one of the panel’s core questions explores: How do you use predictive analytics to identify customers at risk before they walk away? The answer lies in collaboration between data, creativity, and heart, exactly what this line-up brings to the table.
For South African brands, loyalty is not built through points or discounts. It is earned through relevance, reliability, and relationship, all things that start with understanding your audience.
Join the Conversation
If you are attending AGSA, make sure you do not miss this panel at 11:30 AM. Expect fresh perspectives, honest reflections, and a reminder that real loyalty is built between people, not platforms.
For updates and event highlights, follow YOUKNOW Technologies on LinkedIn, and stay tuned for post-event insights from the day.
