March 28, 2023

Ditch tradition, embrace growth: How data-driven marketing fuels lasting success

In today's rapidly evolving digital landscape, businesses are constantly searching for new and innovative ways to achieve sustainable growth. Traditional marketing methods, while still valuable, are no longer enough to keep pace with the ever-changing demands of consumers. When it comes to traditional forms of marketing versus growth marketing, the latter comes out on top. 

What is growth marketing?

Growth marketing is a data-driven, customer-centric approach to marketing that focuses on achieving sustainable, scalable growth for businesses. It leverages a combination of digital marketing channels, such as content marketing, social media marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising, to acquire new customers, retain existing customers and increase customer lifetime value.

Braze, a customer engagement platform built for the mobile-first era, seamlessly integrates with a growth marketing approach. It provides marketers with the tools and data needed to personalise customer experiences, automate journeys and analyse campaign performance at every stage. Here's how Braze bolsters growth marketing endeavours:

  1. Hyper-personalisation for customer acquisition and retention
  2. Data-driven insights for continuous optimisation

The power of data-driven marketing

At the heart of growth marketing lies data. Growth marketers rely on data to understand their target audience, track campaign performance and measure the return on investment (ROI) of their marketing efforts. This data-driven approach allows growth marketers to make informed decisions about where to allocate their resources and how to optimise their campaigns for maximum impact.

The benefits of growth marketing

There are many benefits to adopting a growth marketing mindset, including:

  • Increased efficiency: Growth marketing focuses on using data to identify and target the most promising marketing channels, which can lead to increased efficiency and cost savings.
  • Improved ROI: By tracking and measuring the results of their campaigns, growth marketers can ensure that they are getting the most out of their marketing budget.
  • Faster growth: Growth marketing's focus on data and experimentation allows businesses to identify and replicate what works, which can lead to faster growth.
  • Customer-centricity: Growth marketing puts the customer at the centre of everything, which can lead to improved customer satisfaction and loyalty.

Steps to create a successful growth marketing campaign

If you're looking to unlock the power of growth marketing for your business, here are a few steps to get you started:

  1. Define your goals: What do you want to achieve with your growth marketing campaign? Be specific and measurable.
  2. Identify your target audience: Who are you trying to reach with your marketing message?
  3. Choose your marketing channels: Select the marketing channels that are most likely to reach your target audience and achieve your goals.
  4. Create compelling content: Develop content that is relevant, informative and engaging for your target audience.
  5. Track and measure your results: Use data to track the performance of your campaigns and make adjustments as needed.

Unlocking the potential of growth marketing with Braze

Growth marketing is a powerful tool that can help businesses of all sizes achieve sustainable growth. By embracing a data-driven, customer-centric approach, businesses can identify and replicate what works, leading to faster growth, improved ROI and increased customer satisfaction.

By providing a platform for personalised customer engagement, data-driven insights and continuous optimisation, Braze acts as a powerful tool in every growth marketer's arsenal. It fuels customer acquisition, strengthens retention and ultimately paves the way for sustainable business growth in the dynamic digital landscape. 

Ready to experience the power of growth marketing?

  • Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.
  • Chat with our experts: Discuss your goals and get a custom ROI analysis.