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Tracking Instagram Carousels Performance Made Easy

Hello December! Today Hootsuite brings you a little light summer upgrade and a sizzling hot new product feature.

For the longest time, users have not been able to report on Instagram Carousels despite them being one of the most engaging formats on social media, but that is all in the past now.

Hootsuite has launched its Instagram Carousel metric in Analytics which allows users to track their Instagram post-performance. Users will be able to compose, schedule, approve, and publish up to ten carousels using their Hootsuite mobile app. A notification will be sent through to their mobile app for verification and then they will be prompted to open Instagram to complete their publishing workflows within a few clicks. From there, the tracking begins, all in Hootsuite Analytics.

Some users may ask if they will have native editing capabilities from the Instagram app to finalise and fine-tune their content before they send it out, and the answer is yes. Hootsuite made this feature available for all plans as Instagram Carousels are an enormous advantage to expand any business.

Now, Instagram Carousels are one of the most versatile tools you can use to achieve your business goals, and with a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales.

Carousels have become an important part of Instagram marketing strategy, and Hootsuite allows you to prepare, preview, and schedule your Instagram Carousels so that with a single push notification, you have everything ready to publish.

This feature is set to be released on the 8th of December 2020. Be ready to get an in-depth analysis of key metrics for your Instagram posts.

Instagram Stories

Instagram is obviously one of the most popular photo-sharing apps today, and with its stories feature, it allows users to share all the moments of their day, not just the ones worth keeping on their profile.

Hootsuite enables users to download a free pack of of 20 customisable Instagram stories templates, to save time and get results. It also enables users to Create Instagram Stories campaigns in Ads, which allows brands to connect with their audience on a personal level.

Hootsuite continues to evolve and keeps introducing more engagement boosting features that give users a direct line to connect with their audience and learn more about them. The platform has lots of hidden ways to take user experience to the next level.

By Machele Sedibane