Join the Go Everywhere Club’s #JoinJogtober Challenge! 🌍💻🏃♀️🏃♂️

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This October, we are hosting a Jogtober on our Go Everywhere Club - A Strava Group full of our fellow data lovers, industry pals and people who like to crunch numbers by day and smash PBs by the afternoon.

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So how do you win?

It's all about logging the most activities on our Strava Group! Whether you’re a casual cyclist, pro runner, or padel fanatic, your activity counts — By the 31st of October, the person with the most activity wins an R2000 voucher! 🏆

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Cool, how do I enter?

1. Fill out your details to get the Strava Club link
2. Join our Club
3. Log your activities
4. Stay active and aim for the top spot on the leaderboard

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Lace-up, sign up, and get moving!🏅

Black Friday: The Data Drops That Matter

‍Forget flashy banners and frenzied queues. This snapshot zooms out to show the bigger picture of Black Friday in 2023. What drove the conversation (and what didn’t), who showed up early, who made the most noise, and how brands outside of retail joined the hype.

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Backed by Brandwatch data and YOUKNOW insights, this is the intel marketers, retailers, and strategists need to rethink next year’s playbook. Because if you're planning 2024 without looking back at 2023… that's a red flag bigger than a Black Friday discount sign.

Data Draughts is Back—and It's Better Than Ever!

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Are you eager to join a community of product managers, growth marketers, and industry pros in your city? Well, you're in luck! Data Draughts is growing bigegr and better than ever as our community continues to fill up with cool cats that love to chat data and product analytics. Sign up to get on the guest list and cheers with data peers. Picture rooftop views, cold brews, and great banter—what more could you want?

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Fill out our sign-up form to stay updated on all our future Data Draught events

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We will post upcoming events here.

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What’s Data Draughts?
Think of it as the happy hour where connections pour as smoothly as your favourite brew. Our next session is all about bringing together like-minded professionals to mingle, share, and spark brilliant ideas—all in a relaxed setting.

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Why Join Us?
🍻 Sip on Insight: Engage in lively discussions with fellow pros who are just as passionate about data and growth as you are.
🍺 Raise a Glass to Real Talk: Share your stories, swap challenges, and celebrate wins—no fluff, just the good stuff.
🍷 Toast to New Connections: Build meaningful relationships in a welcoming atmosphere where ideas flow as freely as the drinks.

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Who Should Attend?
If you’re a product manager, growth marketer, or anyone obsessed with data-driven success, this event is for you! And don’t come alone—the more, the merrier! Share the link with your friends and colleagues so they can join the fun too.

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Who is YOUKNOW?
We’re YOUKNOW Technologies, your local martech experts. We’re all about bringing the best tools and insights to our clients, and Amplitude is one of the gems in our lineup. We’re passionate about helping businesses in South Africa harness the power of data to drive growth.

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And the foam on top? Drinks are on us!

Join the YOUKNOW Technologies Newsletter

Hey there, savvy marketer! Want to stay ahead in the Martech game? YOUKNOW has got you covered. Our newsletter is your golden ticket to the latest tech insights, industry buzz, and exclusive events. Here’s why you’ll love it:

• Product Updates: Get first dibs on our innovative solutions.
• Industry Intel: Stay in the loop with the hottest news.
• Exclusive Events: Network with the best and snag some cool swag.
• Witty Reads: Say goodbye to boring emails and hello to a fab inbox.

Pop in your email below, it subscribe, and join the YOUKNOW crew. Because YOUKNOW where the best martech news is at!

Subscribe now and stay ahead with YOUKNOW Technologies

Product-led growth is not a tactic. It is a different way to build, scale and monetise your product. Volume 1 breaks it down. You will learn what PLG really means, what kind of product and team it requires, and how companies like Slack and Notion use it to drive growth straight from the product itself.

PLG is not a hack. It is a system. Volume 2 of the Product-Led Growth Guide gets practical, breaking down how product, growth, and marketing teams can actually build a PLG motion that works. From onboarding flows to monetisation models to AI-powered activation tactics, this is where strategy finally meets execution. If you are serious about building products that grow themselves, this is your starting point.

Social media is no longer about chasing every shiny trend. The smartest brands are getting braver with content, faster with AI, and sharper with social listening. The Global 2025 Social Media Trends Report breaks it all down. From bold, creative risks to proactive engagement to AI-powered strategy, this is your playbook for making social work harder and smarter for your business.

Healthcare social media has moved far beyond updates and announcements. Today it is where trust is earned, conversations happen and real patient connections begin. The Healthcare 2025 Trends Report reveals how leading healthcare providers, insurers and life sciences brands are building smarter, more engaging social strategies that actually resonate. From AI-powered content to platform-specific engagement tactics, this report shows exactly where healthcare marketing is heading next.

Financial services are rewriting the rules of social media. The Finance 2025 Trends Report reveals how leading banks, insurers, fintechs and investment brands are using AI, social selling, creators and real-time engagement to drive business results while staying fully compliant. With platform benchmarks, influencer data, AI usage insights and lead generation tactics, this report gives financial marketers a clear roadmap to stay ahead in a highly competitive, highly regulated industry. If you manage social for a financial brand, this is your essential 2025 playbook.

Government social media just got a glow-up. Gone are the days of dry service updates and ignored announcements. The 2025 Government Trends Report unpacks how public agencies are transforming social channels into trust-building, citizen-friendly spaces.

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With new tone experimentation, smart AI use, and engagement-first strategies, government orgs are flipping the script. Whether you're running a local municipality or a national department, this report gives you the tools and trends to make your social efforts actually... well, social.

Students are not reading your boring campus updates. They are watching creators, scrolling TikTok, and expecting brands to show up where they live. The Education 2025 Trends Report breaks down how schools, universities, edtech brands and online learning platforms are finally getting it right. Real data, real platform benchmarks, real strategies you can actually use to stop losing students before they even apply.

If your engagement strategy still relies on luck and timing, 2025 is going to eat you alive. This report pulls back the curtain on how 500,000+ apps are reshaping their customer journeys with predictive messaging, smarter segmentation, and real-time triggers that actually drive action.

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It’s not about blasting more notifications, it’s about building experiences that feel personal, timely, and completely seamless across channels. From onboarding to loyalty, this is your cheat sheet to meeting rising user expectations and turning fleeting interest into lasting retention. If you’re in product, growth, CRM, or marketing, this one’s for you.

Unlock Mzansi’s Mindset.

‍Want to know what really makes South African consumers tick? From binge-watching habits to buying behaviour, the 2024 SA Stats Snapshot reveals the real deal, powered by GWI and curated by YOUKNOW Technologies.

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This isn’t your average data dump; it’s a vibe check for marketers, agencies, and brands that actually care about getting local context right. Whether you’re pitching to clients, launching a new campaign, or just curious about culture shifts—this is your cheat sheet to South Africa's digital pulse.

It’s not about tracking more metrics. It’s about tracking the right one. The Amplitude North Star Playbook helps you find your most important metric, the one that reflects customer value and drives sustainable business growth. Learn how teams at the world’s best product companies use this framework to guide decision-making, align cross-functional teams, and create repeatable impact.