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YOUKNOW | GWI
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GWI

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Entertainment Blog Banner.001

Stop scrolling and Press Play

If 2020 were a rom-com, it would involve two attractive, young people meeting by chance online, going on romantic dates and getaways online (don’t ask us about the logistics), having an online feud only to get back “together” and eventually get married (probably online too) and live digitally ever after. I’m sure you don’t need to guess where you’d watch a rom-com like this: online too, right?

Jesseca Zahn
By Jesseca Zahn
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The Inside Scoop On Your Audience: South African Food Shoppers

GWI has recently released a localised, South African report containing insights for one of the top drivers of the world’s economy: Food Shoppers. Food Shoppers are defined by GWI as “Cooking enthusiasts who are the main food shopper in their household.”

Jesseca Zahn
By Jesseca Zahn
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Why We’re Less Concerned About Online Privacy in 2021.

In GWI’s latest Connecting The Dots report, they speak about our relationship with online privacy as “digital citizens” and how that relationship has and still is evolving in an article called Data For Good. Good news: it’s not all negative. GWI covers the advantages that come with sharing your personal data along with key insights into how people feel about personal data sharing. Still, a relationship is maintained by two sides, and industries that work with consumers’ sensitive information should use it in a way that benefits both parties. Let’s take a look at how the world feels about this.

Jesseca Zahn
By Jesseca Zahn
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YOUKNOW Digital Announces Collaboration with Mscsports

YOUKNOW Digital, the official reseller of technology solutions for leading brands and agencies in Africa announces collaboration with Mscsports to drive additional value in their business using the GWI platform and audience insights. Survey data continues to play an increasingly important role in how agencies strategise for current clients and pitch for new business, it allows them to back ideas with data and helps them to stay at the forefront of their industry.

Ryan
By Ryan Brunyee
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Isolating the Real Problem: An Informed Look at the Current State of the World’s Mental Health

Historically, mental health has been seen as something that should be swept discreetly under the proverbial carpet. Today, mental health remains an enigma to many people. Countless stigmas around it tend to drive those affected even closer to the deep end. These stigmas need to be demolished and safe environments need to be created that are nothing but supportive and understanding for those affected.

Jesseca Zahn
By Jesseca Zahn
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Digital Optimization partners with GWI and YOUKNOW to drive local and regional growth

It's official! Digital Optimization has officially joined the YOUKNOW family. On the 18th November 2020, Digital Optimization announced GWI as their preferred market research platform to drive performance and growth. YOUKNOW was appointed as the official GWI distributor in 2019. Since then the team has been tirelessly working to show Africa how to rethink their approach to market research.

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How COVID will change consumers and how brands can align with them

Now that we know COVID is here to stay a bit longer than we thought, it has bought us some time to collect enough data to get an overview of how consumer perceptions and behaviours have changed throughout this period.

Ryan
By Ryan Brunyee
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