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GWI
Streaming Creates Waves in the Music Industry: A look at the current trends in music streaming
Gone are the days when we were stuck with a comparatively nanoscopic 1000 songs - likely on repeat. Presently, we’ve been blessed with music streaming apps like Spotify, Apple Music and YouTube Music to name only a few. Even TikTok has a role to play in the music we choose to stream. Thanks to these apps, our journeys with music have grown exponentially with thousands of ways to discover new songs, genres and artists.
GWI Release South African Market Snapshot For 2021
GWI (formerly known as GlobalWebIndex) recently released its latest set of infographics revealing who the South African market is from demographics to how they make purchases and everything in between.
MAGNETIC CREATIVE ANNOUNCES PROMISING PARTNERSHIP WITH GWI
On 03 March 2021, award-winning branding agency Magnetic Creative announced that they are newly partnered with market research giant GWI, thereby increasing the value of their brand intelligence services.
Stop scrolling and Press Play
If 2020 were a rom-com, it would involve two attractive, young people meeting by chance online, going on romantic dates and getaways online (don’t ask us about the logistics), having an online feud only to get back “together” and eventually get married (probably online too) and live digitally ever after. I’m sure you don’t need to guess where you’d watch a rom-com like this: online too, right?
The Inside Scoop On Your Audience: South African Food Shoppers
GWI has recently released a localised, South African report containing insights for one of the top drivers of the world’s economy: Food Shoppers. Food Shoppers are defined by GWI as “Cooking enthusiasts who are the main food shopper in their household.”
Why We’re Less Concerned About Online Privacy in 2021.
In GWI’s latest Connecting The Dots report, they speak about our relationship with online privacy as “digital citizens” and how that relationship has and still is evolving in an article called Data For Good. Good news: it’s not all negative. GWI covers the advantages that come with sharing your personal data along with key insights into how people feel about personal data sharing. Still, a relationship is maintained by two sides, and industries that work with consumers’ sensitive information should use it in a way that benefits both parties. Let’s take a look at how the world feels about this.
YOUKNOW Digital Announces Collaboration with Mscsports
YOUKNOW Digital, the official reseller of technology solutions for leading brands and agencies in Africa announces collaboration with Mscsports to drive additional value in their business using the GWI platform and audience insights. Survey data continues to play an increasingly important role in how agencies strategise for current clients and pitch for new business, it allows them to back ideas with data and helps them to stay at the forefront of their industry.
Isolating the Real Problem: An Informed Look at the Current State of the World’s Mental Health
Historically, mental health has been seen as something that should be swept discreetly under the proverbial carpet. Today, mental health remains an enigma to many people. Countless stigmas around it tend to drive those affected even closer to the deep end. These stigmas need to be demolished and safe environments need to be created that are nothing but supportive and understanding for those affected.
Digital Optimization partners with GWI and YOUKNOW to drive local and regional growth
It's official! Digital Optimization has officially joined the YOUKNOW family. On the 18th November 2020, Digital Optimization announced GWI as their preferred market research platform to drive performance and growth. YOUKNOW was appointed as the official GWI distributor in 2019. Since then the team has been tirelessly working to show Africa how to rethink their approach to market research.
How COVID will change consumers and how brands can align with them
Now that we know COVID is here to stay a bit longer than we thought, it has bought us some time to collect enough data to get an overview of how consumer perceptions and behaviours have changed throughout this period.