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Brandwatch

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A Black Friday Indeed

__Black Friday__ is the biggest shopping day of the year. It usually kickstarts the festive-season-spending with consumers making large purchases and retailers making large profits in one day. Things took a different turn this year with the pandemic.

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By Machele Sedibane
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COVID-19 South Africa Insights: What are people missing?

#lockdownSA:What are people missing Using Brandwatch's consumer insights platform we dig deep into South African conversations during this period of national lockdown. We take a look at what people have been issing the most as well as how South africans have been keeping themselves busy during this period. From missing their friends to baking banana bread. We cover it all.

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By Tumi Motedi
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All data is equal, but some data is more equal than others.

"To be or not to be", now that is the real question. It's easy to blanket the relevancy of data but not all data carries the same value.

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By Kelvin Jonck
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How Do Travel Sites Fare on Social Media in South Africa?

Travel has become a big part of the South Africa culture. Not only locally but internationally.Using Brandwatch's new consumer insights platform we took a deeper look into the online travel conversation. We look into favourite sites, customer care and most popular dreamed about destinations.

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By Tumi Motedi
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Brandwatch’s Summer of Data: TV Data, LinkedIn, and More

This is certainely a big summer for data! Let's look at what's new!

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By Kelvin Jonck
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YOUKNOW Digital Announces Partnership with Idea Hive

YOUKNOW Digital and Brandwatch come together to supercharge and unlock great value for Idea Hive to drive smarter business decisions.

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By Lebo Kunene
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Black Friday In The Middle Of A Pandemic

While 2020 has been a year and a half for both customers and businesses, it left many wondering if Black Friday is canceled. Thankfully, the answer is not, because we see businesses and brands announcing sales and deals daily as the date gets closer. This annual shopping event is going to be different as we are in the middle of a pandemic and social distancing is still a thing.

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By Machele Sedibane
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Sony finally reveals the PS5 design and the internet goes ballistic

Sony finally reveals the PS5 design and the internet reacts as expected Sony PS5: The design that left the internet SHOOK!

By Machele Sedibane
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How the South African Fast Food Industry Continues to Evolve

Food delivery has been around for years however not in the form that it is today. Food delvivery apps have evolved over time to make it even more convienent that ever before. Today you can order anything from your food, groceries and even alcholic beverages. Using Brandwatch's new consumer insights platform we take a look at the South African discussion.

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By Machele Sedibane
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#LockdownSA : What are South Africans Baking?

#LockdownSA: Baking What to do with all that extra time during lockdown? While many South Africans took this time to read that book they've been meaning to read, complete that unfinished DIY project gathering dust in the garage, the data tells us otherwise. When the going gets tough, South Africans get baking. Using Brandwatch's new consumer insights platform we take a look at the ever growing baking conversation. Tjaart Walraven and Shirley Guy would be proud!

Kristina Sutton
By Kristina Sutton
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