YOUKNOW and MSCSports collaboration
March 5, 2021

YOUKNOW Digital Announces Collaboration With Mscsports

YOUKNOW Digital, the official reseller of technology solutions for leading brands and agencies in Africa announces collaboration with Mscsports to drive additional value in their business using the GWI platform and audience insights.

Survey data continues to play an increasingly important role in how agencies strategise for current clients and pitch for new business, it allows them to back ideas with data and helps them to stay at the forefront of their industry.

“At Mscsports we obsess about creating measurable impact for brands and rights holders by creating fame, growing & engaging audiences and ultimately generating revenue from their sponsorship investments. We call this Impact Marketing. The starting point for any of our Impact Marketing strategies is the collection and analysis of audience, category and brand data, which is used to arrive at unique and informed insights for our clients.

Our partnership with GWI provides us with access to reliable data and insights into attitudes, interests and perceptions of local and international audiences, relevant to any brand, competitor or segment within our industry and beyond. Where research and data collection could take weeks or months to complete, we now have instant access to an up-to-date global database within seconds. This allows us to spend more time on the creative elements of the strategic process, as well as adjust our strategies in real-time to continuously deliver maximum impact and performance.

As sponsorship budgets are increasingly placed under pressure, accessing audiences by understanding them, connecting with them and ultimately engaging authentically is the most direct route to delivering growth in performance, measurable ROI and impact. We are excited to have GWI on board as a partner to help us deliver this for all of our clients.” says Grant McEwan, head of strategic communication at MscSports.

GWI has provided leading audience insights to global agencies and brands. While their technology is leading with its data solutions, GWI maintains the agility, energy and spirit of a startup. GWI has introduced several innovations to the world of market research, from its ease-of-use, a lightning-fast platform to our globally consistent, but locally relevant data.

The Unified Core Survey is completed by over 800,000 respondents in over 46 markets globally by digitally active people, this gives you access to immediate insights to over 2 Billion connected consumers.

“We are very excited to be working with Mscsports. We love GWI and have worked closely with the Mscsports team to get to this point. We truly believe that they will benefit from the GWI insights and platform, by helping compete at the highest levels by providing their clients and strategy teams with this world-class insights platform” says Ryan Brunyee, GWI product lead at YOUKNOW.

YOUKNOW, whose clients include Standard Bank, MTN, Multichoice and Wesbank has been in the Marketing Technology industry since 2013 and is known for its support and local implementation of global marketing technologies such as Brandwatch, Khoros, Hootsuite, GWI & Audiense.

For more information about YOUKNOW Digital, visit our website at

About YOUKNOW Digital

YOUKNOW is dedicated to helping brands utilise the right technology to enhance their Media Strategy, Consumer Insights, and Social Customer Care. We offer the best global intelligence technology solutions for curious companies with local, African expertise. Our products include Brandwatch, Hootsuite, Khoros, GWI & Audiense.

About Idea Mscsports

At Mscsports we deliver on our brand promise of creating IMPACT by consistently following our results-driven process of research, strategy, implementation, and measurement. We believe in using the power of sport and entertainment sponsorships to deliver impact – and for more than 20 years we have consistently done so for sponsors, rights holders, and athletes through our brands, rights, and talent teams.

Media contact: Lebogang Kunene Marketing Manager, YOUKNOW Digital