Combine Audiense with existing tools
Audiense can also work hand-in-hand with your existing social listening (like Brandwatch) and third party audience survey tools (such as GWI)
Audiense data and insights are complementary, rather than overlapping, this can form a “bridge for intelligence” when stacked with other sources of insights like:
Existing Social Listening
Third-party audience Survey Platforms
1st party data
When viewing a social listening audience through the social consumer segmentation lense, we can start to see how people are connected among themselves, ignore the noise and unearth more interesting, potentially unexpected communities.
From there we can use the unearthed segment to build better listening queries within your social listening tool by tracking those exact people, not keywords or hashtags.