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YOUKNOW Digital appointed as African partner to Audiense

Centurion, 25 March 2021 — We are proud to announce another important partnership with the world’s number one audience intelligence platform, Audiense. Audiense is the leading platform when it comes to consumer segmentation and cultural understanding of your social audience. Audiense's current and future South African clients can now receive local sales, onboarding and technical support via YOUKNOW; the company that also represents Brandwatch, Khoros, Hootsuite and GWI.

According to the latest G2 Fall Report, Audiense is the global leader in audience intelligence insights for the marketing industry. Audiense Insights enables clients to identify and understand any audience, no matter how unique it is. Effortlessly combine numerous filter options when you compile a report, such as user profiles, affinities, demographics and job roles, generating personalised audience segments. With Audiense Insights in your arsenal, you can make better marketing decisions, modify your targeting, improve relevancy and drive high-performance campaigns at scale.

“ Audiense are happy to welcome YOUKNOW as our trusted voice in South Africa. The strength we have when complimenting other tools such as social listening or survey platforms has proven to be unstoppable. Knowing we have the amazing YOUKNOW team to help spread that message is very exciting.”

Audiense data and insights are complementary, rather than overlapping, this can form a “bridge for intelligence” when stacked with other sources of insights like Brandwatch, GWI, TGI and Kantar.

When viewing a social listening audience through the social consumer segmentation lens, we can start to see how people are connected among themselves, ignore the noise and unearth more interesting, potentially unexpected communities. From there we can use the unearthed segment to build better listening queries within your social listening tool by tracking those exact people, not keywords or hashtags.” said by Luke White, Head of Partnerships at Audiense

We help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation (1)

“Audiense is such an important new partner to us. It really rounds out our clients’ ability to understand who they want to speak to, how to reach them and what they look like as a group. The ability to take social audience data and transform it into something like a digital targeting pack really reinforces the ability for social data to quickly be turned into digital returns. We’re grateful for Audiense putting their trust in us, and look forward to introducing them to our incredible African clients.” - Kelvin Jonck, MD at YOUKNOW

About Audiense

Audiense was founded in 2011. Since then, they have continuously developed their platform to maximise companies’ tactical and strategic investments. Audiense’s advanced data science platform has attracted many premium clients. They have also developed strategic partnerships with Twitter and IBM. This gives their clients the edge over their competitors as they can gather rich, detailed insight on audiences that matter to their business in real-time.

About YOUKNOW

YOUKNOW started in 2013 with the understanding that there was a disconnect between local industry professionals and the technology vendors they wanted to work with. Geographical, industry, cultural and language differences meant that getting to excellent took a lot more work on both sides than needed. YOUKNOW has supported Crimson Hexagon, Stackla, Domo, Hootsuite, Lithium, Khoros, Brandwatch and GWI (GlobalWebIndex) over the years.

For more information, visit www.youknow.co.za. You can also follow us on Linkedin and subscribe to our Youtube channel.

By Lebo Kunene