04/2022

Get to know Sports Consumers in South Africa ⚽🏉🎾

South-Africa-Sports-Consumer

We recently partnered with the awesome insights team at GWI to take a deeper look at Sports Consumers in the South African market. We showcase how GWI Core can support you in understanding your audience, identifying business opportunities and how to plan marketing or communication strategies. The focus is on 3 audiences: Sports clothing shoppers, Fitness enthusiasts and Sports fans. 94% of internet users in South Africa are sports fans so the audience comparisons across the report will be versus the average sports fan instead of the average internet user.

Key takeaways

🇿🇦 Exploring the sports market in South Africa

⚽ Profiling sports consumers

🏟️ Marketing to sports consumers

👟 Discovering the purchase behaviours of sports consumers

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