# LLM.txt - Website Content Structure
# Generated: 2025-08-11T12:31:45.980Z
# Source: https://youknow.co.za/sitemap.xml
# Total Pages: 100
# Success Rate: 100.0%
## Site Metadata
Site URL: https://youknow.co.za
Extraction Date: 2025-08-11
Total Pages Processed: 100
Successful Pages: 100
Failed Pages: 0
Success Rate: 100.0%
---
### Page: https://www.youknow.co.za
Title: YOUKNOW Technologies | Martech South Africa & Local Experts
Meta Description: Maximise your Martech investments with YOUKNOW Technologies, leading Martech experts in South Africa, offering innovative marketing technology solutions.
Language: en
Canonical URL: https://www.youknow.co.za
## Headings Structure:
H1: Your Local Martech Experts in South Africa
H2: Martech Mavericks
H2: We Solve Problems
H3: Retention
H3: Conversion
H3: Personalisation
H2: Humble Brags
H3: Level 1 B-BBEEE
H3: Local Support & Enablement
H3: Billing In ZAR
H3: Local Success Stories
H2: Drive Real Business Change
H3: SA Developers: Your New App is Your Chance to Win
H3: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H3: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: YOUKNOW You Want To
## Main Content:
Your Local Martech Experts in South Africa More Martech Less HectechBook my Free Consultation WHO ARE WEMartech MavericksYOUKNOW are your local experts for best-in-breed martech that will help you leapfrog your competition. With over a decade of experience, we continue to help local businesses better understand and connect with their customers.Browse Technologies resources Boost Your 2025 Strategy with SA Consumer InsightsDiscover key trends driving South African consumers. Get GWI-backed insights—download now!reportsSlay in 2025 with Hootsuite's Social TrendsStay ahead—Download the 2025 Social Trends Report and make next year your best!resourcesProduct Analytics Made EasyUnite your marketing and product team across the whole customer journeyreportsGet Your Free ReportHow do you compare against the benchmark?resourcesThe Interactive Olympic DashboardSlice and dice awesome Olympic stats.Trusted by Leading BrandsOUR TECHNOLOGY PARTNERSWhat we doWe Solve ProblemsYOUKNOW are your strategic partners in unlocking better customer experiences. From consultation through to implementation, improve your customer understanding, segmentation, engagement & personalisation.What do you want to solve? RetentionDrive deeper relationships with your customers from meaningful insights to considered engagement.ConversionIdentify moments of value for your customers in real-time and increase conversions across digital products.PersonalisationLeverage data and craft tailor-made experiences across the customer journey.OUR CLIENTSHumble BragsAs we advance in knowledge and tech, we empower clients to become experts too. From custom reports to adapting to changing customer landscapes, we grow together.Read More Happy Stories Our great experience with Brandwatch and YOUKNOW team: using social data to improve patient care.Werner V.Digital Marketing Manager | Mediclinc"Brandwatch enabled us to tailor our social media marketing & communications specifically for our audience."Jade Thomas WesBank"Having access to 1 trillion pieces of data opens up a landscape that we've never seen before."Russel SmitSM (Social Engagement), Standard Bank"The GWI data is part of who we are now, delivering real value to what we & accomplishing our goals."Erica GunningMD, Planit Media"Working with YOUKNOW has felt more like a true partner than a service provider - Ryan is amazing."Dean JacksonManaging Partner, Magnetic Creative“With YOUKNOW and Khoros onboard, we have created customer experiences worth smiling about.”Ronelle CainDigital Senior Manager, MTNWhy Choose YOUKNOWLevel 1 B-BBEEELocal Support & EnablementBilling In ZARLocal Success StoriesINSPIRATION HUBDrive Real Business ChangeOver a decade in and we are still on top of industry updates. Browse the latest releases curated by our growing team of experts.CommunitySA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamAugust 7, 2025CommunityIs Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamJuly 14, 2025ResourcesTop 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissJuly 11, 2025View allGET INSPIREDYOUKNOW You Want ToSign up and receive our newsletters and stay up to date with trending industry insights, inspiring tech stories, and the latest product updates. 
---
### Page: https://www.youknow.co.za/resources
Title: Free Digital Marketing Resources | YOUKNOW South Africa
Meta Description: Access free digital marketing solutions, industry reports, and benchmark reports from YOUKNOW to help South African brands improve their marketing strategies.
Language: en
Canonical URL: https://www.youknow.co.za/resources
## Headings Structure:
H1: Tips, and tricks to connect with your customers
H3: So, What Exactly is Shipaton Hackathon?
H3: What's the Challenge?
H3: You can win HOW MUCH?
H3: OneSignal Boost Award: Master Messaging, Win More
H3: Need Help? Join Office Hours
H3: Important Dates
H2: SA Developers: Your New App is Your Chance to Win
H3: 1. Data is guarded, not shared
H3: 2. Gut still wins in key decisions
H3: 3. Your teams speak different metric languages
H3: 4. Nobody knows the North Star
H3: 5. You have the tools, but barely anyone uses them
H3: 6. Feedback flows one way (or not at all)
H3: Why Culture Eats Toolkits for Breakfast
H3: YOUKNOW’s Take
H3: Ready to Change Your Data Culture?
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: Are You Just Posting or Actually Performing?
H3: Social Tech 101: What It Is (and What It Isn’t)
H3: Before You Compare: Know Your Goal
H3: The Platforms: Where They Fit
H3: YOUKNOW’s Social Tech Buyer's Guide
H3: Tips to Maximise Your Tech Investment
H3: Final Word: Tech Doesn’t Win Alone, Teams Do
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H3: What Is Product-Led Growth (PLG)?
H3: Loyalty ≠ Points: The Real Power of Redemption
H3: Onboarding: Your First (and Most Important) Impression
H3: Use a Little More Data (And a Lot More Empathy)
H3: PLG Best Practices (the YOUKNOW Way):
H3: Final Word: PLG Is a Mindset, Not Just a Metric
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
H2: From Insights to Actions, Finally...
H3: You know the drill:
H2: Let’s Break That Down:
H2: Why It Matters for Your Team
H3: They’re not here to write your product vision. But they are here to:
H2: What It Signals for the Industry
H2: Questions We Should Be Asking
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H3: 1. Get Executive Buy-In Early
H3: 2. Define Your North Star Metric (and Don’t Overcomplicate It)
H3: 3. Speak a Common Language
H3: 4. Start Small, Then Scale
H3: 5. Create Rituals for Data-Driven Conversations
H3: Let’s Make the Tools Work for the Team
H2: 5 Ways to Align Your Team on Digital Analytics (Before the Tools Even Come Out)
H1: General AI (Like ChatGPT): Brilliant Insights, Limited Execution
H1: What Makes an AI Agent Different? The Operational Intelligence of AI
H3: Their key differentiators are compelling:
H1: Amplitude AI Agents: Actionable AI Transforming Product Development
H3: Key Capabilities Driving Amplitude AI Agents:
H3: Examples of Amplitude AI Agents in Action:
H1: The Impact: How Task-Oriented AI Shapes Your Product's Future
H1: The Real AI Revolution is About Doing
H2: Beyond ChatGPT: Why AI Agents Are the Future of Product & App Optimisation
H2: The problem: insight isn’t action
H2: What are AI Agents?
H2: What this looks like in action
H2: What makes this different?
H2: What does this mean for South African businesses?
H2: Where YOUKNOW fits in
H2: Want to see what this looks like for your team?
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H1: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: What’s Holding Businesses Back from AI Readiness?
H2: Human in the Loop > Magic Black Box
H2: Stop Overbuilding. Start Solving.
H2: From Insights to Action: Why It Matters Now
H2: A South African Reality Check
H2: Final Thought: Martech Shouldn’t Be Hectech
H2: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: The Big Drop-Off Nobody Talks About
H3: 🔍 Amplitude helps you understand what’s really happening.
H3: 📢 OneSignal helps you respond.
H2: What Is an Activation Journey, Anyway?
H2: Smart Segmentation = Better Nudges
H2: Why the “Aha!” Moment Matters
H2: Build a Martech Stack That Talks to Each Other
H2: Ready to Move From Downloads to Devotion?
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
H2: Welcome to the AI Agent Era (No Sci-Fi Degree Needed)
H2: But Wait—What’s an AI Agent, Anyway?
H2: Real Use Cases, Real Results: Where Domo AI Agents Shine
H3: Retail: Turning Sales Associates into Superstars
H3: 💬 Customer Experience: Tailor-Made, Every Time
H3: 🧑💻 Customer Support: Because Nobody Likes Waiting
H3: 📊 Market Intel: Outwit, Outplay, Outsell
H3: 👩💼 HR & People: Support from the Inside Out
H3: 🧹 Data Collection: Less Chaos, More Clarity
H2: Ready to Build Smarter Workflows?
H2: Why YOUKNOW + Domo?
H2: From Retail to HR: How Domo AI Agents Are Quietly Powering Smarter Workdays
H2: From “Winging It” to a Work in Progress
H2: So, Why Amplitude?
H2: The Bigger Picture: What Our Lead Magnets Are Really Telling Us
H2: The South African Reality Check
H2: TL;DR: We’re Still Learning, But We’re Learning Faster
H2: Why We’re Using Amplitude as Our Web Analytics Platform (And Why That’s a Big Deal for Marketers)
H3: Go Everywhere Club
H3: The Black Friday 2023 Snapshot
H2: Data Draughts is Back—and It's Better Than Ever!
H3: Data Draughts
H3: Join the YOUKNOW Technologies Newsletter
H3: Now YOUKNOW Newsletter
H3: Amplitude's Product-Led Growth Guide Volume 1: What Is PLG?
H3: Amplitude's Product-Led Growth Guide Volume 2: How to Get Started with PLG
H3: Hootsuite's Social Media Trends 2025: Expert Insights for Smarter Marketing
H3: Download Your 2025 Social Media Trends Report In Healthcare To Boost Engagement & Credibility
H3: Free Report for 2025 Finserv Social Media Trends
H3: 2025 Social Media Trends for Marketers in the Government Sector
H3: Learn About 2025 Social Media Trends In Education
H3: The Ultimate SA Consumer Cheat Sheet: 2024 Stats Snapshot
H3: Amplitude's North Star Playbook: Your Guide to Digital Product Analytics
H3: OneSignal’s 2025 State of Customer Engagement Report: Smarter Messaging Starts Here
H3: Explore Olympic Data Visualisation with DOMO Analytics Tools
H3: YOUKNOW You Want To
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptTips, and tricks to connect with your customersAll PostsblogeventsresourcesreportsFilter byAll Posts Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.If you’re reading this, chances are you're already building or tinkering with your app. So, why not snag some prizes while you're at it? South Africa's been on a proper winning streak lately, hey? Our Boks are world champs, the Proteas bagged the ICC World Test Championship and Dricus brought home UFC gold. All that's missing now is someone to put Mzansi on the map for app development. And that’s where your app comes in…So, What Exactly is Shipaton Hackathon?We just heard about Shipaton through our awesome partners at OneSignal, and we knew we wanted to share the love. It is an annual global hackathon run by our friends at RevenueCat, with OneSignal as a headline sponsor. It's designed to give developers that final push to build and launch a brand-new app. Think of it as a supportive challenge to get your awesome idea out there, compete for some incredible prizes, and connect with a global community. It's all about shipping amazing apps and seeing them grow.At YOUKNOW, we're all about helping product teams and app builders grow their apps properly. That's why we're seriously keen on Shipaton 2025. If you're in the app space, this is definitely one to watch. You know how it goes: you've got a banging app idea, but then the real mission starts, getting it out there, finding your audience, and keeping them hooked. Shipaton’s designed to help you smash those hurdles, with solid support and some proper prizes on the line.What's the Challenge?This global hackathon is for developers building the next generation of mobile apps. It's your opportunity to create a new app for the App Store or Google Play.Build a brand-new app on the App Store or Google Play. Use the RevenueCat SDK to handle subscriptions or in-app purchases (Afterall, a good revenue model is key for sustainable growth).Integrate OneSignal to engage, retain, and connect with your users. Effective messaging is crucial for lasting user engagement, and OneSignal provides the tools to connect with your audience. Need help with OneSignal integration? Chat to us :)You can win HOW MUCH? Wanna be as big as Apple in the Big Apple? We're talking over $355,000 in prizes. Yes, dollars. This includes a $65,000 (Over R1,1 mil) grand prize and, notably, a Times Square billboard feature for the 1st place winner. OneSignal Boost Award: Master Messaging, Win MoreWe're particularly thrilled about the OneSignal Boost Award. Our partner OneSignal is offering over $50,000 in additional prizes to apps that use messaging most effectively and creatively. Why are we so into OneSignal? They’re our partners and their platform solves omnichannel messaging headaches. No need to jump between a bunch of different tools just to talk to your users. It just makes building those slick, automated customer journeys so much easier, and it helps your app look good and keep your users happy.Whether you’re keen on push notifications, a slick omni-channel strategy, or crafting clever user journeys with OneSignal Journeys, this is your chance to show off some seriously powerful messaging. NB: Just make sure OneSignal is integrated before you submit, so you qualify.Need Help? Join Office HoursSometimes you need a quick answer or some guidance. The Shipaton support team is hosting two open Q&A sessions to assist with setup, strategy, and any competition-related questions:Session 1: Wednesday, August 13th at 3:00 AM SASTSession 2: Wednesday, September 3rd at 5:30 PM SASTImportant DatesSubmissions open on August 1st, 2025, and are due by September 30th, 2025. This is a significant opportunity for app builders, product managers, and SaaS brands to innovate, gain visibility, and potentially win substantial awards.Ready to take your app idea further?Register now to receive all Shipaton updates, resources, and perks.Find more details on the official website: Shipaton Official WebsiteCheck out the full details and register your team: RevenueCat Shipaton 2025 DevpostWe're looking forward to seeing what you build.blogSA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamAugust 7, 2025Most teams today say they're data-driven, but if you look beneath the surface, many are stuck in old habits wearing new tools. Data dashboards don’t automatically create data-savvy behaviour. Culture does.In this blog, we unpack six cultural signals that might be slowing your team down, even if you're armed
---
### Page: https://www.youknow.co.za/success-stories
Title: Success Stories | How Martech Solutions Drove Growth
Meta Description: Explore YOUKNOW’s success stories and discover how Martech solutions helped South African brands achieve significant business growth and customer engagement.
Language: en
Canonical URL: https://www.youknow.co.za/success-stories
## Headings Structure:
H1: Our clients' results speak for themselves
H1: Book a demo
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptOur clients' results speak for themselvesWe've changed how businesses reach their goals, quicker! With great success, we've partnered the best products to our clients, making their success our reward. products Industry Use case Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.GWIHow Digital Marketing Solutions Improved Digital Optimisation's Pitch-to-Sales RatiosDani Morley and her team show us how they use GWI to better their pitch-to-sales ratio and client performance.Increase conversions and overall results.AgencyNo items found.BrandwatchHow WesBank Leveraged Brandwatch to Improve Customer ServiceThe pandemic made WesBank realise, they need to double down on their social listening to keep up with customers needs online.A streamlined community managment system with key insights.Financial ServicesNo items found.Khoros CareHow TymeBank Transformed Customer Engagement with YOUKNOWTymeBank needed to adapt to is growing customers by managing their social media channels efficiently with Khoros.TymeBanks online engagment grew exponentially.Financial ServicesNo items found.Khoros CareDiscover How WesBank Leveraged YOUKNOW’s Martech Solution using Khoros CareYOUKNOW helped the WesBank CSC Team by boosting their ability to serve online queries with Khoros.Achievement of SLA target improved by 57%Financial ServicesNo items found.Get InspiredBook a demoSchedule a demo with our experts to explore how our tech stack can elevate your business. Stay ahead with cutting-edge insights and strategies tailored to your needs.Chat to an expert
---
### Page: https://www.youknow.co.za/contact
Title: Contact YOUKNOW | Managed Martech Services in South Africa
Meta Description: Get in touch with YOUKNOW, the leading provider of managed Martech services in South Africa. Explore solutions for customer care, engagement, and retention.
Language: en
Canonical URL: https://www.youknow.co.za/contact
## Headings Structure:
H1: Martech That Works. Results That Matter.
H2: Contacts
H3: Customer Support
H3: General Enquiry
H2: Find Us in Gauteng
H2: Find Us in Cape Town
H2: Your Tech Budget: Wasted or Weaponised
H2: Tech That Delivers. No Fluff, Just Results.
H2: We’re stacked:
H2: What Happens After You Book?
H3: Check your Inbox
H3: An Insightful Chin Wag
H3: Next Steps to Success
H3: No fluff, no jargon, just actionable insights to help you stay ahead.
H2: FAQs: Real Questions. Honest Answers.
H3: Stop Guessing. Start Growing
H2: YOUKNOW You Want To
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptMartech That Works. Results That Matter.Lost in the martech maze? Stop guessing. Start winning.At YOUKNOW Technologies, we’ve helped brands like MTN, Telkom, Takealot, Nedbank, Heineken, MultiChoice, and more cut through the noise and build powerful, results-driven stacks.We don’t just supply the world’s best tools (think Brandwatch, GWI, Hootsuite, Braze, OneSignal, Amplitude, Domo, Audiense, Khoros, HubSpot), we help you implement, integrate, and optimise them so they actually drive business growthBook your free 1:1 consult and get expert advice tailored to your business. ContactsCustomer Support+27 (0) 87 160 0752support@youknow.co.zaGeneral Enquiry+27 (0) 87 160 0752hello@youknow.co.zaFind Us in GautengFind Us in Cape TownYour Tech Budget: Wasted or WeaponisedLet’s be real—martech can be expensive, and the last thing you want is to waste your budget on tools that don’t deliver real value. Am I using the right tools?Are my platforms actually talking to each other?How much potential revenue am I leaving on the table?That’s where we come in. We’ve cracked the code for 100+ leading South African brands and agencies. We’ll do the same for you—creating martech solutions that are:High-PerformanceCost-EffectiveScalableWe’ve done the hard work—vetting, testing, and identifying the best global martech solutions that actually help South African brands stay ahead of the competition. Whether it’s choosing the right tech, integrating it seamlessly, or making sure you’re squeezing every drop of value from your investment, we’ll help you make smart, strategic decisions that drive growth.From confusion to conversions. Book your free session now and get expert guidance tailored to your needs.Unlock My Free Consult Tech That Delivers. No Fluff, Just Results.We only back tech that’s proven to deliver real value. From Brandwatch and Braze to Amplitude, Domo, HubSpot and more, we’ve handpicked the best global platforms to help South African brands grow smarter, move faster, and connect better.But we don’t just recommend them—we’re certified experts in each, offering local support, onboarding, training, strategy, reporting, and managed services to help you squeeze every bit of value from your investment. Whether you’re building a new stack or trying to get more from the tools you already have, we’re here to help you do it right.Let’s build a stack that actually works for you.Book your session now We’re stacked:AmplitudeAudienseBrandwatchBrazeDomoGWIHootsuiteHubSpotKhorosOneSignalAnd more…What Happens After You Book?Check your InboxWe’ll reach out to you to schedule your session.An Insightful Chin WagA quick chat to understand your challenges. No sales pitch, just straight-up valuable advice.Next Steps to SuccessGet expert recommendations on the best tools, integrations, and strategies to make your martech work for you.No fluff, no jargon, just actionable insights to help you stay ahead.Yes, I am ready to chat! FAQs: Real Questions. Honest Answers.Who is this consultation for?This consultation is for South African businesses ready to unlock the power of martech. Whether you're a product manager, marketing lead, or data decision-maker, we’ll help you get the most out of your customer data.How long does it take?Just 30 minutes. Enough time to get to the point, unpack your biggest challenges, and start pointing you in the right direction.Is this really free?100%. No catch, no invoice, no sales pitch. It’s a no-pressure session to help you get clarity. If it makes sense to work together after, cool. If not, you still walk away with value.What tech do you support?We partner with global tech leaders like Amplitude, OneSignal, Braze, DOMO, Brandwatch, and more. But the short answer? If it's martech, we’ve probably worked with it.Do I need to prepare anything?Just bring your current challenge. We’ll take it from there. Bonus points if you know what tools you're currently using or what goals you're chasing.Stop Guessing. Start GrowingStart Winning – Book NowGET INSPIREDYOUKNOW You Want ToSign up for our newsletters and stay in the loop with trending industry insights, inspiring tech stories, and the latest product updates. Don’t worry, we won’t ghost you on the good stuff! 👻
---
### Page: https://www.youknow.co.za/products
Title: Martech Solutions | Marketing Technology in South Africa
Meta Description: YOUKNOW offers the best Martech solutions and marketing technology tools in Sub-Saharan Africa, helping brands improve customer engagement and drive success.
Language: en
Canonical URL: https://www.youknow.co.za/products
## Headings Structure:
H1: Explore the Best Global Martech Solutions with Local Support
H2: It's never been easier to change the way you do business
H2: Wondering where you fit into the mix?
H1: Agency
H1: Retail
H1: Financial Services
H1: CPG
H1: Media & Entertainment
H1: Technology
H1: Account manager
H1: Analysts
H1: Marketers
H1: Accountant
H1: Manager
H1: Product owner
H2: We strive to partner with the best
H2: Frequently Asked Questions
H2: Book a meeting withone of our experts
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptExplore the Best Global Martech Solutions with Local Support We offer local support in South Africa for the world's best marketing & customer experience tools. We are enabled to provide smarter solutions for teams that demand the best in digital transformation and improved customer experiences.Book a demo It's never been easier to change the way you do businessOur partners are the global leaders in enterprise solution software. Not only have they been front-runners but are constantly creating better technology to better suit evolving businesses.TLDR? Download a summary document of who we are & our product suite.Download the document Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.All ProductsCRM TechAnalytics & BI TechCustomer Engagement TechResearch & Insights TechSocial TechFilter byAll Posts Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Analytics & BI TechEmpower Your Future with Next-Gen AnalyticsAmplitude is a product analytics platform that helps you understand user behaviour and optimise customer experiences for growth.Social TechResearch & Insights TechUnderstanding Users On A Cultural LevelCombine social consumer segmentation with real-time audience insights to build relevant, audience-focused strategies.Social TechResearch & Insights TechThe Social Suite of the FutureUse Consumer Intelligence and Social Media Management Suite to understand and engage with customers quickly and effectively.Customer Engagement TechEmpower real-time consumer-brand interactionsA customer engagement platform that helps create relevant and memorable relationships through personalised omni-channel messaging.Analytics & BI TechResearch & Insights TechYour business cloudView data in one place, democratise insights across your organisation, socialise goals, and create accountability with DOMO.Research & Insights TechTake the hard work out of hard researchGet on-demand consumer insights and become an expert on your customers to get ahead of the competition.Social TechThe ultimate social media management toolManage all social networks, connect with followers, and grow your brand using Hootsuite’s expertise and collaborative ecosystem.CRM TechGrow your business, better.HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. Social TechCustomer Engagement TechHigh-tech customer engagement solutionsEnhance digital customer service, manage online communities, and social media with Khoros, trusted by top global brands.Customer Engagement TechSupercharge Your Messaging with OneSignalOneSignal is a leading customer messaging platform that helps you engage, retain, and grow your audience with targeted, data-driven communication.Social TechResearch & Insights TechPowerful social media analyticsGain competitive insights and analytics to make informed decisions, improve results, and understand competitors with Rival IQ.Wondering where you fit into the mix?industriesrolesAgencyDigital and through the line agencies, with a focus on develop digital strategies, and managing clients.RetailBrick and mortar or digital businesses that need help managing the sale of goods and services to their customers.Financial ServicesAdvising and assisting businesses or consumers with insurance, banking and investment. CPGManufacturers and sellers of goods that need help managing logistics and sales to retailers. Media & EntertainmentAgencies or production houses that need insights into understanding their audience and bettering strategies. TechnologySoftware or hardware businesses that need help channeling IT support, sales and better work flow. Account managerManaging client relations as well as supporting the their team. AnalystsGathering the right information in order to improve and optimise results. MarketersCreating the communication between client and customer. AccountantOrganising and analysing monetary transactions within a business. ManagerManaging and overseeing stock and sales with in the business. Product owner Managing communication between a scrum team and the customer. We strive to partner with the bestIn the modern age, technology allows businesses to expand faster, grow stronger, and develop expert teams in all departments. With this in mind, our aim is to partner up with marketing & consumer experience product leaders that specialise in creating the best tools, team solutions, and support for our respective target markets.We're proud to be the exclusive partners for Hootsuite, Brandwatch, GWI
---
### Page: https://www.youknow.co.za/about-us
Title: About YOUKNOW Technologies | Martech South Africa Experts
Meta Description: Learn more about YOUKNOW, South Africa’s leading Martech experts, providing innovative marketing technology solutions to enhance customer engagement.
Language: en
Canonical URL: https://www.youknow.co.za/about-us
## Headings Structure:
H1: About YOUKNOW: Martech Solutions Experts in South Africa
H2: Your Local Martech Experts
H1: YOUKNOW
H2: Your Local Experts
H3: #WeAreBridgeBuilders
H3: #FamilyFirst
H3: #ExpectExcellence
H3: #EveryoneAnExpert
H1: Hear From Our Team
H2: We’re Always Looking for Talent
H1: Got Any Questions?
## Main Content:
About YOUKNOW: Martech Solutions Experts in South AfricaLet's Talk Your Local Martech ExpertsFor over a decade, we've identified the best global technologies and hand-delivered them to African enterprise brands. For us, it’s more than just Martech. Our team of hand-picked local experts drive onboarding and implementation, adoption, ongoing support as well as bespoke client solutions. Get more with YOUKNOW Technologies.Incredible clients80+Technology Partners12Years of solving problems11Experts on call30+GET TO KNOWYOUKNOWYOUKNOW was started in 2013 by our CEO, Kelvin Jonck, out of a need to help African digital professionals leapfrog their competition by expertly leveraging the world’s top technology, in the local context.Our team brings innovation and insights wherever they go. Based in Johannesburg, Pretoria, and Cape Town. We aim to be your on-the-ground experts in Africa.MEET THE TEAMYour Local ExpertsWe are curious bunch, each with our own special spark - ready to light the fire that empowers businesses in helping them find and utilise the best value-based, software solutions.It's been the best adventure building YOUKNOW. We provide the world's greatest tech as a bridge for SA's incredible brands.Kelvin JonckFounder and CEO I’m proud to be Employee No. 2 at YOUKNOW! Now, I’m leading the Solutions team, delivering work that our clients love and expect.Ryan BrunyeeGM Solutions I aim to forge solid partnerships with clients, providing them with top tech expertise to achieve their business objectives.Meghan HolmesSenior Technical Account Manager I make the things do the things 💪🏼. A love for tech, & an affinity for problem solving is why I am the Solutions Engineer.James JulliesSolutions Engineer: CX & Analytics My role here is simple: help everyone Get S#it Done. Leadership, guidance, mentorship, process & perspective.Don PackettChief Operating Officer As a member of the Techie team, I’m passionate about understanding our products and turning our customers into expert users.Antonio BuysOnboarding & Platform Specialist I immerse myself in getting tech stacked. I don't just learn it; I live it, to supercharge our client experience.Kevin MujuruTechnical Account Manager As Head of Customer Success, I help my team to drive excellence in customer satisfaction & ensure our clients achieve their goals.Pieter BernerGM Technologies As a Data Expert at YOUKNOW, I turn boring data into business gold. Certified Brandwatch expert & excel wizardBongani SitholeJunior Data & Reporting Analyst I'm a Seasoned Marketer, Martech Enthusiast, and Tech Strategist 🤓 I specialise in strategies for better customer experiences✨Kayla JacobsTechnology Strategist: CX & Analytics I specialise in data mining, predictive modeling, storytelling, and visualisation. I drive impactful insights and decisions.Sandra NkosiData & Reporting Analyst I may be entrenched in the Ops side of the business, but I am also keenly involved and enthusiastic about our Tech.Bianca LanceOperations Manager My passion for people, processes, and data drives me to lead YOUKNOW's Data & Reporting team. We are the Data Vaders.David VahleLead Reporting & Data You think our stuff is cool? Yeah, me too! As the marketing team lead I am all about telling rad tech stories.Camille DarnéHead of Marketing With over 10 years of Social Media Marketing experience, I can put myself in your shoes & understand your needs & challenges.Shaun PearsonProduct Owner: Social Tech Looking after clients is a small part of what I do. Ensuring that clients are at the forefront of innovation is what I love!Alexander HoylandProduct Owner: Khoros & Domo I make Martech magic! Transforming tech jargon into engaging content and events. Collaborating with teams to integrate game-changing tech.Rayne WeissMarketing Manager I have a passion for designing, being creative, and being a perfectionist in areas that matter.Inéz AkhalwayaJunior Designer Who said I can't be both an Accountant and a Techy? Finance may be my main function, but our Tech has changed my life.Cornel O'KellyAccountant As a data-driven storyteller, I leverage cutting-edge tools to drive growth. I love digital innovation 🚀Ian SinclairProduct Owner: Research Tech As a TAM, I bring knowledge in data analysis, research, CRM, digital experience, social media analytics, and SEO.Thando MsutwanaTechnical Account Manager As a Lifecycle Marketing Manager I am passionate about process perfection & problem-solving. I am also a sports stats nerd.Ethynn Van OsLifecycle Marketing Manager I work closely with clients to address their unique challenges, maximising their tech for better decisions & driving growth. ❤️Robin SampsonAccount Manager I'm an expert at supporting our amazing team with content that helps YOUKNOW what we do. I also make stuff look cool sometimes.Liam CainDigital Content Coordinator As the Renewals Administrator at YOUKNOW, I oversee the renewal process to ensure it runs seamlessly and efficiently, keeping everything on track
---
### Page: https://www.youknow.co.za/solutions
Title: YOUKNOW | Local Solutions for Global Martech Growth
Meta Description: Discover YOUKNOW’s local solutions for Global Martech to optimise platforms, boost engagement, and drive measurable growth.
Language: en
Canonical URL: https://www.youknow.co.za/solutions
## Headings Structure:
H1: Transform Your Business with End-to-End Martech Solutions
H2: Local Expertise, Global Standards
H3: Preferred Local Solutions Partners
H3: A Decade of Experience in Onboarding & Implementation
H3: Experience Across Multiple Platforms and Sectors
H3: An Army of Dedicated, Certified Practitioners
H1: Strategy
H1: Managed Services
H1: Reporting
H1: Workshops
H2: Why our partners value YOUKNOW for their local solution offering
H3: Managed Services
H3: Reporting
H3: Strategy
H3: Workshops
H2: Frequently Asked Questions
H1: When there are only problems, we find the solutions.
## Main Content:
Transform Your Business with End-to-End Martech SolutionsOptimise your tech stack for growth, engagement, and seamless operations. Unlock your full potential with YOUKNOW.StrategyManaged ServicesReportingWorkshopsUnlock the Full Potential of Your Martech Stack/ Data with usEach service helps businesses maximise their technology and data—from tailored strategies and platform management to actionable insights and team training. YOUKNOW’s end-to-end support optimises every part of your martech stack for growth and lasting success.Why YOUKNOWLocal Expertise, Global StandardsPreferred Local Solutions PartnersTailored solutions with local insights for South African businesses.A Decade of Experience in Onboarding & ImplementationSeamless, efficient tech setups with over 10 years of expertise.Experience Across Multiple Platforms and SectorsExpertise in diverse industries and platforms for innovative solutions.An Army of Dedicated, Certified PractitionersA certified, committed team focused on delivering success.THE SOLUTIONSTailored Solutions for Every Stage of Business GrowthStrategyMake customer data actionable with tailored, growth-focused strategies.Who’s it for?Businesses aiming to boost engagement, retention, and conversions.Key Services:Data Structuring & Engagement StrategyConversion Rate Optimisation (CRO)A/B Testing & Product OptimisationCustomer Journey MappingLearn More Managed ServicesEnd-to-end platform management so you can focus on growth.Who’s it for?Organisations needing expert platform support.Key Services:Platform & Campaign ManagementAPI & Data IntegrationData Cleansing & Dashboard BuildingLearn More ReportingGet tailored insights for smarter, data-driven decisions.Who’s it for?Businesses seeking clear, real-time data insights.Key Services:Benchmarking & Campaign AnalysisAudience Insights & Sentiment AnalysisCustom Dashboard AccessLearn More WorkshopsEmpower your team with essential martech skills.Who’s it for?Teams looking to boost collaboration and strategy.Key Workshops:Product Growth & Retention TacticsUnified Analytics & ExperimentationSocial Analytics EssentialsLearn More Hear from our partnersWhy our partners value YOUKNOW for their local solution offeringHear from our partners and clients on how YOUKNOW has helped transform their martech capabilities and deliver results. "We partnered with YOUKNOW because of their expertise in the space and their proven ability to support our South African customers at every stage of the sales and implementation journey. Their unwavering commitment to excellence ensures our customers receive exceptional support throughout the buying process and beyond."Sally JentisOneSignal"At Amplitude, we're on a mission to help companies build better products and digital experiences. We partnered with YOUKNOW Technologies in South Africa as our first reseller in this region. YOUKNOW has more than a decade of expertise and is one of the more respected leaders in marketing technologies and data analytics in the region. Together, we will help more companies capture data they can trust, uncover clear insights about customer behavior, and take faster action."Ethem EldemAmplitude"YOUKNOW has been a true partner in ensuring our customers get more value from our solutions. The primary benefit has been having a dedicated partner on the ground to represent us and make customers comfortable knowing that they always have someone close by to reach out to. “James PartingtonHootsuite"YOUKNOW's impeccable reputation in South Africa is a true testament to the level of attention and service they provide to their partners and customers. YOUKNOW remains one of our most respected and successful partners at GWI - consistently nurturing our joint customers.“Allison CannavinoGWI"It's become a no-brainer for me. YOUKNOW's resourcefulness, commitment and dedication to driving our solutions has always been second to none and they are family now."Maz HusseinBrandwatchOUR ClientsOTHER SOLUTIONSLooking for a different Solution?Managed ServicesReportingStrategyWorkshops Frequently Asked QuestionsWhat services does YOUKNOW offer?YOUKNOW provides a full suite of Martech solutions, including Managed Services, Strategy Consulting, Workshops, and Custom Reporting. Whether you need hands-on platform management, expert strategy guidance, team upskilling, or data-driven reporting, we ensure your Martech investment delivers real results.How can YOUKNOW help optimise my Martech stack?We take a holistic approach to Martech, ensuring your tools are integrated, your strategy is data-driven, and your campaigns are optimised for engagement and conversion. Our team provides setup, execution, monitoring, and reporting, so you can focus on business growth.Do YOUKNOW’s solutions work across different industries?Yes! Our services are customised to fit your industry, business needs, and existing Martech capabilities. Whether you’re in retail, finance, media, or tech, we tailor our approach to ensure the best ou
---
### Page: https://www.youknow.co.za/blog/4-ways-to-improve-customer-satisfaction-with-digital-customer-service
Title: 4 Ways To Improve Customer Satisfaction Scores (CSAT, NPS, And CES) With Digital Customer Service
Language: en
Canonical URL: https://www.youknow.co.za/blog/4-ways-to-improve-customer-satisfaction-with-digital-customer-service
## Headings Structure:
H1: 4 Ways To Improve Customer Satisfaction Scores (CSAT, NPS, And CES) With Digital Customer Service
H3: What’s The Difference Between NPS, CES, And CSAT?
H3: CSAT
H3: Customers are scored into three categories, based on their responses:
H3: CES
H3: How To Improve NPS, CES, And CSAT Scores
H3: 1. Speed Up Customer Service Interactions
H3: 2. Boost Customer Service Interactions
H3: 3. Be Where Customers Need You
H3: 4. Increase The Number Of Customers Who Participate In Customer Satisfaction Surveys
H3: AI-Powered Digital Customer Service, Made Better By Khoros Care
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•February 5, 20214 Ways To Improve Customer Satisfaction Scores (CSAT, NPS, And CES) With Digital Customer ServiceYOUKNOW TeamMarketingShare The success of any business lies in the ability to improve experience at every step of the customer journey. Measuring customer satisfaction helps brands to identify if they are aligned with the ongoing efforts of the organisation to continue delivering value to customers. This also provides valuable insights about the quality of their customer care.Metrics such as Net Promoter Score (NPS) , Customer Effort Score (CES), and Customer Satisfaction (CSAT) are the most commonly used Customer Success Measures . Each has a calculation method that gives a numerical value that can be used as a benchmark and leading indicator when making improvements to customer service operations or when reconsidering your brand’s customer journey.What’s The Difference Between NPS, CES, And CSAT?CSAT, NPS, and CES scores are all used to quantify how happy the customer is with the service received. Each metric has its own use and limitations. Businesses can use these metrics jointly to identify where to improve their customer care, including interactions, productivity, and technology.CSATCSAT surveys are ideally sent when you want to see how happy customers are with an action your business took, or certain aspects of your products and/or services. CSAT survey scales range from poor to excellent, 1 – 5, or even angry face to happy face.The CSAT score is an average based on the results of the survey. Generally, expressed in a percentage from 0% to 100% NPSNet promoter scores (NPS) is a growth indicator. It calculates how satisfied consumers are with your products/services and how loyal they are to your brand. To measure NPS, customers are asked how likely they are to recommend a company or product to a family member, friend, or colleague on a scale of 1 – 10.Customers are scored into three categories, based on their responses:Promoters — Customers who responded with a score of 9 or 10. These are your most loyal and enthusiastic customers. Passives — Customers who responded with a score of 7 or 8. These customers are satisfied with your business, but not as likely to recommend it as promoters. Detractors — Customers who responded with a score of 0-6. These customers are unsatisfied and may discourage friends and colleagues from engaging with your business.To calculate NPS, you’ll need to calculate the percentage of respondents who are promoters and the percentage who are detractors. To get your final score, subtract the percentage of detractors from the percentage of promoters. You will end up with a number between 0 and 100. The higher your number, the better your NPS score.CESCustomer effort scores (CES) measure how easy it is to engage and interact with your brand. While this doesn’t measure satisfaction directly, it can be an excellent indicator of customers’ experiences when they’re looking for information, making purchases, asking questions, or looking for support. To measure CES, customers are typically asked to rank their experience with a business from one (very easy) to five (very difficult).CES surveys are most commonly used:After a customer touchpoint that has led to a purchaseImmediately after a customer service interactionTo track the overall customer experience with your product or brand.To calculate CES, divide the sum of all scores by the number of respondents. The lower the score, the better.How To Improve NPS, CES, And CSAT ScoresWe have established that it’s important to track these scores, but once you know what your brand’s customer satisfaction scores are, how can you improve them?Here are four ways to get started.1. Speed Up Customer Service InteractionsA recent Khoros survey revealed that around 50% of respondents said that they had interacted with brands on social media. From those customers who do interact with brands on social media, 65% expect brands to respond to their message and around 30% said they would stop giving a brand their business if the brand did not meet the customer’s time frame expectations for a response. Speeding up customer service interactions can help improve customer satisfaction and make customers willing to spend more.The best way to achieve this is to modernize your contact center. More modern contact center's deflect calls to digital channels and automate repetitive and predictable tasks with chatbots, which streamlines workflows and resolves customer needs more quickly.An online community is also a great resource for any enterprise looking to reduce customer resolutio
---
### Page: https://www.youknow.co.za/blog/5-ways-to-align-your-team-on-digital-analytics-before-the-tools-even-come-out
Title: 5 Ways to Align Your Team on Digital Analytics
Meta Description: Struggling to align product, data, and marketing teams? These 5 tips help unify KPIs and set up scalable analytics using Amplitude.
Language: en
Canonical URL: https://www.youknow.co.za/blog/5-ways-to-align-your-team-on-digital-analytics-before-the-tools-even-come-out
## Headings Structure:
H1: 5 Ways to Align Your Team on Digital Analytics (Before the Tools Even Come Out)
H3: 1. Get Executive Buy-In Early
H3: 2. Define Your North Star Metric (and Don’t Overcomplicate It)
H3: 3. Speak a Common Language
H3: 4. Start Small, Then Scale
H3: 5. Create Rituals for Data-Driven Conversations
H3: Let’s Make the Tools Work for the Team
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•July 1, 20255 Ways to Align Your Team on Digital Analytics (Before the Tools Even Come Out)Rayne WeissMarketing ManagerShare Let’s be honest: most teams start with the tools. New dashboard? Let’s plug it in. New event schema? Ship it. But without clear alignment across product, marketing, and data teams, even the best analytics tech becomes just another tab in the browser.At YOUKNOW, we work with brands that want their tech to actually do something. And the biggest unlock for performance? Getting your teams aligned on what matters, long before the dashboards light up.Here are 5 ways to build that alignment early and make your analytics more than just pretty charts.1. Get Executive Buy-In EarlyData maturity starts at the top. If your execs aren’t championing a data-led culture, your teams won’t prioritise it either. Get C-suite buy-in by showing how digital analytics ties to core business outcomes — not just clicks, but retention, revenue, and ROI.Pro tip: Use this Amplitude Digital Maturity Assessment to frame the conversation with your leadership team.2. Define Your North Star Metric (and Don’t Overcomplicate It)If product, marketing, and data teams are chasing different numbers, you’ll never get a clear picture. Define one shared outcome (like activation rate or repeat engagement) that matters most — then use that to anchor your reporting and experimentation.We like Amplitude’s North Star Playbook for exactly this reason: it helps teams focus on user value, not vanity metrics.3. Speak a Common LanguageYour product manager says “DAUs.” Your marketer says “conversions.” Your analyst says “cohorts.” Everyone’s technically right, but practically misaligned. Create a shared analytics glossary and make sure everyone understands what the metrics mean, and why they matter.4. Start Small, Then ScaleYou don’t need to track everything from day one. Align on the 3-5 core metrics that matter most, implement them cleanly in Amplitude, and get your teams used to using them before you expand.5. Create Rituals for Data-Driven ConversationsAlignment doesn’t happen once. It happens consistently. Set regular check-ins to review your North Star, look at performance trends, and adjust your metrics as the product evolves. The magic happens when the whole team is asking the same questions, together.Let’s Make the Tools Work for the TeamTech should follow strategy. And strategy should be shared. Whether you’re just starting with Amplitude or have been using it for years, team alignment is the secret to scaling smart.Need help figuring out how to bring product, data, and marketing together? Book a discovery session with YOUKNOW and we’ll help you build a roadmap that works.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is about value, not vanity. From Kauai to Duolingo, here's how real retention journeys are built.Rayne WeissMarketing Manager
---
### Page: https://www.youknow.co.za/blog/5-ways-to-create-high-converting-black-friday-email-campaigns-for-your-app
Title: 5 Ways to Create High-Converting Black Friday Email Campaigns for Your App
Language: en
Canonical URL: https://www.youknow.co.za/blog/5-ways-to-create-high-converting-black-friday-email-campaigns-for-your-app
## Headings Structure:
H1: 5 Ways to Create High-Converting Black Friday Email Campaigns for Your App
H3: 1. Start Early: Build Anticipation with a Countdown Series
H3: 2. Segment Your Audience and Personalise Offers
H3: 3. Optimise for Mobile: Design and Copy That Convert
H3: 4. Perfect Your Timing and Frequency
H3: 5. Track, Analyse, and Adjust in Real Time
H3: Takeaways: Black Friday Email Campaign Essentials
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•November 14, 20245 Ways to Create High-Converting Black Friday Email Campaigns for Your AppYOUKNOW TeamMarketingShare Black Friday is fast approaching, and the stakes are higher than ever for app marketers globally and in South Africa. To stand out in crowded inboxes, your email strategy needs to be on point—engaging, personal, and action-driven. With the right tactics, your emails can boost app engagement, drive conversions, and give your revenue a strong lift during this high-traffic shopping period.Looking for more Black Friday marketing insights? Chat with our team to see what tech can boost your Black Friday strategies. In the meantime check these out these five essential strategies to help you build Black Friday email campaigns that convert like never before.Push Notifications That Drive Black Friday SalesAutomate Your Black Friday Campaigns with OneSignal Journeys1. Start Early: Build Anticipation with a Countdown SeriesGoal: Generate excitement and keep your app top-of-mind before Black Friday.Why wait until the day itself? Launch your campaign early with a countdown series, beginning 1-2 weeks before Black Friday. Keep these emails brief and visually appealing, giving enough information to spark curiosity without revealing too much.How to Execute:Teaser Email: Use phrases like “Exclusive Black Friday deals are coming!” and include a countdown timer to build urgency.Push Notification: Complement your email with a push notification saying, “The countdown has begun! Check your email for a sneak peek.”Pro Tip: Combining email and push notifications increases visibility and engagement.2. Segment Your Audience and Personalise OffersGoal: Boost engagement by tailoring your offers to different user segments.Not all users are alike—segment your audience based on user behaviour, spending history, and preferences. By doing this, you can craft personalised emails that resonate with each group.Segmentation Ideas:New Users: Offer a first-time discount or personalised product recommendations.VIP Users: Reward loyal customers with exclusive early access deals or extra discounts.Cart Abandoners: Send reminders featuring the products left in their cart, highlighting deeper Black Friday discounts.Example Campaign: Re-Engage Inactive UsersEmail 1: “We Miss You!” A friendly nudge with a message like, “It’s been a while! Come back for exclusive Black Friday deals.”Email 2: Tailored Offer: Provide a special discount based on the user’s browsing history or past purchases.Email 3: Last-Chance Reminder: Include a countdown timer to create urgency and reinforce the limited-time offer.Pro Tip: Use location-based personalisation (e.g., “Exclusive deals for our Cape Town customers!”) to make your message more relevant.3. Optimise for Mobile: Design and Copy That ConvertGoal: Ensure your emails look great and are easy to navigate on mobile devices.Most Black Friday shoppers will be browsing on their phones. A mobile-first approach is essential for capturing their attention and guiding them to take action.Design Tips:Keep It Simple: Use a minimalist design with plenty of white space and large fonts.Highlight the CTA: Make your call-to-action button prominent and use phrases like “Shop Now” or “Unlock My Deal.”Prioritise Key Information: Place the offer and CTA at the top of the email for maximum visibility.Copywriting Tips:Be Direct: Clearly state your offer—avoid lengthy or vague language.Use Power Words: Phrases like “exclusive,” “limited time,” and “VIP access” create urgency.Catchy Subject Lines: Opt for short, punchy subject lines like “Flash Sale: Up to 50% Off!” or “Unlock Your Black Friday Savings.”Pro Tip: Incorporate interactive elements like countdown timers for an extra layer of urgency.4. Perfect Your Timing and FrequencyGoal: Keep your emails top-of-mind without overwhelming your audience.The timing of your emails can make all the difference. You want to stay present in your users’ inboxes, but sending too many emails can lead to fatigue. Here’s a suggested cadence:Suggested Email Schedule:1-2 Weeks Before Black Friday: Start with a “Countdown Series” to build excitement.3-5 Days Before: Send a “Preview Email” teasing the upcoming deals.Black Friday Morning: Kick off the day with your main promotional email.Afternoon Reminder: Send a short follow-up email to catch those who haven’t acted.Evening Wrap-Up: Finish with a “last chance” email for final purchases.Pro Tip: A/B test your send times to determine when your audience is most responsive. This will help you optimise engagement.5. Track, Analyse, and Adjust in Real TimeGoal: Use data insights to r
---
### Page: https://www.youknow.co.za/blog/6-black-friday-insights-you-cant-afford-to-miss-for-2024
Title: 6 Black Friday Insights You Can’t Afford to Miss for 2024
Language: en
Canonical URL: https://www.youknow.co.za/blog/6-black-friday-insights-you-cant-afford-to-miss-for-2024
## Headings Structure:
H1: 6 Black Friday Insights You Can’t Afford to Miss for 2024
H3: 1. Is Black Friday Losing Its Spark?
H3: 2. Timing Is Key—But When Should You Start?
H3: 3. It’s Not All About Discounts: Competitions Can Steal the Show
H3: 4. Don’t Underestimate the Power of Logo Visibility
H3: 5. Hashtags: The Unsung Heroes of Black Friday Engagement
H3: What’s Next? Get the Full Scoop on Black Friday 2023
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•November 15, 20246 Black Friday Insights You Can’t Afford to Miss for 2024Rayne WeissMarketing ManagerShare Black Friday is no longer just a day of deals; it’s a chance to uncover valuable consumer trends and fine-tune your marketing strategy for the upcoming year. We teamed up with Brandwatch Consumer Research to deliver a snapshot report packed with exclusive insights from Black Friday 2023. Here’s a sneak peek of what we found—but for the full picture and actionable recommendations, download the complete report.1. Is Black Friday Losing Its Spark?Global chatter around Black Friday has seen a notable decline, with mentions dropping significantly in 2023. The economic climate and changing consumer behaviours have contributed to this trend, and it’s been brewing for nearly a decade.But what about South Africa?Local mentions have stayed relatively steady, suggesting brands still have a unique opportunity to make an impact. Those who get creative and engage early could set themselves apart from the crowd.2. Timing Is Key—But When Should You Start?While starting early paid off for Pick n Pay, who began their Black Friday push in September, other top brands like ABSA and Takealot still made a big splash despite launching closer to the event. It’s clear that impactful engagement can happen, whether you’re ahead of the curve or coming in hot closer to the big day.🕑 Want to optimise your timing for next year? The report offers a detailed breakdown of the best times to engage with your audience.Pro Tip: Tailor your strategy to your audience’s online habits. Learn more about how to pinpoint their preferred platforms and engagement times in our complete analysis.3. It’s Not All About Discounts: Competitions Can Steal the ShowMany brands assume that heavy discounts are the only way to succeed during Black Friday. But our analysis found that competitions and interactive campaigns can drive significant engagement without relying solely on price cuts. Several South African brands used creative contests to boost their visibility, tapping into the Black Friday buzz without a focus on discounts.Example: Pineapple SA’s #BrandOff campaign generated a huge response, proving that interactive content can lead to a surge in brand mentions.4. Don’t Underestimate the Power of Logo VisibilityIt’s not just about what people say; it’s about what they see. Xbox topped the charts for brand visibility during Black Friday, driven by their own promotional posts. Meanwhile, Mercedes gained unexpected traction through event sponsorships, showing that logo visibility can play a crucial role in brand recognition.Want to make your brand unforgettable next Black Friday? The report shares expert tips on leveraging visual branding and strategic partnerships to increase your reach.5. Hashtags: The Unsung Heroes of Black Friday EngagementWhile overall mentions might be on the decline, hashtags like #BlackFriday have remained consistently popular. This shows that even as the buzz decreases, consumers are still searching for deals using these familiar tags.Pro Tip: Make sure your social posts and emails include trending hashtags like #BlackFriday to tap into ongoing conversations and boost your visibility.📈 Need a hashtag strategy for your next campaign? Our full report covers top-performing hashtags and how to use them effectively.What’s Next? Get the Full Scoop on Black Friday 2023These highlights offer a glimpse into the trends shaping Black Friday, but there’s much more to discover. From deep dives into consumer behaviour to detailed case studies of top-performing brands, our full report is a must-read for anyone looking to refine their Black Friday strategy for 2024.Ready to unlock the full potential of your Black Friday campaigns?Download the complete Black Friday Snapshot Report for more insights and actionable tips.Want tailored advice for your business? Book a demo with YOUKNOW Technologies to see how our expert team can help you turn these insights into results.Don’t wait—get ahead of your competitors and start planning now. The best strategies come from the best data, and we’ve got it all in the full report. Download Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarke
---
### Page: https://www.youknow.co.za/blog/a-black-friday-indeed
Title: A Black Friday Indeed
Language: en
Canonical URL: https://www.youknow.co.za/blog/a-black-friday-indeed
## Headings Structure:
H1: A Black Friday Indeed
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•February 5, 2021A Black Friday IndeedYOUKNOW TeamMarketingShare Black Friday is the biggest shopping day of the year. It usually kickstarts the festive-season-spending with consumers making large purchases and retailers making large profits in one day. Things took a different turn this year with the pandemic. In-store sales took a hard knock as customers preferred staying home and shopping online rather than physically visiting the stores. Others could not participate due to economic reasons as retrenchments affected a lot of people this year.The regular queuing outside brick-and-mortar stores from midnight to early morning hours was much less in 2020 compared to previous years. Even though retailers assured customers that they were going to follow all COVID-19 rules and regulations according to lockdown restrictions, shoppers still did not budge. This uncertainty led to lower in-store sales even though retailers had month-long Black Friday deals.Looking at online conversations using Brandwatch Consumer Research, the volume of conversation was not as much this year compared to last year. In 2019, the conversation had more mentions than 2020 even though it only gained momentum on the day of the event and dropped dismally the day after, for both events.2020 has put a lot of things into perspective and forced retailers to stumble under pressure and publicly address issues that they had never put too much focus on. Retailers will have to take steps to bridge the gap between online and offline consumers by finding new ways of communicating with them in a way that will resonate with both of them to avoid future shortcomings.The key takeaway from Black Friday 2020 is that South African customers were financially stretched this year due to the pandemic that led to a change in their spending behaviour. This led to the economic reality that hit home and forced consumers to think twice before spending their money.Download the Black Friday 2020 Highlights Report HereRelated PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/ai-that-does-why-ai-agents-are-reshaping-product-strategy-and-fast
Title: AI That Acts: Why AI Agents Are Reshaping Product Strategy
Meta Description: Forget hype. AI Agents aren’t just thinking—they’re doing. Here’s why task-oriented AI is redefining how product teams drive growth and action.
Language: en
Canonical URL: https://www.youknow.co.za/blog/ai-that-does-why-ai-agents-are-reshaping-product-strategy-and-fast
## Headings Structure:
H1: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Insights to Actions, Finally...
H3: You know the drill:
H2: Let’s Break That Down:
H2: Why It Matters for Your Team
H3: They’re not here to write your product vision. But they are here to:
H2: What It Signals for the Industry
H2: Questions We Should Be Asking
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)YOUKNOW TeamMarketingShare There’s a subtle but seismic shift happening in how we think about AI, and it’s not coming from ChatGPT’s next poetry trick.It’s coming from AI that acts, not just chats.While generative tools still dazzle with dialogue, the real game-changer for digital teams lies in AI Agents: autonomous, goal-driven systems that don’t just interpret your product data, they actually do something with it.Last week’s Amplitude launch of AI Agents made this crystal clear: the age of intelligent action is here. And if you’re still stuck in dashboards and disconnected insights, you might be missing the moment.From Insights to Actions, Finally...Product teams have spent years obsessing over analytics. We’ve got funnels, heatmaps, events, replays. But all too often, insight stops short of impact.You know the drill:Spot a drop-off in your onboarding.Schedule a meeting.Write a hypothesis.Wait for engineering.Hope it ships before quarter-end.AI Agents flip this on its head.They’re designed to detect issues in real-time, dive into relevant context (like session replays or funnel stages), form hypotheses, and launch experiments, all within the product environment. No handover. No delays. Just action.Let’s Break That Down:Detection: A Conversion Agent flags a 17% drop in checkout completion.Diagnosis: It auto-surfaces session recordings with rage clicks on the payment screen.Intervention: It proposes two test variants (shorter form, simplified layout) and launches an A/B test.Validation: It monitors impact and presents the winning version.This isn’t a roadmap feature. It’s happening now in tools like Amplitude’s AI Agents, and it’s not just cool, it’s critical.Why It Matters for Your TeamLet’s be honest: most product and growth teams are drowning in data, short on time, and stuck prioritising backlog over bold bets. AI Agents offer a way out—not by replacing humans, but by handling the grunt work so your team can think bigger.They’re not here to write your product vision. But they are here to:Scale your ability to iterateReduce your experiment-to-impact cycleFree your team from tactical traffic jamsThe kicker? You define the guardrails. AI Agents still check in for approvals, align to your KPIs, and learn from your preferences. You stay in the loop, not out of control.What It Signals for the IndustryThis isn’t just an Amplitude story. Hootsuite is bringing AI to content calendars. Domo’s embedding AI into business dashboards. From martech to product ops, the shift is clear: intelligence is moving closer to execution.And in South Africa, where teams are navigating leaner budgets and scaling ambitions, this kind of AI-powered efficiency isn’t a luxury. It’s leverage.Questions We Should Be AskingWhat’s the cost of not acting faster on our insights?Which tasks are eating our time but could be automated?How do we move from a team that tracks metrics to one that moves them?If you’re a product lead, growth strategist, or CXO wondering how to do more with less (without losing sleep), this is your wake-up call.Want to See It In Action? Watch Amplitude’s AI Agent demo here or visit Amplitude.com/ai.Or better yet: Book a chat with our team to explore how this works in a South African context.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/all-data-is-equal-but-some-data-is-more-equal-than-others
Title: All Data Is Equal, But Some Data Is More Equal Than Others.
Language: en
Canonical URL: https://www.youknow.co.za/blog/all-data-is-equal-but-some-data-is-more-equal-than-others
## Headings Structure:
H1: All Data Is Equal, But Some Data Is More Equal Than Others.
H3: User Behaviour
H3: Consumer Preferences
H3: Opinion
H3: Now For My Opinion
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•December 5, 2020All Data Is Equal, But Some Data Is More Equal Than Others.Kelvin JonckCEOShare Sometimes it feels that all we're talking about these days is data, analytics and insights. Even though we're in the industry, it does feel like it's a conversation that has spilled over into the zeitgeist. I believe there's another article required to express my personal views on where the surveillance economy is headed, but I'll leave that for another day.With the pressure that marketers have these days to rightly base their decisions on actionable insights, we felt it valuable to have a discussion about that.Data isn't "data". I guess, in a way, it is but I feel like there should be some more distinctions made. Not all types of data can answer all types of questions. For a marketer to make the best of what they have available, or for them to choose the correct technology, strategies and new hires - it's important start by taking a step back and realising that "throwing data at the problem" isn't really enough. It's not efficient. Many a million has been wasted on big data projects and technology and projects by trying to solve a broad data problem.This is an opinion piece, so it's definitely not definitive, but when I think about data, or when a client speaks to me about their data needs, I like to match it against some of the questions below. The answers to these questions all tend to lead to different strategies and solutions, with varying costs, resources and implementation timeframes.Questions to ask: 1. Firstly, do I know what my question is? 2. Do the answers to my questions need to be "in-the-moment" and dynamic? 3. Am I interested in user behaviour, consumer preferences or opinion? 4. Could there be a major difference in data originating from different personas? 5. Is this data meant for internal strategic decisions, or for targeting and marketing purposes?Below are my thoughts on classifying the types of data mentioned in question 3.User BehaviourBehaviour is an analytics discussion. In the social media analytics world it's often referred to as "volumetric's", specifically relating to things like engagement, fan page growth and virility.In other spheres it could relate to understanding:Website trafficJourney mapping and journey orchestrationConversion and click-through-ratesGeneral SEO metrics, like time-on-page, bounce rates and the likeThe point about utilising User Behaviour is that it's not about the individual. Tracking an individual's movements and behaviours in a way that identifies them is actually not ethically acceptable anymore. So it's all about the collective, and it's definitely about the trends.Consumer PreferencesConsumer preferences can be two-fold:A user deliberately chooses a preference on a platform, or channel, which alters their user experience. This could be something as simple as whether they want to receive your communication with them via text message or email, or which customer service channel they prefer to use with an organisation.A group of consumers have, and hopefully state, a preference to interact with - and associate themselves with - a type of organisation that appeals to their preferences. In this case think about large swathes of consumers moving towards eco-conscious travel options, or electric cars, or vegetarian diets. These are the kinds of consumer preferences that one can easily track and monitor over time.OpinionOpinions tend to be the fuzzier of the 3 types of data listed in this article. It's the qualitative option. But it's still quantifiable, if you utilise the right kinds of tools and methodologies to understand them.Opinions can change in a single news cycle. While preferences tend to be a little more long-term, opinions can be swayed almost instantaneously. We're in a highly emotive time in our history, and the ability to share and amplify opinions in a second has led - not only - to polarisation in politics, but also the ability for opinions of your brand to swing in a day.The most recent example that comes to mind is that of Clicks.At the beginning of September 2020 they're listed as the "Most Loved" brand by Kantar's Brandz Top 30 report, and a few days later they're the most hated brand on the internet with the Economic Freedom Front allegedly burning down stores in reaction to a social media backlash, involving TRESemmé.Source: https://www.kantar.com/campaigns/brandz/south-africa/Opinion can be mostly measured in 2 ways these days:Analysing public discourse on social media, forums, television debates and radio talk shows.Targeted surveys asking pointed questions*Unders
---
### Page: https://www.youknow.co.za/blog/are-south-africans-living-on-the-vedge
Title: Are South African's Living On The Vedge?
Language: en
Canonical URL: https://www.youknow.co.za/blog/are-south-africans-living-on-the-vedge
## Headings Structure:
H1: Are South African's Living On The Vedge?
H3: The bigger picture:
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•April 19, 2020Are South African's Living On The Vedge?Kelvin JonckCEOShare I’m not Vegan but it seems like everyone else around me is.Here at YOUKNOW, we see that the conversation around healthy eating habits peaks this time of year, and 2020 has sparked the spirited debate about Veganism. Using Brandwatch’s brand new consumer research platform, we performed deep-listening on the conversations online around 4 healthy food lifestyles here in SA: Veganism, Vegetarian, Flexitarian and Plant-Based Lifestyles.The first thing we noticed was certain sub-topics surrounding the healthy eating conversation. South Africans are begging the questions, ‘What is in my food?’ - ‘Where does this come from?’ - ‘Could the food I’m eating be a reason I’m getting sick?’ and ‘Are there better alternative ingredients’?These questions are also having a ripple effect on the people around them. Those who may have never considered a plant-based diet are becoming more curious and giving healthier, better options a try.How far has it gone? In 2019 there were over 77k mentions across the four main topics, from both adopters of the lifestyle and consumers researching the lifestyle.Positive sentiment in conversations centered around #glutenfree, #egglesscake, #diabetic. This can give brands an indication that there is a market for alternative products to cater to these specific consumer needs. We also see that there is a positive connection between being diabetic and these alternative lifestyles.Animal products, climate change and Burger King reflected negative sentiment. This is an indication of some negativity towards Burger King in light of the release of their new plant based burger.One company that has capitalised on this trend has been Beyond Meat which received over 1000 mentions in South Africa . Based in Los Angeles the company provides plant based meat alternatives. Their range offers anything from ground beef to sausages. The company’s offering has been well received by the public and fast food chains have also decided to cash in on this. McDonalds has partnered up with the brand to use them as their preferred vegan patty supplier.In August 2019 we saw a spike in the conversation around Beyond Meat as there were talks that KFC was trialing a chicken alternative in their American stores. This led to excitement around the country in hopes that this might be an innovation coming to a KFC near. Locally the Spur group has also decided to join forces with Beyond Meat burgers as an alternative menu offering.As for retailers in South Africa Woolworths has led the pack as one of the first major retailers to stock these products on their shelves. However, it does seem like these products do not come in cheap. Something for retailers to keep in mind in order to make it sustainable for consumers.The bigger picture:Alternative lifestyle adopters have heavily influenced the way we look at our food nowadays. The demand for better sourced and farmed products has never been more vocal. As a retailer/ brand, it becomes your responsibility to listen to your consumers and cater to this growing market.Have the likes of Checkers, Woolworths, RCL Foods, Tiger Brands, Pioneer Foods, Danone, Rialto, Promasidor made enough provision to accommodate these alternative lifestyles?Want us to look at a specific sector? Let us know in the comments below.*This data was analysed through Brandwatch Consumer Research, with the most volume of conversation coming from Twitter, for the period January 2019 - January 2020.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is about value, not vanity. From Kauai to Duolingo, here's how real retention journeys are built.Rayne WeissMarketing Manager
---
### Page: https://www.youknow.co.za/blog/audience-profiling-with-audiense-creating-segments-for-hyper-targeted-marketing
Title: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
Language: en
Canonical URL: https://www.youknow.co.za/blog/audience-profiling-with-audiense-creating-segments-for-hyper-targeted-marketing
## Headings Structure:
H1: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
H3: We are bringing consumer research into the digital era
H3: Building audience segments with Audiense Insights
H3: Benefits of hyper-targeted marketing with Audiense
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketingYOUKNOW TeamMarketingShare Imagine planning a birthday party for everyone in your town – a logistical nightmare! It would be impossible to cater to everyone's tastes and interests. Marketing used to be similar, relying on broad messages aimed at a generic audience. But just like planning a targeted party, technology has revolutionised marketing.Gone are the days of clunky methods like focus groups and surveys. Today, we can leverage powerful digital tools like Audiense to understand your ideal audience in much deeper ways. You just have to start the conversation. Audiense uses advanced social listening and data analysis to uncover hidden insights about your target market. This allows you to create detailed profiles that go beyond demographics, revealing their online behaviour, interests, and even the conversations they're having. This level of granularity empowers you to craft personalised messages that resonate on a deeper level, leading to higher engagement, conversions, and ultimately, a much more successful marketing campaign.We are bringing consumer research into the digital eraTraditionally, audience research involved surveys, focus groups and other time-consuming methods. Audiense revolutionises this process by leveraging big data and social listening.Exploring Audiense's audience intelligenceAudiense offers a comprehensive suite of audience intelligence products to cater to your specific needs. Digital intelligenceUncover valuable insights into your target audience's overall digital activity and interactions across various platforms. This helps you identify where your audience spends its time online and the type of content they engage with.Social intelligenceGo beyond demographics and delve into the "why" behind your audience's behaviour. Social intelligence tools from Audiense analyse social media activity to reveal real-world affinities and interests.Demand intelligence Understand your audience's demand for talent, brands and intellectual properties (IPs). This cutting-edge tool leverages social and digital signals to provide a comprehensive view of your audience's preferences.Building audience segments with Audiense InsightsAudiense Insights empowers you to create highly granular audience segments based on a rich set of criteria. Here's how:Define your target audience: Start by outlining your ideal customer profile. Consider demographics, interests, online behaviour and any other relevant characteristics.Leverage Audiense's data: Explore Audiense's vast database of social media profiles and online activity to identify individuals who match your target audience criteria.Segment and refine: Audiense allows you to segment your audience based on various filters, such as demographics, interests, keywords and social media behaviour. You can further refine these segments to create hyper-targeted groups.Benefits of hyper-targeted marketing with AudienseBy creating audience segments with Audiense, you unlock a multitude of benefits.Increased engagement: Tailored messages resonate better with your audience, leading to higher engagement rates and click-throughs.Improved conversion rates: When your messaging is laser-focused on specific needs and interests, conversions are more likely to occur.Enhanced brand relevance: Hyper-targeted campaigns demonstrate a deeper understanding of your audience, fostering brand loyalty and trust.Optimised ad spend: Target the right audience at the right time, eliminating wasted ad spend on irrelevant demographics.Don't settle for generic marketing. With Audiense, you can create hyper-targeted campaigns that resonate with your audience, driving engagement, conversions and, ultimately, success.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•June 25, 2025Beyond ChatGPT: Why AI Agents Are the Future of Product & App OptimisationCamille DarnéHead of MarketingShare Remember your first encounter with ChatGPT? It felt like a moment of true revelation, didn't it? Suddenly, an AI could draft compelling text, brainstorm intricate ideas, condense vast reports, and even weave a cheesy poetic verse. It remains a remarkable conversationalist, undeniably a linguistic virtuoso of our digital era.Yet, the realm of artificial intelligence is evolving at an exhilarating pace. While much of the initial excitement around "AI" often blurred the lines between general conversational tools and more sophisticated, action-oriented systems, a new class has definitively emerged: AI Agents. These intelligent systems are designed not merely to comprehend and generate information, but to actively execute, adapt, and achieve specific goals autonomously within defined domains.This isn't just about clever dialogue. It's about proactive action, independent operation, and delivering tangible results. Let’s break down the core distinctions of these task-oriented AI Agents and get into why they represent a profound shift for local digital product teams.General AI (Like ChatGPT): Brilliant Insights, Limited ExecutionTo truly appreciate the transformative potential of AI Agents, it's essential to understand the inherent strengths and limitations of Large Language Models (LLMs) such as ChatGPT. These models are unsurpassed in language-based tasks: adept at interpreting complex prompts, generating cohesive text, summarising extensive datasets, and translating with remarkable nuance. They function as extraordinarily knowledgeable consultants, drawing upon immense pools of data to provide insights and creative outputs.However, their fundamental limitation lies in their operational paradigm: they primarily exist in a "read-only" capacity within their trained knowledge base. They lack direct interfaces with external tools, cannot initiate actions autonomously, nor can they directly operate within your existing digital systems. To be honest, sometimes getting one to even create a table has been tough.Consider ChatGPT as an exceptionally insightful strategic advisor. It can offer brilliant counsel, meticulously drafted plans, and innovative solutions. But it cannot, for instance, log into your Amplitude analytics platform, configure and launch an A/B test on your application, or deploy a new in-app guide directly. It provides the "what to do," but the "doing" remains entirely in your hands.What Makes an AI Agent Different? The Operational Intelligence of AISo, what truly distinguishes an AI Agent? These are autonomous, goal-driven systems equipped with a sophisticated array of "tools" that empower them to perform concrete actions within real-world digital environments. Fundamentally, they embody the operational intelligence of the AI world.Their key differentiators are compelling:Autonomy and Goal-Orientation: Unlike LLMs, which await specific prompts, agents are assigned a clear objective and relentlessly work towards its fulfilment. They initiate actions, monitor outcomes, and dynamically adjust their course without requiring constant human intervention.Tool Integration and Use: This is arguably their most defining characteristic. Agents are not confined to linguistic processing; they are seamlessly integrated with, and capable of operating, other software platforms. This includes product analytics tools, marketing automation systems, and experimentation engines. They possess the practical intelligence to leverage these tools effectively to achieve their designated goals.Contextual and Specialised: Their operation is typically focused within a defined domain, such as product optimisation or customer service. Their intelligence is finely tuned and deeply contextual to that specific environment, rendering them exceptionally effective and precise in their actions.Perception-Action Loop: They continuously observe incoming data, analyse it for actionable insights, formulate a strategic plan, execute that plan, and subsequently evaluate the impact of their intervention. This forms a perpetual, self-improving feedback loop.Learning and Adaptation: Through continuous interaction and the assessment of results, AI Agents learn and adapt, progressively refining their effectiveness over time - much like a seasoned product manager continually refines their strategy based on market feedback.Amplitude AI Agents: Actionable AI Transforming Product DevelopmentAt YOUKNOW, our deep engagement with cutting-edge martech has afforded us a uniq
---
### Page: https://www.youknow.co.za/blog/black-friday-in-the-middle-of-a-pandemic
Title: Black Friday In The Middle Of A Pandemic
Language: en
Canonical URL: https://www.youknow.co.za/blog/black-friday-in-the-middle-of-a-pandemic
## Headings Structure:
H1: Black Friday In The Middle Of A Pandemic
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•November 20, 2020Black Friday In The Middle Of A PandemicYOUKNOW TeamMarketingShare Black Friday is chaotic with stores jam-packed with customers putting their hands on the best deals. This has taken a turn-around this year, because of the “coronavirus”. The pandemic has changed the rules of shopping. This has forced businesses to adapt to the current times by participating in Black Friday while following lockdown regulations. How do they operate within regulations? Someone might say online shopping, but this can’t be the only option, especially in South Africa.Online shopping is convenient, in that your package can be delivered at your doorstep or you can schedule your items for collection to avoid long queues, but if we are being realistic the cons outweigh the pros. The cons being security, quality, waiting time, return policies, added delivery fees, and scams. Those are some of the things that give customers anxiety.Now, with a lot of feelings around Black Friday, we’ve gathered data using Brandwatch Consumer Research to uncover useful insights about Black Friday in the middle of a pandemic as businesses try to meet customers halfway.Sentiment While analysing the conversation leading up to the 27 November, we noticed that the majority of the sentiment was positive. 80% of the posts were positive especially in discussions around savings and deals, while only 20% of it was negative with customers expressing their fear of scams and catching the virus. While there are negative things expressed about the day, we still see the excitement building across social media in the lead up to the shopping bonanza. The most positive keywords used were Black Friday as the lead keyword of the conversation, The flame emoji as an expression of “hot deals”, WhatsApp as small businesses advertise their products, Unbeatable in reference to the prices, and Card as customers are warned about giving their details on the web when shopping during this time.By looking at this data, businesses and brands have to build trust and confidence by communicating how they’ll make stores safer while providing an excellent customer experience at the same time.Gender Breakdown Now, despite the stereotype about women and shopping, data is proving this to be a myth as we see that more males are engaging in the Black Friday conversation than females. They are hoping to find a great deal on the PS5, which comes as no surprises. Retailers know that this demographic is browsing their sites for discounted prices on devices and cool gadgets. They’ve heard what their customers want and now they are preparing some exciting, budget-friendly deals. We see this data through social platforms like Twitter as retailers are working tirelessly to ensure their campaigns are engaged.A whole month has been given to South Africans to do more than a few days of Black Friday shopping (online and in-store shopping). Therefore consumers must be careful when it comes to month-long 'shoppertunities' and should be extra vigilant when making a purchase, especially online.While online shopping isn’t the only way to shop around during a pandemic, brands have figured it would be easier to start their sales earlier in the month to avoid stampede on Black Friday. Black Friday presents a major opportunity for retailers to improve processes that can sustain them beyond the holiday shopping season and other companies are offering innovative shopping promotions such as shopping online and collecting in-store to avoid queues and paying for shipping fees.While 2020 has been a year and a half for both customers and businesses, it left many wondering if Black Friday is canceled. Thankfully, the answer is not, because we see businesses and brands announcing sales and deals daily as the date gets closer. This annual shopping event is going to be different as we are in the middle of a pandemic and social distancing is still a thing.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing 
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•October 5, 2020Brandwatch’s Summer Of Data: TV Data, LinkedIn, And MoreKelvin JonckCEOShare LinkedIn ChannelsLinkedIn is the largest professional social network, with more than 690 million users on the platform. Last year, the platform’s engagement increased by 50%, so it makes sense as to why 97% of B2B marketers find LinkedIn as their go-to channel for their content marketing efforts.Brandwatch allows you to keep track of the performance on all of your company’s LinkedIn pages in one place. This allows you to strengthen your content strategy to make it more impactful in the global professional community.When you are seeking to better understand what drives engagement the most, and how it contributes to reaching a larger audience, you can measure the success of your owned and paid content. Build a more valuable audience by analysing and monitoring your following over time. Study responses to recognise your top employee advocates and industry influencers who could ignite new conversations and opportunities.Facebook And InstagramSocial media giant, Facebook, recently revised their terms to further define how social intelligence partners utilise their data for analysis.What should bring joy to Brandwatch users is that Brandwatch has been compliant with Facebook requirements for years. So, unlike other data providers, there will be no loss of data or significant changes for our users. Brandwatch can continue to focus on further developments that help users make the most of their Facebook and Instagram data.New Additions This Month:Bulk uploading of non-owned Instagram business accounts: Increase your coverage by monitoring the posts of the brands, newsrooms, brands, and companies in your industry.Improved user-experience: The Brandwatch Query-builder now has alerts to notify you when you need to set up channels and hashtags to get sufficient coverage.Upcoming Additions:Even more user experience improvements: Monitor Facebook and Instagram accounts with more agility and with easier authentication.Hashtag autocomplete: It's now easier to search for and find the correct hashtags to monitor.More historic data: Now you can get 400 days of historic data for both owned and non-owned Facebook pages as well as owned Instagram accounts.Non-owned Facebook pages now allow bulk uploading.Disqus: Article And Blog CommentsDisqus is a public commentary sharing platform used by many news sites such as the Boston Herald, Mercury News, and Bloomberg. Disqus is also used by blogs, review sites, and forums.When your query matches the text in a comment, Disqus data will be automatically added to your results. Ask your Customer Success Manager on how to best utilise this new content source.Monitoring comments under blogs and articles adds a new layer of consumer insight to your brand tracking.Understand how people are reacting to articles or blogs about your brand to get your consumers opinions on the current events.Notice when people bring up your products or competitors’ products on review sites or forums.Identify unlicensed selling of your productsAnalyse comments on your own site, if you utilise Disqus.Geofence QueriesUsing latitude: and longitude: operators, you can now filter or search within a particular area. This opens up an entire host of new possibilities such as:Monitoring live responses to events.Comparing consumer discussions at various transport hubs, malls or shop locations.Discovering where your brand logo appears at popular monuments and attractions.Per Capita MapsBrandwatch Vizia now has a new 'per capita' map view, this allows you to see where your brand or topic has been mentioned the most. This is very helpful for answering strategic questions that will inform important business decisions such as:Which audience does your campaign best resonate with?Possible regions in which your new product should first be launchedIdentifying new markets in which your brand may be gaining traction.Better Location TaggingLocations provided by social media users in their bios cannot be easily placed. They are often slang, playful, or ironic (e.g. “Jozi Maboneng” or “The mother city”). Brandwatch’s advanced machine learning algorithms can learn to interpret those informal references and correctly link them to their actual geographic meanings, providing you with sharper data for your location analysis.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Ne
---
### Page: https://www.youknow.co.za/blog/celebrating-a-year-of-growth
Title: Celebrating a Year of Growth | Digital Marketing Strategy
Meta Description: We’ve grown in clients, partners, and technology. Discover how our digital marketing strategy fuels personalised customer experiences and business success.
Language: en
Canonical URL: https://www.youknow.co.za/blog/celebrating-a-year-of-growth
## Headings Structure:
H1: Celebrating Growth with Innovative Digital Marketing Strategies
H3: Growing an Organisation
H3: Partnerships that drive success
H2: Related Posts
H2: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: Celebrating Growth with Innovative Digital Marketing Strategies
H2: Transform Your Business with Customer Experience Solutions in 2022
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCompany•March 15, 2022Celebrating Growth with Innovative Digital Marketing StrategiesYOUKNOW TeamMarketingShare From growing our internal teams, brand awareness and more partner wins, we have reached maturity as a business but it doesn't stop there. Our vision is still the same, ensuring that African organisations get access to the best global technology with local expertise. To keep the momentum going, we are building relationships with more African businesses, expanding our offering and helping businesses streamline their needs with the best software solutions.We have started this year off with a bang, rejuvenating our offering, updating our website and developing our marketing and sales team, even opening up offices in Cape Town. Just as fast as our partner's software evolves, so do we and our CEO, Kelvin Jonck couldn't have said it better: “As the industry has morphed and the need to understand more about consumers has developed, we have grown to accommodate that”.Growing an OrganisationWe have experienced tremendous growth since our founding in 2013 and our team has steadily expanded to meet our customers’ diverse technical requirements. Our key objective in our continuous team expansion is to ensure that each new member shares our vision of helping African digital professionals leapfrog their competition by expertly leveraging the world’s top technology in the local context. "We're aiming to achieve accelerated growth in 2022 through a strategy of continued new customer acquisition and strategic partnerships throughout South Africa and the rest of the continent,” Chief Growth Officer, Don Packett. We want to solidify our Customer Success processes to ensure seamless engagement and support for our customers. We’re also aggressively ramping up our marketing efforts through our new marketing team and revamped website.As a company firmly rooted in the digital world, our existing and future customers first experience with us is often through our website. As such, we regularly evaluate whether it meets our customer satisfaction requirements. Our new website is bold and user-friendly, with efficient functions and important information on Market Research, Social Media Management, and Digital Consumer Intelligence.Partnerships that drive successStrong partnerships are a cornerstone of who we are, allowing us to leverage awareness of the successful brands our partners have built, offering clients the best technological solutions. We appreciate that our partners’ wins provide more opportunities for us and a stronger position in the Martech industry.The growth and evolution that YOUKNOW has seen over the last eight years has closely mirrored that of our clients – both agencies and individual brands – as well as our technology partners.For years, there’s been a strong desire from our clients to win in the social media space. We’ve been able to become experts at this and assist our clients in leveraging the best technology in the world to win.Recently, our technological partners have been doing some amazing things. Social media management platform Hootsuite has just released their most extensive Global Digital Report yet, offering a comprehensive look at the state of the internet, mobile devices, social media, advertising, e-commerce, and more.Earlier this month, one of our partners, digital consumer intelligence company Brandwatch, made it onto two of G2’s Top 50 software lists. This firmly places them as a top provider of Enterprise and Marketing products in South Africa. Another partner, audience insights company GWI raised over $180 million in Series B funding to continue building the future of audience insights technology. We are is proud to be associated with such innovative and successful brands. And, there are even more partnerships in the pipeline to look out for.We’ve added some great new brands to our client list over the past few months, which – for us – says we’re doing things right. It’s an incredibly exciting time in YOUKNOW’s journey, and we’re only getting started.Related PostsDiscover all postsCompany•April 16, 2025From Buzzwords to Business Value: What AI Readiness Really Looks Like in South AfricaReal insights from DOMO Connections Cape Town: AI readiness, human-in-the-loop strategies, and practical data wins.Rayne WeissMarketing ManagerCompany•March 15, 2022Celebrating Growth with Innovative Digital Marketing StrategiesWe've grown in teammates, new clients, new technology partners and new ways of work but we are not stopping there.YOUKNOW TeamMarketingCompany•February 7, 2022Transform Your Business with Customer Experience Solutions in 2
---
### Page: https://www.youknow.co.za/blog/creating-seamless-experiences-how-braze-action-paths-leverage-real-time-personalisation
Title: Creating Seamless Experiences with Braze Personalisation
Meta Description: Discover how Braze Action Paths enable real-time personaliaation for marketers, creating seamless customer experiences that drive engagement.
Language: en
Canonical URL: https://www.youknow.co.za/blog/creating-seamless-experiences-how-braze-action-paths-leverage-real-time-personalisation
## Headings Structure:
H1: Enhance Customer Experiences with Braze Action Paths and Real-Time Personalisation
H2: What are Braze Action Paths & how can they help with real-time personalisation?
H2: Creating customer journeys with real-time personalisation with Braze
H2: How can I get my hands on Braze & leverage its ability to deliver real-time personalisation?
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•October 17, 2023Enhance Customer Experiences with Braze Action Paths and Real-Time PersonalisationYOUKNOW TeamMarketingShare Consumers' attention spans are shrinking, and we can’t blame them for it! The average consumer is often inundated by hundreds and sometimes even thousands of advertisements every day. So, you can’t possibly expect them to click on your business’s generic ad. Luckily, Braze Action Paths can provide your business with the power of real-time personalisation.If you want your marketing campaign to stand out from the crowd, you’ll need to deliver personalised experiences to your customers. Real-time personalisation has become more of a necessity than a bonus, as most consumers expect it, and many feel frustrated when they don’t experience it.Basically, if your business does not have the ability to personalise messages and dynamically segment audiences based on real-time data, then you’re risking leaving serious money on the table. But Braze Action Paths can help!What are Braze Action Paths & how can they help with real-time personalisation?In years past, personalisation at scale was a rather hefty investment for companies of all sizes. Building the backend of these personalised experiences was both a costly and time-consuming ordeal for marketers. Syncing up your data, engineering and marketing teams into one streamlined unit used to take months at a time. But not anymore!To simplify the process of automating key moments in the customer journey, Braze built and launched Braze Action Paths. These Action Paths allow marketers to create, define and trigger user experiences based on the actions customers take within an assigned time period, without ever having to write a single line of code.Braze makes it so easy to compose messages and build custom personalised journeys with its drag-and-drop interface. In the past, marketing teams had to dial back on innovations due to constraints with resources, but Braze makes it possible for marketers to perform a range of game-changing marketing activities, delivering real-time personalisation for each customer.Creating customer journeys with real-time personalisation with BrazeStep 1: Define the actionTo get your customers started on their personalised journeys, you’ll need to define the action that will start this journey. For example, if you want to create personalised messaging based on actions your visitors take on your website, you can easily add a component to your Canvas customer journey to do this.Step 2: Set your time period in action settingsAction Paths allow you to define how long your customer has to perform a specific action, and you can even specify the exact number of seconds, minutes, hours or even days. You can also define advancement behaviour, such as whether your customers will move to the next step immediately or with a delay.Step 3: Take the marketing magic up a notch with rankingBraze’s ranking capabilities can help hone in on your messaging based on the highest priority actions for your brand. This will help send your users down the most important path. For example, you can have a Canvas with a one-day window, with the highest priority action set as “makes a purchase,” and the secondary action set as “starts a session”If you use ranking, when those 24 hours are up, users who have performed both actions will go down the path assigned to the higher-priority action. This delivers real-time personalisation your customers will love.Step 4: Craft your action groupsTriggers are used to define your action groups, and you can make these groups as specific as you need them to be. For example, you can define a trigger around general purchases made or more specific purchases. You can even set triggers around engagement activities, like the number of interactions your users have with your app or website.How can I get my hands on Braze & leverage its ability to deliver real-time personalisation?If your interest has been piqued by the power of Braze’s real-time personalisation, book a demo here at YOUKNOW. If you’d like to speak to a martech expert first to see if Braze is right for your business, contact us now.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResourc
---
### Page: https://www.youknow.co.za/blog/cross-channel-marketing-a-guide-for-south-african-businesses
Title: Cross-Channel Marketing: A Guide for South African Businesses
Language: en
Canonical URL: https://www.youknow.co.za/blog/cross-channel-marketing-a-guide-for-south-african-businesses
## Headings Structure:
H1: Cross-Channel Marketing: A Guide for South African Businesses
H2: Why cross-channel marketing matters for South African businesses
H3: Reach a wider audience
H3: Increase customer engagement
H3: Personalise the customer experience
H3: Drive sales and revenue
H2: Mix and match: creating engaging cross-channel campaigns in South Africa
H2: Leveraging cross-channel experiences to enhance retention in South Africa's mobile network industry
H2: Final thoughts
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•August 15, 2024Cross-Channel Marketing: A Guide for South African BusinessesYOUKNOW TeamMarketingShare South African consumers are bombarded with marketing messages from all directions. To cut through the noise and reach your target audience, you need to adopt a cross-channel marketing approach.Cross-channel marketing involves using a variety of communication channels to reach your customers, such as email, SMS, social media, push notifications, and even traditional channels like print and television. By using a cross-channel approach, you can ensure that your message is reaching your target audience wherever they are and on the platforms they frequent the most.Why cross-channel marketing matters for South African businessesThere are several reasons why cross-channel marketing is essential for South African businesses:Reach a wider audienceWith so many South Africans using a variety of communication channels, businesses can ensure they're reaching their target market wherever they are.Increase customer engagementBy using a variety of channels, businesses can keep their customers engaged and interested in their products or services.Personalise the customer experienceCross-channel marketing allows businesses to tailor their messages to each individual customer, which can lead to higher conversion rates and customer satisfaction.Drive sales and revenueBy providing a more consistent and personalised customer experience, cross-channel marketing can help South African businesses drive sales and revenue.Schedule a demo today to discover how Braze can help you create seamless customer experiences and drive business growth.Mix and match: creating engaging cross-channel campaigns in South AfricaThe key to successful cross-channel marketing is finding the right mix of channels for your business and target audience. Here are some factors to consider when choosing channels:Customer demographics: What are the age groups, genders, and locations of your target audience in South Africa?Customer behaviour: How do your customers typically interact with businesses? What channels do they prefer? For instance, younger demographics might be more reachable on social media platforms like Instagram and TikTok, whereas business professionals might be more responsive to emails and LinkedIn outreach.Campaign goals: What are you hoping to achieve with your marketing campaign? Are you looking to generate brand awareness, drive sales, or increase customer engagement?Once you've chosen your channels, you need to create campaigns that are tailored to each channel. Here are some tips for creating engaging cross-channel campaigns in South Africa:Keep your messaging consistent: Your messaging should be consistent across all channels, but it should also be tailored to the specific channel. For example, your social media posts will likely be more informal than your email newsletters.Use visuals: South Africans are visually engaged, so be sure to use high-quality images and videos in your campaigns.Personalise your messages: Whenever possible, personalise your messages to your customers. This will make them feel more valued and increase the likelihood that they will respond to your campaigns.Make it easy for customers to take action: Your campaigns should always include a clear call to action, such as a link to your website or a discount code.Leveraging cross-channel experiences to enhance retention in South Africa's mobile network industryE. Molapo's (2014) study on customer retention in South Africa's competitive mobile network industry offers valuable insights for enhancing customer engagement, monetisation, and retention through cross-channel experiences. The research highlights the importance of addressing customer churn, a key challenge in this market. The recommendations, which include product innovation, improved customer care, and geographic expansion, all have the potential to be amplified through strategic cross-channel communication. For instance, innovative products could be launched with social media campaigns and targeted email marketing. Improved customer care experiences can be delivered through in-app chat functionalities alongside traditional call centres. Similarly, geographic expansion efforts could be supported by targeted advertising across various channels, reaching potential customers in new regions. By leveraging cross-channel experiences, mobile networks can effectively implement Molapo's recommendations, fostering deeper customer relationships, driving higher engagement, and ultimately boosting both retention and monetisation.Final thoughtsSouth African businesse
---
### Page: https://www.youknow.co.za/blog/customer-engagement
Title: Customer Engagement
Language: en
Canonical URL: https://www.youknow.co.za/blog/customer-engagement
## Headings Structure:
H1: Customer Engagement
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•July 9, 2020Customer EngagementYOUKNOW TeamMarketingShare “Now don’t go wasting my precious time...”The Spice Girls were actually way beyond their years. A few of their lyrics hide some really great customer engagement do’s and don’ts that are relevant to customer engagement in 2020.Hootsuite considers current customer engagement trends as the ‘Age of the Individual’. Meaning generic broadcast messages have come to an end, and one-on-one connections are on the rise. Companies who prioritise busy content calendars, while having a response rate of 8+ hours to customer comments, could be missing the plot leaving customers throwing their hands in the air.On the topic of time, during one of my online shopping binges, I wondered whether South African consumers were upset by a lag in the delivery of items due to restrictions. I used Brandwatch to quickly investigate this further.Surprisingly, courier services are not as large of a concern as anticipated. It seems as though the majority of South Africans are more dissatisfied with responsiveness from online retailers. Customers appear to be understanding of delays in delivery, but many just wanted a response- to their calls, emails, and social messages."And, all that I want from you, is the promise you... will be there"It’s well known that many call centres weren’t equipped for operating during the lockdown, and this has put pressure on optimized digital transformation. Social media has always been seen as a departmental activity while it actually is the golden thread that weaves a business operation together. Luckily, there's a fix for looping queries from social, emails and calls together to track a customer's complaint cycle. Enter: The Hootsuite and Zendesk integration.The below numbers provide a glimpse into how capturing customer engagement data can provide valuable insights into how customers talk to a brand- and ultimately- what they need.In this example, we see positive brand-related topics from consumers on a brand’s social pages. However, depending on the brand and industry, the majority of topics aren’t always positive. In some cases, a first response time could be 15 hours, with the customer topics all being support related. This drowns out any of the brand’s marketing activities. What is the best practice then? You should be aiming to respond to customers on an average of 0-4 hours, no later than 8 hours.So here's the story from A-Z... Customers are voicing their opinions and needs. Tools like Hootsuite and Brandwatch provide businesses real-time monitoring and response capabilities to streamline activities. To learn more about customer engagement and best practices, download the below toolkit.Hootsuite’s customer engagement toolkitYOUKNOW helps curious companies with marketing technology, and represent the leading global solutions.To find out how Hootsuite can help your business, email ashleigh@youknow.co.zaRelated PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/demystifying-ai-agents-a-beginners-guide
Title: Demystifying AI Agents: A Beginner’s Guide
Meta Description: Discover what AI agents are, how they work, and why they matter for smarter, data-driven business growth.
Language: en
Canonical URL: https://www.youknow.co.za/blog/demystifying-ai-agents-a-beginners-guide
## Headings Structure:
H1: Demystifying AI Agents: A Beginner's Guide
H2: What Are AI Agents?
H2: Why AI Agents Matter in Business
H2: How Do AI Agents Work?
H2: Types of AI Agents
H2: Real-World Applications of AI Agents
H2: Challenges and Considerations
H2: Best Practices for Implementing AI Agents
H2: The Future of AI Agents
H2: Conclusion
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•April 3, 2025Demystifying AI Agents: A Beginner's GuideYOUKNOW TeamMarketingShare In a world buzzing with AI hype, understanding the basics is more important than ever. This guide breaks down what AI agents are, how they work, and why they matter for South African businesses making the shift to smarter data-driven strategies. Chat to our Solutions Team to explore how AI agents can support your growth goals.What Are AI Agents?AI agents are intelligent systems that autonomously process data, make decisions, and act without manual input. They’re built to learn, adapt, and improve—making them an ideal companion in high-growth, data-heavy environments.Check out our blog: “Growth Isn’t Just Metrics – It’s About Meaningful Moments” to see why smarter moments, not just metrics, are the future of AI-powered growth.Key Features of AI Agents:Autonomy: Operate with minimal human intervention.Learning Capability: Improve performance using ML algorithms.Adaptability: Handle various tasks across different domains.Real-time Processing: Analyze and respond to data instantaneously.Human-like Interaction: Utilize NLP for effective communication.Why AI Agents Matter in BusinessFrom 24/7 support to cost-effective operations, AI agents are making it easier for businesses to scale intelligently. Their ability to deliver personalised, instant, and accurate responses across channels means more productivity, better service, and smarter decisions.Want to make sure your systems are ready for AI? Book a consultation and let’s explore your tech stack together.How Do AI Agents Work?The functionality of AI agents is based on three core components:Sensors: Gather data inputs from the environment, such as text, images, or real-time data streams.Processing Unit: Interprets the collected data, makes decisions, and formulates appropriate actions.Actuators: Execute the decided actions to influence the environment.This architecture enables AI agents to interact with their surroundings, process information, and perform tasks autonomously.Types of AI AgentsAI agents can be categorised based on their complexity and capabilities:Simple Reflex Agents: Respond directly to environmental stimuli without considering the history of percepts.Model-Based Reflex Agents: Maintain an internal model of the world to handle partially observable environments.Goal-Based Agents: Act to achieve specific goals, evaluating different possible actions to determine the best outcome.Utility-Based Agents: Aim to maximise a utility function, considering various factors to make decisions that provide the highest benefit.Learning Agents: Improve their performance over time by learning from experiences and adapting their behaviour accordingly.Real-World Applications of AI AgentsAI agents are utilised across various industries to enhance efficiency and decision-making:Finance: Virtual assistants like Bank of America's Erica help customers manage accounts and provide financial advice.Healthcare: AI agents analyse patient symptoms and assist in diagnostics, improving patient care and reducing the workload on medical staff.Retail: Conversational AI tools recommend products and assist customers, enhancing the shopping experience.Manufacturing: AI-powered assistants support engineers in code generation and fault diagnosis, streamlining operations.Challenges and ConsiderationsWhile AI agents offer numerous benefits, their implementation comes with challenges:Dependency Risks: Relying heavily on multiple AI agents can lead to system vulnerabilities if one fails.Feedback Loops: Poor planning may cause AI agents to repeat actions unnecessarily.Human-AI Collaboration: Defining accountability and building trust between humans and AI agents is crucial.Security Concerns: AI agents can introduce new security vulnerabilities if not properly managed.Bias in Decision-Making: AI agents may inherit biases from training data, leading to unfair outcomes.Best Practices for Implementing AI AgentsTo ensure successful deployment of AI agents:Define Clear Objectives: Establish specific goals for the AI agent's tasks.Prepare Quality Data: Ensure data used for training is accurate and representative.Choose Appropriate Agent Type: Select the AI agent that aligns with your business needs.Design for Human Oversight: Incorporate mechanisms for human supervision in critical areas.Focus on User Experience: Develop intuitive interfaces for seamless interaction.Monitor Performance: Regularly evaluate the AI agent's effectiveness and make necessary adjustments.Prioritise Security: Implement robust security measures to protect against vulnerabilities.Pl
---
### Page: https://www.youknow.co.za/blog/digital-optimization-partners-with-gwi-and-youknow-to-drive-local-and-regional-growth
Title: Digital Optimization Partners With GWI And YOUKNOW To Drive Local And Regional Growth
Language: en
Canonical URL: https://www.youknow.co.za/blog/digital-optimization-partners-with-gwi-and-youknow-to-drive-local-and-regional-growth
## Headings Structure:
H1: Digital Optimization Partners With GWI And YOUKNOW To Drive Local And Regional Growth
H3: About GWI
H3: About YOUKNOW
H2: Related Posts
H2: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: Celebrating Growth with Innovative Digital Marketing Strategies
H2: Transform Your Business with Customer Experience Solutions in 2022
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCompany•November 20, 2020Digital Optimization Partners With GWI And YOUKNOW To Drive Local And Regional GrowthYOUKNOW TeamMarketingShare Johannesburg, 18 November - GlobalWebIndex (GWI), the leading target audience company, and Digital Optimisation, New Generation Awards 2020 “Small Agency of the Year", today announce their strategic partnership to drive performance and growth.Through its flagship study representing 2.6 billion consumers globally, GWI provides consumer insights across 46 markets to the most renowned brands, agencies and media organisations. Digital Optimisation becomes one of the first African independent agencies to be GWI-certified and joins some of the world’s most iconic agencies and brands that have access to its market-leading research and solutions.Dani Morley, CEO of Digital Optimisation, says the partnership with GWI forms an integral part of Digital Optimisation’s broader business strategy. “As a company, we are obsessed with our client’s performance and growth. To drive this performance, we need to have access to trusted data to make informed audience profiling decisions. GWI enables this. The insights gleaned from GWI data allows us to shape our strategic thinking and delivery on e-commerce, lead generation, digital media and social strategies.”“At Digital Optimisation, our approach is to combine our local, entrepreneurial, agile Indie DNA with the power of globally-recognised, world-leading, heavy-weight partners, such as GWI.”“We’re delighted to be partnering with Digital Optimisation at such a crucial period in time”, says Sebastian Hedencrona, Chief Growth Officer at GWI. “As budgets tighten and the pressure on agencies to deliver fast results mounts, it’s never been more important to understand your audiences and how exactly they’re changing – and this is an agency that knows the value in being informed. Since the coronavirus outbreak, consumer behaviours and mindsets have been changing at rates we’ve never seen. Our aim, as always, is to bring that much-needed insight to every agency, big or small, to help them succeed. Our partners play a key role in helping us achieve that – on a global, local, and regional level.”“We love GlobalWebIndex, and we love Digital Optimisation. It’s a match made in heaven, and we’re excited to help DO compete at the highest levels by providing their customers with up-to-date, useful and relevant consumer insights. YOUKNOW’s goal is to connect local, African organisations with the best global technology companies, ensuring that they do so with local expertise and experience,” says Kelvin Jonck, MD at YOUKNOW.Morley continues: “Our partnership with GWI gives us the benefit and insight into rich, customised research to identify key consumer trends and opportunities. Not only does GWI provide us with customer journey mapping and targeting validation capabilities, but we are able to tap into a representation of over 2 billion people, in over 40 countries with over 40,000 profiling attributes, making us truly, locally and internationally capable and relevant.Access to GWI provides us with the ability to find and validate our client’s ideal target segments, with locally relevant insight into attitudes, interests and perceptions in a way that we have not been able to achieve previously. We can then map the behaviours of these segments to identify the touch-points and media moments that matter. Quality customer profiling, quality conversion and quality lead strategies have to start here. Developing a nurturing CRM strategy is only valuable if our customers are the right profile from the beginning and this enables us to deliver loyalty, profit and an advantage over other brands.”Morley believes that as marketing budgets are tightened, and Chief Marketing Officers are under the baton to produce results, there will be an increasing demand for paid media agencies and performance marketing agencies to deliver high-value ROI and bottom-line impact. She believes that the GWI partnership with Digital Optimization is a critical element in its ability to deliver on high performance and growth for its clients.About GWIGlobalWebIndex (GWI) is a target audience company that provides consumer insight across 46 countries to the world’s leading brands, communication agencies and media organisations.The company runs a global survey representing more than 2 billion connected consumers, which offers up over 40,000 data points on the behaviours and perceptions of internet users around the world. Using the subscription-based platform, clients including Twitter, Google, Spotify, WPP, IPG and Omnicom Group can gather
---
### Page: https://www.youknow.co.za/blog/ditch-tradition-embrace-growth-how-data-driven-marketing-fuels-lasting-success
Title: Data-Driven Marketing Solutions for Lasting Success
Meta Description: Unlock growth with data-driven marketing solutions. See how brands are achieving faster, cost-effective results through innovative strategies.
Language: en
Canonical URL: https://www.youknow.co.za/blog/ditch-tradition-embrace-growth-how-data-driven-marketing-fuels-lasting-success
## Headings Structure:
H1: Embrace Growth with Data-Driven Marketing Solutions for Success
H2: What is growth marketing?
H2: The power of data-driven marketing
H2: The benefits of growth marketing
H2: Steps to create a successful growth marketing campaign
H2: Unlocking the potential of growth marketing with Braze
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•March 28, 2023Embrace Growth with Data-Driven Marketing Solutions for SuccessYOUKNOW TeamMarketingShare In today's rapidly evolving digital landscape, businesses are constantly searching for new and innovative ways to achieve sustainable growth. Traditional marketing methods, while still valuable, are no longer enough to keep pace with the ever-changing demands of consumers. When it comes to traditional forms of marketing versus growth marketing, the latter comes out on top. What is growth marketing?Growth marketing is a data-driven, customer-centric approach to marketing that focuses on achieving sustainable, scalable growth for businesses. It leverages a combination of digital marketing channels, such as content marketing, social media marketing, search engine optimisation (SEO) and pay-per-click (PPC) advertising, to acquire new customers, retain existing customers and increase customer lifetime value.Braze, a customer engagement platform built for the mobile-first era, seamlessly integrates with a growth marketing approach. It provides marketers with the tools and data needed to personalise customer experiences, automate journeys and analyse campaign performance at every stage. Here's how Braze bolsters growth marketing endeavours:Hyper-personalisation for customer acquisition and retentionData-driven insights for continuous optimisationThe power of data-driven marketingAt the heart of growth marketing lies data. Growth marketers rely on data to understand their target audience, track campaign performance and measure the return on investment (ROI) of their marketing efforts. This data-driven approach allows growth marketers to make informed decisions about where to allocate their resources and how to optimise their campaigns for maximum impact.The benefits of growth marketingThere are many benefits to adopting a growth marketing mindset, including:Increased efficiency: Growth marketing focuses on using data to identify and target the most promising marketing channels, which can lead to increased efficiency and cost savings.Improved ROI: By tracking and measuring the results of their campaigns, growth marketers can ensure that they are getting the most out of their marketing budget.Faster growth: Growth marketing's focus on data and experimentation allows businesses to identify and replicate what works, which can lead to faster growth.Customer-centricity: Growth marketing puts the customer at the centre of everything, which can lead to improved customer satisfaction and loyalty.Steps to create a successful growth marketing campaignIf you're looking to unlock the power of growth marketing for your business, here are a few steps to get you started:Define your goals: What do you want to achieve with your growth marketing campaign? Be specific and measurable.Identify your target audience: Who are you trying to reach with your marketing message?Choose your marketing channels: Select the marketing channels that are most likely to reach your target audience and achieve your goals.Create compelling content: Develop content that is relevant, informative and engaging for your target audience.Track and measure your results: Use data to track the performance of your campaigns and make adjustments as needed.Unlocking the potential of growth marketing with BrazeGrowth marketing is a powerful tool that can help businesses of all sizes achieve sustainable growth. By embracing a data-driven, customer-centric approach, businesses can identify and replicate what works, leading to faster growth, improved ROI and increased customer satisfaction.By providing a platform for personalised customer engagement, data-driven insights and continuous optimisation, Braze acts as a powerful tool in every growth marketer's arsenal. It fuels customer acquisition, strengthens retention and ultimately paves the way for sustainable business growth in the dynamic digital landscape. Ready to experience the power of growth marketing?Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.Chat with our experts: Discuss your goals and get a custom ROI analysis.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is abou
---
### Page: https://www.youknow.co.za/blog/dive-deep-drive-growth-unlocking-user-insights-with-braze
Title: Dive Deep and Drive Growth with Braze User Insights
Meta Description: Boost app growth and engagement with Braze. Unlock user insights through segmentation, omni-channel messaging, and real-time personalisation.
Language: en
Canonical URL: https://www.youknow.co.za/blog/dive-deep-drive-growth-unlocking-user-insights-with-braze
## Headings Structure:
H1: Boost Business Performance with DOMO Data Insights
H2: Strategic engagement: Using Braze for growth
H2: Understanding the power of personalised engagement
H2: Leveraging Braze for personalised engagement
H3: 1. Segmentation and targeting
H3: 2. Multi-channel messaging
H3: 3. Real-time engagement
H3: 4. Gamification and incentives
H3: 5. Feedback and surveys
H2: Why you should choose Braze to increase user retention and loyalty
H2: Supercharge your growth: Braze Insights for powerful personalisation
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•March 27, 2024Boost Business Performance with DOMO Data InsightsYOUKNOW TeamMarketingShare Strategic engagement: Using Braze for growthIn today's competitive mobile landscape, keeping users engaged and loyal is crucial for your app’s success. Braze, a powerful customer engagement platform, empowers businesses to implement personalised strategies that drive growth by boosting user retention and loyalty. This article explores how you can leverage Braze to achieve these goals through strategic engagement tactics.Understanding the power of personalised engagement78% of consumers expect brands to personalise their interactions (McKinsey & Company).Personalised emails drive 6x higher transaction rates than non-personalised ones (Experian Marketing Services).71% of mobile app users churn within 90 days (Localytics).Personalised engagement fosters deeper connections with users, leading to:Increased user satisfaction and loyaltyImproved app retention ratesHigher conversion rates and lifetime valueEnhanced brand advocacy and positive word-of-mouthLeveraging Braze for personalised engagementBraze offers a robust suite of tools to implement personalised engagement strategies. Let's delve into key tactics:1. Segmentation and targetingSegment users based on demographics, behaviour, interests, and preferences.Deliver targeted campaigns that resonate with each segment's unique needs and motivations.Utilise dynamic content to tailor messaging within campaigns for even greater personalisation.2. Multi-channel messagingReach users across multiple channels, such as push notifications, in-app messages, email and SMS.Optimise delivery times based on user behaviour and past engagement data.Create cross-channel journeys that seamlessly guide users towards desired actions.3. Real-time engagementTrigger automated messages based on user actions and events within the app.Offer relevant recommendations and promotions in real time based on user behaviour.Implement A/B testing to optimise messaging and engagement strategies.4. Gamification and incentivesIncorporate gamification elements like points, badges and leaderboards to motivate users.Offer personalised rewards and incentives based on user achievements and milestones.Create a sense of community and belonging through interactive features and challenges.5. Feedback and surveysGather user feedback through in-app surveys and polls.Use feedback to personalise future interactions and address user concerns.Close the feedback loop by responding to user comments and suggestions.Why you should choose Braze to increase user retention and loyaltyBraze, a powerful customer engagement platform, equips you with the tools to unlock this potential by crafting personalised experiences that captivate users and fuel loyalty.Imagine sending relevant recommendations, timely offers and targeted campaigns that speak directly to each user's needs and preferences. That's the magic of Braze's segmentation and multichannel messaging features. But remember, personalisation must prioritise privacy. Ensure you comply with data regulations and obtain user consent before diving in.Start small! Begin with simple tactics like segmenting users by demographics or app behaviour. Then, leverage Braze's dynamic content to tailor messaging within campaigns for an extra touch of personalisation. Remember, it's all about iteration. Experiment with different messaging strategies, channels and delivery timings, analysing key metrics like engagement, conversion and churn rates to optimise your approach.Don't forget the power of real-time engagement! Trigger customised messages based on user actions, offer personalised incentives and even gamify the experience to keep users coming back for more. Remember, personalisation fosters deeper connections, ultimately driving growth for your app. So unleash the power of Braze and unlock user engagement strategies that turn casual users into loyal fans!Supercharge your growth: Braze Insights for powerful personalisationBraze's Insights dashboard empowers you to gain valuable insights into user behaviour and preferences. This data can inform your segmentation, targeting and content creation strategies for even more impactful campaigns.By implementing these strategic engagement tactics with Braze, you can personalise your user experience, foster deeper connections and ultimately drive sustainable growth for your app.Ready to experience the power of Braze’s strategic engagement?Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.Chat with our experts: Discuss your goals and get a cus
---
### Page: https://www.youknow.co.za/blog/domo-find-out-how-turning-your-data-into-insights-can-give-your-business-a-competitive-advantage
Title: Find out how turning your data into insights can give your business a competitive advantage
Language: en
Canonical URL: https://www.youknow.co.za/blog/domo-find-out-how-turning-your-data-into-insights-can-give-your-business-a-competitive-advantage
## Headings Structure:
H1: Find out how turning your data into insights can give your business a competitive advantage
H2: Don’t take our word for it, though; check out the list of roles that Domo can fill at your business: Domo use cases for business management
H3: Domo business management for business intelligence teams
H3: Domo business management for marketing teams
H3: Domo business management for finance teams
H3: Domo business management for operations
H3: Domo business management for sales teams
H3: Okay, Domo sounds great, but how do I know if it’s right for my company?
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•January 24, 2024Find out how turning your data into insights can give your business a competitive advantageYOUKNOW TeamMarketingShare Data silos make it hard for both management and other departments to get accurate insights from data, as siloed data is often incompatible with other data sets. Thankfully, SaaS tools like Domo business management can collate all of this data into one place, and make data and business management that much easier.Big data is, in a lot of ways, like a massive slab of marble. They’re both useless to anyone unless they are broken down into significantly smaller chunks and used correctly. For example, a marble staircase – or some incredibly valuable insights about your business that you can use to climb to new heights of success.Domo is a business management platform that turns data into insights, giving you the context you need for faster, better-informed decisions. Domo can automate many older traditional reporting processes by connecting you to your data in real time. That means that you’re only ever a few clicks away from the crucial insights you need to deliver an even better offering.Don’t take our word for it, though; check out the list of roles that Domo can fill at your business: Domo use cases for business managementDomo business management for business intelligence teamsDomo can uniquely help your business turn dark data into actionable data and turn visualisations into business-wide applications. With Domo, your BI team can spend more time on strategic data analytics instead of wrangling data, and it can also reduce cycle times from weeks to minutes. Best of all? You have mobile access to all this data so that you can access it anytime, anywhere.Domo business management for marketing teamsIf you’ve been searching for a tool that will show the leaders at your business just how important marketing is for your company, stop – you’ve found it. Domo unites marketing data with data from sales, finance, and any other department across your entire company. This empowers you to both maximise return on investment and prove the impact of marketing on your company.Domo business management for finance teamsIt isn’t always easy to get an accurate picture of your company’s financial health, especially when the data you need is all over the place. Thankfully, Domo combines your finance data with data from marketing, sales, HR, and any other department you can think of.Domo business management for operationsIf you’re like any other operations professional out there, then you are probably well aware of the value of communicating data. Unfortunately, it’s hard to convey things like company health and inefficiencies to leadership when you’re too busy wrestling with the data you need to be able to make decisions. Luckily, Domo can deliver operational insights in real time, so you can be 100% sure that you’re basing important decisions on the most accurate, complete and up-to-date info.Domo business management for sales teamsIf you’re the head of sales, you’re going to want to be able to present accurate sales forecasts to upper management. Domo will allow you to do just that. With Domo, you can get instant access to up-to-date forecasts, broken down by each individual rep or rolled to any level of the sales hierarchy - right from your phone!Okay, Domo sounds great, but how do I know if it’s right for my company?Wondering if Domo is the right business management tool for your company to leverage data insights? Then why don’t you try a free demo? You can book a demo through us here at YOUKNOW. If you still aren’t sure if Domo is for you, we can provide you with personalised advice on what tools are best for your needs.Contact us at YOUKNOW to discover the best martech stack for your company’s needs and goals. Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing 
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•May 8, 2020Employee Advocacy Program GuideYOUKNOW TeamMarketingShare Design Your Advocacy Program1. Plan,Pitch,Andgetbuy-InA desire to see the company succeed is crucial for advocates, and this cannot be created by corporate mandate. Compulsory advocacy negates the entire point of bringing employees on to social media creating a transparent and sincere business environment that resonates with customers. For these reasons, buy-in across multiple stakeholders within your organisation is key.So, what motivates an employee to become a company advocate? The simple answer is engagement. If an employee feels personally rewarded by the work environment, it’s natural to transfer that engagement to customers.Build a plan for buy-in by:Gathering key information and figuresConsidering the stakeholders and stagesCreating a formal case around the benefits of advocacyCommunicating the concept and gathering feedbackAttaining buy-in from leadershipWhile buy-in at the executive level can be achieved through a business case, organisational buy-in at the departmental or employee level is often handled through change management processes. There are different approaches to this process, but it is important in helping to ensure smooth adoption of a new approach. Employee advocacy might seem natural on paper, but each individual has unique views on social media, and the division of work and personal lives. Thus, you need to consider a broad spectrum of comfort levels.Here is a high-level list of considerations for change management:Consider the individual and human sidesStart from the top down but include every levelCreate sense of ownershipPlan to assess and create touch points throughoutPrepare for the unexpected and adapt to real-time circumstances that inevitably ariseThe steps you take to gain buy-in will help you throughout the rest of the rollout process for a successful employee advocacy program.2. Set Program Goals And ObjectivesWe’ve established why employee advocacy can be highly effective and gained buy-in from the organisation. Defining what you want to accomplish is the next step. Now you need to set objectives for your organisation. These will largely depend on your overall social media, marketing, or communications strategies and will help to create a specific and measurable framework for this aspect of your marketing mix.Consider different objectives for different departmental needs. Each department has different goals and could potentially leverage an employee advocacy program in a number of powerful ways.Take these differences into account when setting objectives and consider measuring the following items:Employee adoption rateUsage and publishing frequencyReach of employee advocacy messagesBusiness impact: leads generated from employee advocacy (sales, recruitment etc.)Use the following list to organise objectives across departments:3. Plan for deployment across Your OrganisationWe’ve outlined the different models an organisation can follow to help develop your policies and governance.EmpowermentCollaboration. Create a social business Center of Excellence (COE). This is an advisory council or governance committee of social leaders in an organisation that sets social media policies and processes, and provides best practices and training for colleagues.Content. Employee advocates need support from the marketing department and other official content sources within the organisation. It’s vital that advocates get support from marketing to access content for social sharing.Localisation. Employees advocate the ability to listen and speak at a local level and still act in harmony with company-wide social initiatives.Culture. Culture is built on trust, transparency and freedom of choice. Senior management is serious about developing the company’s human capital. Collaborative social tools help spark cultural change and ultimately drive employee advocacy outside the enterprise.Brand. For empowered employees to properly advocate a brand, they must be able to express what differentiates it from the competition. In an empowered social business, employees may collaborate to refine the brand, and even facilitate customer influence over the brand, but they should always know the brand. Even though they can be very credible advocates when describing the enterprise in their own words, their messaging should convey commonalities.ContainmentCollaboration. Financial services and other regulated industries must ensure that employee messaging is compliant with the law. In this model, technological platforms and business procedures value security and control
---
### Page: https://www.youknow.co.za/blog/from-acquisition-to-activation-how-amplitude-and-onesignal-help-you-turn-downloads-into-engaged-users
Title: From Acquisition to Activation: How to Keep App Users Engage
Meta Description: Turn app downloads into real engagement using Amplitude and OneSignal. Discover how to define Aha moments and plug the drop-off gap.
Language: en
Canonical URL: https://www.youknow.co.za/blog/from-acquisition-to-activation-how-amplitude-and-onesignal-help-you-turn-downloads-into-engaged-users
## Headings Structure:
H1: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
H2: The Big Drop-Off Nobody Talks About
H3: 🔍 Amplitude helps you understand what’s really happening.
H3: 📢 OneSignal helps you respond.
H2: What Is an Activation Journey, Anyway?
H2: Smart Segmentation = Better Nudges
H2: Why the “Aha!” Moment Matters
H2: Build a Martech Stack That Talks to Each Other
H2: Ready to Move From Downloads to Devotion?
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersCamille DarnéHead of MarketingShare You’ve nailed acquisition.Your ad campaigns are tight, your app store listing is shiny, and your download numbers are looking lekker.But then... nothing.People download the app and disappear. Maybe they open it once. Maybe they don't. Sound familiar?Welcome to the gap between acquisition and activation, that tricky space where interest fizzles out before users experience the value of your product.The Big Drop-Off Nobody Talks AboutHere’s the honest truth: downloads don’t equal customers. You’ve captured attention, but attention without activation is just expensive traffic.This is where platforms like Amplitude and OneSignal shine, especially when they work together.🔍 Amplitude helps you understand what’s really happening.You can see how users move through your app, where they drop off, and when they reach key milestones.📢 OneSignal helps you respond.You can re-engage users in real-time with targeted push notifications, email flows, SMS nudges, and in-app messages.Together, they create a loop of insight → action → improvement.What Is an Activation Journey, Anyway?An activation journey is the series of steps that guide a new user toward that “Aha!” moment. The moment when they finally get the value of your product.Let’s say you’re a local travel app. Your Aha moment might be when someone saves their first trip. Or if you’re a fintech app, it could be when a user sets up their first savings goal.Activation journeys need to be:Personalised: Not everyone needs the same nudge.Contextual: Timing is everything.Continuous: Activation isn’t just one moment, it’s a build-up of meaningful micro-interactions.This is where segmentation comes in...Smart Segmentation = Better NudgesHere’s where Amplitude and OneSignal really shine together. With Amplitude, you can segment users based on real behaviour, not just basic demographics.For example:New users who completed onboarding but didn’t explore featuresPeople who used a feature once... then ghostedUsers who keep checking one feature but haven’t convertedYou can then sync these segments with OneSignal to:Trigger a push notification explaining a feature they missedSend an email showcasing user stories with that same featureLaunch an in-app message with a discount, tutorial, or rewardThis turns one-size-fits-all marketing into hyper-relevant micro-journeys that drive users forward. Not annoy them.Why the “Aha!” Moment MattersEvery app has a key moment when a user finally “gets it” — that Aha! moment of realised value.For Uber Eats, it’s placing your first order.For TymeBank, it might be checking your balance without using data.For your app? It could be anything from completing onboarding to sharing a playlist.Whatever it is, that moment matters. A lot.It’s what separates the window-shoppers from the power users.With Amplitude, you can identify that magic moment.With OneSignal, you can nudge users toward it, based on behaviour, timing, and context.Still figuring out your Aha moment? No worries, we gotchu. Check out Amplitude’s North Star Metrics Playbook , it’ll help you define the one metric that truly drives growth.Build a Martech Stack That Talks to Each OtherAt YOUKNOW, we help businesses review and build martech stacks that actually work together, not just sit next to each other collecting dust.Whether you’re growing an app audience, refining your product-led strategy, or trying to stitch together marketing and product data, we work across tools like Amplitude and OneSignal to help you:Map your customer journeySurface drop-off pointsBuild activation journeys that convertDeliver messages that actually matterBecause here’s the thing:It’s not about just pushing notifications. It’s about pushing the right message, at the right time, to the right person, based on real-time data and real user behaviour.Ready to Move From Downloads to Devotion?If you're tired of pouring budget into acquisition with nothing to show on the other side, let’s chat.👉 Book a free consultation We’ll help you figure out your Aha moment, plug the leaky holes in your journey, and build a martech stack that finally plays nice. Your users are out there. Let’s help them fall in love with your app.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why
---
### Page: https://www.youknow.co.za/blog/from-buzzwords-to-business-value-what-ai-readiness-really-looks-like-in-south-africa
Title: What AI Readiness Really Means for South African Businesses
Meta Description: At Domo Connections Cape Town, local leaders got real about AI, data chaos, and what it takes to build business-ready solutions in SA. Here’s what we learnt.
Language: en
Canonical URL: https://www.youknow.co.za/blog/from-buzzwords-to-business-value-what-ai-readiness-really-looks-like-in-south-africa
## Headings Structure:
H1: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H1: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: What’s Holding Businesses Back from AI Readiness?
H2: Human in the Loop > Magic Black Box
H2: Stop Overbuilding. Start Solving.
H2: From Insights to Action: Why It Matters Now
H2: A South African Reality Check
H2: Final Thought: Martech Shouldn’t Be Hectech
H2: Related Posts
H2: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: Celebrating Growth with Innovative Digital Marketing Strategies
H2: Transform Your Business with Customer Experience Solutions in 2022
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCompany•April 16, 2025From Buzzwords to Business Value: What AI Readiness Really Looks Like in South AfricaRayne WeissMarketing ManagerShare From Buzzwords to Business Value: What AI Readiness Really Looks Like in South AfricaLet’s be honest—“AI strategy” is one of those phrases that’s everywhere and nowhere all at once. But at our recent DOMO Connections event in Cape Town, the buzzwords took a backseat to real talk. From retail to legal, and telco to tech, our panellists didn’t just hype up AI—they unpacked how to actually use it, when not to, and how to keep the “human in the loop”.Whether you're a BI lead, product manager, or exec trying to make sense of your data investments—this one's for you.What’s Holding Businesses Back from AI Readiness?Turns out, it's not tech. It’s translation.As one panellist put it:“The hardest part is aligning your output to business expectations. If your execs don’t understand it, they won’t fund it.”This echoed across the board—data teams can build world-class systems, but if they don’t present insights in a business-accessible way, it falls flat.Domo’s app-based approach was spotlighted as a practical solution: dashboards that non-analysts can actually use (without needing a PhD in pivot tables).Human in the Loop > Magic Black BoxAI isn’t a silver bullet—it’s a toolbox.From Pick n Pay to Digitata and ABSA, the sentiment was clear: responsible AI means humans still make the calls. It’s not about replacing people, but amplifying good decision-making.This means building systems where:AI can assist, but humans validateDecisions are traceableRisks are flagged before they blow up in your boardroomAs one speaker put it:“The value is in augmentation, not automation. AI isn’t here to replace thinking.”Stop Overbuilding. Start Solving.Sometimes, we get caught up in trying to build the most complex thing. But as one panellist reminded us:“You don’t need a Ferrari if all you’re doing is school runs.”The reminder? Build for the business problem—not the portfolio presentation.And spoiler alert: a 20% automation win that’s actually adopted will always beat a 100% AI pipe dream that never goes live.From Insights to Action: Why It Matters NowIf you’re leading a team or steering digital transformation, here’s what this all means:Speak your exec’s language. If your data output doesn’t align with business KPIs, expect crickets.Build with feedback loops in mind. Tools like Domo help teams visualise what matters—without a dev backlog.Keep humans in the loop. If you can’t explain the AI decision path, it probably won’t fly.A South African Reality CheckIn a local market balancing bold innovation with budget pressure, practical AI wins every time.We're seeing an inflection point where smart investments in data platforms are unlocking:Better reportingMore agile decision-makingCross-team alignment that doesn’t require twelve Zooms and a shared Google DocAnd we’re not just saying that. We saw it live at DOMO Connections.Final Thought: Martech Shouldn’t Be HectechAt YOUKNOW, we believe in keeping things clear, collaborative, and contextual. Our takeaway from DOMO Connections? If your AI or analytics platform isn’t being used across marketing, ops, finance, and product—it’s not really transforming your business.📈 Want to see how Domo makes AI and data more usable for South African teams? Explore Domo with YOUKNOW →Related PostsDiscover all postsCompany•April 16, 2025From Buzzwords to Business Value: What AI Readiness Really Looks Like in South AfricaReal insights from DOMO Connections Cape Town: AI readiness, human-in-the-loop strategies, and practical data wins.Rayne WeissMarketing ManagerCompany•March 15, 2022Celebrating Growth with Innovative Digital Marketing StrategiesWe've grown in teammates, new clients, new technology partners and new ways of work but we are not stopping there.YOUKNOW TeamMarketingCompany•February 7, 2022Transform Your Business with Customer Experience Solutions in 20224 Martech trends for transforming businesses and customer experience in 2022.Kelvin JonckCEO
---
### Page: https://www.youknow.co.za/blog/from-retail-to-hr-how-domo-ai-agents-are-quietly-powering-smarter-workdays
Title: How Domo AI Agents Are Powering Smarter Workdays in SA
Meta Description: See how Domo AI Agents are helping South African teams work smarter—from sales to support to HR.
Language: en
Canonical URL: https://www.youknow.co.za/blog/from-retail-to-hr-how-domo-ai-agents-are-quietly-powering-smarter-workdays
## Headings Structure:
H1: From Retail to HR: How Domo AI Agents Are Quietly Powering Smarter Workdays
H2: Welcome to the AI Agent Era (No Sci-Fi Degree Needed)
H2: But Wait—What’s an AI Agent, Anyway?
H2: Real Use Cases, Real Results: Where Domo AI Agents Shine
H3: Retail: Turning Sales Associates into Superstars
H3: 💬 Customer Experience: Tailor-Made, Every Time
H3: 🧑💻 Customer Support: Because Nobody Likes Waiting
H3: 📊 Market Intel: Outwit, Outplay, Outsell
H3: 👩💼 HR & People: Support from the Inside Out
H3: 🧹 Data Collection: Less Chaos, More Clarity
H2: Ready to Build Smarter Workflows?
H2: Why YOUKNOW + Domo?
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•April 10, 2025From Retail to HR: How Domo AI Agents Are Quietly Powering Smarter WorkdaysYOUKNOW TeamMarketingShare Because AI shouldn't just be buzzwords and bravado—it should actually work.Welcome to the AI Agent Era (No Sci-Fi Degree Needed)AI is having its main character moment. Every second startup claims their tool will “10x your productivity” or “auto-magically fix your workflows”—but here’s the kicker: most of it is smoke, mirrors, and jargon.Now for the good news: Domo’s AI Agents actually deliver. No empty promises. No endless training manuals. Just real-time, intelligent automation that’s already transforming how businesses run—from the shop floor to HR HQ.And thanks to Agent Catalyst, building your first AI agent in Domo is as easy as your morning coffee (except this one boosts more than your caffeine levels).💡 Curious how YOUKNOW helps South African businesses activate AI? Explore our Domo offering.But Wait—What’s an AI Agent, Anyway?No shame if you’re not fluent in machine learning speak. Here’s the TL;DR: An AI agent is a smart little software bot that can perform tasks, automate processes, and answer questions based on real-time data. The magic? It turns the “we should use AI” dream into a practical, everyday reality.🔍 Want a walkthrough? Here’s how Domo explains AI Agents.Real Use Cases, Real Results: Where Domo AI Agents ShineStill wondering where these agents fit into your day-to-day? We’ve got six bite-sized examples that show how Domo is helping brands work sharper, faster, and a little more like future-you envisioned.Retail: Turning Sales Associates into SuperstarsIn-store sales teams often lose out to the convenience of online clicks. But give them an AI sidekick? Game-changer. Domo’s AI Agents can instantly answer customer questions, surface product info, and even suggest upsells—so your team has Google-level knowledge without reaching for their phones.🎥 Watch it in action: AI Agent for Retail Sales Associates 🔗 AI in retail: 5 ways to personalise customer journeys💬 Customer Experience: Tailor-Made, Every TimeForget cookie-cutter service. With Domo, you can personalise in-person experiences based on past purchases, preferences, and patterns—making each visit feel like VIP treatment.🎥 Watch now: Customer Experience AI Demo 🔗 Why personalisation matters more than ever🧑💻 Customer Support: Because Nobody Likes WaitingWhen customers complain, speed (and empathy) wins. Domo AI Agents triage issues in real-time, escalate to the right teams, and even recommend responses—turning frowns into five-star reviews faster than ever.🎥 Check out the support flow: AI Agent for Customer Support 🔗 Fixing the feedback loop with smarter data📊 Market Intel: Outwit, Outplay, OutsellWhy react when you can predict? Domo helps you spot market shifts, rising trends, and competitor weak spots—so you’re first to move, while everyone else is still refreshing the report.🎥 See market intelligence in action: Competitive Intel Agent 🔗 Turning insights into action: Domo dashboards in SA👩💼 HR & People: Support from the Inside OutHappy employees = happy customers. Whether it’s helping your team understand their benefits, flagging burnout risks, or automating onboarding—AI Agents free up HR to focus on humans, not paperwork.🎥 See the HR Agent in action: AI Agent for HR & Benefits 🔗 How to build a people-first data culture🧹 Data Collection: Less Chaos, More ClarityYou’ve got data. But is it helpful? Domo agents help you sort signal from noise—finding the gold nuggets that actually drive decisions (like which promotions stick, or what customers really care about).🎥 Watch it work: AI Agent for Data Extraction 🔗 Data done differently: Domo + YOUKNOWReady to Build Smarter Workflows?Whether you're in retail, support, HR, or just trying to untangle a spreadsheet that’s become sentient—Domo AI Agents are built to make your workday easier.At YOUKNOW Technologies, we help South African brands get real value from platforms like Domo—through smart setup, local strategy, and hands-on support.👉 Want to see what AI could do in your business? Book a Domo demo with YOUKNOWWhy YOUKNOW + Domo?Because we don’t just resell software—we make it work. From activation to automation, YOUKNOW Technologies helps your teams extract value from their data, faster. We're the local partner that knows the market, the tools, and the tactics.🚀 Let’s build your first AI Agent together. Start with Agent Catalyst, and bring YOUKNOW in for the heavy lifting.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide
---
### Page: https://www.youknow.co.za/blog/growth-isnt-just-metrics---its-about-meaningful-moments
Title: Growth Isn’t Just Metrics – It’s About Meaningful Moments
Meta Description: Discover how collaboration and behavioural insights from Amplitude helped South African teams unlock smarter growth.
Language: en
Canonical URL: https://www.youknow.co.za/blog/growth-isnt-just-metrics---its-about-meaningful-moments
## Headings Structure:
H1: Growth Isn’t Just Metrics – It’s About Meaningful Moments
H2: From Silos to Shared Success
H2: From Data to Direction: Why Behavioural Insights Matter
H2: Panel Perspectives: Making Growth a Team Sport
H2: What Comes Next? A Conversation That Continues
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•March 28, 2025Growth Isn’t Just Metrics – It’s About Meaningful MomentsRayne WeissMarketing ManagerShare In today’s data-saturated world, businesses aren’t struggling to collect numbers—they’re struggling to connect the dots. That’s why YOUKNOW Technologies recently hosted its inaugural Growth Gathering, a first-of-its-kind event aimed at uniting South Africa’s marketing, product, and data leaders around a shared mission: creating smarter, more human growth strategies. Check out our blog “How to Get Started with Product-Led Growth (PLG) in 2025” for more on this mindset shift.From Silos to Shared SuccessThe idea behind the event was simple but powerful: growth doesn’t happen in isolation. In many organisations, product, marketing, and data teams operate in silos. Strategies get lost in translation. Opportunities fall through the cracks.The Growth Gathering, hosted in both Johannesburg and Cape Town, set out to change that. Through rich discussions, panel insights, and thought-provoking keynotes, we explored how cross-functional collaboration—powered by behavioural insights—can solve real customer problems.“Growth isn’t just about chasing conversions or downloads,” said Kelvin Jonck, CEO of YOUKNOW Technologies. “It’s about understanding the moments when customers experience real value and ensuring every part of the business is aligned to deliver those moments consistently.”From Data to Direction: Why Behavioural Insights MatterAt the centre of these conversations was Amplitude, YOUKNOW’s partner in product analytics and one of the world’s leading platforms for behavioural data. Instead of relying on vanity metrics, the event championed a shift toward deep customer understanding:When are users finding value?Where are they dropping off?What moments lead to long-term loyalty?Explore our Amplitude product page to see how we help answer those questions every day.Amplitude’s Tansu Yegen, Vice President of EMEA, shared real-world examples of how companies using Amplitude have seen:217% return on investment within six months18% improvement in retentionUp to a 35% YoY growth in key business outcomes“Data-driven decisions are no longer a luxury—they’re a necessity,” Yegen said. “The companies that thrive are those that move beyond collecting data to truly understanding it.”Download our free PLG Guide Vol. 1: What is Product-Led GrowthDownload PLG Guide Vol. 2: Getting Started with PLGOr dive into “Unlocking Growth: How Product-Led Growth (PLG) is Redefining Business Success” for more on this mindset shift.Panel Perspectives: Making Growth a Team SportThe event’s highlight was a panel of cross-industry experts who brought candid, local perspectives to the room:Michael Wissekerke, Portfolio Product Manager at Tyme XTiaan De Kock, Head of Data & Analytics at SupersideTansu Yegen, VP of EMEA at AmplitudeTheir message? Growth isn’t a department—it’s a collective outcome.When marketing, product, and data teams rally around a single source of truth, you unlock not just insights—but alignment, speed, and momentum.“When teams align around the same data, it's not just about creating better reports—it’s about creating better experiences,” Jonck noted.What Comes Next? A Conversation That ContinuesThe Growth Gathering was more than an event. It was a spark—a signal that South African businesses are ready to move beyond fragmented thinking and towards a customer-first, data-smart future.So, where do you go from here?Chat with our Solutions Team for a free consultation on how your business can unify data and drive growth.Dive deeper into Amplitude for South African teams.Download our free PLG Guide Vol. 1: What is Product-Led GrowthDownload PLG Guide Vol. 2: Getting Started with PLGGrowth doesn’t happen by accident. It happens when the right people, the right data, and the right moments come together. And at YOUKNOW, we’re here to help you find those moments—and scale them.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is about value, not vanity. From Kauai to Duolingo, here's how real retention journeys are built.Rayne WeissMarketing Manager 
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
<iframe src=)
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•May 6, 2024Growth Marketing vs. Traditional Marketing: What’s the Real Difference?YOUKNOW TeamMarketingShare In today’s fast-paced business world, growth is everything. Whether you’re a startup or an established company, deciding between growth marketing and traditional marketing can be tough. Both approaches bring something unique to the table, but growth marketing is increasingly taking the spotlight for those looking to scale faster. Let’s dive into what sets these two apart and how you can leverage growth marketing (with a little help from Braze) to make the most of your strategy.Growth Marketing: The Data-Driven PowerhouseGrowth marketing is like the cool cousin of traditional marketing—it’s all about data, experimentation, and constant optimization. Unlike traditional marketing, which may rely on instinct or long-standing tactics, growth marketing is a laser-focused approach to achieving sustainable, scalable growth.What sets it apart? Growth marketing doesn’t just stop at getting new customers. It follows the entire customer journey—from that first "I’m interested" moment to the final "I’ll buy this again!" decision.Key Ingredients of Growth MarketingData-Driven DecisionsGrowth marketers live and breathe data. They use A/B testing, user behavior analysis, and customer feedback to tweak and refine their strategies.Experimentation & AgilityConstantly testing new ideas is part of the game. Growth marketers aren’t afraid to fail; they learn from every experiment, adjust, and try again.Customer Lifetime Value (CLTV)While acquiring new customers is essential, growth marketing prioritizes retaining customers and increasing their lifetime value—ensuring they stay, spend, and recommend.Metrics-Driven SuccessGrowth marketing’s effectiveness is measured through metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and Return on Investment (ROI).Why Traditional Marketing Still Holds GroundYou might be wondering, does this mean traditional marketing is old news? Not at all! Traditional marketing is still a key player, focusing on building brand awareness, educating audiences, and generating leads.Think of it like this: Traditional marketing is the steady gardener that nurtures brand recognition and trust, while growth marketing is the innovator, pushing boundaries to find new ways to grow.Key Tactics of Traditional MarketingContent Marketing: Crafting engaging content that captures attention and informs.SEO: Optimizing your website to rank better on search engines and attract organic traffic.Social Media Marketing: Leveraging platforms like Instagram, Facebook, and LinkedIn to reach your audience.Email Marketing: Nurturing leads and turning them into customers with targeted emails.Public Relations (PR): Building strong relationships with the media to improve brand perception.Traditional Marketing vs. Growth Marketing: A Side-by-Side ComparisonFeatureTraditional MarketingGrowth MarketingFocusBrand awareness, sales, lead generationSustainable, scalable growthApproachBroad range of tacticsData-driven, experimentalMeasurementWebsite traffic, leads, salesCAC, CLTV, ROICustomer JourneySpecific stagesEntire journeyThe Perfect Marketing BlendSo, should you choose one over the other? In reality, the best strategies often involve both. By integrating growth marketing techniques with traditional methods, businesses can achieve a balanced, robust approach that drives innovation and keeps the brand grounded.Elevate Your Strategy with BrazeWith growth marketing, you’re not just guessing—you’re making informed decisions that lead to sustainable success. Braze helps you stay on top of your growth marketing game, offering a platform designed to enhance customer engagement through personalized, data-driven insights.Ready to see how Braze can supercharge your marketing?Schedule a personalised demo today or chat with our experts to explore how Braze can drive growth for your business.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activa
---
### Page: https://www.youknow.co.za/blog/gwi-release-south-african-market-snapshot-for-2021
Title: GWI South African Market Snapshot 2021 | Consumer Insights
Meta Description: Explore GWI’s 2021 South African Market Snapshot, offering valuable consumer insights to help marketers understand the evolving digital landscape.
Language: en
Canonical URL: https://www.youknow.co.za/blog/gwi-release-south-african-market-snapshot-for-2021
## Headings Structure:
H1: GWI South African Market Snapshot 2021: Key Insights
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•November 5, 2021GWI South African Market Snapshot 2021: Key InsightsYOUKNOW TeamMarketingShare GWI (formerly known as GlobalWebIndex) recently released its latest set of infographics revealing who the South African market is from demographics to how they make purchases and everything in between.GWI conducts monthly surveys in over 46 markets to people between the ages of 16-64 who have access to the internet, what this does is allow GWI to compare global statistics to add context, which makes for some interesting analyses.The results start to have a look at demographics. The average South African internet user is 66% more likely to be aged 16-34, mashing together two key generations: Gen Z and Millennials. It is apparent that digitally connected South Africans are more ambitious than the global average, with 63% of South Africans saying they are ambitious compared to a mere 32% global average.The top interest for both South African and global connected audiences is music, followed by food and drink, and cooking. The future outlook of the South African audience is not so positive, with only 28% thinking that the economy of the country where they live will get better in the next 6 months. The top driver when it comes to influencing future travel is value for money for both global and South African consumers. South Africans are 9% more interested than global consumers in special offers or deals when it comes to where they travel for a vacation.The following section covers how South Africans use technology and electronics. Gen Z and Millennials spend the most time online, with Gen Z on their mobiles and Millennials on a PC or laptop. The top handset brand is Samsung with 63% of South African consumers saying they would buy a Samsung when they next upgrade or buy a new phone, this is followed by Apple at 45%. South Africa is slightly behind the world when it comes to smart home ownership, with a 12% gap between South African and global consumers when it comes to owning a smart speaker for example - a trend that continues with similar results for other smart products.Knowing which media your audience is consuming is highly important when you want to know which channels to use when implementing your marketing plan. South Africans spend the most time on social media with an average time of 3 hours and 31 minutes, with the rest of the world spending just over 1 hour less on social media. Netflix seems to be more popular with South African internet users than the rest of the world with 69% of South African consumers having used it in the last month compared to only 42% for the global average last month.Since social media is so avidly used in South Africa, GWI decided to take a closer look at how this market uses it. The top two reasons for South African consumers to be on social is to stay up-to-date with news and to find funny or entertaining content. 30% of these consumers have liked/followed a brand on social, 20% have clicked on a sponsored post on social and only 17% have shared a brand’s post on a social network. The top three social platforms in South Africa are Whatsapp, Facebook and YouTube. Interestingly, Whatsapp is less popular for the rest of the world, with 71% of consumers saying they have an account compared to South Africa’s 95%. We are starting to see a trend of consumers leaning towards Telegram and Signal. We will trend this change in the next release.The final section of this study covers how South Africans make purchases. TV is still king in Africa, for brand/product discovery, the top way in which these consumers discover brands is via ads seen on TV with 52%, compared to a global average of 33%. The top driver for online purchases is free delivery with 74%. South African consumers prefer to shop in-store as opposed to the rest of the world who prefer to shop online. The top online purchases for both South Africa and the world involve electronics with 26% for South Africa and 32% for the global average.These market snapshots are just the tip of the iceberg when it comes to the type of data and insights gathered from the unified surveys sent out globally. There are over 40 000 data points available to discover key insights from subset audiences globally. For an in-depth explanation of how the data is collectedABOUT GWI We thrive on disrupting the industry at the highest level. We're leading the charge with our data solutions, but we've maintained the agility, energy and spirit of a startup. Since bursting onto the scene, we’ve introduced several innovations to the world of market research, from our easy-to-use, lightning-fast platfo
---
### Page: https://www.youknow.co.za/blog/how-covid-will-change-consumers
Title: How COVID Will Change Consumers And How Brands Can Align With Them
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-covid-will-change-consumers
## Headings Structure:
H1: How COVID Will Change Consumers And How Brands Can Align With Them
H3: DATA For Good.
H3: Exclusively Excluded
H3: Life In The Slow Lane
H3: Reduced Horizons
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•September 8, 2020How COVID Will Change Consumers And How Brands Can Align With ThemRyan BrunyeeSales Share “The new normal”: a term I think we have all grown to hate. Hate is a harsh word, but from some of the reactions I have gotten in meetings in 2020, I would say it may be a fair label. But the term exists for a reason. Our life, as we knew it, has turned on its head. And marketers and brands alike tried to talk to their clients about how the world will look post-COVID.Now that we know COVID is here to stay a bit longer than we thought, it has bought us some time to collect enough data to get an overview of how consumer perceptions and behaviours have changed throughout this period.COVID may be a thing of the past by the end of 2021 (vaccine dependent), but will consumers go back to their past lives? Let’s look at some of the data and give you an idea of what may transpire.DATA For Good.If you have not watched “The Social Dilemma” yet, do yourself a favour and give it a viewing, but try not to take all the doom and gloom that comes with it. Social media and data can be exceptionally beneficial to us humans. If you have been drawn into the outrage - on social media - by a group of people who believe that “The Government is stealing all my data!” via the COVID tracking app; you are probably misinformed.A trend has appeared, globally, where internet users appear willing to suspend their usual concerns with personal data to assist contact tracing software. Facebook was even experimenting with paying users for data, which in the long run can change our mindset and bring us closer to fair monetisation of personal data. With enough transparency and education, data can be your ally in times like these and moving into the future.Exclusively ExcludedCalling all influencers.. calling all influencers! It’s easy to hop on the bandwagon and bash celebrities and influences during times like these. There were even articles stating that, “Hollywood is dead”. The pandemic was new, we had some wild ideas.Let’s be honest, it must be difficult for people to show off Gucci watches and BMW’s when thousands were losing their livelihoods at the same time. The virus does not discriminate. We are all equally affected in one way or another.Initial data collected out of Italy and parts of Asia tells us that consumers will be less likely to want to stand out from the crowd, with a focus on solidarity within the collective. Brands may want to focus on values that try to escalate their consumers above the pack. Emphasise practicality over exclusivity, where possible, over the coming months.Life In The Slow LaneWith the opportunity for a lot of us to work from home and with movement limited we tend to have immediate access to screens, pretty much all the time. One way we have filled this time is to stream and stream some more.Ongoing COVID survey data, performed by GlobalWebIndex, did eventually show a drop in online media usage after the initial spike in a number of countries. This shows that consumers may be moving to a stage where they are trying to pursue offline pursuits. A large number of people in my personal network have found new passions in cooking and reading again, and have limited hours they are allowed to use their phones. COVID highlighted this dependency on screens for them, and more than likely to you as well.Brands should consider how to engage and support consumers wanting to look away from screens. Good examples of this are Mcdonalds and Kraft Heinz with their branded jigsaw puzzles.Reduced HorizonsInternational travel has ground to an absolute halt. Because of that we have somewhat been forced to focus on our immediate environment. From the bespoke COVID research conducted by GlobalWebIndex in the first few months of the pandemic, we noticed consumers have become more and more conscious of their countries’ performance and well-being during the crisis. Flags on balconies, from images on CNN and Sky News, became cliché and conversations about global lockdown comparisons became a hot topic when our beer had been taken from us.Brands can tap into feelings of national pride and solidarity. For airlines (I’m looking at you, SAA) a focus on domestic travel isn’t only practical, but also a meaningful way of connecting consumers who have a personal stake in the recovery of their nation.We can all agree that COVID-19 has probably shaped society differently for the rest of our lives. Brands need to adjust quickly. While most small businesses were forced to adapt very quickly (have a look at the Shopify share price from January to now), larger, more “t
---
### Page: https://www.youknow.co.za/blog/how-digital-fanta-is-making-sure-youknow-your-consumer
Title: How Digital Fanta Is Making Sure YOUKNOW Your Consumers
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-digital-fanta-is-making-sure-youknow-your-consumer
## Headings Structure:
H1: How Digital Fanta Is Making Sure YOUKNOW Your Consumers
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•March 5, 2021How Digital Fanta Is Making Sure YOUKNOW Your ConsumersYOUKNOW TeamMarketingShare To claim that 2020 was a tough year for marketers is an understatement of note, to say the least. This year was hallmarked by significant trials and tribulations, a flux of trends and new behaviours that made it difficult for anybody to pinpoint exactly what was going on. On the flip side, this was also the year where the spirit of Ubuntu took global centre stage - as world leaders, organisations plus ordinary people came together and helped make the world a better place collectively. One thing is for sure, most people became ‘woke’ and started asking some really important questions. Therefore, if 2020 was the year of important questions, I will stick my neck out and claim that 2021 will be the year of ‘important answers’.The socio-professional dynamics inspired us at Digital Fanta to also play our part and continue making the marketing world a better place with data. To further this agenda, we fine-combed the industry, in search of the right partner who could help our network access useful insights and shed light during these dark times. Hence, we were overjoyed when our path serendipitously led us to YOUKNOW (an exciting company that is deeply entrenched in world-leading consumer insights platforms, such as GWI, Brandwatch and Audiense). Moreover, the tech capabilities of their research platforms are ideal for the insights needs of marketers wishing to leapfrog their competition in 2021.Together, we are proud to announce our partnership and commitment to giving marketers the ‘unfair advantage’ by sharing useful consumer insights by global research experts that are relevant to our dynamic local markets. It is key for us at Digital Fanta to enhance our network of thousands of marketing professionals across the continent, and kit them up for the rebuild that awaits all in 2021 and beyond. To kickstart this exciting venture, we will be distributing weekly doses of data as part of our #DigitalFantaNowYouKnow series that is aimed at keeping our network in the know.To make sure that you don’t miss out, please subscribe to our mailer and download your free copy of our debut GWI Insight: Exploring Food Shoppers in South Africa report.For more info and a free consultation on how data can help your business breakthrough, please send an email to nowyouknow@digitalfanta.co.zaRelated PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/how-do-travel-sites-fare-on-social-media-in-south-africa
Title: How Do Travel Sites Fare On Social Media In South Africa?
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-do-travel-sites-fare-on-social-media-in-south-africa
## Headings Structure:
H1: How Do Travel Sites Fare On Social Media In South Africa?
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•November 5, 2020How Do Travel Sites Fare On Social Media In South Africa?YOUKNOW TeamMarketingShare It’s coming to that time of the year when we all start daydreaming about 2020 holidays to destinations near and far.The internet allows consumers to research their holidays in more depth than ever before, opening up travel booking sites to closer scrutiny. Online reputation can be a powerful influence on travel agent take up – both bad and good.YOUKNOW, using Brandwatch Consumer Research, analysed the South African conversation around nine of the top travel sites in the country over the past year to find out which were faring the best online.These are: Travelstart, Travelcheck, LekkeSlaap, Cheapflights, Thompsons, Flightsite, Pentravel, STA Travel and Flight Centre.Of the travel sites we looked at, Flight Centre was mentioned by far the most in the past year, accounting for a 44% share of the conversation. Flight Centre was followed by Travelstart (26%), Lekkeslaap (14%) and STA Travel (8%). Thompsons, Flightsite and Travelcheck accounted for the least share of voice accounting for only 3% of conversation combined.The conversation about travel sites increased during the Christmas holidays, peaking between the 25th and 29th of December due to discussion about Flight Centre’s competition to win a trip to Mauritius in collaboration with Glamour SA.Brands with the highest percentage of positive conversation were Pentravel (36%), Travelstart (29%) and Thompsons (27%).The conversation around Pentravel praised its customer service, especially their expert advice.The brand with the highest percentage of negative conversation was FlightSite. Much of the negativity surrounding FlightSite regarded the inability to get in touch with customer service. So that’s a snapshot of the online South African travel companies.*This data was analysed using Brandwatch Consumer Research, with the most volume of conversation coming from Twitter, for the period of January 2019 - January 2020.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/how-does-technology-influence-growth-marketing
Title: How does technology influence growth marketing?
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-does-technology-influence-growth-marketing
## Headings Structure:
H1: How does technology influence growth marketing?
H3: Streamlining customer acquisition
H3: Fostering customer retention
H3: Unleash growth marketing efficiency with Braze
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•April 4, 2024How does technology influence growth marketing?YOUKNOW TeamMarketingShare Growth marketing thrives on innovation and continuous improvement. Technology serves as the backbone of this approach, empowering marketers to acquire new customers, retain existing ones, and propel business growth. Streamlining customer acquisitionTechnology fuels various channels for customer acquisition, enabling growth marketers to target high-value audiences with laser precision. Here are some prominent examples:Marketing automationAutomating repetitive tasks like email marketing, social media posting and lead nurturing frees up valuable time for marketers to focus on strategic initiatives. Marketing automation platforms also enable personalised outreach at scale, significantly improving conversion rates.Data-driven targetingGrowth marketers leverage customer data to identify ideal customer profiles and tailor messaging accordingly. This data can be gleaned from website analytics, social media engagement and CRM systems. By segmenting audiences based on demographics, interests and behaviours, marketers can deliver highly relevant content that resonates with specific customer segments.Paid advertising platformsPaid advertising platforms like Google Ads, Facebook Ads and LinkedIn Ads offer sophisticated targeting options that allow marketers to reach their target audience across various online channels. These platforms also provide valuable insights into campaign performance, enabling marketers to optimise their spend for maximum return on investment (ROI).Fostering customer retentionTechnology plays a pivotal role in retaining customers and nurturing long-term loyalty. Here's how:Customer relationship management (CRM)CRMs provide a centralised platform for managing all customer interactions. Growth marketers can leverage CRMs to segment customers based on their purchase history, support inquiries and engagement levels. This data can then be used to personalise communication and deliver targeted promotions or loyalty programmes.Marketing automation for retentionMarketing automation can be effectively employed to nurture customer relationships post-acquisition. Automated email sequences can be triggered based on customer behaviour, such as abandoned carts or inactivity. These sequences can provide educational content, personalised recommendations or exclusive offers to re-engage customers and incentivise repeat purchases.Customer feedback and analyticsTechnology empowers growth marketers to gather real-time customer feedback through surveys, polls and social media monitoring. Analysing this feedback helps identify areas for improvement and tailor product or service offerings to better meet customer needs. Additionally, customer journey analytics tools can be used to track customer interactions across different touchpoints and identify potential drop-off points.Personalisation at scalePersonalisation is a cornerstone of growth marketing, and technology makes it possible to deliver customised experiences to each individual customer. Here's how technology fuels personalisation:Cool resources for you: A/B testing Technology has revolutionised growth marketing, transforming it from an art form into a data-driven science. By leveraging the power of technology, growth marketers can acquire high-value customers, foster deeper customer relationships, and drive sustainable business growth. As technology continues to evolve, growth marketers can expect even more sophisticated tools and techniques to emerge, further amplifying the impact of their efforts.Unleash growth marketing efficiency with BrazeTechnology fuels growth marketing, but managing a complex martech stack can be a hurdle. Braze bridges this gap by centralising your efforts. It integrates with various tools, providing a unified view of your customer journey.Braze empowers you to acquire high-value customers with laser-focused targeting, nurture loyalty with personalised experiences, and optimise campaigns through A/B testing.Ready to experience lifestyle marketing with Braze?Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs:Chat with our experts: Discuss your goals and get a custom ROI analysis.Don't wait. Maximise your marketing strategy with Braze today.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strat
---
### Page: https://www.youknow.co.za/blog/how-the-outbreak-has-changed-the-way-we-use-social-media
Title: How The Outbreak Has Changed The Way We Use Social Media
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-the-outbreak-has-changed-the-way-we-use-social-media
## Headings Structure:
H1: How The Outbreak Has Changed The Way We Use Social Media
H3: Social Media Fun
H3: Social Media For Purely “Social” Activities
H3: What Does This Mean For Brands?
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•May 18, 2020How The Outbreak Has Changed The Way We Use Social MediaYOUKNOW TeamMarketingShare In recent years, the story of social media has mainly been around the discussion of cutting down on how much we engage with it. Spending less time on the platforms, being more careful about social media behaviours, and putting less of our personal data within the public domain.However, under lockdown things have changed very significantly. In the beginning of April, almost half of the consumers said they were allocating longer times on social media, as detailed in our coronavirus investigation.In 2014, we started following the behaviours on social media, the utilisation of the news on social media has increased but now its propensity is front-and-centre since the outbreak.“Doom-scrolling” (perusing through a stream of discouraging headlines on social media) may very soon become a dictionary entry before long, which fortifies how powerful it’s been as a news source all through the crisis.Demand for up-to-date data within the early stages of the pandemic was unparalleled, with social media giving fast and simple access to important information.Source:GlobalWebIndex, 2020This is consistent across all age groups except Gen Z, who are more likely to go on social media for entertainment and to fill up spare time.Source:GlobalWebIndex, 2020Social Media FunIn today's times, social media has increasingly become a part of the way of life now – "go viral or go domestic".The third most popular reason people go on social media today is simply to find forms of entertainment and amusement (33%), behind by one per cent is, filling up save time (34%).As shown in the chart above, this particular motivation is mostly cited by our youngest demographic – Gen Z (40%) – but it’s also very prominent among millennials (35%).The thought of social channels advancing into social entertainment platforms is nothing innovative, but the pandemic has taken the focus away from latently consuming the content, but it's also moved to the users creating the content too.Creating and uploading videos on platforms like TikTok is one of the few online behaviours accelerated by COVID-19 that has witnessed increased engagement since April.Source:GlobalWebIndex, 2020As we would expect, Gen Z are at the forefront of this trend, with almost 3 in 10 creating more videos because of the outbreak – an increase of eight percentage points between April and July.Source:GlobalWebIndex, 2020The viral video-sharing app, TikTok, has been the facilitator for social media fun, as it has seen a huge spike of visitors according to the Q2 research conducted by GlobalWebIndex.TikTok has very much taken up the identity of being the home to Gen Z, the platform has attracted more diverse audiences looking for escapism during the lockdown, with 22% of parents with young children creating and uploading videos more on video-sharing sites because of the outbreak.Social Media For Purely “Social” ActivitiesPrior to the outbreak, social media’s role in encouraging sharing, connecting, and socialising was gradually being replaced by more passive and purposeful activities, like researching brands and consuming content. To put this into perspective, back in 2014, people were using social primarily to stay in touch with what their friends were doing and to share their opinion or details about their personal lives.Source:GlobalWebIndex, 2020The crisis has encouraged consumers to look to their wider communities for support, as people have felt as comfortable sharing what they’re going through in the public sphere as they have with immediate friends and family.We also see evidence of this when consumers were asked what content they found most inspirational in the last 2 months, content from the local community was the second-most popular answer after that of friends and family.What Does This Mean For Brands?Currently, 24% of consumers across 18 markets discover brands on social media, and 55% approve of brands running “normal” advertising. Now is the time for marketers to tap into consumers’ changing social media habits and adjust their messaging accordingly. So how can businesses advertise in the social space without the fear of looking opportunistic? And what are consumers’ new priorities?Source:GlobalWebIndex, 2020We are still experiencing the primary impact that COVID-19 had at the beginning of the outbreak, but the ramifications for social media may go well past how much time is spent on it. If brand purpose hasn’t been front-of-mind for companies before COVID, it should definitely be on their immediate r
---
### Page: https://www.youknow.co.za/blog/how-the-south-african-fast-food-industry-continues-to-evolve
Title: How The South African Fast Food Industry Continues To Evolve
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-the-south-african-fast-food-industry-continues-to-evolve
## Headings Structure:
H1: How The South African Fast Food Industry Continues To Evolve
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•September 16, 2020How The South African Fast Food Industry Continues To EvolveYOUKNOW TeamMarketingShare There is Lekker Food at my Door, does it Ring a bell? Food has always been a social occasion, it brings people together irrespective of race colour or creed. Most cultures communicate love through food and South Africans fall within that margin. In that case, how do fast-food restaurants in South Africa ensure that food lovers' needs are well met?Food plays a big role in our lives. Not only as a source of nutrients but as part of religions and a centre point of some cultures even. Food has been a symbol of respect and a way to show love and appreciation. It’s no wonder we invest so heavily in what we eat. But how has our perception of food changed throughout time. Particularly with the introduction of fast food. Many traditionalists, culturalists and nutritionists have always seen food as freshly made in your home. But how does the landscape of food look in 2020 where fast food and food delivery is growing at a rapid pace and there has been more demand than ever before.The average person in 2020 has definitely either eaten food from a fast food chain or ordered food online. Why? Well we are busier than ever and always on the go. YOUKNOW, using social intelligence collected consumer insights on how the South African online community talks about fast-food outlets and food delivery apps. When we analyse the fast food industry in South Africa we have to look at the two aspects. Fast food chains and Food delivery.Though growth is undeniable within the industry, economic issues like load shedding are a big challenge for most business owners. On the bright side though, food is a basic need which means fast food eaters will continue ordering their food even if it means doing that online, because when this generation wants something, they want it now.With instant gratification came forth convenience which led to the invention of food delivery apps. These applications are preferred by consumers for their convenience mostly. Being able to order from numerous restaurants without having to rearrange schedules is one of the benefits. Other benefits include allowing for instant payment methods, real-time tracking, delivery scheduling and looking at the menu and price while reading reviews by previous customers before any order can be confirmed. This isn’t only convenient for customers, but for restaurant owners too.Though the benefits may be numerous, the CoronaVirus pandemic is affecting this industry as well. Not only the customers are scared for their health, but the drivers too, and we see that through customer conversations on social media when a driver almost throws a customer's order over the gate.Besides catching flying food, customers are getting used to getting their food in a click and are becoming more and more demanding. What does this mean for the fast-food and food delivery industry?Fast food delivery players backed up by modern technology can start looking into genius marketing and bizarre innovations so that they are able to withstand competition and can keep up with ever changing customer demands.A few innovations that are being implemented to meet customer demands use new delivery channels like order by tweet, self-service ordering kiosks, order by smartwatch and order with a smart tv are already penetrating the industry.Smarter technological advancements like robots and drones delivering your food will become normal as food delivery companies will no longer be limited by labour force.With today’s busy schedules and lifestyles, mobile devices will keep people out of the kitchen and send them straight to apps where they will order their food in one click. Will that stop fast-food restaurant owners from coming up with new concepts? We are yet to find out.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•June 22, 2023Now YOUKNOW How - Learn to build an audience on GWI in under 5 minutesRyan BrunyeeSales Share Welcome to our new series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global martech to gain valuable insights. In today's tutorial, we'll explore GWI (the world's largest online consumer research survey) and demonstrate how to build an instant audience, focusing on South African millennials.Whether you need quick research for a pitch or need new insights into your target market, this guide will help you unlock the potential of GWI. Join our Marketing Insights Lead, Ryan Brunyee, as he shows us how to build a GWI audience in under 3 minutes!Step 1: Create an AudienceTo get started, log in to the GWI platform and navigate to the Audience tab. Click on the pink button labelled 'Create a new audience.'Then, select' Add attributes' in the box labelled 'Define your audience'. This is where you will begin your journey of defining your audience. Step 2: Define your AudienceIn this example, we'll focus on building a basic millennial audience. Follow these steps within the attribute window:Choose and refine the demographic attribute by selecting personal demographics - age - age groups - generations - Gen Y (millennials).Once fully defined, it will open you back onto the Audience tab with a newly built (millennial) audience.Save this audience by clicking the pink 'Save' button in the top right-hand corner.Step 3: Gather Instant InsightsLet's explore this millennial audience by uncovering their favourite social media channels.Access the Charts tab in the top left corner.Click 'Question Charts' and choose your desired dataset, such as GWI Core.Select a topic relevant to your inquiry, such as 'social media'. This is where we start to build our specific chart to understand millennials' preferred social media platforms.Further refine your exploration by delving into specific areas, such as social and messaging usage and frequency of visits or usage.Refine the data by further filtering the data by location, data waves (timeline) and which GWI data set (GWI, kids, custom and USA) Add the audience you built earlier by clicking the pink "Apply an audience" button. Step 4: Analyse your DataYou can sort your data further on the right-hand side, such as segmenting by, adding metrics, and changing the chart view.Customise the question chart by adjusting the frequency options (e.g. more than once a day, daily, monthly, or weekly).And within just a few minutes, you've gained key insights into South African millennials, such as their most used social media platforms. This step-by-step guide has demonstrated how GWI empowers marketers to uncover valuable insights about their target audience's social media preferences and usage habits. Stay tuned for more data-driven videos in our "Now YOUKNOW How" series!If you want to watch this step-by-step tutorial, head to our Youtube channel: Now YOUKNOW How | Learn how to build an audience on GWI in under 3 minutesTo learn more about GWI or request further assistance, contact Ryan. For additional clever ways to acquire data-driven insights, connect with our experts here. Let us know on LinkedIn if there are specific topics you'd like us to cover in future episodes.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/how-to-get-started-with-product-led-growth-plg-in-2025
Title: How to Get Started with Product-Led Growth (PLG) in 2025
Meta Description: Learn how to implement Product-Led Growth (PLG) with proven tactics, case studies & expert insights.
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-to-get-started-with-product-led-growth-plg-in-2025
## Headings Structure:
H1: How to Get Started with Product-Led Growth (PLG) in 2025
H2: Why PLG is the Future of Growth
H3: What is PLG?
H2: Key PLG Strategies to Implement
H3: 1️⃣ Acquisition: Attracting Users Through the Product
H3: 2️⃣ Retention: Keeping Users Hooked
H3: 3️⃣ Monetisation: Converting Free Users to Paying Customers
H2: How to Implement PLG in Your Business
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•March 3, 2025How to Get Started with Product-Led Growth (PLG) in 2025Rayne WeissMarketing ManagerShare Why PLG is the Future of GrowthTraditional sales-led models are taking a backseat as Product-Led Growth (PLG) emerges as the dominant growth strategy. Instead of relying on aggressive sales tactics, businesses are shifting to self-serve product experiences that drive acquisition, engagement, and monetisation.Think Slack, Zoom, and Calendly—these companies grew exponentially by letting users experience the product first.What is PLG?PLG is a go-to-market strategy where the product itself drives growth across: ✔ Acquisition (users sign up organically via referral loops, freemium models) ✔ Retention (users engage and activate without human intervention) ✔ Monetisation (users convert to paying customers through in-app upgrades)Key PLG Strategies to Implement1️⃣ Acquisition: Attracting Users Through the ProductFreemium models: Let users experience core features for free, while offering paid upgrades.Referral loops: Users invite others, increasing organic growth (e.g., Calendly & Zoom).Viral product features: Collaboration tools like Notion & Slack grow via built-in sharing.💡 Pro Tip: Use in-product incentives to encourage user referrals!2️⃣ Retention: Keeping Users HookedSeamless onboarding: Guide users to an “aha moment” quickly.Behavioural analytics: Use data to personalise the experience.Habit-forming engagement tactics: Features like progress bars, push notifications, and gamification drive ongoing usage.💡 Example: LinkedIn’s profile completion bar boosts engagement by giving users a goal to achieve.3️⃣ Monetisation: Converting Free Users to Paying CustomersReverse trials: Users experience premium features before reverting to free.Usage-based pricing: Charge based on product interaction rather than fixed plans.Feature gating: Offer free core features but require payment for advanced capabilities.💡 Example: Zoom’s free 40-minute calls create a strong need to upgrade for longer meetings.How to Implement PLG in Your BusinessStep 1: Identify Your Activation Metric—What key action signals user engagement?Step 2: Build a Self-Serve Onboarding Flow—Reduce friction for new users.Step 3: Track the Right Metrics—Use analytics tools like Amplitude to measure success.🚀 Want to kickstart your PLG journey? 👉 Download the PLG Guide: How to Get Started with PLG to start scaling today!Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/how-to-group-data-into-buckets-using-domo-beast-mode
Title: Group Data into Buckets with DOMO Beast Mode | YOUKNOW Guide
Meta Description: Master DOMO’s Beast Mode to group and analyse data more efficiently. Create custom calculations and optimise data management for your business.
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-to-group-data-into-buckets-using-domo-beast-mode
## Headings Structure:
H1: How to Group Data Effectively in buckets with DOMO Beast Mode
H3: How to Group Data Into Buckets Using DOMO Beast Mode
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•July 23, 2024How to Group Data Effectively in buckets with DOMO Beast ModeYOUKNOW TeamMarketingShare How to Group Data Into Buckets Using DOMO Beast ModeWe will explain and show to you how to use Beast Mode calculations to group data into buckets. The example uses running data from a Strava account, which includes various distances run over several years. The goal is to bucket these distances to make analysis easier.Data grouping is an essential technique in data analysis. It helps transform raw data into meaningful categories for easier analysis and visualisation. By grouping data, you can uncover patterns, trends, and insights that are otherwise hidden in the vast amounts of information.This tutorial will explore how to use DOMO, a powerful business intelligence platform, to group data effectively. Specifically, we will dive into Beast Mode calculations—a unique feature in DOMO that allows users to create custom calculations and transformations on their data.We'll demonstrate this process using running data from a Strava account, which includes various distances that have run over several years. Our goal is to bucket these distances into manageable segments, making it easier to analyse and visualise the data. By the end of this tutorial, you'll be able to understand how to leverage Beast Mode calculations to transform and group your data in DOMO. After this tutorial, you will have a new way to find more profound insights which will help drive better-informed business decisions.Importing Data and Creating a Calculated FieldThe first step is to import the Strava running data into the DOMO platform. This data consists of various running distances over several years. To segment this data into our ‘buckets’ we need to create a new calculated field called "Kilometres Buckets”. How to do that, we use a CASE statement. This calculated field will help categorise the data into manageable segments for better analysis. Using a CASE Statement to Group DataThe CASE statement is a powerful feature in DOMO’s Beast Mode calculations. It is used to group the kilometres into increments of 5 kilometres. The syntax is as follows:Example in Tutorial:Validating and Visualising the DataAfter creating the calculated field, the next step is to validate and visualise the graph. The data is then dragged into the series to show the bucketed distances. The data can be graphically displayed after validating the categorised CASE statements to facilitate insightful analysis. A bar chart can illustrate the frequency of runs within each distance category, providing a visually striking representation of the distribution of running distances over the years. Example in Tutorial:Filtering Data for Deeper AnalysisIn addition to bucketing data, filtering can be used to focus on specific distance ranges. For example, filtering the data to show only distances between 0 and 30 kilometres and changing the graph to show data per month provides a more detailed analysis, which allows for shorter runs. Changing the chart to show data each month can further enhance the analysis, revealing the seasonal and monthly trends in running distances.Using Beast Mode calculations to group data into buckets is a prominent technique for data analysis. This technique can be implemented quickly and easily, making it a valuable tool for data visualisation and analysis with DOMO. If you didn’t know, now YOU KNOW. Have you enjoyed the read? Then book a demo with DOMO. Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/how-to-reduce-churn-in-2024
Title: How to reduce churn in 2024
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-to-reduce-churn-in-2024
## Headings Structure:
H1: How to reduce churn in 2024
H3: Understanding churn in the South African market
H3: Price sensitivity
H3: Poor customer service
H3: Lack of personalisation
H3: Data security concerns
H2: Braze is your churn-fighting secret
H3: Omnichannel engagement
H3: Real-time customer segmentation
H3: Data-driven insights
H3: Seamless customer journeys
H3: Loyalty programs
H2: Churn-busting strategies
H3: The Braze advantage: more than just a platform
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•August 22, 2024How to reduce churn in 2024YOUKNOW TeamMarketingShare South Africa's competitive landscape demands constant innovation to keep customers engaged and loyal. Customer churn, the loss of paying customers, can be a major drain on your business. Here's where a powerful Customer Relationship Management (CRM) platform like Braze comes in. By leveraging Braze's features specifically tailored to South African customer behaviour, you can develop a winning retention strategy that keeps your customers coming back for more.Understanding churn in the South African marketSouth African customers are tech-savvy and expect a seamless, personalised experience across all touchpoints. This means traditional, one-size-fits-all marketing tactics simply won't cut it. Understanding the "why" behind churn is crucial. Price sensitivitySouth African consumers are value-conscious. Price hikes or a lack of competitive pricing plans can lead to customers seeking out better deals elsewhere.Poor customer serviceLong wait times, inefficient resolution processes, and a lack of empathy can leave customers feeling frustrated and undervalued.Lack of personalisationGeneric marketing messages and a failure to tailor offerings to individual needs can lead to disengagement.Data security concernsSouth Africans are increasingly aware of data privacy issues. A lack of transparency or a data breach can damage trust and send customers running.Braze is your churn-fighting secretBraze offers a unique set of tools to combat churn in the market. Chat with our experts to learn how their platform can help you reduce churn.Omnichannel engagementEngage customers on their preferred channels – be it SMS, push notifications, email, or in-app messaging. Braze lets you create personalised campaigns tailored to each channel, ensuring your message reaches them at the right time and place.Real-time customer segmentationGo beyond demographics. Segment your customer base based on behaviour, purchase history, and in-app activity. This allows you to deliver hyper-personalised experiences and targeted offers that truly resonate with your South African audience.Data-driven insightsBraze provides powerful analytics that help you understand customer behaviour and identify churn risk factors. Use these insights to proactively address potential issues before they lead to churn.Seamless customer journeysMap out the ideal customer journey for your South African customers. Leverage Braze's automation features to trigger personalised messages and recommendations at key touchpoints, keeping customers engaged throughout their lifecycle.Loyalty programsIncentivise loyalty and reward repeat business with Braze's built-in loyalty program features. Develop tiered programs with points and rewards that resonate with South African customer expectations.Churn-busting strategiesHere are some specific strategies you can implement with Braze to tackle churn in the South African market:Combat Price Sensitivity: Use Braze to trigger targeted offers and discounts for customers at risk of churn. Offer value-added services or bundles that cater to South African customers' price-conscious nature.Win Back Lapsing Customers: Identify customers who haven't engaged in a while. Send personalised win-back campaigns with enticing offers or re-engagement messages that remind them of the value you provide.Leverage SMS for High Engagement: South Africans have a high mobile penetration rate. Utilise SMS marketing for important updates, flash sales, and time-sensitive offers.Personalise Customer Onboarding: First impressions matter! Use Braze to create personalised onboarding journeys that guide new customers through your app or service in a user-friendly way. Offer in-app tips and helpful resources to reduce friction and encourage continued engagement.Prioritise Customer Feedback: Integrate Braze with your customer support platform. Streamline communication and address customer concerns quickly and efficiently. Use in-app surveys and feedback forms to gather valuable insights from your South African customer base and continuously improve your offerings.The Braze advantage: more than just a platformBraze goes beyond being just a platform. Their team of experts can provide valuable guidance and support on implementing churn-busting strategies tailored to your specific South African business needs. Additionally, Braze integrates seamlessly with other popular marketing and analytics tools used in South Africa, allowing you to create a powerful, unified customer experience ecosystem.Schedule a personalised demo with Braze to explore
---
### Page: https://www.youknow.co.za/blog/how-to-revolutionise-your-business-with-domo-a-powerful-data-management-solution
Title: Next-Gen Business Intelligence & Analytics with DOMO
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-to-revolutionise-your-business-with-domo-a-powerful-data-management-solution
## Headings Structure:
H1: Next-Gen Business Intelligence & Analytics with DOMO
H3: Understanding DOMO
H3: Key Features and Benefits
H3: Transforming Businesses with DOMO
H3: Conclusion
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•August 15, 2023Next-Gen Business Intelligence & Analytics with DOMOYOUKNOW TeamMarketingShare In today's fast-paced digital landscape, businesses thrive on data. The ability to collect, analyse, and transform data into actionable insights is a crucial factor that determines a company's success. This is where DOMO comes in, offering a powerful solution that empowers businesses to harness the full potential of their data and make informed decisions. In this blog post, we'll explore DOMO and how this technology can transform how businesses manage and utilise their data.Understanding DOMODOMO is a cloud-based business intelligence (BI) platform revolutionising how companies manage, visualise, and understand their data. It acts as a centralised hub for data integration, analysis, and reporting, making it easier for organisations to derive insights and drive data-driven decisions. The platform is designed with user-friendliness in mind, enabling users across various roles and departments to interact with data without needing specialised technical skills.Key Features and Benefits Data Integration: DOMO connects seamlessly with a wide range of data sources, whether they're from spreadsheets, databases, cloud services, or other applications. This eliminates the need for manual data extraction and transformation, saving time and reducing errors. Real-time Analytics: Businesses can access real-time data and insights through interactive dashboards and visualisations. This empowers decision-makers to respond quickly to changing conditions and make informed choices on the fly. Collaborative Environment: DOMO provides a collaborative platform where teams can work together on data analysis. Users can share insights, collaborate on reports, and discuss findings, fostering a culture of data-driven collaboration. Visualisations: The platform offers various visualisation options, from charts and graphs to custom dashboards. Visual representations of data make it easier to understand complex trends and patterns, enabling quicker and more accurate decision-making. Mobile Accessibility: In the era of remote work and mobile devices, DOMO ensures that critical insights are accessible on-the-go. Mobile apps allow users to stay connected to their data and make decisions even when they're not at their desks. Data Security: DOMO places a strong emphasis on data security. It offers features like role-based access controls and encryption to safeguard sensitive information and ensure compliance with data protection regulations.Transforming Businesses with DOMO Improved Decision-Making: DOMO's intuitive interface and real-time analytics enable organisations to make data-driven decisions quickly. Whether optimising marketing campaigns, monitoring sales performance, or identifying operational bottlenecks, DOMO empowers decision-makers with actionable insights. Enhanced Efficiency: By automating data integration and transformation, DOMO reduces the manual effort required for data preparation. This streamlines processes and allows teams to focus on analysis and strategy. Agility and Adaptability: In a rapidly changing business landscape, adaptability is crucial. DOMO equips businesses with the flexibility to adapt to new market trends and emerging opportunities. Customer-Centric Approach: With the ability to consolidate customer data from various sources, DOMO helps businesses gain a comprehensive view of their customers. This enables more personalised engagement and improved customer experiences. Data-Driven Culture: DOMO fosters a culture where employees across all levels of an organisation can engage with data, leading to informed discussions and data-driven strategies becoming the norm.ConclusionIn an era where data is the lifeblood of modern business, DOMO is a transformative technology that empowers companies to harness the true potential of their data assets. By providing a unified platform for data integration, analysis, and collaboration, DOMO helps organisations make data-driven decisions with confidence.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into En
---
### Page: https://www.youknow.co.za/blog/how-to-use-open-ai-in-brandwatch-now-youknow-how
Title: How to Use Open AI in Brandwatch | Now YOUKNOW How
Meta Description: Discover how to leverage Open AI in Brandwatch to gain deeper insights and enhance your brand’s digital strategies with powerful data analysis.
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-to-use-open-ai-in-brandwatch-now-youknow-how
## Headings Structure:
H1: How to Use Open AI with Brandwatch for Better Insights
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•August 24, 2023How to Use Open AI with Brandwatch for Better InsightsYOUKNOW TeamMarketingShare Welcome to our video series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global Martech tools to improve your data skills. In today's episode, we explore Brandwatch's Open AI integration and how to use it! In this episode, our Brandwatch Product Lead, Shaun Pearson, shows us how to enhance social listening and analytics with advanced natural language processing and AI capabilities, such as improved sentiment analysis, content generation, and contextual insights.Step 1: Introduction to Brandwatch's OpenAI IntegrationBrandwatch has recently integrated OpenAI into its platform. This integration improves the current Iris (Virtual Data Analyst) technology in Brandwatch. It reduces the time to insight, helping you understand what is driving peak volume on social media and giving you more context and themes to your social data, helping you make informed decisions for your brand's online strategy.Step 2: Summerise your Insights with Open AIFirst, we need to work off a dashboard. We built a dashboard around the Durban July Event this year. Let's delve into a specific use case to illustrate the power of Brandwatch's OpenAI integration. On your dashboard, make sure Iris is toggled on. Then, for example, click on a data point on your Mention Volume graph, and a pop-up of your mentions found will arrive. From here, quickly summarise your mentions in the top right corner to get the main highlights of your data. Now, you have a bullet-pointed list of your data point’s main themes and topics. Step 3: Analysing Conversation InsightsThis tool is extremely useful when tracking conversations and topics, whether it's your brand, a specific campaign, or an event, Open AI can help you gain a comprehensive understanding of the conversation. In this example, we analyse conversations before, during and after the event. By summarising all the mentions with Open AI (Iris Conversation Insights), one is able to understand outcomes, your audience and who and what made an impact such as Yezi Star, load-shedding and a snake of the loose at the event! To explore this integration further, watch this step-by-step tutorial, and head to our Youtube channel: How to use Open AI in Brandwatch | Now YOUKNOW How📱 If you want to learn more about Brandwatch, connect with our experts here.💬 If you want us to make a tutorial on something specific, comment on our LinkedIn post here.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is about value, not vanity. From Kauai to Duolingo, here's how real retention journeys are built.Rayne WeissMarketing Manager
---
### Page: https://www.youknow.co.za/blog/how-to-use-social-panels-in-brandwatch-research-a-step-by-step-guide
Title: How to Use Social Panels in Brandwatch | Step-by-Step Guide
Meta Description: Learn how to create dynamic dashboards and gain real-time insights using Brandwatch’s Social Panels tool with this step-by-step guide by YOUKNOW.
Language: en
Canonical URL: https://www.youknow.co.za/blog/how-to-use-social-panels-in-brandwatch-research-a-step-by-step-guide
## Headings Structure:
H1: How to Use Social Panels in Brandwatch: A Step-by-Step Guide
H3: Step 1: Accessing Social Panels
H3: Step 2: Understanding Social Panels
H3: Step 3: Types of Social Panels
H3: Step 4: Creating a Social Panel
H3: Step 5: Defining Search Criteria
H3: Step 6: Refining the Social Panel
H3: Step 7: Saving the Social Panel
H3: Step 8: Utilizing the Social Panel
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•July 10, 2023How to Use Social Panels in Brandwatch: A Step-by-Step GuideYOUKNOW TeamMarketingShare Welcome to our new video series, "Now YOUKNOW How," where we provide step-by-step guides on leveraging global martech tools to improve your data skills and more. Today we explore Brandwatch's social panels, a feature within the platform that allows users to organise and display social media data in a customisable and visually appealing manner. In this guide, learn how social panels in Brandwatch Consumer Research provide a way to create dynamic dashboards that present real-time information, trends, and insights from social media sources.Step 1: Accessing Social Panels Log in to Brandwatch ResearchNavigate to the data areaLocate and click on the "Social Panels" option.Step 2: Understanding Social Panels Social panels are a feature within Brandwatch Research that allows you to segment your market into specific audiences or personas. These segments can be based on location, keywords, or personas. For example, you can focus on what South African moms say about a specific brand or topic. Social panels help you save time by zooming into the specific audiences you want to target.Step 3: Types of Social Panels Brandwatch offers three types of social panels: a) Predefined Social Panels: These panels are already created by Brandwatch, covering various categories such as Gen Z, Reddit Interest, and more. b) Saved Social Panels: Work of previously saved social panels c) New Social Panel: This is where you can create your customised social panels based on your specific criteria.Step 4: Creating a Social Panel To create a social panel, you have some options: a) Upload an existing author list. b) Download an audience list from Brandwatch and re-upload it. c) Define your search criteria.Step 5: Defining Search Criteria One effective method is using buyer content, particularly Twitter bios. Determine specific keywords or phrases you want to search for, such as "comrades."Consider variations in spelling, if applicable.You can add additional criteria, like location, to narrow down your search.Be cautious not to make your criteria too narrow or too broad.Step 6: Refining the Social Panel Review the search results to ensure they align with your desired audience. Exclude any specific authors or accounts that are irrelevant to your analysis. Apply additional filters, such as account type (individual or business), if necessary.Step 7: Saving the Social Panel Once you're satisfied with the social panel, save it for future use. Give your social panel a name that reflects its purpose, e.g., "Comrades Runners or Enthusiasts." Click on "Save and Close" to complete the process.Step 8: Utilizing the Social Panel With your social panel created, you can now integrate it into your queries. Explore the insights provided by the social panel, such as top professions, interests, gender distribution, and more. Leverage this information to better understand the specific audience you've targeted.Congratulations! You have successfully learned how to use social panels within Brandwatch Research. By creating and applying social panels, you can effectively segment your market, save time, and uncover valuable insights. Remember to regularly review and refine your social panels to align with your changing research needs. If you want to watch this step-by-step tutorial, head to our Youtube channel: Now YOUKNOW How | How to build personas in Brandwatch using Social Panels. 📱 If you want to learn more about Brandwatch, connect with our experts here. 💬 If you want us to make a tutorial on something specific, comment on our LinkedIn post here.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/is-your-team-really-data-driven-6-cultural-signals-to-watch-for
Title: Is Your Team Truly Data-Driven? 6 Cultural Signals
Meta Description: These six cultural signals might reveal some cracks. Here’s how to spot and fix them.
Language: en
Canonical URL: https://www.youknow.co.za/blog/is-your-team-really-data-driven-6-cultural-signals-to-watch-for
## Headings Structure:
H1: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H3: 1. Data is guarded, not shared
H3: 2. Gut still wins in key decisions
H3: 3. Your teams speak different metric languages
H3: 4. Nobody knows the North Star
H3: 5. You have the tools, but barely anyone uses them
H3: 6. Feedback flows one way (or not at all)
H3: Why Culture Eats Toolkits for Breakfast
H3: YOUKNOW’s Take
H3: Ready to Change Your Data Culture?
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForYOUKNOW TeamMarketingShare Most teams today say they're data-driven, but if you look beneath the surface, many are stuck in old habits wearing new tools. Data dashboards don’t automatically create data-savvy behaviour. Culture does.In this blog, we unpack six cultural signals that might be slowing your team down, even if you're armed with the latest analytics stack. Spot them early, shift your approach, and set up a strategy that’s behaviour-led, not just buzzword-heavy.1. Data is guarded, not sharedThe signal: Insights live in silos. Dashboards are locked down. Reports are treated like power moves.Why it matters: Data is meant to unify teams, not drive territory wars. If your data strategy is built on gatekeeping, collaboration and momentum suffer.What to try instead: Build shared dashboards across marketing, product, and CX. Schedule open insight sessions monthly. Reward transparency, not secrecy.2. Gut still wins in key decisionsThe signal: Big product changes or campaign ideas are greenlit based on "feeling right" or "past experience."Why it matters: You open your business to bias, ego-driven decisions, and inconsistent performance. Data can guide instinct, but it needs a seat at the table first.What to try instead: Introduce pre-mortems with data checkpoints. Align every big idea with at least one measurable insight before execution.3. Your teams speak different metric languagesThe signal: Marketing is chasing impressions. Product cares about DAUs. CX is looking at NPS. No one's sure who’s actually winning.Why it matters: Without shared KPIs, teams run in opposite directions. It becomes hard to prioritise, measure outcomes, or tell a unified story to leadership.What to try instead: Define a single source of truth and a few cross-functional KPIs that everyone rallies behind. Start small, then build out.4. Nobody knows the North StarThe signal: Ask five people what success looks like, get five different answers.Why it matters: A North Star metric helps teams make tradeoffs, align roadmaps, and understand progress.What to try instead: Run a workshop to define or revisit your North Star. Then socialise it. Print it. Put it in presentations. Make it visible and referenced often.5. You have the tools, but barely anyone uses themThe signal: You’ve bought great platforms like Amplitude, but adoption is low. A few champions do all the work, and everyone else waits for screenshots.Why it matters: Tools are only as powerful as the behaviours they enable. Shallow adoption means missed opportunities and wasted budget.What to try instead: Nominate department champions to run internal demos and success sessions. Build a habit of insight-sharing at every meeting.6. Feedback flows one way (or not at all)The signal: Teams don’t review what worked or what didn’t. Retros are skipped. Feedback is top-down only.Why it matters: Without feedback loops, your team doesn’t learn or evolve. Innovation slows, and problems repeat.What to try instead: Build in lightweight feedback moments into every sprint or campaign. Make retro meetings non-negotiable, and ensure everyone’s voice is heard.Why Culture Eats Toolkits for BreakfastYou can’t fix culture with a platform. Even the best tools fall flat in teams where data is feared, not followed. Cultural maturity looks like:Data being a default part of conversationsTeams asking better questionsMetrics being understood, not just reportedBeing data-driven is less about dashboards and more about mindset. If your team is struggling to act on data, it’s often a people issue, not a tech one.YOUKNOW’s TakeAt YOUKNOW, we help businesses build the habits, rituals, and behaviours that turn data from a cost centre into a growth engine. Before we talk about implementation, we talk about alignment.That’s why we recommend starting with the Amplitude Maturity Assessment, a helpful first step to understanding your organisation’s readiness for data-led growth.If you’d rather workshop your way forward, that’s where we come in. As your local Martech experts, we can help map the gaps, build the rituals, and set the strategy.Ready to Change Your Data Culture?Let’s run a quick maturity check together. Take the Amplitude Maturity Assessment or chat to us about a workshop to shift the needle.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch F
---
### Page: https://www.youknow.co.za/blog/magnetic-creative-announces-promising-partnership-with-gwi
Title: Magnetic Creative Announces Promising Partnership With GWI
Language: en
Canonical URL: https://www.youknow.co.za/blog/magnetic-creative-announces-promising-partnership-with-gwi
## Headings Structure:
H1: Magnetic Creative Announces Promising Partnership With GWI
H2: Related Posts
H2: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: Celebrating Growth with Innovative Digital Marketing Strategies
H2: Transform Your Business with Customer Experience Solutions in 2022
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCompany•August 5, 2021Magnetic Creative Announces Promising Partnership With GWIYOUKNOW TeamMarketingShare On 03 March 2021, award-winning branding agency Magnetic Creative announced that they are newly partnered with market research giant GWI, thereby increasing the value of their brand intelligence services.Magnetic Creative has made it its mission to “humanise brands,” which makes audience intelligence exceptionally important. A good brand means having a good idea of who you’re marketing to, especially if you want to speak to your audience on their level and on their terms. Today, there is no better way to discover more about your audience than through GWI.To Magnetic Creative, “Branding is fundamentally about shaping the direction of an entire business” - it comes down to every employee keeping in the back of their mind the same message, the same purpose and the same overarching goals. Not only is this what they achieve for their clients but also for themselves in their own brand.Dean Jackson, partner at Magnetic Creative and MD of the Cape Town office, says the partnership with GWI opens new doors of value creation for Magnetic Creative’s digital strategy and operation. “As a business today, it’s impossible to conceive planning or execution without the aid of purposeful data and insights. Working with GWI in this capacity allows us to better shape how we think, and what we do, for our clients and their customers.”“At Magnetic Creative our approach is to combine intelligence with creativity and engagement in order to humanise and elevate brands and the businesses they represent. A trusted data and insights partner such as GWI gives us a huge lift with regards to intelligence that carries through to enhance our creativity and engagement.”With more than 18 million interviews under its belt, GWI has become an invaluable resource to tap into consumer insights. It gives businesses direction and focus by informing them of the real wants and needs of their customers. Jackson continues: “Our partnership with GWI gives us the advantage of rich, customised research in order to better understand people and meet them where they’re at – with the benefit of better experiences for customers and ROI for clients.”Magnetic Creative is known for its impeccable branding solutions and now together with GWI it can reach even greater heights.ABOUT MAGNETIC CREATIVEMagnetic is a branding and human engagement agency. We guide and nurture companies to be part of a very human world by creating brands that speak to the intangible and connect emotionally. Together we'll discover your brand's soul, craft its identity, lend it a voice, and cultivate a branded experience that engages your audience in person and online.ABOUT GWIWe thrive on disrupting the industry at the highest level. We're leading the charge with our data solutions, but we've maintained the agility, energy and spirit of a startup. Since bursting onto the scene, we’ve introduced several innovations to the world of market research, from our easy-to-use, lightning-fast platform to our globally consistent, but locally relevant, data. While we’re extremely proud of what we’ve achieved – and our growing list of remarkable clients, of course – this is only the beginning. We have even bigger plans for the future.MEDIA CONTACT Lebogang Kunene Marketing Manager, YOUKNOW Digital lebo@youknow.co.zaRelated PostsDiscover all postsCompany•April 16, 2025From Buzzwords to Business Value: What AI Readiness Really Looks Like in South AfricaReal insights from DOMO Connections Cape Town: AI readiness, human-in-the-loop strategies, and practical data wins.Rayne WeissMarketing ManagerCompany•March 15, 2022Celebrating Growth with Innovative Digital Marketing StrategiesWe've grown in teammates, new clients, new technology partners and new ways of work but we are not stopping there.YOUKNOW TeamMarketingCompany•February 7, 2022Transform Your Business with Customer Experience Solutions in 20224 Martech trends for transforming businesses and customer experience in 2022.Kelvin JonckCEO
---
### Page: https://www.youknow.co.za/blog/managing-your-kpi-planning-with-mixpanel-a-guide-to-aligning-teams-and-focusing-on-metrics-that-matter-for-2024
Title: Manage KPI Planning with Mixpanel | Metrics That Matter
Meta Description: Streamline your KPI planning with Mixpanel. Align teams, focus on key metrics, and drive data-informed decisions for success in 2024 and beyond.
Language: en
Canonical URL: https://www.youknow.co.za/blog/managing-your-kpi-planning-with-mixpanel-a-guide-to-aligning-teams-and-focusing-on-metrics-that-matter-for-2024
## Headings Structure:
H1: How to Manage KPI Planning Effectively with Mixpanel
H2: Why is KPI planning crucial?
H2: But isn't all data valuable?
H2: Ready to unleash the power of data-driven KPI planning? Mixpanel is waiting. Why are you?
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•February 23, 2024How to Manage KPI Planning Effectively with MixpanelYOUKNOW TeamMarketingShare We are all in the swing of 2024, but that doesn't mean there isn't time to innovate strategies. One thing becomes immediately clear: Key Performance Indicators (KPIs) and aligning teams towards common goals is not just another resolution, it's a recipe for success. But for many organisations, navigating the often-murky waters of KPI planning can be a challenge. Enter Mixpanel, a powerful analytics tool that emerges as a game-changer in this landscape.Why is KPI planning crucial? it's the strategic road map that guides your teams towards achieving those coveted organisational objectives. However, setting and communicating clear KPIs often presents a double whammy – a lack of clarity and fragmented understanding. This is where Mixpanel steps in, streamlining the process with its data democratisation superpowers.Imagine a world where data isn't locked away in technical silos, but readily accessible and comprehensible to everyone, regardless of their tech background. Mixpanel makes this a reality, breaking down data walls and fostering cross-functional collaboration through a unified data language. Teams across departments can finally speak the same language, visualising KPIs on a centralised platform, driving alignment and efficiency like never before.But isn't all data valuable? Not quite. We've all fallen victim to the allure of "vanity metrics," shiny numbers that look good but lack real business impact. Mixpanel helps you cut through the noise, guiding you towards identifying and prioritising metrics that truly matter. These are the actionable insights that move the needle, aligning with your overarching business goals and propelling you towards long-term success.But data alone isn't enough. Effective communication is key, and Mixpanel fosters a shared language within your organisation. Teams can discuss data with confidence, make informed decisions based on insights, and collaborate effectively, ensuring everyone is on the same page. This data-driven culture empowers everyone to contribute towards meeting the KPIs that matter, propelling your organisation to new heights.Seamlessly implementing Mixpanel doesn't just happen. Practical tips and strategies are your secret weapons. From navigating common challenges to maximising the platform's benefits, our guides ensure a smooth transition to a data-driven approach.Embrace 2024 with clarity, alignment and the right metrics. Let Mixpanel be your compass, guiding you towards a year of data-driven success. Remember, your team is your greatest asset, and with the right tools and language, they can unlock the full potential of your KPIs. So, chart your course, empower your teams, and watch your goals materialise in the exciting year ahead.Ready to unleash the power of data-driven KPI planning? Mixpanel is waiting. Why are you?As we embark on a new year, aligning teams and focusing on the right metrics cannot be overstated. Mixpanel emerges as a valuable ally in this journey, democratising data, fostering a shared language, and, ultimately, helping organisations thrive in an era of data-driven decision-making. By embracing Mixpanel and its capabilities, businesses can set the stage for a successful, metrics-driven 2023.Ready to experience Mixpanel's power? Schedule a demo and let's build a better digital future, together. Unsure if Mixpanel is right for you? No worries! Get a personalised assessment from our martech experts and shape your brand's success today.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/maximising-roi-braze-automation-for-campaigns
Title: Maximise ROI with Braze Automation for Personalised Campaign
Meta Description: Boost ROI and campaign efficiency with Braze automation tools. Personalise messaging, streamline strategies, and achieve greater digital success.
Language: en
Canonical URL: https://www.youknow.co.za/blog/maximising-roi-braze-automation-for-campaigns
## Headings Structure:
H1: Maximise ROI with Braze Automation for Your Campaigns
H1: Understanding Braze Automation
H3: 1. Campaign Workflow Automation
H3: 2. Personalisation at Scale
H1: Achieving higher ROI through Braze automation
H3: 1. Optimised Timing and Frequency
H3: 2. A/B Testing for Continuous Improvement
H3: 3. Segmentation for Targeted Communication
H1: ROI Analysis with Braze
H3: Key Metrics for ROI Analysis:
H3: Ready to experience the power of automation?
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•February 9, 2024Maximise ROI with Braze Automation for Your CampaignsYOUKNOW TeamMarketingShare In the ever-evolving realm of digital marketing, enhancing return on investment (ROI) remains a paramount objective for businesses. With the advent of advanced marketing automation platforms, such as Braze, achieving this goal has become more attainable than ever before. Braze stands out as a powerful solution in this arena, offering unparalleled automation capabilities that drive efficiency and effectiveness in campaign management.Understanding Braze AutomationBraze is a comprehensive customer engagement platform that empowers marketers to orchestrate personalised and targeted campaigns across various channels, including email, push notifications, and in-app messaging. At the heart of Braze's effectiveness lies its robust automation features, enabling marketers to streamline workflows and deliver timely, relevant content to their audience.1. Campaign Workflow AutomationBraze's standout feature lies in its ability to automate entire campaign workflows. Through Braze, marketers can design intricate sequences of messages and actions based on user behaviour, preferences, or predefined triggers. This ensures that each customer receives a tailored experience, ultimately leading to higher engagement and conversion rates.2. Personalisation at ScaleBraze excels in personalisation, enabling marketers to transcend basic demographic targeting. Leveraging user data, the platform delivers hyper-personalised content, such as product recommendations, exclusive offers, and personalised messages. Automation further facilitates the scaling of these personalised efforts, reaching a broader audience without sacrificing individualisation.Achieving higher ROI through Braze automation1. Optimised Timing and FrequencyTiming is paramount in digital marketing, and Braze's automation capabilities help marketers capitalise on opportune moments. By analysing user behaviour and engagement patterns, Braze automates message delivery at optimal times, increasing the likelihood of user interaction. Additionally, the platform aids in managing message frequency, preventing over-communication and audience fatigue.2. A/B Testing for Continuous ImprovementBraze simplifies the A/B testing process, enabling marketers to experiment with various campaign elements seamlessly. Through automation, these tests are conducted efficiently, with real-time analysis of results. This iterative approach empowers marketers to refine their strategies continually, thereby enhancing campaign performance and maximising ROI over time.3. Segmentation for Targeted CommunicationEffective communication hinges on understanding the audience, and Braze excels in audience segmentation. Automation facilitates dynamic segmentation based on user behaviour and attributes. Marketers can craft highly targeted campaigns for specific segments, ensuring message resonance. This precision not only boosts engagement but also contributes significantly to ROI by focusing resources on high-potential customer groups.ROI Analysis with BrazeTo truly maximise ROI, thorough analysis and measurement of campaign performance are essential. Braze provides robust analytics tools offering insights into user engagement, conversion rates, and revenue generation. These insights are invaluable for refining future campaigns and optimising strategies.Key Metrics for ROI Analysis:By using Braze's automation features and analysing these key metrics, marketers can make data-driven decisions, identifying what works best for their audience and continuously improving their campaigns for maximum ROI.Ready to experience the power of automation?Schedule a personalised demo: See how Braze can tailor campaigns to your unique needs.Chat with our experts: Discuss your goals and get a custom ROI analysis.Don't wait. Maximise your impact with Braze automation today.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing ![]()
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•April 24, 2023Maximise Your Twitter Strategy with Social Media Analytics ToolsRayne WeissMarketing ManagerShare Top Twitter Analytics Tools: Hootsuite, Brandwatch, and TwitterTwitter is one of the most popular social media platforms in the world, with over 330 million monthly active users. It is a powerful tool for businesses and individuals to connect with their audience and promote their brands. However, to make the most of Twitter, you need to be able to measure the impact of your tweets and track your performance over time. In this blog, we'll take a closer look at three of the top Twitter analytics tools: Hootsuite, Brandwatch, and Twitter itself.HootsuiteHootsuite is a social media management platform that allows you to manage and measure your social media presence across multiple platforms, including Twitter. Hootsuite's Twitter analytics tool provides a range of metrics to help you track your performance on the platform, including engagement rate, follower growth, and click-through rate. You can also track your top-performing tweets and hashtags, as well as monitor your competitor's activity on Twitter. Hootsuite's analytics dashboard is easy to use and provides actionable insights that can help you optimise your Twitter strategy.BrandwatchBrandwatch is a social media listening and analytics tool that allows you to monitor your brand's social media presence and track conversations about your brand on Twitter and other platforms. Brandwatch's Twitter analytics tool provides a range of metrics to help you measure the impact of your tweets, including sentiment analysis, reach, and engagement. You can also track mentions of your brand and monitor conversations about your competitors on Twitter. Brandwatch's analytics dashboard provides real-time insights that can help you identify trends and opportunities to engage with your audience on Twitter.Twitter AnalyticsTwitter Analytics is a free analytics tool provided by Twitter itself. It provides a range of metrics to help you track your performance on the platform, including impressions, engagement rate, and follower growth. You can also track your top-performing tweets and monitor your audience demographics, including their age, gender, and location. Twitter Analytics is easy to use and provides valuable insights into your Twitter performance.In conclusion, Twitter analytics tools are essential for businesses and individuals who want to make the most of their presence on the platform. Hootsuite, Brandwatch, and Twitter Analytics are three of the top Twitter analytics tools available today. Each tool provides a range of metrics to help you track your performance and optimize your Twitter strategy. Whether you're a small business owner or a social media manager for a large brand, these tools can help you measure the impact of your tweets and engage with your audience more effectively on Twitter.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is about value, not vanity. From Kauai to Duolingo, here's how real retention journeys are built.Rayne WeissMarketing Manager
---
### Page: https://www.youknow.co.za/blog/meet-mixpanel-going-beyond-traditional-analytics-for-deeper-insights
Title: Meet Mixpanel, Advanced Analytics for Business Insights
Meta Description: Discover how Mixpanel goes beyond traditional analytics, offering deeper insights with event-based tracking and real-time data visualisation
Language: en
Canonical URL: https://www.youknow.co.za/blog/meet-mixpanel-going-beyond-traditional-analytics-for-deeper-insights
## Headings Structure:
H1: Discover Mixpanel: Unlock Deeper Insights with Advanced Analytics
H2: Understanding Mixpanel: A New Dimension in Analytics
H2: What Mixpanel Tracks
H2: Competing with Google Analytics: The Mixpanel Edge
H2: The Power of Choice
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•August 8, 2023Discover Mixpanel: Unlock Deeper Insights with Advanced AnalyticsRayne WeissMarketing ManagerShare In today's rapidly evolving digital landscape, businesses increasingly recognise the importance of data-driven decision-making to stay competitive. Amidst this, Mixpanel has emerged as a powerful player, offering a unique approach to analytics that goes beyond the capabilities of traditional platforms like Google Analytics. Let's explore how Mixpanel redefines analytics, what it tracks, and how it stands as a formidable competitor to Google Analytics.Understanding Mixpanel: A New Dimension in AnalyticsMixpanel is not your conventional analytics platform. It thrives on the concept of event-based tracking, providing a deeper understanding of user interactions and behaviors. Unlike Google Analytics, which relies on page views and sessions, Mixpanel centres around tracking specific events that users perform within your digital environment. These events can range from signing up, clicking a button, making a purchase, to any other meaningful action.What Mixpanel TracksAt its core, Mixpanel tracks events, properties, and user attributes to paint a comprehensive picture of user behaviour. Events are actions users take, properties offer context (like device type or location), and user attributes provide information about the users themselves (such as subscription status or user type). This layered approach enables businesses to identify trends, bottlenecks, and opportunities, aiding in data-driven decisions.Competing with Google Analytics: The Mixpanel EdgeEvent-Based Tracking vs. Page Views: Google Analytics primarily relies on tracking page views, sessions, and page-based interactions. In contrast, Mixpanel's event-based tracking delves into the details of user interactions, providing richer insights into how users engage with your product.Real-Time Insights: Mixpanel excels in offering real-time data, allowing you to monitor user activities as they happen. This is particularly valuable for businesses that require immediate responses to changing user behaviours or swift issue resolution.Funnels and Retention Analysis: Mixpanel's funnel analysis dissects user journeys step-by-step, pinpointing conversion bottlenecks. Additionally, retention analysis helps you understand user loyalty over time. These features enable businesses to optimise their user experiences with precision.User Segmentation: Mixpanel's segmentation feature enables businesses to group users based on attributes and behaviours. This helps in tailoring marketing efforts, personalising user experiences, and understanding different user cohorts.Custom Reports and Dashboards: Mixpanel lets you create bespoke reports and dashboards, focusing on the metrics that matter most to your business. This flexibility aids in tracking performance against specific goals and KPIs.The Power of ChoiceIn the realm of analytics, Mixpanel offers businesses an alternative that emphasises profound behavioral understanding and personalised optimization strategies. By embracing event-based tracking, real-time insights, and user-centric features, Mixpanel transcends traditional analytics, establishing a new standard for actionable data.Moreover, Mixpanel's capabilities extend even further through its integration with mParticle. This collaboration enables seamless data orchestration and unifies insights from various sources, providing a holistic view of user interactions. With mParticle, Mixpanel users gain a comprehensive understanding of their audience, enhancing the potential for targeted engagement and refined decision-making.In a world where each user action yields invaluable insights, Mixpanel empowers enterprises to leverage the power of data and navigate their path to growth with unparalleled precision. While Google Analytics remains a steadfast player, Mixpanel's distinctive approach offers a fresh perspective, beckoning businesses to embark on a journey of profound insights and data-driven excellence.📚 Learn more about the data that Mixpanel can track here.📱 Watch our latest webinar here.🗓️ Book a demo here.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025
---
### Page: https://www.youknow.co.za/blog/mixpanel-analytics-real-time-tracking-agility-for-business-success
Title: Mixpanel Analytics | Real-Time Tracking & Customer Insights
Meta Description: Leverage Mixpanel for real-time customer analytics and tracking. Gain actionable insights to enhance user engagement and drive business success.
Language: en
Canonical URL: https://www.youknow.co.za/blog/mixpanel-analytics-real-time-tracking-agility-for-business-success
## Headings Structure:
H1: Leverage Mixpanel for Real-Time Customer Analytics and Business Agility
H3: Get immediate insights for more informed decisions with Mixpanel analytics
H3: Create custom reports for actionable insights with Mixpanel analytics
H3: Leverage Mixpanel analytics for better user engagement
H3: Identify web and mobile support opportunities with Mixpanel analytics
H3: Get a competitive advantage with Mixpanel analytics
H3: Alright, I’m interested, but where can I try Mixpanel out?
H2: Related Posts
H2: YOUKNOW Technologies adds HubSpot CRM to its premium technology stack
H2: Why Product-Led Growth Is the Future – And How to Get Started: Insights from Amplitude
H2: South Africa's E-commerce and App Growth Demands Advanced Customer Engagement Solutions
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptPartners•November 22, 2023Leverage Mixpanel for Real-Time Customer Analytics and Business AgilityYOUKNOW TeamMarketingShare If you’re at the helm of a business, you’ll often want as much data informing your decision-making as possible. Otherwise, you’ll be firing blindly and hoping for the best. If you’re looking to back up your decisions with real-time data and insights, you’ll want a SaaS tool like Mixpanel analytics on your side that tracks user interactions across mobile and web applications.Let’s explore the various benefits that Mixpanel’s real-time tracking and agility offer.Get immediate insights for more informed decisions with Mixpanel analyticsAs mentioned previously, Mixpanel can provide your business with data and analytics on how users interact with your web and mobile applications as it happens. This is an enormously useful tool, as it empowers you to make well-informed decisions that respond to customer behaviour as it shifts and changes in real-time.For example, if you notice a pretty big drop-off in user engagement, you can swiftly get things back on track by optimising your application or launching targeted promotions to retain users.Create custom reports for actionable insights with Mixpanel analyticsMixpanel is extremely versatile and enables you to create custom reports tailored to your specific business goals and KPIs. This means you can analyse and track metrics that are most important for you and your business. These reports will provide you with all the insights you need to make the best decisions for your specific business objectives.With Mixpanel analytics, you can measure a wide variety of metrics, including:User engagementRetention ratesConversion ratesThe effectiveness of any special features your product offersLeverage Mixpanel analytics for better user engagementMixpanels analytics will provide your business with a wealth of data that will help you and your team better understand your users and how they engage with your applications. This can help you optimise the user experience, identify your customer’s pain points, and enhance features that they like. Done correctly, this will improve both improve user engagement and ensure your customers keep coming back.Identify web and mobile support opportunities with Mixpanel analyticsMixpanel’s ability to track both web and mobile applications makes it an incredibly useful tool for businesses. More and more users are accessing applications from their phones, so being able to track the behaviour of both mobile and web customers is vital.These insights can help you easily create a seamless user experience for all your consumers, regardless of the platform they’re on.Get a competitive advantage with Mixpanel analyticsIn a competitive business landscape, businesses that can adapt quickly to changes in user behaviour and make well-informed decisions are sure to come out on top. Mixpanel’s real-time analytics tracking and agility make it much easier to notice trends in your market and switch things up on the fly. If you’re responding to consumer behaviour trends faster than your competitors, you have a competitive edge that can drive your business to ever higher levels of success.Alright, I’m interested, but where can I try Mixpanel out?If you want to see just how much of a difference Mixpanel analytics can make to your business, book a demo with us at YOUKNOW. Whether you think Mixpanel might be right for you, or if you’re looking for other useful tools to add to your martech stack, contact us now for some expert advice.Related PostsDiscover all postsPartners•March 6, 2025YOUKNOW Technologies adds HubSpot CRM to its premium technology stackYOUKNOW Technologies is now a HubSpot Solutions Partner! Unlock expert CRM implementation and local support.Rayne WeissMarketing ManagerPartners•November 20, 2024Why Product-Led Growth Is the Future – And How to Get Started: Insights from AmplitudeKickstart Product-Led Growth with Amplitude’s guide to boost acquisition, retention, and monetisationYOUKNOW TeamMarketingPartners•April 16, 2024South Africa's E-commerce and App Growth Demands Advanced Customer Engagement SolutionsYOUKNOW Technologies reaches Braze Orbit-Level status, enhancing customer engagement with data-driven solutions in YOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/modern-chat-and-whatsapp-surveys
Title: Modern Chat & WhatsApp Surveys
Language: en
Canonical URL: https://www.youknow.co.za/blog/modern-chat-and-whatsapp-surveys
## Headings Structure:
H1: Modern Chat & WhatsApp Surveys
H3: WhatsApp support for NPS/CSAT Customer Feedback
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•April 18, 2020Modern Chat & WhatsApp SurveysYOUKNOW TeamMarketingShare Launched in April of 2020, Modern Chat expands Khoros Brand Messenger and adds the ability to create custom chat widgets that appear on brand web pages according to defined rules and conditions.With Modern Chat, this flexible feature achieves more comprehensive complex functionality while at the same time, strives for easy-to-administer self-service. Conversations will still easily traverse from Modern Chat to your iOS and Android SDK implementations of Brand Messenger for your authenticated customers as it is all powered by the same brand owned messenger.Traditional, session-based chat is expensive for brands and inconvenient for consumers. Khoros Modern Chat gives consumers what they want — answers on their own time and in real-time. Conversations are built around resolutions, not sessions. With Modern Chat, brands can resolve inquiries faster and more accurately to dramatically improve customer satisfaction and decrease operational costs.Modern Chat expands Khoros Brand Messenger and adds the ability to create custom chat widgets that will appear on brand web pages according to defined rules and conditions. Formerly known as Web Chat, this feature was previously available but display conditions had to be custom made by the brand. With Modern Chat, this feature becomes more comprehensive and also self-service.WhatsApp support for NPS/CSAT Customer FeedbackKhoros introduced NPS®/CSAT Customer Feedback with surveys for Facebook Messenger, Khoros Brand Messenger, Apple Business Chat, or SMS. We have now added WhatsApp to the channels you can gather instant feedback fromWhatsApp: CSAT exampleWhatsApp in Survey Results WidgetFor more information about this feature see NPS/CSAT Customer Feedback.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/modern-world-of-customer-experience
Title: Developing a Unified Voice and View of the Customer
Language: en
Canonical URL: https://www.youknow.co.za/blog/modern-world-of-customer-experience
## Headings Structure:
H1: Developing a Unified Voice and View of the Customer
H3: Harnessing a single, unified customer voice and view
H3: Choosing the right technology platforms and partner for the job
H2: Related Posts
H2: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: Celebrating Growth with Innovative Digital Marketing Strategies
H2: Transform Your Business with Customer Experience Solutions in 2022
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCompany•February 1, 2022Developing a Unified Voice and View of the CustomerKelvin JonckCEOShare Consumer data is priceless, especially in today’s rapidly changing business landscape. Gathering customer insights and using them to make well-informed, forward-thinking business decisions is what separates mediocre brands from those that continue to pivot and innovate. By enabling companies to better understand who they are targeting, how and where to reach existing and prospective customers, and how to deliver on changing customer needs, the right consumer analytics have the power to completely transform your customer experience (CX) and service. Today’s customers expect and demand a lot more from brands than in the past. They want individual attention, instant and simple experiences, and for businesses to meet them where they are – on their preferred digital channels. Recently, Salesforce Research surveyed 15,600 consumers and business buyers globally to reveal changing customer expectations. The survey highlighted four expectations that are becoming essential for brands to compete. First, personalisation, with 66% of customers expecting companies to understand their unique needs and expectations and 52% expecting offers to be customised. Second, connected, unified journeys, with 76% of customers wanting consistent interactions across sales, service, and marketing departments. Third, innovation, with 88% demanding brands accelerate their digital initiatives and offerings due to COVID-19 – either through new ways to get existing products and services or entirely new products and services. And finally, data protection, with 86% expecting more transparency and only 48% trusting companies with their personal information. With these shifting desires, there is even more pressure on businesses to improve their understanding of customers and tweak their offerings to accommodate new needs and preferences. However, doing so at scale is nearly impossible unless you devote incredible amounts of resources and time to gather, collate, and analyse customer data. Thankfully, modern technology solutions make it possible to learn about your customers and prospects based on the information they’re constantly giving you on social, digital, and direct channels. You can then leverage these unified insights for enhanced customer support, tailored products, and hyper-personalised experiences. Harnessing a single, unified customer voice and view Currently, we’re noticing a key trend around rapidly realising the long-time goal of a single picture of customer projects. What this means is a single, collated view of customers – unearthing how and what they’re communicating (voice) and what makes them tick (view). This combined composition has been attempted in many guises over the years, but thanks to the rise of solid customer data platforms (CDPs), this dream has become a reality, making it easier than ever to piece the often complex customer puzzle together. Combine this with the faster implementation of digital transformation, and companies are looking to lean on a single, unified customer voice and view much more in 2022 and beyond. Combining social data with direct communication, such as survey responses, chatbot conversations, email support, and voice transcripts from a call centre, into one voice of the customer is powerful – it gives your business a much broader view of what customers are saying to your brand, publicly and even anonymously. Furthermore, when you combine these analytics with the actions your customers are taking (online and offline), you can reap the benefits of a complete view of the customer in its entirety, translating to understanding your customers better and serving them more effectively. In turn, this means engaging with them on their desired communication channels in more meaningful and personalised ways.The world has moved to a place where this is possible – and as long as it’s done ethically and using the right platforms – there is immense value for both the business and the customer. And because you’ll understand and appreciate your customers more, you’ll naturally have a leg up on the competition. In this case, knowledge really is power. Choosing the right technology platforms and partner for the job We’ve already unpacked the value of understanding consumers and communicating effectively with them for a brand’s success and growth. But choosing the ideal software platforms and CX technology consultant that align with your business’s unique needs and objectives is crucial too. Finding a solution that combines customer data with consolidated channels removes
---
### Page: https://www.youknow.co.za/blog/optimising-user-segmentation-with-mixpanel-fuelling-product-innovation-and-growth
Title: Optimising user segmentation with Mixpanel: Fuelling product innovation and growth
Language: en
Canonical URL: https://www.youknow.co.za/blog/optimising-user-segmentation-with-mixpanel-fuelling-product-innovation-and-growth
## Headings Structure:
H1: Optimising user segmentation with Mixpanel: Fuelling product innovation and growth
H3: How user segmentation with Mixpanel drives growth
H3: Putting Mixpanel user segmentation into action
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•April 25, 2024Optimising user segmentation with Mixpanel: Fuelling product innovation and growthYOUKNOW TeamMarketingShare By leveraging a user segmentation tool like Mixpanel, you can uncover hidden patterns in user behaviour, prioritise features that resonate with specific user groups, and ultimately drive product innovation and growth.How user segmentation with Mixpanel drives growthMixpanel empowers you to segment your users based on a multitude of factors, including demographics, behavioural patterns, in-app activity and conversion funnels. This granular segmentation allows you to move beyond a one-size-fits-all approach and tailor your product experience to the specific needs and preferences of different user groups. If that sounds like something that would work for you, get a personalised assessment today! If you’re not convinced yet, carry on reading to find out how user segmentation with Mixpanel fuels product innovation and growth:Identifying user needs and pain pointsBy analysing user behaviour within each segment, you can pinpoint areas of frustration and unmet needs. For instance, analysing a segment of new users who churn quickly might reveal a confusing onboarding process. These insights become the foundation for product improvements that address user pain points and enhance the overall user experience.Prioritising features for maximum impactNot all features are created equal. User segmentation allows you to prioritise product development based on user needs and potential impact. For example, segmenting users by feature usage can reveal which features are driving the most engagement. By focusing on features that resonate with high-value user segments, you can ensure your development efforts deliver the greatest return on investment.Personalising the user journeyToday's users crave personalised experiences, and with user segmentation, you can tailor the user journey to each segment. Imagine a segment of highly engaged users. You can present them with targeted in-app messages highlighting advanced features or exclusive content, keeping them engaged and propelling them further down the product funnel.Uncovering ‘aha moments’The ‘aha moment’ is when a user grasps the true value of your product. User segmentation can help you identify these moments for different user groups. By analysing user behaviour leading up to these moments, you can optimise the user journey to increase the frequency and intensity of aha moments across your entire user base.A/B testing for targeted optimisationUser segmentation is a perfect springboard for A/B testing. By testing different variations of features or functionalities on specific user segments, you can identify the versions that resonate best with each group. This data-driven approach ensures you're constantly optimising your product for maximum user engagement and growth.Want to see how user segmentation can shape your brand's success story? Let's explore how Mixpanel can help.Putting Mixpanel user segmentation into actionHere are some practical tips for getting the most out of user segmentation with Mixpanel:Start with clear segmentation goalsClearly define what you want to achieve with user segmentation. Are you looking to improve user acquisition, boost engagement or drive conversions? Having a specific goal will guide your segmentation strategy and ensure you're collecting the right data.Leverage the right data pointsMixpanel offers a vast array of data points. Focus on metrics that align with your segmentation goals. For example, if you're looking to improve user engagement, segment users by time spent on the app or frequency of feature usage.Don't over-segmentWhile segmentation is powerful, avoid creating too many segments with tiny user bases. This can make it difficult to draw statistically significant conclusions. Aim for a balance between granularity and actionable insights.Iterate and refineUser segmentation is an ongoing process. As you gather more data and user behaviour evolves, revisit your segmentation strategy and refine your segments to ensure they continue to be relevant and insightful.By following these steps and leveraging the power of Mixpanel, you can transform user segmentation from a data collection exercise into a strategic driver of product innovation and growth.Ready to experience segmentation with Mixpanel? Schedule a demo and let's build a better digital future, together. Unsure if Mixpanel is right for you? No worries! Get a personalised assessment from our martech experts.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (202
---
### Page: https://www.youknow.co.za/blog/product-led-growth-whats-the-big-deal
Title: Product Led Growth: What’s the big deal?
Language: en
Canonical URL: https://www.youknow.co.za/blog/product-led-growth-whats-the-big-deal
## Headings Structure:
H1: Product Led Growth: What’s the big deal?
H2: Marketing Led Growth
H2: Sales Led Growth
H2: Product Led Growth
H2: Why is Product Led Growth Taking Charge?
H2: Takeaways from Product Led Growth
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•October 29, 2024Product Led Growth: What’s the big deal?Kelvin JonckCEOShare I have been falling in love with the practice of Product Led Growth.It’s an alternative set of practices that rivals the more traditional growth models, such as Marketing Led Growth and Sales Led Growth. And it’s taking the marketing, product and data sectors by storm.Seeing Michael Jon Wissekerke and the TymeBank advertising for roles in the space reiterated to me how relevant and important it is to breaking through the clutter and doing things better than before.Product Led Growth is something that we - at YOUKNOW - have been looking into ever since our natural progression of technology exploration led us to user analytics that shed light on the data customers share with us through their actions.Ideally, if you’re tracking and analysing everything that a customer does when they’re interacting with you, then theoretically you can influence those customers much faster than building a marketing campaign, or by getting a sales team to interact with them over a long period of time.So, as the first in a series of pieces on the topic, let’s unpack what Product Led Growth looks like compared to Marketing Led and Sales Led Growth.Marketing Led GrowthHaving started my career in the corporate space, I learned quite a bit about the need for - and pitfalls of - Marketing Led Growth. MLG operates on the principle that brand visibility and lead generation are the most important levers for growth. By leveraging digital marketing strategies - SEO, PPC, social media, content marketing, and more - MLG aims to attract a wide audience, convert them into leads, and ultimately into customers.MLG is mostly effective when the goal is to reach a broad market or to create a strong brand presence. Consumer-facing brands like Nike and Coca-Cola have used MLG to become household names. The model also works well for businesses where the product can be easily understood without the need for a sales team to explain its complexities. In these cases, marketing’s role is to educate, inspire, and drive action, often through large-scale campaigns.This is what we leveraged at Cell C when I was there and it’s what I see many of clients practicing. And that’s fine. But as long as it’s done with purpose, and not because it’s what’s always been done. The upsides are huge, but the downsides need to be acknowledged as well.These could be:It’s expensive to competeIt needs constant increasing investment to maintain visibilityIt relies heavily on the effectiveness of creativity, tactics and tools - which can easily become saturated over time and lose that potency. Not every campaign can be a homerun.Rising above the noise of today is so tough, which makes everyone shout louder, or forces brands to continually search for quieter spaces to spread their message.Sales Led GrowthFrom corporate, I then moved into the technology solutions space, starting YOUKNOW as a way to make awesome global tech easy to use for African companies. This is mostly a sales job. So trust me, I get the need for the whole SLG angle as well.In SLG, the focus is on direct sales efforts, with sales teams reaching out to potential customers, negotiating deals, and driving growth through personal relationships.While this model can still be highly effective, particularly for large enterprise deals or complex products that require hands-on demonstrations and consultations, it has its limitations.SLG is often costly and time-consuming.Sales cycles can be long,and scaling requires adding more salespeople, which isn’t always the efficient way to grow.Companies like Oracle or IBM have thrived using SLG because their offerings often require customization and deep integration, areas where human intervention is critical.If your business employs either of these models, there is probably a good reason for it. However, it’s extremely valuable to constantly be asking whether a 3rd way might be more effective as people, channels, trends and forms of engagement change. This is where Product Led Growth comes in...Product Led GrowthPLG hinges on a simple yet transformative idea: your product should sell itself. Rather than relying on a team of sales professionals or hefty marketing budgets, companies using PLG focus on building a product that customers can easily adopt, derive value from, and ultimately become advocates for. In this model, the product is the focal point of the user experience and the primary lever for growth.Let’s look at Slack as an example: no aggressive sales team or fancy marketing campaigns. Slack grew exponentially by offering
---
### Page: https://www.youknow.co.za/blog/reddit-is-a-data-goldmine
Title: TL;DR: Reddit Is A Data Goldmine, Dogecoin Is Having The Last Laugh And Brandwatch Is Key To Accessing These Insights.
Language: en
Canonical URL: https://www.youknow.co.za/blog/reddit-is-a-data-goldmine
## Headings Structure:
H1: TL;DR: Reddit Is A Data Goldmine, Dogecoin Is Having The Last Laugh And Brandwatch Is Key To Accessing These Insights.
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•June 5, 2021TL;DR: Reddit Is A Data Goldmine, Dogecoin Is Having The Last Laugh And Brandwatch Is Key To Accessing These Insights.YOUKNOW TeamMarketingShare This blog has been introduced in true Reddit fashion. TL;DR stands for “Too Long; Didn’t Read” and is conventionally followed by a short and sweet summary of whatever bit of writing was deemed too long to read. This blog might be a bit more on the lengthy side but I assure you, it’s 100% worth the read.The True Value of Social: Dogecoin Has the Last Laugh Without influencers… influencing, the world would be a completely different place. A simple tweet from someone influential has the potential to skyrocket the value of a product. One such instance of this happening is when space, car and space-car tycoon, Elon Musk, tweeted about the relatively new cryptocurrency, Dogecoin. His social media posts about the cryptocurrency that was initially just a joke generated a whopping 239k mentions.In their article on cryptocurrency, Brandwatch states that mentions of Dogecoin on social media have increased 1,239% in 2020, compared to 2019 with “328k mentions of ‘buy’ and another 176k mentions of ‘hold’ as Dogecoin holders asked their peers to hold off on cashing in.” Dogecoin has risen through the ranks to be on par with other cryptocurrencies like Bitcoin, with the steady increase in Dogecoin conversation almost meeting that of Bitcoin.In January this year, we saw yet another display of the power of social media when Reddit group, SatoshiStreetBets pushed to get Dogecoin higher so that people make more money. This is not the first of its kind in the world of Reddit. Groups like WallStreetBets have pushed cryptocurrencies like Bitcoin before. In their article, Brandwatch states “Influencers and online communities have huge power over what people invest in” which couldn’t be more true in the case of Dogecoin. A simple post on Reddit could dictate the fate of this unpredictable cryptocurrency.Reddit: The Data Goldmine With 430 million average monthly users, 50,000 words posted a minute, 2.5 billion upvotes each month and 1.2 billion comments per year, Reddit is an often overlooked, rich source of data. Why do we look over it? Everyone’s anonymous, so what good would that data do? Well, being anonymous encourages members to tell the absolute truth. So if you want an honest, in-depth perception of your brand, Reddit is the place to look.Wait a second, what is Reddit? Reddit is a forum-based website where people ask questions, post links and comment on and rate posts. The big difference between Reddit and similar sites is that it has a downvote system. A post will be downvoted for several reasons. For example, a post might not be relevant to the subreddit in question. In true Reddit style, it will not be downvoted if a user simply does not agree with what has been said. A Redditor would rather contribute to the conversation in the comment section if they disagree.There is a tremendous amount of jargon that comes with being a Redditor, a few examples being: karma, AMA (or “Ask Me Anything”) and Reddit Gold. This may sound foreign right now but lucky for us, Brandwatch has compiled a mammoth Reddit guide that teaches us all about it.How to find the right Reddit data In Brandwatch’s latest webinar, Reddit’s Senior Brand Specialist, Ash Dunn, refers to Reddit as the home of “authentic human connection.” This is a place where people go to confide, complain or compliment and these can all be used to your business’s advantage. Here’s how:Get to know how Reddit works Knowing a little about the etiquette, terminology and methodology behind this massive website will help you to know what to look for. Here’s where Brandwatch’s guide comes in handy once again.Get to know your Reddit audience Since the option to be anonymous is there, most people will take it - especially if they’re divulging particularly controversial information. In this case, you would need to pay attention to the context of the post or conversation (such as the subreddit) by understanding how your audience speaks. By using their terminology in your search, you’ll be able to find the most relevant data.Dig a little deeper You’re not going to get results the same way you normally would with other social media. Profiling users is an art when it comes to Reddit especially. Brandwatch’s Adam Brons-Smith explains in the Reddit webinar that you need to “dig a little deeper.” In his example, he takes a look at the subreddit /r/Golf. After analysing how this specific audience is speaking, he goes on to check their skill levels and uses Brandwatch Categorie
---
### Page: https://www.youknow.co.za/blog/social-media-trends-2025-what-south-african-brands-need-to-know
Title: Social Media Trends 2025: What SA Brands Need to Know
Meta Description: Discover the top social media trends for 2025. Learn how South African brands can stay ahead with AI, engagement, and social listening.
Language: en
Canonical URL: https://www.youknow.co.za/blog/social-media-trends-2025-what-south-african-brands-need-to-know
## Headings Structure:
H1: Social Media Trends 2025: What South African Brands Need to Know
H2: 1. Entertain or Be Forgotten
H3: What this means for SA brands:
H2: 2. AI is Your New Content Team
H3: How AI can help:
H2: 3. Social Listening = More Sales
H3: SA brands leading the way:
H2: 4. Micro-Virality Over Mass-Virality
H3: How to apply this:
H2: 5. Outbound Engagement is the New ‘Engagement Strategy’
H3: How to stand out in the comments:
H2: How YOUKNOW Can Help
H3: Final Thought: Will You Adapt or Be Left Behind?
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•March 13, 2025Social Media Trends 2025: What South African Brands Need to KnowRayne WeissMarketing ManagerShare Social media is no longer just about presence—it’s about performance. The Hootsuite Social Trends 2025 Report makes it clear: brands that experiment, engage, and evolve will be the ones winning in 2025. But what does that mean for South African businesses in retail and eCommerce? Let’s break it down.1. Entertain or Be ForgottenPeople are scrolling for fun, not for ads. According to Hootsuite’s report, nearly half of brands now focus their social content on entertaining, educating, or informing—rather than directly selling. And guess what? It’s working.What this means for SA brands:Stop treating social like a billboard. Instead, make your audience laugh, think, or engage.Example: Woolworths SA has nailed this with their Instagram Reels featuring humorous takes on food trends and daily life.Try this: Run a ‘Behind the Scenes’ content series or create fun, relatable memes that connect with your audience.Stat to know: 43% of brands experimented with a new tone of voice/personality on social in 2024. Don’t be afraid to shake things up!2. AI is Your New Content TeamWe’ve moved past the AI hype phase. In 2025, AI isn’t just an option—it’s the secret weapon behind faster, smarter content creation.How AI can help:✅ Generating quick content ideas (no more brainstorming blocks!)✅ Writing captions and ad copy that convert✅ Personalising responses for better customer engagementExample: Global brands like Hootsuite are already using AI to produce up to 180% more content—without burning out their teams. In SA, eCommerce brands can use AI to tailor product recommendations based on social sentiment data.Try this: Test AI-driven content tools (like Hootsuite’s OwlyWriter AI) to create social posts in seconds.3. Social Listening = More SalesForget just “posting and hoping.” The smartest brands are listening first and engaging second. Hootsuite’s research shows that 62% of brands use social listening to: ✅ Spot trends before competitors do✅ Track audience sentiment and adjust messaging✅ Find what customers actually care aboutSA brands leading the way:🛒 Takealot tracks customer sentiment on Twitter to refine product offerings.🛍 Pick n Pay listens to customer feedback on TikTok and adapts marketing strategies.Try this: Use a tool like Brandwatch to monitor customer conversations and identify the pain points your brand can solve.4. Micro-Virality Over Mass-ViralityThe old-school goal of “going viral” is fading. Instead, brands are targeting smaller, high-intent audiences—creating mini viral moments within their niche.Stat to know: 27% of brands shift content to tap into micro-trends instead of chasing mainstream virality.How to apply this:1. Create content specifically for your audience—not just what’s trending.2. Work with nano and micro-influencers (1K-50K followers) for authentic reach.3. Encourage UGC (User-Generated Content) to build trust and engagement.Example: Georgia State University found that its students were “stealing” content—so they leaned into it by making more shareable content. Result? Free organic reach.5. Outbound Engagement is the New ‘Engagement Strategy’Brands aren’t just waiting for engagement anymore—they’re joining conversations. The smartest teams are commenting on viral posts, engaging in influencer discussions, and making their presence known where their audience already is.How to stand out in the comments:✅ Be timely: Engage within 24 hours of a trending post.✅ Keep it short & sharp: Comments between 10-99 characters perform best.✅ Add value: Don’t spam—make your comment insightful or witty.Example: Mastercard’s social team jumps into viral moments, adding their brand’s voice to trending conversations—driving traffic and conversions.How YOUKNOW Can HelpWe get it—keeping up with 2025 social trends is overwhelming. That’s where we come in. YOUKNOW Technologies helps brands harness AI, social listening, and engagement strategies that actually drive results.✅ Book a demo to see how AI-driven insights can boost your social strategy.✅ Download our free guide on social media trends and strategies for 2025.Final Thought: Will You Adapt or Be Left Behind?2025 is the year brands must ditch outdated playbooks and embrace agility. Whether it’s AI, social listening, or micro-virality—Keen to get a look at all the insights, get the report here. Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually
---
### Page: https://www.youknow.co.za/blog/sony-finally-reveals-the-ps5
Title: Sony Finally Reveals The PS5 Design And The Internet Goes Ballistic
Language: en
Canonical URL: https://www.youknow.co.za/blog/sony-finally-reveals-the-ps5
## Headings Structure:
H1: Sony Finally Reveals The PS5 Design And The Internet Goes Ballistic
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•June 14, 2020Sony Finally Reveals The PS5 Design And The Internet Goes BallisticYOUKNOW TeamMarketingShare While in the midst of a pandemic , any good news is very much welcomed, however I think we got a bit more than we bargained for when Sony decided to drop the designs of the 5th PlayStation console. The PS5 design which is to be released at the end of this year was revealed at the PlayStation5 Future of Gaming event on Thursday, June, 11, and gaming enthusiasts took to social media to share their thoughts.The PS5 design was revealed on Thursday, 11 June at the Future of Gaming event. This release, which is set to be available towards the end of 2020, will be competing with the Xbox Series X which is also scheduled for release at the same time. The game will be competing with Xbox Series X which will also be released towards the end of this year. Fans had a lot to say about the PS5 design which included a white outer shell, black hardware, and blue lighting elements.With such a big release comes very big conversations around specs, design, price, compatibility and competitor comparisons. The 4 p’s of marketing. Using Brandwatch’s consumer insights platform we delved a bit deeper into the conversation to understand what this looks like. Within the 1st week of release there were over 1 Million mentions of PS5. Most pressing question amongst gamers was the official release date, The Spiderman: Miles Morale game that is one of 15 games that come standard with the console.The PS5 design gained over 1 Million total mentions gamers describing the console as a superior gaming console. With much praise on the envious design, came the difficult discussion of price. At what cost to which body part would this beautifully crafted piece of engineering come? According to social media the speculated retail price estimate would be around $500, R8715,18 to be exact. The CEO of Playstation has however contradicted these rumours by releasing a statement saying that they are focusing on value over price for this edition.Either way South African gamers were quick to express their willingness to do almost anything to get their hands on this hot property. A female influencer took the lead by offering to buy any male the new PS5 console if they twerked for her. Stereotypical gender roles were quickly reversed as a male took her up on her challenge to secure himself a PS5.There have also been speculations around the price of PS5 being $500, but Sony has not said anything about the pricing as the company CEO has emphasised it must ensure that they focus on getting the value equation right.Only two versions of the game were revealed, the first being the edition with an optical drive and the other is a digital edition for game downloads only which might cost a little less than the other version.With that being said, we looked at conversations that happened during the week of the release of the PS5 and we were able to get up to a million mentions around the PlayStaion5 conversation with over 740 thousand authors taking part. With Spiderman: Miles Morale as one of 15 games that comes with PS5, most people showed excitement around it than with other games.As we look at people’s feelings around the release, we also take at a look at emojis that were used to show expression when PS5 was mentioned. The emojis that stood out were the face with tears of joy emoji, the loudly crying face emoji and the smiling face with heart eyes emoji. Most emojis depicted positive emotions around the conversation.With Twitter being at the forefront of our data collection, people on the app had a lot to say about the release of the game and it is evident that #PS5 and #PlayStation5 were the most mentioned hashtags with people also ensuring they tag @playstation5 within their mentions.All insights were collected through Brandwatch Consumer Research. The data used are from different content sources, but most of it is from Twitter. With all that’s been said, PS5 looks pretty cool and the reaction received was mostly amazing, though it was expected.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is about value, not vanity. From Kauai to Duolingo, here's h
---
### Page: https://www.youknow.co.za/blog/south-african-consumer-insights-2024-the-youknow-x-gwi-guide-to-winning-local-hearts
Title: South African Consumer Insights 2024: The YOUKNOW x GWI Guide to Winning Local Hearts
Language: en
Canonical URL: https://www.youknow.co.za/blog/south-african-consumer-insights-2024-the-youknow-x-gwi-guide-to-winning-local-hearts
## Headings Structure:
H1: South African Consumer Insights 2024: The YOUKNOW x GWI Guide to Winning Local Hearts
H2: Why Understanding SA Consumers Is Trickier Than a Braai in the Rain
H2: What’s So Special About GWI Data?
H2: 3 Ways This Report Will Boost Your 2024 Strategy
H2: What’s Inside the 2024 SA Stats Snapshot | YOUKNOW x GWI Report:
H2: Why This Report Is a Must-Have for Agencies
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•November 12, 2024South African Consumer Insights 2024: The YOUKNOW x GWI Guide to Winning Local HeartsRayne WeissMarketing ManagerShare Understanding the South African market isn’t just about ticking boxes—it’s about connecting with people in ways that matter. In a country as diverse as ours, consumer behaviour feels like an unpredictable road trip, full of surprising twists and hidden gems. That’s where we comes in. We’ve used the data from our legendary partner, GWI (a global leader in consumer insights) to give brands and agencies a roadmap for navigating the South African Consumer landscape: 2024 SA Stats Snapshot. Why Understanding SA Consumers Is Trickier Than a Braai in the RainSouth Africa’s market is anything but uniform. It’s a blend of cultures, habits, and trends that vary from one region to the next. Whether it’s the latest TikTok trend in Soweto or eco-conscious shopping habits in Stellenbosch, every area has its own flavour. That’s why guessing doesn’t cut it. Our local team of experts, paired with GWI’s robust data, digs deeper, offering stories and trends that help tailor your strategy to meet local needs.What’s So Special About GWI Data?GWI’s approach to data is different—it’s not just about clicks or pageviews. GWI uses a survey-based method to uncover what consumers think, value, and care about. Combined with YOUKNOW’s local lense, this data is a powerful tool. Think of it like having a direct chat with your audience instead of guessing from afar.For example, why are people suddenly crazy about a new sneaker brand? What’s their take on data privacy? Which social platform are they spending the most time on? These insights help you stay ahead of trends and craft campaigns that resonate with local consumers. Check out the data for yourself: 2024 SA Stats Snapshot3 Ways This Report Will Boost Your 2024 StrategyLead the Market: Our audience segmentation goes beyond age or income. It uncovers what different groups are excited about, whether it’s new tech, nostalgia, or social movements. These insights will help you craft campaigns that speak to the right audience.Get Social with Purpose: Social media trends in South Africa shift quickly. Our report shows where your audience spends their time online and what content grabs their attention, helping you connect in the right place at the right time.Local Expertise, Global Data: We used GWI’s Core Data Set Insights married with our local South African lens. This isn’t just another report—it’s a tailored guide designed for local brands and agencies.What’s Inside the 2024 SA Stats Snapshot | YOUKNOW x GWI Report:Lifestyle: Insights into self-perceptions, interests, and overall outlook on life.Tech Behaviours: Device ownership, tech attitudes, and smart home adoption trends.Media Habits: TV, music streaming, gaming preferences, and video content engagement.Social Media: Platform preferences, reasons for usage, and online self-representation.Purchase Patterns: From discovery to advocacy, we break down consumer buying journeys and brand loyalty.Why This Report Is a Must-Have for AgenciesIn a fast-changing market like South Africa’s. The 2024 SA Stats Snapshot, gives you the edge, packed with localised insights to help you make smart, data-driven decisions.Our team at YOUKNOW has been in the game for years, and we know what resonates with South African consumers. We’ve built this report to be practical and easy to use, giving you a guide that helps you understand what people want and how to deliver it effectively.Get your copy and start building campaigns that resonate. Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/south-africas-e-commerce-and-app-growth-demands-advanced-customer-engagement-solutions
Title: South Africa's E-commerce and App Growth Demands Advanced Customer Engagement Solutions
Language: en
Canonical URL: https://www.youknow.co.za/blog/south-africas-e-commerce-and-app-growth-demands-advanced-customer-engagement-solutions
## Headings Structure:
H1: South Africa's E-commerce and App Growth Demands Advanced Customer Engagement Solutions
H2: South Africa's App Boom: Decoding Consumer Habits and Winning Strategies
H2: Related Posts
H2: YOUKNOW Technologies adds HubSpot CRM to its premium technology stack
H2: Why Product-Led Growth Is the Future – And How to Get Started: Insights from Amplitude
H2: South Africa's E-commerce and App Growth Demands Advanced Customer Engagement Solutions
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptPartners•April 16, 2024South Africa's E-commerce and App Growth Demands Advanced Customer Engagement SolutionsYOUKNOW TeamMarketingShare 16th April 2024 — YOUKNOW Technologies, specialists in providing data-driven solutions that help businesses optimise their marketing strategies and improve customer engagement, proudly announces its achievement of Orbit-Level status within the Braze Alloys partner ecosystem.Braze Alloys partnership status is determined by several factors — accreditation, measured by the amount and depth of Braze certifications; delivery outcomes, measured by the volume of Braze customers; business performance, evaluated through influenced revenue and sourced opportunities; and adoption of the Braze platform.South Africa's E-commerce Boom Demands Sophisticated Customer EngagementSouth Africa's e-commerce market is experiencing explosive growth, with sales reaching a record R71 billion (roughly $4.9 billion USD) in 2023. This surge presents both opportunities and challenges for local businesses. While online retail flourishes, particularly in clothing (30% market share) and groceries (22.3% market share), customer expectations are also evolving. A recent study found that 73% of online retailers believe exceptional customer service is critical for success.South Africa's App Boom: Decoding Consumer Habits and Winning StrategiesSouth Africa's mobile app landscape is flourishing, with app downloads reaching new heights. But how are South Africans using these apps, and which sectors are leading the charge? Let's delve into the local app scene and explore winning strategies for businesses.App Downloads on the RiseAccording to Statista, South Africa's smartphone penetration is expected to reach over 70% by 2025, fueling the app download frenzy. A report by World Wide Worx indicates that South Africans downloaded an average of 40 apps per phone in 2023. This presents a massive opportunity for businesses to connect with their audience on a personal and interactive level.Understanding the Customer JourneyWhile downloads are impressive, a good customer experience is key to app retention. Research by Rogerwilco reveals that "good" customer experience is becoming the bare minimum for South African consumers. The report highlights the importance of a seamless customer journey within the app. This translates to user-friendly interfaces, intuitive navigation, and quick resolution of in-app issues.The App Race: Who's Winning?The "app race" is a close call, with different sectors vying for dominance. Retail apps are strong contenders, with convenient features like online shopping and loyalty programs attracting users. On the other hand, financial apps, particularly those in the banking and insurance sectors, are experiencing significant growth due to the increasing demand for mobile banking and on-the-go financial management. Social media and messaging apps remain ever-popular, showcasing the continued importance of staying connected.Email Marketing: Alive and Kicking!Despite the app boom, email marketing remains a powerful tool. A study by Mailchimp indicates that South Africa's average email open rate is 32.4%, slightly higher than the global average. This highlights the continued relevance of email for targeted communication and driving customer engagement.Exploring the Benefits of the YOUKNOW Technologies and Braze PartnershipAs part of the article, let's imagine a scenario where our CEO, Kelvin Jonck at YOUKNOW Technologies, engages in a conversation about the partnership with a prospective client at an event:Over a Coffee:Prospective Client: "So I read about your new partnership with Braze. How does this expand your service and how would this make my business practically more efficient and profitable? What are the day-to-day benefits?"Kelvin: "Absolutely, let me break it down for you. Our partnership with Braze means we can offer you a comprehensive solution for optimising your customer engagement strategies. With Braze's powerful platform combined with our expertise in data-driven solutions, you can expect several benefits. Firstly, you'll gain access to more granular data, allowing for deeper insights into your customer behaviour. This means you can tailor your marketing efforts with precision, reaching the right audience with the right message at the right time. Secondly, better customer tracking means you can understand your customers' journey more effectively, identifying pain points and opportunities for improvement. And finally, easy integration ensures a seamless experience for your team, saving time and resources that can be better allocate
---
### Page: https://www.youknow.co.za/blog/stop-scrolling-and-press-play
Title: Stop Scrolling And Press Play
Language: en
Canonical URL: https://www.youknow.co.za/blog/stop-scrolling-and-press-play
## Headings Structure:
H1: Stop Scrolling And Press Play
H3: Online or broadcast TV?
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•May 5, 2021Stop Scrolling And Press PlayYOUKNOW TeamMarketingShare If 2020 were a rom-com, it would involve two attractive, young people meeting by chance online, going on romantic dates and getaways online (don’t ask us about the logistics), having an online feud only to get back “together” and eventually get married (probably online too) and live digitally ever after. I’m sure you don’t need to guess where you’d watch a rom-com like this: online too, right?Wrong.People are still watching and paying for broadcast TV. In GWI’s latest Entertainment report, they tell us why. We’ve compiled all the highlights of this report, so tune in to find out more.More and more people have been watching online TV yet interestingly, broadcast TV still owns the market. One would think with the world moving progressively digital and our faces essentially merging with our cell phone screens, that we’d lean more towards streaming. However, GWI has the facts to back up that this is not true: “According to Broadband TV News, Africa will have 47 million pay-TV subscribers by 2025, up from 30 million at the end of 2019.”“Since 2019, time spent watching online TV has increased by 8%, whereas broadcast TV has stayed flat” says GWI, indicating that although broadcast TV remains a giant in its market, its audience is not growing like its counterpart, online TV. GWI also goes into a generational analysis, explaining that the “portion of boomers using streaming services each day has grown by 10% since last year, whereas among Gen Z it remains unchanged.” At the end of the day, as much as apps like Netflix have become a household name, “consumers have restored old habits” and returned to broadcast TV.The major difference between online and broadcast TV is that with broadcast TV, viewers simply let the network do the choosing for them when it comes to what’s playing. This and the fact that broadcast TV offers live content like sports events. Online TV is not far behind though. Netflix is “the latest to recognise the benefits of offering live content” introducing a new live channel called Direct, which is currently being trialed in France.According to GWI, there has been a “+27% increase in U.S. internet users watching streaming services via mobile.” Mobile devices are also used for “second-screening,” which is when a mobile device is used while watching TV, especially to access supplementary content or applications. This challenges streaming services to make the watching experience more active and engaging. One way they’ve already accomplished this is through the introduction of co-watching add-ons like Netflix’s Teleparty where viewers can watch and chat simultaneously.Price/value for money is at the top of the list when it comes to purchase influencers, followed closely by the variety of content available. According to GWI, “free trials often don’t offer enough incentive to subscribe” which means that service providers will need to come up with more creative ways to acquire and retain new customers.GWI Report Online TV vs TvAs with any company, it is fundamental that streaming services stay aware of their audiences. Not all streaming service providers have the same audience; “a service’s users can skew one way where genres are concerned.”Online or broadcast TV?If you’re concerned about your escalating binge-watching habit, perhaps broadcast TV would suit you best (although, beware of repeats). That said unlike broadcast TV, online TV is evolving and may soon have adopted all the best features of broadcast TV. If a streaming service provider were here to add their two cents, they’d probably end with “watch this space.”Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/streaming-creates-waves-in-the-music-industry
Title: Streaming Creates Waves In The Music Industry: A Look At The Current Trends In Music Streaming
Language: en
Canonical URL: https://www.youknow.co.za/blog/streaming-creates-waves-in-the-music-industry
## Headings Structure:
H1: Streaming Creates Waves In The Music Industry: A Look At The Current Trends In Music Streaming
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•September 5, 2021Streaming Creates Waves In The Music Industry: A Look At The Current Trends In Music StreamingYOUKNOW TeamMarketingShare Gone are the days when we were stuck with a comparatively nanoscopic 1000 songs - likely on repeat. Presently, we’ve been blessed with music streaming apps like Spotify, Apple Music and YouTube Music to name only a few. Even TikTok has a role to play in the music we choose to stream. Thanks to these apps, our journeys with music have grown exponentially with thousands of ways to discover new songs, genres and artists.In their latest Entertainment Flagship Report, GWI covers the latest trends in the music streaming industry in their article Music trends to listen out for. Here’s what they had to say.One of the great advantages of using music streaming apps is the aspect of personalisation. In an instant, one can hear songs similar to their favourite songs and thus grow their personal playlists. However, according to GWI, “personalisation can take the excitement out of discovering new artists.” One often feels a sense of pride when finding a hidden music gem on one’s own accord; searching has become an important part of the streaming experience. Even the “algorithmic recommendations” by music streaming services are turned away in favour of more control. It seems that more organic music discovery is preferred by music streamers.TikTok started in 2017 as a combination between a music app and a video app which both allowed users to post short clips and has since skyrocketed in popularity. Through TikTok, a whole new dimension of aesthetic videos and personalisation has been added to music. According to GWI, 1 in 4 TikTokers mainly use the app to discover new music. A prime example of this is the song Moon (And It Went Like) by artist Kid Fransescoli, which gained popularity due to TikTok users using it in their videos - most of the comments on its YouTube video being “I came here from TikTok.”Podcasts and audiobooks have been on the rise. According to GWI, “the portion of internet users listening to podcasts via mobile each month has increased by 34%” since 2018. This is largely due to their accessibility on the various streaming platforms. “A human voice conveys understanding and empathy” says GWI, which is exactly what we need as human beings these days with all the hardships that are surfacing due to the pandemic.The top 3 music streaming countries are South Africa with 2 hours on a typical day, Argentina with 1 hour and 54 minutes and Brazil with 1 hour and 51 minutes. The country that streams music for the least amount of time is Japan with 27 minutes. The country that listens to the radio for the longest period of time is Poland with 1 hour and 50 minutes while South Korea listens to the radio the least with only 30 minutes on a typical day.So, which app is the most popular for music streaming? Spotify is king in most markets, being the most popular in regions like Latin America and Asia Pacific (excluding China). Interestingly, Spotify isn’t even on the map for China or the Middle East and Africa (despite Spotify’s popularity in South Africa). App names like QQ Music, Kygou and Kuwo that are perhaps foreign to more Western countries begin to surface. It seems that Spotify’s biggest competitor is YouTube Music.For music streaming, the future is full of possibilities. “Streaming companies have expanded and artists have upped their creativity efforts - even drawing on gaming sites to access wider audiences” says GWI. As with most things in this postmodern age, music streaming companies will likely feature more collaborations and mashups with other industries. Virtual concerts are said to be “well-positioned” to fill the gap left by the closure of music venues in the West and are gaining more and more popularity over time. This is where features like watching in high definition become more of a priority than sharing the experience with friends or fellow fans. Which isn’t necessarily a good thing since we’re already so starved of social interaction.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is about value, not vanity. From Kauai to Duolingo, here's how real retention
---
### Page: https://www.youknow.co.za/blog/the-best-user-interface-weve-seen-in-2020
Title: The Best User Interface We've Seen In 2020 - Hootsuite's Latest Release
Language: en
Canonical URL: https://www.youknow.co.za/blog/the-best-user-interface-weve-seen-in-2020
## Headings Structure:
H1: The Best User Interface We've Seen In 2020 - Hootsuite's Latest Release
H3: Along with the above, Hootsuite has also added some NEW functionalities:
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•August 14, 2020The Best User Interface We've Seen In 2020 - Hootsuite's Latest ReleaseYOUKNOW TeamMarketingShare Just in! Hootsuite has updated its dashboard for a better social media management experience. While some owlies have already been enjoying the new look and feel, the final implementation across all accounts will happen towards the end of August 2020.Last year the SMM dynamo went through a rebranding exercise, and the new Hootsuite interface is a continuation of the future-focused initiative. Fresh colours and improved features position Hootsuite as the easiest SMM tool on the market, suiting both social media novices and experts.So, what can you look out for? The left panel has core product functions bundled together The compose button is positioned to be easier to find, no matter where you are in the platform Streams and tabs have been redesigned into boards. This simplifies the experience when toggling between social networksAlong with the above, Hootsuite has also added some NEW functionalities:Now users can publish and schedule Instagram stories as well as Instagram Carousels from the dashboard. Hootsuite works closely with social networks to deliver value-added features to clients regularly. With this release you can: Post multiple images to LinkedIn Add subtitles to Facebook and Twitter videos Leverage additional metrics in the analytics componentMore exciting additions to Hootsuite will be announced over the rest of the year. We're keeping mum for now - but stay tuned for how Hootsuite is quickly becoming the most coveted Social media Management tool in South AfricaTo see a brief demo of the environment click here.Alternatively, drop us an email at theteam@youknow.co.zaRelated PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/the-inside-scoop-on-your-audience-south-african-food-shoppers
Title: The Inside Scoop On Your Audience: South African Food Shoppers
Language: en
Canonical URL: https://www.youknow.co.za/blog/the-inside-scoop-on-your-audience-south-african-food-shoppers
## Headings Structure:
H1: The Inside Scoop On Your Audience: South African Food Shoppers
H3: Where Are South Africans Shopping?
H3: Who Are South African Food Shoppers?
H3: What Media Do Food Shoppers Consume The Most?
H3: The Social Platforms That South African Food Shoppers Use The Most:
H3: How Do South African Food Shoppers Discover Brands?
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•April 5, 2021The Inside Scoop On Your Audience: South African Food ShoppersYOUKNOW TeamMarketingShare GWI has recently released a localised, South African report containing insights for one of the top drivers of the world’s economy: Food Shoppers. Food Shoppers are defined by GWI as “Cooking enthusiasts who are the main food shopper in their household.”No matter your industry, your audience is bound to include Food Shoppers; cooking is a passion point for many people, regardless of lifestyle. Especially since the start of COVID-19, 7 in 10 South Africans are now interested in cooking - which is a rather large portion of the population to put it lightly. With many maintaining the intention to further explore cooking as an interest once the pandemic is (finally) over, this audience is sure to be one to keep on your watch list.Where Are South Africans Shopping?The ultimate battle of the brands took place on the pages of this GWI report. Huge names such as Pick n Pay, Woolworths and Checkers went head to head to see who fared best in the world of grocery shopping. Unsurprisingly, Pick n Pay came out on top as the supermarket of choice.Who Are South African Food Shoppers?“Food shoppers are more likely than average to be female, family-oriented and full-time workers” which makes them “time-poor consumers.” They’re price conscious and manage their money well since they have families to support. Efficiency and ease-of-use are therefore of paramount importance when it comes to their shopping experience.What Media Do Food Shoppers Consume The Most?Food Shoppers have a heavy online presence, mainly on mobile and social media - which they are more likely to use for research purposes or engagement when wanting to find out more about a brand. They will adopt the tech that will make their day-to-day lives easier since they have so little time as is.The Social Platforms That South African Food Shoppers Use The Most:With its in-depth reviews and tutorials, YouTube is the go-to platform for Food Shoppers. Facebook follows close behind by a mere 3%, emphasising that word-of-mouth (or in this case, posts) has a huge influence on the products Food Shoppers decide to purchase.Interest in online shopping has skyrocketed since the start of the pandemic. Although online grocery shopping is still to see the same incline, there is still an “upwards trend” says GWI. Perhaps this will be dependent on whether more grocery stores adapt to the more convenient door-to-door delivery as an alternative to in-store pickup.How Do South African Food Shoppers Discover Brands?The top mode of discovery is emails and mailshots from brands, which is great since this is one of the more cost-effective marketing tools. Ensuring to create personalised mailers, include great imagery and an appropriate call to action could be the key to your marketing success. According to GWI, consumer review sites also play a significant role in brand discovery, which shows that Food Shoppers are heavily influenced by the opinions of others.Your key takeaway order is on its way!Overall, there has been a steady increase in appetite for online shopping. As we’re currently stuck at home and constantly on our devices, we’re exposed to more and more online brand media as opposed to traditional media and this is just the tip of the iceberg. To learn more about this audience, take a look at GWI’s report: Exploring Food Shoppers in South Africa.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/the-real-missed-opportunity-in-south-africas-influencer-landscape
Title: Unveiling the Missed Opportunity in South Africa’s Influence
Meta Description: Discover the untapped potential in South Africa’s influencer marketing landscape. Learn how brands can optimize strategies for real engagement and success.
Language: en
Canonical URL: https://www.youknow.co.za/blog/the-real-missed-opportunity-in-south-africas-influencer-landscape
## Headings Structure:
H1: The Missed Opportunity in South Africa’s Influencer Landscape
H2: Brands Should Let Go of Control of their Influencer Campaigns
H2: Stop Chasing Big Influencer Names—Think Small, Think Impactful
H2: Niche Influencers Are the Future
H2: The Sweet Spot: Nano Influencers and Creative Freedom
H2: Conclusion: A Call for Brave Brands
H2: Wanna Find Out More About Influencers In SA?
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•November 26, 2024The Missed Opportunity in South Africa’s Influencer LandscapeShaun PearsonProduct Owner: Social TechShare The influencer landscape in South Africa has evolved rapidly over the past few years. With approximately 75,000 influencers across various categories, from fashion to food, brands are spoiled for choice when it comes to collaboration. However, there’s a glaring issue - many brands are still using influencers wrong, leading to a lack of sincerity in their messaging, missed opportunities for authentic engagement; and ultimately, not maximising their ROI.This insincerity, especially in heavily branded content, creates a disconnect between influencers and their audiences. While an influencer might have been the perfect fit for a brand at first, the moment that collaboration feels forced or over-controlled by the brand, the relationship becomes strained. South African influencers across categories, including the largest - fashion, beauty and lifestyle - have highlighted that the more freedom they have, the more natural and impactful the content becomes.Brands Should Let Go of Control of their Influencer CampaignsOne of the most significant problems is that brands are often too reluctant to let go of creative control. In South Africa, the tendency to impose strict brand guidelines often results in influencers producing content that feels more like an advert than a genuine recommendation. This approach ignores one of the most important factors for success in influencer marketing - authenticity. In fact, the surveyed influencers themselves have stated that creative freedom is the most important element of a successful campaign.Brands need to be brave and allow influencers to create content that aligns with their personal style, even if it deviates from the brand's predetermined message. This isn't a call for influencers to disregard brand identity altogether, but rather a shift towards a more collaborative, less rigid approach. The reality is that influencers understand their audience best. After all, it's their relatability and creativity that built their follower base in the first place.Stop Chasing Big Influencer Names—Think Small, Think ImpactfulAnother critical misstep brands make is overvaluing reach and impressions. The idea of working with big influencers and celebrities might make sense on paper, but in practice, this approach doesn’t always yield the best results. Often, smaller, niche influencers have a much more engaged audience. Nano-influencers (those with 5,000-10,000 followers) have the highest engagement rate in South Africa at 4.55%. These smaller influencers provide a unique opportunity for brands to target specific, highly engaged communities.It's time to stop thinking about numbers and start thinking about impact. A smaller, more niche audience can offer much deeper and richer engagement, which is ultimately more valuable than superficial reach. The goal should be to find influencers who can create genuine, organic content that resonates deeply with their followers.Niche Influencers Are the FutureIf brands really want to make a difference in how they approach influencer marketing, they need to start identifying niche influencers who are aligned with their values and goals. But here’s the kicker—brands should not force these influencers to conform to their ideals. Instead, they should collaborate in a way that amplifies the influencer’s voice while subtly integrating the brand’s message.The Sweet Spot: Nano Influencers and Creative FreedomThe 2024 Influencer Playbook clearly highlights that nano influencers not only come at the lowest cost but also deliver the highest engagement. Marrying these influencers with the perfect brand fit and allowing them the creative freedom to do what they do best is the recipe for success.Many brands are stuck in the old-school mentality of trying to control the message. But here's the truth: the more a brand interferes with the influencer's creativity, the less authentic the content becomes, and the more likely it is to underperform. Brands that are brave enough to let go of control and trust the influencer to communicate in a way that resonates with their audience will see far better results.Conclusion: A Call for Brave BrandsInfluencer marketing in South Africa is filled with potential, but only for brands willing to take a brave, new approach. By allowing influencers to have creative freedom, focusing on niche over reach, and embracing nano influencers who offer higher engagement rates, brands can break through the noise and make a genuine impact. It’s time to stop
---
### Page: https://www.youknow.co.za/blog/the-revolution-in-first-party-data-has-already-started
Title: Revolution in First-Party Data | Analytics for Marketing
Meta Description: Explore how first-party data is reshaping marketing analytics. Learn from YOUKNOW how brands can adapt and use data-driven strategies to stay ahead.
Language: en
Canonical URL: https://www.youknow.co.za/blog/the-revolution-in-first-party-data-has-already-started
## Headings Structure:
H1: The Revolution in First-Party Data for Data Analytics in Marketing
H2: How Third-party cookies are being killed off by privacy legislation and how advertisers are seeking alternative ad-targeting methods:
H3: The next steps into a First-Party Data world
H3: So what’s next?
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•February 10, 2023The Revolution in First-Party Data for Data Analytics in MarketingKelvin JonckCEOShare How Third-party cookies are being killed off by privacy legislation and how advertisers are seeking alternative ad-targeting methods:Cookies in your browser have long been the primary driver of online client acquisition until privacy legislation put an end to third-party data. For marketing departments, the appeal of cookies was that they went unnoticed for a very long period. Consumers were unaware that their online behaviour and preferences were recorded and shared with online advertisers, thankfully, usually anonymously. Companies rushed to win the data battle, 'He who has the most data wins'. The rallying cry of the gold rush that followed, and it is nearly certain that the industry put its requirements for expansion ahead of the rights of its online customers. As a result, customer and brand trust declined as the voracious train of personal data consumption continued.Governments and massive platform providers like Google soon felt the need to intervene. Additionally, browser developers began to provide security; several already prohibit or restrict third-party cookies, and even Google is ending support for Chrome in 2023. The General Data Protection Regulation (GDPR) is already in effect in Europe. South Africa's Protection of Personal Information Act is now in effect (POPI Act). Other African nations are considering it or are already following suit. Cookies no longer exist.Now that third-party data is no more, it's not all bad. The good news for marketers is that there is already another option available.The next steps into a First-Party Data worldCompanies relying on customary digital marketing tools and strategies to gain new clients have suffered a fatal blow. The loss of support for third-party cookies in the first sentence will significantly in how your brand approaches its marketing initiatives.It implies that it will be more difficult than ever for your company's Gen Y and Gen Z marketing teams to find new, relevant audiences through Paid Ads. This holds the opportunity for a much-needed transformation in the relationship.Finding new audiences to market to will get more difficult. Since March 2020, marketing budgets have been decreasing, so you will notice that your colleagues and competitors are concentrating much more on the audiences they already know: their current clients and prospective clients actively engaging with them.So what’s next?I refer to this shift in focus as the "First-Party Data Revolution." The need to keep clients, boost their business's worth, and maximise their Lifetime Value (LTV) will be much more pronounced.The most economical marketing tactic will be a CX Strategy since it will be simpler to market to people you already know. This will manifest as:Ask them frequently for further details about themselves.listening intently across a variety of channels to consumer needs.establishing efficient procedures to provide solutions faster than the competitionfiguring out ways to make additional customers want to join the "family" or "community" that is your businessOptimize the customer experience and journey constantly to remove all obstacles and give them no reason to switch to a rival.investing more in customer testimonials and reviews and using them in product developmentUpsells and cross-sells could be added to the mix to be more valuable than new business acquisitions.If you're an avid market observer, you can already witness these changes in enterprise strategy in:Programs for subscription and loyalty are expanding.the incorporation of important professionals, including Chief Experience Officers, who are now widespreadWith programs like Vitality's Running Club and the rise in businesses using their own online communities, like Notion and Pipedrive, community-building is becoming more obviousincreased investment in specialised technology related to customer data platforms, single voice of the customer, and journey orchestration.Let's say you aren't consciously using this tactic. In that situation, my recommendation is to keep an eye on the privacy discussion and the transition to first-party cookies to enhance user experiences online. Don't let this opportunity pass you by and let the competition innovate how they interact with their clients. This catalyst can compel your company to achieve some of the customer-centricity objectives you had established years earlier but had yet to follow through on.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)H
---
### Page: https://www.youknow.co.za/blog/the-youknow-icon-ic-series
Title: The YOUKNOW "Icon-Ic Series"
Language: en
Canonical URL: https://www.youknow.co.za/blog/the-youknow-icon-ic-series
## Headings Structure:
H1: The YOUKNOW "Icon-Ic Series"
H2: Related Posts
H2: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: Celebrating Growth with Innovative Digital Marketing Strategies
H2: Transform Your Business with Customer Experience Solutions in 2022
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCompany•May 12, 2021The YOUKNOW "Icon-Ic Series"YOUKNOW TeamMarketingShare I'm sure you've noticed by now that each #KnowItAll (that's what we call each other internally) has their own personalised icon. And yes, we do feel like superstars because of it.It has been a YOUKNOW tradition for over 6 years to award our staff with custom illustrations of themselves on their 6-month "workaversaries" to show them how awesome they are and to immortalise them in official YOUKNOW history. But how did it all begin? And who is the mastermind (or master-hand) behind these illustrations?About 6 years ago, our CEO Kelvin Jonck found himself scrolling through Superbalist (CityMob at the time) and came across this tangerine-coloured poster of 'The Dude' from 'The Big Lebowski'. A longtime lover of all things pop culture (as is evident in our office décor), Kelvin bought himself a print and hung it up proudly in his home.He loved it so much in fact that he began to use a picture of the print as his icon on social media. 'The Dude' has long hair and a beard as did Kelvin at the time. "People always thought it was me," he said, "So this got me thinking, who's the artist?" After a bit of research, Kelvin discovered that his name is Bruno Morphet.Bruno Morphet is a DJ and owner of a design company in Cape Town called Plan B Design. After reaching out to Bruno, Kelvin discovered that 'The Dude' was just one of many pieces that Bruno had created inspired by pop culture characters. Another one of Bruno's eye-catching pieces is of 'Dr. Gonzo' from 'Fear and Loathing in Las Vegas' - also in his signature brightly coloured, simple, and flat style. With our office aesthetic, it made sense to have Bruno create icons like these for each of the YOUKNOW staff.Since then, a "hall of fame" has grown on one of the office walls, displaying icons of all the past and present #KnowItAlls that have contributed to the growth of the company. "Not only do these icons add to the gratitude for people who put passion and time into the company but they also give employees a bit of identity within the YOUKNOW world," says Kelvin.These icons truly bring us together as a unified force to be reckoned with, which is especially important in times like these where we don't often go into the office.One feels a sense of comradery and belonging - even whilst sitting at home on Zoom calls. They've also contributed to the evolution of the YOUKNOW culture and emphasised one of our key values of putting our people first.Together with the talented illustrator Bruno Morphet, life has been given both to our online presence and our passion for being part of the YOUKNOW team.Related PostsDiscover all postsCompany•April 16, 2025From Buzzwords to Business Value: What AI Readiness Really Looks Like in South AfricaReal insights from DOMO Connections Cape Town: AI readiness, human-in-the-loop strategies, and practical data wins.Rayne WeissMarketing ManagerCompany•March 15, 2022Celebrating Growth with Innovative Digital Marketing StrategiesWe've grown in teammates, new clients, new technology partners and new ways of work but we are not stopping there.YOUKNOW TeamMarketingCompany•February 7, 2022Transform Your Business with Customer Experience Solutions in 20224 Martech trends for transforming businesses and customer experience in 2022.Kelvin JonckCEO
---
### Page: https://www.youknow.co.za/blog/top-5-social-media-tools-compared-2025-buyers-guide
Title: Optimising Your Social Presence: A Guide to Top Social Tech
Meta Description: Discover the best social tech tools for your brand. Compare Hootsuite, Brandwatch, Emplifi, Sprout & Sprinklr with YOUKNOW’s expert guide.
Language: en
Canonical URL: https://www.youknow.co.za/blog/top-5-social-media-tools-compared-2025-buyers-guide
## Headings Structure:
H1: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: Are You Just Posting or Actually Performing?
H3: Social Tech 101: What It Is (and What It Isn’t)
H3: Before You Compare: Know Your Goal
H3: The Platforms: Where They Fit
H3: YOUKNOW’s Social Tech Buyer's Guide
H3: Tips to Maximise Your Tech Investment
H3: Final Word: Tech Doesn’t Win Alone, Teams Do
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Rayne WeissMarketing ManagerShare Are You Just Posting or Actually Performing?Social media today is about more than “being online.” It’s about being effective. Whether you’re a fintech startup trying to build credibility, a telco managing crisis comms, or an FMCG brand launching your next big campaign, the question isn’t “Are you posting?”It’s “Is it working?”That’s where the right social tech stack comes in.At YOUKNOW, we help businesses move from reactive to strategic using tools built to handle more than hashtags. Whether it's publishing smarter, listening harder, or reporting faster, our local teams implement tech stacks that actually move the needle, not just the likes.This guide? It’s your go-to map to navigate social tech in 2025. We cover five top platforms, the good, the powerful, and the "best fit for the right use case", with a full-featured buying guide, expert POVs, and practical next steps.Social Tech 101: What It Is (and What It Isn’t)Social tech isn’t just a content calendar. It’s the collective power of platforms designed to help your brand do five key things:Plan & PublishEngage & SupportListen & MonitorAnalyse & OptimiseAmplify through Advocacy & InfluenceThink of it as your digital command centre, helping you know what’s being said, shape what’s seen, and show what worked.Before You Compare: Know Your GoalYour best-fit platform depends entirely on your use case. Here’s a quick alignment checklist:📌 If you're focused on reputation management → prioritise advanced listening, sentiment tracking, early alerting.📌 If you're driven by campaign performance → look for robust analytics, competitor benchmarks, and automation.📌 If your team handles social support → centralised inboxes, AI-suggested replies, and workflow tools are key.📌 If you're exploring influencer marketing → discovery tools, campaign measurement, and creator insights matter.📌 If you're trying to scale smart content → focus on shared calendars, AI content support, and built-in asset libraries.💬 Need help mapping this to your stack? Speak to a YOUKNOW consultant.The Platforms: Where They FitHootsuiteBest for: Fast-moving teams that need collaborative publishing and engagement with baseline insights. 💡 YOUKNOW Insight: Great for teams needing speed, coordination, and scalability, with AI support and custom add-ons.BrandwatchBest for: Insight-hungry teams wanting to understand sentiment, conversation drivers, and content performance. 💡 YOUKNOW Insight: Powerful for brands focused on deep listening, real-time alerts, and influencer performance.EmplifiBest for: Mid-sized to enterprise orgs bridging content, customer care, and commerce. 💡 YOUKNOW Insight: Offers a true cross-functional platform. Solid for CX, and great value when teams work across silos.Sprout SocialBest for: Growing teams looking for an intuitive experience and balanced reporting. 💡 YOUKNOW Insight: A reliable choice for scale-up brands, but may need complementary tools for advanced listening or care.SprinklrBest for: Large, global organisations with complex structures and governance needs. 💡 YOUKNOW Insight: Enterprise-grade power, but best for teams ready to invest time and resources into long-term rollout.YOUKNOW’s Social Tech Buyer's GuidePublishing – Look for multi-platform schedulers, Canva integrations, AI captions, evergreen queues.Engagement – Centralised inboxes, comment/review/DMS support, routing and tagging options.Listening – Real-time trends, sentiment detection, alert systems, visual tracking.Reporting – Custom dashboards, export tools, benchmark insights, ROI tracking.Influencer – Discovery engines, campaign metrics, brand safety scoring.AI Features – Content writing, reply suggestions, audience segmentation, predictions.Collaboration – Approval chains, user permissions, shared planning calendars.Integrations – CRM, email platforms, analytics tools, customer service portals.Scalability – Flexible plans that grow with team size and content volume.Onboarding – Clear UI, training support, fast setup, local onboarding helps.Pricing & ROI – Compare total cost of ownership: not just licenses, but usage, support, and automation impact.Tips to Maximise Your Tech InvestmentSet goals before buying tech. Strategy should always come before software.Train your people. Even the best platforms flop without skilled users. We help here too.Tag early. Use content labels and UTM tracking from the start.Sync your stack. Don’t let your tools live in silos, integrate into CRM, analytics, feedback loops.Act on
---
### Page: https://www.youknow.co.za/blog/top-customer-engagement-and-personalisation-trends-shaping-2024-in-south-africa
Title: Top Customer Engagement and Personalisation Trends Shaping 2024 in South Africa
Language: en
Canonical URL: https://www.youknow.co.za/blog/top-customer-engagement-and-personalisation-trends-shaping-2024-in-south-africa
## Headings Structure:
H1: Top Customer Engagement and Personalisation Trends Shaping 2024 in South Africa
H2: The top 10 customer engagement and personalisation trends in sa for 2024
H3: 1. The rise of A-powered personalisation
H3: 2. Data-driven customer journeys
H3: 3. The power of communities
H3: 4. The integration of offline and online experiences
H3: 5. The privacy-first approach
H3: 6. Social media and influencer marketing
H2: Challenges to customer engagement and personalisation in South Africa
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•April 11, 2024Top Customer Engagement and Personalisation Trends Shaping 2024 in South AfricaYOUKNOW TeamMarketingShare South Africa's vibrant mix of cultures and languages shapes its digital marketing landscape in fascinating ways. Unlike some countries with a more uniform online presence, South Africa demands a nuanced approach. Internet access varies across regions, and local preferences and languages play a crucial role. To truly connect, marketers need to tailor their strategies to resonate with each unique segment of this dynamic online market. It's not a one-size-fits-all game – it's a celebration of the country’s rich diversity.The South African marketing scene is undergoing a transformation. Customers are savvier than ever, demanding personalised experiences that cater to their specific needs and preferences. To stay ahead of the curve, brands need to embrace innovative customer engagement and personalisation strategies. The top 10 customer engagement and personalisation trends in sa for 20241. The rise of A-powered personalisationArtificial intelligence (AI) is no longer science fiction; it's playing a central role in marketing. In 2024, we'll see a surge in AI-powered personalisation. Predictive AI will anticipate customer needs and recommend relevant products or services. Generative AI will craft personalised content that resonates with individual customers, boosting engagement.Braze, a leading customer engagement platform, is at the forefront of this trend. Their platform leverages AI to analyse customer data and deliver real-time personalisation across channels. 2. Data-driven customer journeysGone are the days of generic marketing messages. In today's data-driven world, customers expect a seamless journey tailored to their specific interactions with your brand. By leveraging customer data from various touchpoints (website visits, app interactions, purchase history), brands can create personalised experiences across the entire customer lifecycle. This includes targeted email campaigns, personalised product recommendations, and dynamic website content.3. The power of communitiesBuilding brand communities fosters a sense of belonging and loyalty. In 2024, we'll see a rise in brands fostering online communities where customers can connect, share experiences, and provide valuable feedback. These communities offer valuable insights into customer needs and preferences, allowing brands to refine their personalisation strategies. Braze provides the tools to manage and engage these communities effectively, fostering two-way communication and building stronger customer relationships. Chat with our experts to learn how their platform can help you build and nurture thriving brand communities.4. The integration of offline and online experiencesThe lines between offline and online experiences are blurring. Customers expect a consistent brand experience regardless of whether they're interacting online or in a physical store. In 2024, we'll see a rise in omnichannel personalisation. Brands will leverage customer data to deliver targeted messages and promotions across all touchpoints, creating a unified customer journey. Braze excels at omnichannel marketing, allowing you to orchestrate personalised campaigns across various channels, including SMS, email, push notifications, and in-app messaging.5. The privacy-first approachWith increased data privacy regulations, brands need to tread carefully when it comes to customer data. In 2024, transparency and customer trust will be paramount. Brands need to be clear about how they collect and use customer data, and they must obtain explicit customer consent. Personalisation efforts should be based on data that customers have willingly provided.The POPIA (Protection of Personal Information Act) regulates how businesses collect, use, and store customer data. It emphasizes transparency and customer consent, aligning with the privacy-first approach mentioned in the trends. 6. Social media and influencer marketingSouth Africa's social media space is thriving! According to Kepios, the user base grew by a significant 200,000, representing a 0.8% increase from early 2023. This continues the upward trend observed throughout 2023. As of 2024, an impressive 42.8% of South Africa's population, roughly 26 million people, are active social media users. It's important to consider that, similar to previous years, this figure might not account for entirely unique individuals.South African consumers are glued to social media, with Facebook and YouTube reigning supreme. But the game doesn't stop there. Instagram is a haven fo
---
### Page: https://www.youknow.co.za/blog/tracking-instagram-carousels-performance
Title: Tracking Instagram Carousels Performance Made Easy
Language: en
Canonical URL: https://www.youknow.co.za/blog/tracking-instagram-carousels-performance
## Headings Structure:
H1: Tracking Instagram Carousels Performance Made Easy
H3: Instagram Stories
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•September 5, 2020Tracking Instagram Carousels Performance Made EasyYOUKNOW TeamMarketingShare Hello December! Today Hootsuite brings you a little light summer upgrade and a sizzling hot new product feature.For the longest time, users have not been able to report on Instagram Carousels despite them being one of the most engaging formats on social media, but that is all in the past now.Hootsuite has launched its Instagram Carousel metric in Analytics which allows users to track their Instagram post-performance. Users will be able to compose, schedule, approve, and publish up to ten carousels using their Hootsuite mobile app. A notification will be sent through to their mobile app for verification and then they will be prompted to open Instagram to complete their publishing workflows within a few clicks. From there, the tracking begins, all in Hootsuite Analytics.Some users may ask if they will have native editing capabilities from the Instagram app to finalise and fine-tune their content before they send it out, and the answer is yes. Hootsuite made this feature available for all plans as Instagram Carousels are an enormous advantage to expand any business.Now, Instagram Carousels are one of the most versatile tools you can use to achieve your business goals, and with a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales.Carousels have become an important part of Instagram marketing strategy, and Hootsuite allows you to prepare, preview, and schedule your Instagram Carousels so that with a single push notification, you have everything ready to publish.This feature is set to be released on the 8th of December 2020. Be ready to get an in-depth analysis of key metrics for your Instagram posts.Instagram StoriesInstagram is obviously one of the most popular photo-sharing apps today, and with its stories feature, it allows users to share all the moments of their day, not just the ones worth keeping on their profile.Hootsuite enables users to download a free pack of of 20 customisable Instagram stories templates, to save time and get results. It also enables users to Create Instagram Stories campaigns in Ads, which allows brands to connect with their audience on a personal level.Hootsuite continues to evolve and keeps introducing more engagement boosting features that give users a direct line to connect with their audience and learn more about them. The platform has lots of hidden ways to take user experience to the next level.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/transforming-businesses-and-customer-experience-in-2022
Title: Transforming Customer Experience in 2022 | Martech Trends
Meta Description: Discover key Martech trends for 2022 and how they’re transforming customer experience solutions. Stay competitive with innovative strategies by YOUKNOW.
Language: en
Canonical URL: https://www.youknow.co.za/blog/transforming-businesses-and-customer-experience-in-2022
## Headings Structure:
H1: Transform Your Business with Customer Experience Solutions in 2022
H2: Related Posts
H2: From Buzzwords to Business Value: What AI Readiness Really Looks Like in South Africa
H2: Celebrating Growth with Innovative Digital Marketing Strategies
H2: Transform Your Business with Customer Experience Solutions in 2022
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCompany•February 7, 2022Transform Your Business with Customer Experience Solutions in 2022Kelvin JonckCEOShare Technological innovation is taking place at an incredible rate. And with the ongoing pandemic, businesses of all shapes, sizes, and sectors are turning to digital marketing and marketing technology (martech) to recover, keep their companies afloat, and continue to be agile in the face of change. Martech can help you automate, optimise, and ideate your marketing efforts – the right tools can unlock elevated marketing capabilities and campaigns, improve customer experiences, and ultimately transform your business. But what brilliant tech solutions does your specific business need in order to thrive? And what trends will make an impact in the marketing industry in 2022 and beyond? Here are four martech trends and tools I believe you can use to your competitive advantage. The overwhelming importance of customer experience A recent study profiling 1,920 business professionals found that almost 46% have named customer experience (CX) as their top business priority for the next five years, beating product and pricing. The same research also revealed that 86% of customers are willing to pay more for a great CX – emphasising that their loyalty is now directly linked to the experience they receive. The logic behind this is simple: A happy customer is a returning customer. As there is a saturation of brands that offer similar products and services on the market, businesses that want to stand out need to invest time and money into getting their CX to the highest level possible to retain and build long-lasting customer loyalty. Therefore, personal touchpoints between the brand and consumer should constantly be improved and amplified. When this is done correctly, it can create loyal brand advocates – customers who will happily return for more without being reminded and refer their friends and family to the brand. As these touchpoints increase and customers come to expect more from their chosen brands, technology plays a critical role in shortening the distance between the consumer and the business, enhancing these relationships, and dramatically improving CX. Martech solutions make processes easier, more effective, and more efficient. Ultimately, these tools simplify how you connect with your customers, building personal, considered customer journeys that keep them coming back for more. Martech trends and tools for CX success The following four technologies all hinge on how customers experience your brand. By adding these concepts and tools to your martech stack, you’ll be prioritising CX and setting your business up for growth. Trend 1: Increased personalisation - Treating customers as individuals first As more customers expect tailored experiences, there’s rising pressure on businesses to deliver engaging and personalised content that builds a connection with them, treating them as individuals rather than just another number. In fact, according to Salesforce, 66% of customers expect brands to understand their individual needs and expectations, with only 34% feeling that companies treat them as unique individuals. The value of personalisation in today’s changing world can’t be overemphasised enough – McKinsey projects it has the potential to create trillions of dollars in business revenue. But throwing together personalised emails and calling it a day is not enough anymore – more needs to be done to truly connect with your customers and make them feel valued. An omnichannel approach is one personalisation tactic that can help your customers feel more connected to your business. Creative automation tools can also assist marketers in managing, tracking, and understanding customer data to then create more personalised campaigns and unique product recommendations. Whichever personalisation tactics or tools you opt for, be sure to make it clear that you’re not just after a customer’s money but are there to keep them happy and improve their lives. Trend 2: Data and analytics - Fundamental building blocks for personalisation Customising customer experiences starts with data and analytics. If you’re not taking advantage of learning more about your current and prospective customers, you’re missing out on massive business opportunities. Not only on reaching them more strategically but also on nurturing relationships with them and building loyalty. From insights into buyer behaviours and preferences to better-informed decisions for improved lead generation and conversion rates, marketing data and analytics tools can help you unlock a host of benefits. Most import
---
### Page: https://www.youknow.co.za/blog/trends-that-are-likely-to-continue-in-a-post-covid-19-world
Title: Trends That Are Likely To Continue In A Post-COVID 19 World
Language: en
Canonical URL: https://www.youknow.co.za/blog/trends-that-are-likely-to-continue-in-a-post-covid-19-world
## Headings Structure:
H1: Trends That Are Likely To Continue In A Post-COVID 19 World
H3: Travel Habits Will Continue To Change.
H3: Consumers Are Reassessing Their Personal Finances.
H3: Online Shopping Will Continue To Boost
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•July 15, 2020Trends That Are Likely To Continue In A Post-COVID 19 WorldRyan BrunyeeSales Share If you are looking to thrive in the aftermath of COVID-19 is all about keeping on top of consumer trends, and moving with them.The best way to do this is to listen to what they are asking and understanding what they want from you. Once you know what that is, you can change your strategy to meet their needs. Consumer insights play a massive role in this.We can all agree 2020 has thrown a spanner into the works in everyone’s lives, from personal to work to how brands need to rethink their strategies and where consumers are spending more time these days. COVID 19 has brought radical change and new habits, opinions and perceptions.Our partners at GlobalWebIndex have fielded coronavirus research across 20 countries and have recently released their 4th wave of findings. These types of surveys allow us to map crucial changes that consumers will bring in a post-pandemic world.The crucial question we are looking at here is: what changes will stick? We have highlighted some trends that are most likely to continue:Travel Habits Will Continue To Change.When asked what type(s) of vacation people intend to take in the next 12 months, domestic vacations and staycations in the local area top the list, scoring considerably more than short-haul foreign vacations or long-haul ones.If we look specifically at South African survey respondents from the last round of survey data (29 June - 2 July 2020). 43% of South Africans say they intend to take a domestic vacation in the next 12 months and 35% tell us they will not be taking a vacation at all. We can assume that comes down to a squeeze on finances during this period.Consumers Are Reassessing Their Personal Finances.When asked about their personal financial response to the coronavirus outbreak, over 90% are planning to change their behaviour in some way.This is reflected in the 83% of consumers expecting the pandemic to impact their personal finances, albeit with the largest amount anticipating only a small impact across multiple markets. (44% say this, compared to 30% envisaging a big impact and 9% bracing for a dramatic impact).If we look exclusively at South African consumers, 64% of survey respondents have told us that COVID 19 will have a big or dramatic impact on personal and household finances.Globally, around 4 in 10 plan to cut back on their day-to-day spending or are looking to reduce their regular financial commitments (e.g. cancel subscriptions, memberships, etc).Online Shopping Will Continue To BoostOnline shopping is set to grow - and this enthusiasm has increased since April, showing no signs of waning even as more countries move into the recovery phase of the pandemic.Free delivery is the single biggest motivator for global consumers when online shopping, with discounts and customer reviews taking second and third place.These trends are just a few of a number of developing trends happening globally due to COVID 19.For free access to the report please find it here, these reports are just the tip of the iceberg when it comes to the information available on the intuitive GlobalWebIndex platform.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is about value, not vanity. From Kauai to Duolingo, here's how real retention journeys are built.Rayne WeissMarketing Manager
---
### Page: https://www.youknow.co.za/blog/unlock-customer-personalisation
Title: Unlocking the Potential of Personalisation: Harnessing Customer Data for Personalised Customer Experiences and Driving Growth
Language: en
Canonical URL: https://www.youknow.co.za/blog/unlock-customer-personalisation
## Headings Structure:
H1: Unlocking the Potential of Personalisation: Harnessing Customer Data for Personalised Customer Experiences and Driving Growth
H2: Harnessing Customer Data for Personalisation
H2: Develop Advanced Customer Insights for Actionable Personalisation
H2: Integrate Customer-Centric Data Strategies for Seamless Engagement
H2: Create an Agile Architecture to Scale Personalised Experiences
H2: Unlock Your Personalisation Potential with YOUKNOW Technologies
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•June 9, 2023Unlocking the Potential of Personalisation: Harnessing Customer Data for Personalised Customer Experiences and Driving GrowthRayne WeissMarketing ManagerShare Customer personalisation took centre stage at this year's Datacon Africa event, bringing together industry experts to discuss the key strategies for unlocking the potential of personalisation and harnessing customer data to create seamless experiences and drive business growth. Among the distinguished panellists were Kelvin Jonck, CEO of YOUKNOW, Terishia Reddy, Executive of Customer Insights & Analytics at Massmart, Vukosi Sambo, Executive – Head of Business Data Insights at Medscheme, and Pendo Manjele, Data & Analytics Senior Specialist at ZANACO.Harnessing Customer Data for PersonalisationThe panel delved into the importance of utilising customer data to improve personalisation, offering valuable insights into how businesses can create personalised customer experiences using first-party data. Here are the key takeaways for successfully implementing customer personalisation strategies:Develop Advanced Customer Insights for Actionable PersonalisationIn the absence of third-party data, brands must adopt first party data tools like mParticle to unlock the true potential of customer personalisation and stay competitive. To create meaningful personalisation, it is essential to build on diverse data sources and leverage advanced techniques such as predictive analytics and machine learning. Gathering rich first-party data through surveys, interviews, social media monitoring, and data analytics allows brands to gain comprehensive customer insights to then offer tailored experiences.Another great tip is to understand the power of segmenting your data properly. Segmenting customer data solely on demographics falls short of delivering personalised experiences. It is crucial to delve deeper into customer needs, preferences, and behaviours to create truly customised and relevant interactions.In summary, these are the key points on how to Develop Advanced Customer Insights for Actionable Personalisation: Adopt first-party data tools like mParticle or DOMO. You can read more about the first party data revolution here.Leverage predictive analytics and machine learningGather rich first-party data through surveys, interviews, social media monitoring, and data analyticsCreate customised and relevant interactions beyond demographic segmentationIntegrate Customer-Centric Data Strategies for Seamless EngagementTo create seamless and frictionless customer engagement, businesses need to establish a unified view of the customer across multiple touchpoints, including websites, mobile apps, social media, and offline interactions. By integrating these insights into marketing funnels, brands can curate personalised customer experiences at every step of the customer journey.Investing in real-time data platforms and automation empowers brands to be proactive. By analysing trends and understanding customer behaviour in detail, businesses can anticipate their needs and deliver personalised journeys that resonate with individual preferences.Building trust is paramount in acquiring and utilising customer data. Prioritising data quality and governance ensures compliance and builds a strong foundation for long-term success.In summary, these are the key points on how to Integrate Customer-Centric Data Strategies for Seamless Engagement:Establish a unified view of the customer across multiple touchpointsIntegrate insights into marketing funnels for personalised experiencesUtilise real-time data and automation to anticipate customer needsPrioritise data quality and governance to build trustCreate an Agile Architecture to Scale Personalised ExperiencesIn today's digital landscape, scale and agility are essential for driving personalised customer experiences. Cloud computing and big data technologies provide the infrastructure needed to connect with customers in real time, enabling the creation of relationships and communities built on first-party data.To meet the evolving needs of customers, brands must unify the customer experience by adapting to their preferred channels, timing, and communication methods. By leveraging the right data integrations and insights, businesses can swiftly respond to changing expectations and requirements, ensuring continued satisfaction.Successful brands understand the dynamic nature of consumer preferences. By immersing themselves in the customer's shoes, they gain valuable insights into changing expectations, enabling them to adapt their offerings effectively.In summary, thes
---
### Page: https://www.youknow.co.za/blog/unlock-data-driven-decisions-how-mixpanel-metrics-supercharge-your-business-strategy
Title: Unlock data-driven decisions: How Mixpanel metrics supercharge your business strategy
Language: en
Canonical URL: https://www.youknow.co.za/blog/unlock-data-driven-decisions-how-mixpanel-metrics-supercharge-your-business-strategy
## Headings Structure:
H1: Unlock data-driven decisions: How Mixpanel metrics supercharge your business strategy
H2: Using quantitative & qualitative data
H2: Creating a story
H2: Event Analytics
H2: Key performance indicators
H2: Data-informed vs data-driven
H2: Analytics for everyone
H2: Take the data-driven approach with Mixpanel
H2: Related Posts
H2: YOUKNOW Technologies adds HubSpot CRM to its premium technology stack
H2: Why Product-Led Growth Is the Future – And How to Get Started: Insights from Amplitude
H2: South Africa's E-commerce and App Growth Demands Advanced Customer Engagement Solutions
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptPartners•February 20, 2024Unlock data-driven decisions: How Mixpanel metrics supercharge your business strategyYOUKNOW TeamMarketingShare In today's data-driven world, businesses need to make informed decisions based on data insights. Mixpanel is a real-time analytics platform that helps businesses better understand the complexities of user behaviour, delivering data-driven decision-making and improvements to the user experience. In this article, we will explore how Mixpanel metrics can be used for informed decision-making.Using quantitative & qualitative dataFor data-led decision-making, it is essential to use both quantitative and qualitative data. Quantitative data provides numerical information that can be measured and analysed, while qualitative data provides insights into user behaviour and preferences. By using both types of data, businesses can create a foundation built on facts and experiences, setting themselves up to be meticulous creators who grow products.Creating a storyTo sell a new feature, you need to be able to tell a great story. Qualitative research helps those who may be disconnected from customers day-to-day, such as stakeholders, understand how users feel and why they feel the way they do. Meanwhile, hard data from quantitative research keeps the story rooted in reality. By measuring user analytics with Mixpanel, product teams can gain similar quantitative insight from their users. To accurately gauge if product decisions have an actual impact on users, Mixpanel's Impact report will give you the quantitative data you need to move forward.Event AnalyticsEvent analytics is a specialised approach to data analysis that focuses on tracking and analysing user behaviour. Mixpanel allows you to gather data about how users interact with your products, enabling data-driven decision-making and improvements to the user experience. Mixpanel provides insights into user behaviour, helping you understand how users engage with their products, which features are most popular, and where potential areas for improvement might be. This information can be used to make data-driven decisions about product development, marketing strategies and overall business growth.Key performance indicatorsSignificant results, nimble data. Along with making sure businesses are being data-informed and not data-obsessed, it's important to keep in mind that nobody has enough data to test everything. When choosing metrics to track and experiments to run, businesses need to be strategic and go for high-impact categories. Don't treat metrics and true Key Performance Indicators (KPIs) as the same. For companies to begin to harness the power of their data, they should use it in a way that's impeccably accurate, widely accessible and indisputably actionable.Data-informed vs data-drivenBecoming too narrowly focused on specific metrics can lead to missed opportunities or expensive mistakes. Taking a data-informed approach means making decisions based partly on data, but within a larger context of the market, user preferences and competitor benchmarking, to understand the full landscape of product possibilities and limitations. Being data-informed means finding a happy medium between experience and metrics that help you draw insights from data to spark innovation and growth. Being data-driven means prioritising data over experience and intuition, which can lead to missed opportunities or expensive mistakes. While finding the balance between metrics and experience can be tricky, platforms like Mixpanel make it easier than ever. Mixpanel's intuitive interface and powerful analytics tools empower you to explore data without getting bogged down in numbers. Its customisable dashboards offer clear visualisations of key metrics alongside user behaviour snapshots, revealing the "why" behind the "what." This deep understanding helps you move beyond superficial data points and spark genuine product innovation. By aligning the voice of your users with the insights gleaned from data, Mixpanel fosters a data-informed environment where intuition and metrics collaborate seamlessly. This ultimately leads to better decision-making, minimised risk of costly mistakes, and unlocking the full potential of your product for sustained growth.Analytics for everyoneGiving everyone in the organisation access to your company analytics can help drive the focus and depth necessary to get results. Mixpanel's powerful, self-serve analytics gives everyone in your team fast access to product, marketing and company revenue insights. By identifying key metrics and prioritising them early, businesses can focus on what
---
### Page: https://www.youknow.co.za/blog/unlocking-growth-how-product-led-growth-plg-is-redefining-business-success
Title: Unlocking Growth: How Product-Led Growth (PLG) is Redefining
Meta Description: Discover how Product-Led Growth (PLG) helps businesses scale by driving organic acquisition, retention & monetisation.
Language: en
Canonical URL: https://www.youknow.co.za/blog/unlocking-growth-how-product-led-growth-plg-is-redefining-business-success
## Headings Structure:
H1: Unlocking Growth: How Product-Led Growth (PLG) is Redefining Business Success
H2: What is PLG & Why Does It Matter?
H2: The Three Pillars of PLG
H3: 1️⃣ Acquisition: Let Users Discover Your Product Themselves
H3: 2️⃣ Retention: Build a Product People Can’t Live Without
H3: 3️⃣ Monetisation: Turning Free Users into Paying Customers
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•March 10, 2025Unlocking Growth: How Product-Led Growth (PLG) is Redefining Business SuccessRayne WeissMarketing ManagerShare The way businesses grow is changing. Traditional sales-heavy models are being replaced with a smarter, more scalable approach: Product-Led Growth (PLG). If your product can sell itself, why not let it?What is PLG & Why Does It Matter?PLG is a go-to-market strategy that uses the product itself to drive acquisition, retention, and monetisation. Instead of relying on expensive sales teams, PLG businesses allow users to experience the product first—turning engagement into long-term loyalty.Think Slack, Zoom, and Notion—these products became industry leaders because users adopted them naturally, not because of aggressive sales tactics.The Three Pillars of PLG1️⃣ Acquisition: Let Users Discover Your Product ThemselvesWith PLG, acquisition happens organically—through word of mouth, referrals, and in-app virality.Instead of relying on ads, your product's value does the selling.Example: Notion allows users to invite team members for free, creating a viral loop.💡 Tip: Implement a freemium model or free trial to get users hooked.2️⃣ Retention: Build a Product People Can’t Live WithoutPLG isn’t just about attracting users—it’s about keeping them engaged.Success comes from users having their “aha” moment—when they see value immediately.Example: Calendly makes scheduling meetings seamless, so users return daily.💡 Tip: Optimise onboarding flows to help users reach value faster.3️⃣ Monetisation: Turning Free Users into Paying CustomersThe end goal of PLG is to convert free users into loyal, paying customers.PLG companies use usage-based pricing, premium features, and in-app upgrades.💡 Tip: Use behavioural data to identify power users and nudge them towards premium plans.🚀 Want to unlock your PLG potential 👉 Download the PLG GuideRelated PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/unlocking-product-led-growth-the-secret-to-sustainable-business-growth
Title: Unlocking Product-Led Growth: The Secret to Sustainable Business Growth
Language: en
Canonical URL: https://www.youknow.co.za/blog/unlocking-product-led-growth-the-secret-to-sustainable-business-growth
## Headings Structure:
H1: Unlocking Product-Led Growth: The Secret to Sustainable Business Growth
H2: What Is Product-Led Growth (PLG)
H2: How Does the Product-Led Customer Journey Work?
H2: The Right Environment for Product-Led Growth
H2: Building the Right Team for Product-Led Growth
H2: When Is Product-Led Growth the Right Strategy?
H2: How to Get Started with Product-Led Growth
H2: Ready to Take the Leap into Product-Led Growth?
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•November 19, 2024Unlocking Product-Led Growth: The Secret to Sustainable Business GrowthYOUKNOW TeamMarketingShare Product-Led Growth (PLG) is the buzzword that’s taken the marketing and product management world by storm. But what does it really mean, and how can it transform your business strategy? If you're a product manager or marketer looking for a fresh way to drive acquisition, retention, and monetisation, PLG is your ticket to sustainable growth.What Is Product-Led Growth (PLG)At its core, Product-Led Growth (PLG) is a strategy where the product itself drives the entire customer journey. From acquisition to retention and monetisation, PLG places the product in the spotlight, empowering users to discover, engage, and pay for your product without relying on heavy marketing or sales interventions.In simple terms, PLG is a model that shifts your focus from traditional marketing and sales tactics to allowing your product to naturally attract and retain customers. When done right, it’s a powerful way to generate leads, keep customers engaged, and drive long-term profitability.Want to see how PLG can work for you? Download our full guide here to dive deeper into the strategy.How Does the Product-Led Customer Journey Work?A product-led customer journey is the series of touchpoints where the product drives the customer from awareness to active usage and eventually to becoming a paying customer. Here’s a breakdown of the key stages:Acquisition: The journey begins when potential customers discover your product. With PLG, viral features and user-generated content lead the way, so customers find you naturally—no hard sell required.Activation: A smooth onboarding process is essential for activation. In a product-led model, customers should experience their "aha" moment quickly, with minimal friction.Engagement & Retention: Once users are activated, PLG tactics encourage ongoing engagement, making your product "sticky" and ensuring they come back time and again.Monetisation: The final step is converting users into paying customers. With PLG, users can self-serve and make purchases or upgrades without needing a sales rep to intervene.Is your customer journey aligned with PLG? Book a demo today to find out how our solutions can help you optimise each stage.The Right Environment for Product-Led GrowthPLG isn’t just about implementing the right product features—it’s also about fostering the right environment. Here’s what you need:1. Data-Driven CultureTo succeed with PLG, you need a culture built on data insights. Without the right metrics and analytics, it’s nearly impossible to understand how customers engage with your product and where improvements can be made. Behavioural data reveals what’s working (and what isn’t) throughout the customer journey. The more you know, the better you can optimise.2. The Right Technology StackTo make PLG a reality, you need the right tools in place. From user onboarding solutions like Userflow to CRM platforms like HubSpot and analytics tools like Amplitude, having a modern tech stack allows you to monitor customer behaviour and improve user experiences across the board.Building the Right Team for Product-Led GrowthImplementing a product-led strategy requires a team that’s equipped with diverse skills. You’ll need product managers, marketers, and data analysts who can:Understand customer behavior.Run experiments to optimise product usage.Continuously refine the customer experience based on data and feedback.Product managers, in particular, need to wear many hats, from analysing user data to iterating on product features that drive growth.When Is Product-Led Growth the Right Strategy?PLG isn’t a catch-all solution, and it’s not for every business. If you’re not sure whether it’s the right fit for you, consider the following:Are your users able to activate and engage with your product independently?Does your product deliver immediate value to users without the need for extensive support?Are you ready to shift your sales strategy and focus on user-driven growth rather than traditional sales funnels?If you answered yes to these questions, it might be time to explore how PLG can transform your business. Download the full guide to see if PLG is the right fit for your team.How to Get Started with Product-Led GrowthGetting started with product-led growth requires a shift in mindset. It’s not just about adopting new tools; it’s about changing how you measure success and empowering your team to make data-driven decisions.Key steps for adopting PLG:Analyze user behaviour to identify friction points and "aha" moments.
---
### Page: https://www.youknow.co.za/blog/utilising-user-behaviour-analytics-to-elevate-feature-adoption-retention
Title: Utilise Customer Analytics Tools | Boost Feature Adoption
Meta Description: Leverage customer analytics tools to track user behaviour, boost feature adoption, and enhance engagement with personalised data-driven insights.
Language: en
Canonical URL: https://www.youknow.co.za/blog/utilising-user-behaviour-analytics-to-elevate-feature-adoption-retention
## Headings Structure:
H1: Utilise Customer Analytics Tools to Boost Feature Adoption and Retention
H2: Measuring feature adoption with user behaviour analytics
H3: User or adoption demographics
H3: Type and frequency of adoption
H3: Time and duration of adoption
H2: How to leverage user behaviour analytics to improve feature adoption rates
H3: Base your feature updates on your data
H3: Remind your customers about your features
H3: Is there a way for me to try Mixpanel out before I buy?
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•December 5, 2023Utilise Customer Analytics Tools to Boost Feature Adoption and RetentionYOUKNOW TeamMarketingShare Deciding what features to include or remove from your app or website isn’t always easy. Think about how people who designed microwaves feel when most people only use one setting! Thankfully, Mixpanel’s user behaviour analytics features can help you get to the bottom of which of your product features users are using and which features they are avoiding. This can help you focus on which features to promote and which should be quietly dropped from your products.Mixpanel can provide you with data on a wide range of user behavior analytics that can help you measure feature adoption.Measuring feature adoption with user behaviour analyticsUser or adoption demographicsMixpanel will give you the power to see whether your entire user base has adopted a feature or if it’s only being utilised by certain segments of your user base. If only a specific group of users are using a feature, it’s up to you to decide what this will mean for its fate.Type and frequency of adoptionThis is an incredibly useful feature of Mixpanel’s user behaviour analytics, as you can see how often users use a certain feature and whether they are using it as intended. You can then provide your product development team with the information they need to decide whether to axe a feature or bolster it even further.Time and duration of adoptionThese Mixpanel metrics are equally important for your product development team. How long a feature is being used for is an especially important metric because it correlates with customer retention. The amount of time it takes users to adopt a new feature will also give your team an idea of how initially attractive a new feature is.How to leverage user behaviour analytics to improve feature adoption ratesIt’s no use having access to this data unless you plan to use it to improve feature adoption rates. Here are some tips to guide you on how to best use your user behaviour analytics to drive better engagement. Base your feature updates on your dataOnce you’ve collected all of this valuable data using Mixpanel, you should use it to guide your decisions. Your product can only get better if you update, streamline or remove features entirely based on the way users interact with it.You can’t just leave it there, though! You should continue to check the user behaviour analytics that Mixpanel provides to see if your updates have worked as intended. If they haven’t, consult your user behaviour analytics again and head back to the drawing board.Remind your customers about your featuresIf you add a new feature to your product, you should shout about it from the rooftops. You can’t just add it to your product and expect your users to find it and use it. The best way to go about this is by reminding your users with in-app notifications, emails, text messages or even social media posts showcasing how other users are making use of your shiny new feature. Make the most of utilising a customer engagement platform such as Braze to get the right feature update to the right user.Is there a way for me to try Mixpanel out before I buy?At YOUKNOW, we give you the ability to book a demo so you can give our products a try and see if they suit your business needs before you commit. You can also contact us if you want to speak to an expert to build the ultimate growth martech stack for your business.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/what-are-people-missing
Title: COVID-19 South Africa Insights: What Are People Missing?
Language: en
Canonical URL: https://www.youknow.co.za/blog/what-are-people-missing
## Headings Structure:
H1: COVID-19 South Africa Insights: What Are People Missing?
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•January 5, 2021COVID-19 South Africa Insights: What Are People Missing?YOUKNOW TeamMarketingShare South Africa entered a state of national disaster of the 15th of March 2020 and a week later a national lockdown was imposed.This meant that South Africans day to day lives would forever be changed. The beginning of an era if we may. Schools were shut, store were closed and travel was banned. South Africans were limited to their homes and only allowed to go to the shops under strict restrictions and with a limited selection of products to purchase from.The in store shopper experience and overall consumer experience as we knew it doesn't exist anymore. What does this mean for the South Africa consumer focused brands and businesses that rely on the face to face customer interactions to make sales? Essentially it puts your businesses online channel and digital readiness under the spotlight.This period has seen data connection become the new oxygen. Using Brandwatch's new consumer insights platform we listened in on online conversations amongst South Africans.The COVID-19 South African Insights report highlights what people have been missing the most during lockdown. In the report we take a look at what people have been missing the most as well as which activities people have been keeping themselves busy with. The data also looks at which fast food chains consumers are missing the most.What this data provides is insights into what your share of voice is a brand. Digging deeper into the data we can also determine what it is that consumers are missing from each brand. Through these insights we get to understand each brands strengths and weaknesses. Which menu items people enjoyed the most as well as which aspects of your brand people aren't missing.As a brand or business looking to the future post lockdown it is essential to know where the gaps are within your entity and to include the correction thereof. The South African economy has taken a big knock and consumers will have an even less disposable income. Brands will have to really show up for their consumers.Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/what-are-south-africans-baking
Title: #LockdownSA: What Are South Africans Baking?
Language: en
Canonical URL: https://www.youknow.co.za/blog/what-are-south-africans-baking
## Headings Structure:
H1: #LockdownSA: What Are South Africans Baking?
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•May 17, 2020#LockdownSA: What Are South Africans Baking?YOUKNOW TeamMarketingShare Have you been baking during the lockdown? You're not alone. South Africans have posted about their baking endeavours more than 20,000 times since the start of #LockdownSA. These conversations have reached more than 4.4 million people.What has sparked this baking frenzy? Here's one popular reason:With all of the restaurants, bars and other venues closed, well-meaning South Africans are attempting to make the birthdays of loved ones special with birthday treats.And how are people feeling about it all?A little overwhelmed!But most are feeling proud of their achievements:Joy is on the rise according to the emotional development graphAnd sadness, in the true South African style, is still half joking -Now, let's take a closer look at what people are discussing baking:Cake and Bread are far out front! Did you think Banana Bread would take first place?Cake and Bread tie for the most share of voice (31%) Banana Bread comes in with 12%.Zooming in to Cake:Zooming in to Bread:With a country as diverse as ours, here is how the goods compare by geography:Pretoria loves to bake cake, whereas Capetonians are most keen on baking bread.Finally,__ when__ are South Africans most chatty about baking online?Wednesday and Thursday are the most popular days.*This data was analysed through Brandwatch Consumer Research, with the most volume of conversation coming from Twitter, for the period March 2020 - April 2020.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionPLG is about value, not vanity. From Kauai to Duolingo, here's how real retention journeys are built.Rayne WeissMarketing Manager
---
### Page: https://www.youknow.co.za/blog/what-product-led-growth-really-looks-like-loyalty-onboarding-and-personalised-retention
Title: product-led-growth-loyalty-onboarding
Meta Description: Learn Product-Led Growth (PLG) strategies like loyalty redemption, gamified onboarding, and personalised messaging actually work, featuring Kauai and Duolingo.
Language: en
Canonical URL: https://www.youknow.co.za/blog/what-product-led-growth-really-looks-like-loyalty-onboarding-and-personalised-retention
## Headings Structure:
H1: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
H3: What Is Product-Led Growth (PLG)?
H3: Loyalty ≠ Points: The Real Power of Redemption
H3: Onboarding: Your First (and Most Important) Impression
H3: Use a Little More Data (And a Lot More Empathy)
H3: PLG Best Practices (the YOUKNOW Way):
H3: Final Word: PLG Is a Mindset, Not Just a Metric
H2: Related Posts
H2: SA Developers: Your New App is Your Chance to Win
H2: Is Your Team Really Data-Driven? 6 Cultural Signals to Watch For
H2: What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised Retention
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, Onboarding and Personalised RetentionRayne WeissMarketing ManagerShare In a world where users expect instant value and brands battle for attention, Product-Led Growth (PLG) has quietly become the not-so-secret weapon of smart marketers and product teams. But what does PLG actually look like in the wild?In Episode 2 of The Unfair Advantage podcast, YOUKNOW Technologies' own Kelvin Jonck and Don Packett ditch the fluff and break down real-world stories that prove PLG isn’t just for Silicon Valley startups. From maxed-out loyalty tiers with no return, to gamified nudges from a wise-cracking owl, they unpack what works, and what doesn’t, when it comes to turning customer journeys into actual growth.What Is Product-Led Growth (PLG)?PLG is the idea that your product should drive acquisition, retention, and growth. It’s about giving users value upfront, through experience, not pitch decks. And that value? It’s measured by something Kelvin calls the moment of value, the feeling users get when your product actually solves a problem for them.The challenge? You can’t just hope they get there. You have to design for it.“You want to get your customer to that moment of value as often as possible. The first moment, as quickly as possible,” Kelvin explains.Let’s break down how brands are doing this, sometimes brilliantly, sometimes not.Loyalty ≠ Points: The Real Power of RedemptionDonovan kicks off with a loyalty case study many South Africans will relate to: Kauai. After religiously scanning the app, hitting the black-tier badge (top-level status), and expecting a king’s welcome… he got nothing. No reward. No reminder. No redemption."It’s not Kauai’s fault. Maybe a little. But the real opportunity is this: the customer doesn’t feel value until they redeem something, not just earn it."Contrast that with Kelvin’s Clicks Club Card story. No fancy app interface. No gamification. But one day, the cashier casually mentions he has R200 in his account. Boom. Instant emotional connection."It wasn’t slick. But it was real. That one moment made me want to go back to Clicks over a competitor."PLG Lesson: Your loyalty programme isn’t about tiers or tokens, it’s about frictionless, timely, delightful redemption. That’s the moment that sticks.Onboarding: Your First (and Most Important) Impression“Just because someone downloaded your app doesn’t mean they’re going to use it,” Donovan reminds us. Which brings us to another key part of PLG: onboarding.Think of it as your opening line. If it doesn’t land, they’re out.Kelvin tells the story of learning French with his daughter on Duolingo, a brand that has nailed PLG by deeply personalising their onboarding and retention strategy. Miss a day? The app comes alive:“Seriously Kelvin, you came back just to ghost me again?”“You’re scaring me. I’m afraid of people who skip lessons.”“What’s wrong babe? You haven’t done French in four days.”These messages aren’t just funny. They’re data-driven, timed, and emotional. Duolingo watches your engagement patterns and adapts its messaging to keep you coming back."Their job is to get me to do one course per day, four days in a row. If I drop off, they know their churn rate spikes. So they work to get me back in."PLG Lesson: The best onboarding doesn’t just show users around. It guides them, nudges them until that first value click happens. And it keeps listening.Use a Little More Data (And a Lot More Empathy)PLG isn’t just about product features or flashy campaigns. It’s about designing a journey that feels personal. That means using the data breadcrumbs your users leave behind to tailor the experience in small, smart ways."You don’t have to boil the data ocean. Just use one or two more data points to test smarter and experiment faster."From personalised push notifications to subtle redemption reminders, every interaction is a chance to create connection. And the brands that win? They’re the ones who keep testing.PLG Best Practices (the YOUKNOW Way):Design for Redemption: Don’t just reward engagement—reward follow-through.Make Onboarding Magical: Every tap should bring users closer to a win.Message Like a Human: Humour, guilt, emojis—test it all.Map Value Moments: Know what your “Aha!” looks like, then make it repeatable.Test Often, Learn Fast: Don’t wait for a perfect funnel. Run micro-tests and iterate.Final Word: PLG Is a Mindset, Not Just a MetricLoyalty isn’t earned through points. Retention isn’t luck. And product-led growth isn’t just for apps—it’s for any business that wants to grow by giving real value,
---
### Page: https://www.youknow.co.za/blog/why-ai-needs-a-south-african-strategy---and-a-local-conversation
Title: Why AI Needs a South African Strategy – And a Local Conversa
Meta Description: Discover why AI needs a local strategy. Join Domo Connections SA for real talk, real insight, and real results.
Language: en
Canonical URL: https://www.youknow.co.za/blog/why-ai-needs-a-south-african-strategy---and-a-local-conversation
## Headings Structure:
H1: Why AI Needs a South African Strategy – And a Local Conversation
H2: Why Now, and Why Here?
H2: What You’ll Get Out of It
H2: The Value? Practical Insight Meets Community.
H2: Join the Conversation
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local ConversationYOUKNOW TeamMarketingShare What’s the real reason we’re bringing together South Africa’s brightest data minds, product leaders, and digital decision-makers at Domo Connections?Because if we want AI to actually work for local businesses—not just wow us with buzzwords—we need to rethink how we talk about it.YOUKNOW Technologies and Domo are co-hosting this event series in Cape Town (8 April) and Johannesburg (10 April) to make space for one thing: a real, practical, no-fluff conversation about AI readiness, data maturity, and unlocking business value.Why Now, and Why Here?South African businesses are under pressure to “do something with AI.” But without the right foundation—good data, collaborative teams, and the right strategy—AI is just noise.That’s where Domo Connections comes in.We’re creating a space to:Talk honestly about what’s working (and what’s not)Share stories from local leadersHelp you build a data and AI game plan that actually makes senseThis isn’t about tech demos or theory. It’s about making AI work for South African businesses.Learn more about how YOUKNOW helps businesses with digital transformation.What You’ll Get Out of It🎤 Keynotes from Domo experts on real-world AI + automation🔥 Fireside chats with leaders from Pick n Pay, ABSA, Webber Wentzel, and more💬 Panel Q&A where you can bring your challenges🥂 Networking drinks to meet people who actually get itRead “Find out how turning your data into insights can give your business a competitive advantage.” to learn more about Domo. The Value? Practical Insight Meets Community.You’ll leave with:A clearer view of where your data maturity really isTangible steps toward AI readinessNew ideas (and connections) to bring back to your teamWhether you’re in product, data, marketing or ops—this event is for you if you want to turn data into decisions.Discover our DOMO product page to see the platform in action.Chat to our Solutions Team for personalised AI and data strategy help.Join the Conversation📍 Cape Town – 8 April📍 Johannesburg – 10 April We might have a few seats left, so if you are interested, DM Alex HoylandRelated PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/blog/why-product-led-growth-is-the-future---and-how-to-get-started-insights-from-amplitude
Title: Why Product-Led Growth Is the Future – And How to Get Started: Insights from Amplitude
Language: en
Canonical URL: https://www.youknow.co.za/blog/why-product-led-growth-is-the-future---and-how-to-get-started-insights-from-amplitude
## Headings Structure:
H1: Why Product-Led Growth Is the Future – And How to Get Started: Insights from Amplitude
H3: What Is Product-Led Growth (PLG)?
H3: Key Product-Led Growth Tactics
H3: Why Experimentation Is Crucial for PLG
H3: How to Measure the Success of Your PLG Strategy
H3: Get Started with PLG Today
H2: Related Posts
H2: YOUKNOW Technologies adds HubSpot CRM to its premium technology stack
H2: Why Product-Led Growth Is the Future – And How to Get Started: Insights from Amplitude
H2: South Africa's E-commerce and App Growth Demands Advanced Customer Engagement Solutions
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptPartners•November 20, 2024Why Product-Led Growth Is the Future – And How to Get Started: Insights from AmplitudeYOUKNOW TeamMarketingShare As businesses increasingly move from marketing-led to product-led growth (PLG), understanding how to leverage your product as the primary driver of customer acquisition, retention, and monetisation is key. This shift can be complex, but with the right tactics and insights, businesses can successfully implement PLG and unlock sustainable growth.Amplitude’s Product-Led Growth Guide Volume 2: How to Get Started with PLG provides the essential knowledge and strategies needed to adopt a product-first approach. This guide breaks down the necessary steps, tools, and methods for businesses to successfully drive growth through their products.What Is Product-Led Growth (PLG)?PLG is a business strategy where the product itself plays a central role in driving the entire customer journey. From getting users to sign up, to activating them and ensuring long-term retention, the product is the main vehicle for business growth. This approach eliminates reliance on traditional sales and marketing teams for the customer journey and empowers users to experience the product's value on their own.Amplitude’s guide explains this concept and offers detailed strategies for successfully embedding PLG into a business model. Download the guide here to understand how PLG can work for your organisation.Key Product-Led Growth Tactics1. Product-Led Acquisition TacticsThe first stage of PLG is acquisition, where the product itself helps bring in new users. Virality loops, user referrals, and product shareability are all tactics that drive new sign-ups. The guide provides real-world examples, such as Zoom and Calendly, that have used these tactics to fuel their growth.2. Product-Led Activation and EngagementOnce users are onboarded, activation and engagement are critical to keep them coming back. The guide details how personalised onboarding flows, gamification, and social proof can make the product sticky and ensure long-term use.3. Product-Led MonetisationMonetising a product-led strategy often starts with offering free trials or freemium models, which let users experience the product before committing. The guide explains how businesses can turn free users into paying customers using product usage data and seamless self-service experiences.Why Experimentation Is Crucial for PLGPLG isn’t static—it requires continuous testing and learning. Experimentation is key to understanding which features and tactics resonate with users. Amplitude’s guide emphasises how to use data-driven experimentation to optimise product experiences, from onboarding to feature usage, ensuring your product meets users' needs.How to Measure the Success of Your PLG StrategyA major part of PLG is measuring its effectiveness through metrics. Whether it’s acquisition rates, user activation, retention, or monetisation, the guide outlines the most important PLG metrics to track, offering actionable advice on how to use these metrics to refine and improve your strategy.Get Started with PLG TodayAmplitude’s Product-Led Growth Guide Volume 2 is a comprehensive resource for businesses looking to embrace a product-first approach to growth. It covers everything from organisational structure to technology and metrics, providing a clear roadmap to building and scaling a successful PLG strategy.Start your journey toward Product-Led Growth today by downloading Amplitude’s guide. Download the full guide for all the insights you need to succeed, or book a demo to see how Amplitude’s platform can help you put these strategies into action with real-time analytics and insights.Related PostsDiscover all postsPartners•March 6, 2025YOUKNOW Technologies adds HubSpot CRM to its premium technology stackYOUKNOW Technologies is now a HubSpot Solutions Partner! Unlock expert CRM implementation and local support.Rayne WeissMarketing ManagerPartners•November 20, 2024Why Product-Led Growth Is the Future – And How to Get Started: Insights from AmplitudeKickstart Product-Led Growth with Amplitude’s guide to boost acquisition, retention, and monetisationYOUKNOW TeamMarketingPartners•April 16, 2024South Africa's E-commerce and App Growth Demands Advanced Customer Engagement SolutionsYOUKNOW Technologies reaches Braze Orbit-Level status, enhancing customer engagement with data-driven solutions in YOUKNOW TeamMarketing By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptCommunity•April 5, 2021Why We’re Less Concerned About Online Privacy In 2021.YOUKNOW TeamMarketingShare We often don’t think twice when accepting terms and conditions without even reading them - wanting only to get to the convenience that that app we’ve just downloaded can offer us. The same goes for privacy policies. In our fast-paced digital lives, most of us rush to click “accept” with a tinge of annoyance when a message pops up about cookies. Some of us are more patient, but that optimism is quickly drained when confronted with line upon pesky line of policy.What are cookies anyway? In this case, they are sadly not the delicious baked confectionery I know we’re all thinking about. In terms of online privacy, cookies (specifically, HTTP cookies) are text files with small pieces of data that are used to identify you and your computer. Ultimately, cookies are used to enhance your browsing experience by knowing which information to serve specifically to you. There are pros and cons when it comes to allowing cookies. A pro; an easy and personalised browsing experience. A con, they are vulnerable to cybercriminals.In GWI’s latest Connecting The Dots report, they speak about our relationship with online privacy as “digital citizens” and how that relationship has and still is evolving in an article called Data For Good. Good news: it’s not all negative. GWI covers the advantages that come with sharing your personal data along with key insights into how people feel about personal data sharing. Still, a relationship is maintained by two sides, and industries that work with consumers’ sensitive information should use it in a way that benefits both parties. Let’s take a look at how the world feels about this.The World On Online PrivacyAds are what make the virtual world go-'round but rising concerns around data privacy may just threaten them. In early 2020, Google announced its plan to block 3rd-party cookies (also known as trackers or tracking cookies - created by parties other than the website the user is visiting) from Chrome by 2022. This does not mean the end of tracking though, as it just forces companies like Facebook for example to work around it and instead use 1st-party cookies to do the job.Interestingly, since the pandemic started there has been an overall decline in concern around data privacy. This could be because individuals are more concerned about how trackers can help the situation. Several apps have been developed that use tracking technology to assist in COVID-19 contact tracing through the use of your phone’s Bluetooth. Many countries have created national apps with this purpose; the South African version being the app called Covid Alert SA.GWI calls this a “mindset shift” and notes that “declining privacy concerns are most evident in countries that suffered through the pandemic early on” - these being predominantly China and Europe. Sweden’s decline in concern about the internet eroding personal privacy is most notable at -12% since Q4 2019, followed by Switzerland at -9%. This could be due to these countries being “accustomed to stronger protection of their data.”It seems that consumers deem it more “worth it” to share their data if there is a personal benefit to them - although this benefit has to be free to be worth it. According to GWI, “41% of global consumers prefer to exchange their personal data for free services rather than pay for those services to safeguard their data.”The World Of Digital CitizensNow that we’re online more often than not, online privacy has become more important than ever. As we become more informed, we get to know how to be better and better “digital citizens.” Whether the pandemic comes to an end or not, the issue of less online privacy will remain. Whether that should be deemed as an issue or something we can benefit from depends on how we move forward; the right steps involve mindful browsing for consumers and mindful use of digital add-ons such as cookies for businesses.Interested in online privacy? Check out our episode of The Unfair Advantage Sessions, YOUKNOW’s Kelvin Jonk speaks to Brandwatch founder and CEO, Giles Palmer about his views on the topic.Related PostsDiscover all postsCommunity•August 7, 2025SA Developers: Your New App is Your Chance to WinSA Developers: Your New App is Your Chance to WinYOUKNOW TeamMarketingCommunity•July 14, 2025Is Your Team Really Data-Driven? 6 Cultural Signals to Watch ForIs your team truly data-driven, or just saying it? These 6 culture checks will help you find out.YOUKNOW TeamMarketingCommunity•July 11, 2025What Product-Led Growth Really Looks Like: Loyalty, O
---
### Page: https://www.youknow.co.za/blog/why-were-using-amplitude-as-our-web-analytics-platform-and-why-thats-a-big-deal-for-marketers
Title: Why We Switched to Amplitude for Web Analytics
Meta Description: We switched to Amplitude for web analytics—and it’s transforming how our marketing team sees performance and value.
Language: en
Canonical URL: https://www.youknow.co.za/blog/why-were-using-amplitude-as-our-web-analytics-platform-and-why-thats-a-big-deal-for-marketers
## Headings Structure:
H1: Why We’re Using Amplitude as Our Web Analytics Platform (And Why That’s a Big Deal for Marketers)
H2: From “Winging It” to a Work in Progress
H2: So, Why Amplitude?
H2: The Bigger Picture: What Our Lead Magnets Are Really Telling Us
H2: The South African Reality Check
H2: TL;DR: We’re Still Learning, But We’re Learning Faster
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•April 9, 2025Why We’re Using Amplitude as Our Web Analytics Platform (And Why That’s a Big Deal for Marketers)Camille DarnéHead of MarketingShare You know that moment when you think your campaign's killing it—until you check three different dashboards and get three different stories? Google says one thing, Meta another, and HubSpot... well, it’s just trying its best.At YOUKNOW, we’ve been living that chaos. We’ve got ad platforms doing backflips, a CRM that’s groaning under the weight of inconsistent lead data, and a content engine pushing out some truly useful stuff (if we do say so ourselves). But stitching all of that together into a clear, honest marketing story? It was a mess.So, we decided to make the shift. We’ve started using Amplitude as our web analytics platform—and it’s already helping us make more sense of the madness.From “Winging It” to a Work in ProgressLet’s be clear: we’re not saying we’ve cracked it. This blog isn’t coming from a pedestal—it’s coming from the trenches. Our marketing and digital teams are still figuring out how to untangle our lead metrics across Google, Meta, LinkedIn, and HubSpot. But what’s different now is that we’re seeing the patterns emerge. And it’s all thanks to Amplitude’s focus on behaviour over vanity metrics.Instead of just knowing how many people visited our site, we’re learning:Which pieces of content do people actually read to the endWhether LinkedIn leads behave differently from Google onesIf someone who reads a blog is more likely to download a lead magnetWhat actions precede someone booking a consultationIn short: Amplitude gives us context. And in a world full of disconnected metrics, that’s priceless.So, Why Amplitude?It’s built for businesses like ours (and probably yours, too). Amplitude isn’t just for product teams or big dev-heavy apps. Marketers increasingly use it to answer the hard questions: What content is working? What’s contributing to conversions? Where are we losing people in the funnel?In fact, this shift toward actionable, user-centric data is a key part of Product-Led Growth—something we’re big believers in at YOUKNOW. We’ve been exploring PLG not just as a buzzword, but as a mindset. And Amplitude helps us live it out. It gives us the tools to track engagement in a way that’s meaningful, not just impressive-looking on a slide deck.If you’re curious about this approach, you might enjoy our take on how to get started with PLG, especially if your business is trying to shift toward self-serve, scalable growth.The Bigger Picture: What Our Lead Magnets Are Really Telling UsOne of the big wins with Amplitude so far? We’re not just measuring pageviews—we’re learning which content is actually working, and what that tells us about our audience. Take our lead magnets, for example. Sure, they’re packed with insights and genuinely useful frameworks. But they’re also helping us learn more about who’s finding value in what we’re putting out into the world. Every download gives us a signal about interest, intent, and even timing.And with Amplitude, we can start to connect the dots:What did someone read before downloading a guide?Do certain campaigns drive higher-quality downloads?Which resources lead to deeper engagement or even a consultation bookingThat kind of feedback loop is golden for a team like ours, because it means we can create more of the stuff people actually want—and stop guessing.If you're on a similar journey of figuring out what resonates with your audience, these are the exact resources that have been helping guide our thinking:The North Star Playbook – a brilliant framework for finding the one metric that truly matters in your business.PLG Guide Vol 1 – if you're still getting your head around what product-led growth even is, this is your starting point.PLG Guide Vol 2 – the next step for teams ready to roll up their sleeves and get moving.We’ve used these internally to align our teams, sharpen our focus, and honestly, just feel like we have a bit more control over the chaos.The South African Reality CheckSouth African businesses are waking up to the fact that more traffic isn’t always better. What matters is what people do on your site. We’ve seen clients—from fintech disruptors to retail powerhouses—start asking smarter questions:“How can I connect the dots between marketing and product?” “How do I know if my content is actually working?”“Where’s the drop-off happening—and how do I fix it?”If those questions sound familiar, know that you’re not behind. You’re just where we were a few months ago.TL;DR: We’re Still Learning, But We’re Learning FasterSw
---
### Page: https://www.youknow.co.za/blog/youknow-digital-announces-collaboration-with-mscsports
Title: YOUKNOW Digital Announces Collaboration With Mscsports
Language: en
Canonical URL: https://www.youknow.co.za/blog/youknow-digital-announces-collaboration-with-mscsports
## Headings Structure:
H1: YOUKNOW Digital Announces Collaboration With Mscsports
H3: About YOUKNOW Digital
H3: About Idea Mscsports
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•March 5, 2021YOUKNOW Digital Announces Collaboration With MscsportsRyan BrunyeeSales Share YOUKNOW Digital, the official reseller of technology solutions for leading brands and agencies in Africa announces collaboration with Mscsports to drive additional value in their business using the GWI platform and audience insights.Survey data continues to play an increasingly important role in how agencies strategise for current clients and pitch for new business, it allows them to back ideas with data and helps them to stay at the forefront of their industry.“At Mscsports we obsess about creating measurable impact for brands and rights holders by creating fame, growing & engaging audiences and ultimately generating revenue from their sponsorship investments. We call this Impact Marketing. The starting point for any of our Impact Marketing strategies is the collection and analysis of audience, category and brand data, which is used to arrive at unique and informed insights for our clients.Our partnership with GWI provides us with access to reliable data and insights into attitudes, interests and perceptions of local and international audiences, relevant to any brand, competitor or segment within our industry and beyond. Where research and data collection could take weeks or months to complete, we now have instant access to an up-to-date global database within seconds. This allows us to spend more time on the creative elements of the strategic process, as well as adjust our strategies in real-time to continuously deliver maximum impact and performance.As sponsorship budgets are increasingly placed under pressure, accessing audiences by understanding them, connecting with them and ultimately engaging authentically is the most direct route to delivering growth in performance, measurable ROI and impact. We are excited to have GWI on board as a partner to help us deliver this for all of our clients.” says Grant McEwan, head of strategic communication at MscSports.GWI has provided leading audience insights to global agencies and brands. While their technology is leading with its data solutions, GWI maintains the agility, energy and spirit of a startup. GWI has introduced several innovations to the world of market research, from its ease-of-use, a lightning-fast platform to our globally consistent, but locally relevant data.The Unified Core Survey is completed by over 800,000 respondents in over 46 markets globally by digitally active people, this gives you access to immediate insights to over 2 Billion connected consumers.“We are very excited to be working with Mscsports. We love GWI and have worked closely with the Mscsports team to get to this point. We truly believe that they will benefit from the GWI insights and platform, by helping compete at the highest levels by providing their clients and strategy teams with this world-class insights platform” says Ryan Brunyee, GWI product lead at YOUKNOW.YOUKNOW, whose clients include Standard Bank, MTN, Multichoice and Wesbank has been in the Marketing Technology industry since 2013 and is known for its support and local implementation of global marketing technologies such as Brandwatch, Khoros, Hootsuite, GWI & Audiense.For more information about YOUKNOW Digital, visit our website at www.youknow.co.zaAbout YOUKNOW DigitalYOUKNOW is dedicated to helping brands utilise the right technology to enhance their Media Strategy, Consumer Insights, and Social Customer Care. We offer the best global intelligence technology solutions for curious companies with local, African expertise. Our products include Brandwatch, Hootsuite, Khoros, GWI & Audiense.About Idea MscsportsAt Mscsports we deliver on our brand promise of creating IMPACT by consistently following our results-driven process of research, strategy, implementation, and measurement. We believe in using the power of sport and entertainment sponsorships to deliver impact – and for more than 20 years we have consistently done so for sponsors, rights holders, and athletes through our brands, rights, and talent teams.Media contact: Lebogang Kunene Marketing Manager, YOUKNOW Digital lebo@youknow.co.zaRelated PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources
---
### Page: https://www.youknow.co.za/blog/youknow-digital-announces-partnership-with-idea-hive
Title: YOUKNOW Digital Announces Partnership With Idea Hive
Language: en
Canonical URL: https://www.youknow.co.za/blog/youknow-digital-announces-partnership-with-idea-hive
## Headings Structure:
H1: YOUKNOW Digital Announces Partnership With Idea Hive
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•December 3, 2020YOUKNOW Digital Announces Partnership With Idea HiveYOUKNOW TeamMarketingShare Pretoria, South Africa, 3 December 2020 - YOUKNOW Digital today announced its collaboration with Idea Hive, an agency that creates and executes pioneering Brand Storytelling Solutions. The two companies, brought together by Brandwatch, the world’s leading social intelligence company, will work together to deliver powerful AI-driven insights across every part of Idea Hive’s business.“Data is the foundation of every digital transformation, that’s why we’ve never been more committed to delivering powerful analytics to all our clients. We are thrilled to work with such a forward-thinking company, and we are confident that will exceed their expectations,” said Kelvin Jonck, MD at YOUKNOW.Idea Hive is an agency that creates and executes pioneering Brand Storytelling Solutions to illuminate brand power. It applies a strategic framework that extracts and aligns all the key components of any brand story."We've been telling brand's stories successfully for years. Idea Hive believes that digital and/or social media analytics and insights are key to assisting brands to make more informed decisions on what they should be doing to best add value to their clients. An in-depth analysis will tell it is going to rain, but it won’t carry the umbrella for you, hence, we are extremely excited to partner with Brandwatch to ensure that in the future, we deduce data to gain rich actionable insights, which will ultimately benefit our core business of brand storytelling to achieve enhanced outcomes for our clients," said Yaw Dwomoh, CEO at Idea Hive.Brandwatch is the only social-listening platform with the most data and the smartest artificial intelligence. It gives marketers access to deep-listening capabilities across Twitter, Facebook, Instagram, and online news, backed by robust artificial intelligence and real-time alerts.“With Brandwatch being the world’s leading social intelligence company that builds intelligent software solutions, we will be able to accelerate our mission and help Idea Hive and Africa as a whole more than ever see and understand data,” Tsebanang Tsimba, Head of Customer Success at YOUKNOW.YOUKNOW, whose clients include NCBA, the Kenyan Tourism Board, MTN, Multichoice and Standard Bank has been in the Marketing Technology industry since 2013 and is known for its support and local implementation of global marketing technologies such as Brandwatch, Khoros (formerly known as Lithium & Spredfast), Hootsuite, GlobalWebIndex & Audiense.About YOUKNOW Digital YOUKNOW is dedicated to helping brands utilise the right technology to enhance its Media Strategy, Consumer Insights, and Social Customer Care. We offer the best global intelligence technology solutions for curious companies with local, African expertise. Brandwatch, Khoros, Hootsuite, GlobalWebIndex & Audiense.About Idea Hive At Idea Hive we create and execute pioneering Brand Storytelling Solutions to illuminate your brand’s power. We apply a strategic framework that extracts and aligns all the key components of your brand’s story. We craft and execute heartfelt and character-driven Brand Storytelling campaigns that position brands and organisations to achieve their full market potential.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/youknow-digital-appointed-as-african-partner-to-audiense
Title: YOUKNOW Digital Appointed as African Partner to Audiense
Meta Description: YOUKNOW has partnered with Audiense, the leading audience intelligence platform, to bring advanced audience insights to South African brands.
Language: en
Canonical URL: https://www.youknow.co.za/blog/youknow-digital-appointed-as-african-partner-to-audiense
## Headings Structure:
H1: YOUKNOW Digital Becomes African Partner for Audiense Audience Insights
H3: About Audiense
H3: About YOUKNOW
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•October 5, 2021YOUKNOW Digital Becomes African Partner for Audiense Audience InsightsYOUKNOW TeamMarketingShare Centurion, 25 March 2021 — We are proud to announce another important partnership with the world’s number one audience intelligence platform, Audiense. Audiense is the leading platform when it comes to consumer segmentation and cultural understanding of your social audience. Audiense's current and future South African clients can now receive local sales, onboarding and technical support via YOUKNOW; the company that also represents Brandwatch, Khoros, Hootsuite and GWI.According to the latest G2 Fall Report, Audiense is the global leader in audience intelligence insights for the marketing industry. Audiense Insights enables clients to identify and understand any audience, no matter how unique it is. Effortlessly combine numerous filter options when you compile a report, such as user profiles, affinities, demographics and job roles, generating personalised audience segments. With Audiense Insights in your arsenal, you can make better marketing decisions, modify your targeting, improve relevancy and drive high-performance campaigns at scale.“ Audiense are happy to welcome YOUKNOW as our trusted voice in South Africa. The strength we have when complimenting other tools such as social listening or survey platforms has proven to be unstoppable. Knowing we have the amazing YOUKNOW team to help spread that message is very exciting.”Audiense data and insights are complementary, rather than overlapping, this can form a “bridge for intelligence” when stacked with other sources of insights like Brandwatch, GWI, TGI and Kantar.When viewing a social listening audience through the social consumer segmentation lens, we can start to see how people are connected among themselves, ignore the noise and unearth more interesting, potentially unexpected communities. From there we can use the unearthed segment to build better listening queries within your social listening tool by tracking those exact people, not keywords or hashtags.” said by Luke White, Head of Partnerships at Audiense“Audiense is such an important new partner to us. It really rounds out our clients’ ability to understand who they want to speak to, how to reach them and what they look like as a group. The ability to take social audience data and transform it into something like a digital targeting pack really reinforces the ability for social data to quickly be turned into digital returns. We’re grateful for Audiense putting their trust in us, and look forward to introducing them to our incredible African clients.” - Kelvin Jonck, MD at YOUKNOWAbout AudienseAudiense was founded in 2011. Since then, they have continuously developed their platform to maximise companies’ tactical and strategic investments. Audiense’s advanced data science platform has attracted many premium clients. They have also developed strategic partnerships with Twitter and IBM. This gives their clients the edge over their competitors as they can gather rich, detailed insight on audiences that matter to their business in real-time.About YOUKNOWYOUKNOW started in 2013 with the understanding that there was a disconnect between local industry professionals and the technology vendors they wanted to work with. Geographical, industry, cultural and language differences meant that getting to excellent took a lot more work on both sides than needed. YOUKNOW has supported Crimson Hexagon, Stackla, Domo, Hootsuite, Lithium, Khoros, Brandwatch and GWI (GlobalWebIndex) over the years.For more information, visit www.youknow.co.za. You can also follow us on Linkedin and subscribe to our Youtube channel.Related PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•March 6, 2023YOUKNOW Launches First-Party Data Centre with mParticleYOUKNOW TeamMarketingShare YOUKNOW, a leading provider of data-driven marketing solutions, announced today the launch of its First Party Data Centre of Excellence. The new centre will provide clients with access to advanced data management strategies and education programs designed to help them leverage the power of first-party data.As part of the launch, YOUKNOW has partnered with mParticle, the leading Customer Data Platform (CDP), to make it easier for clients to leverage the latest tools and technologies for collecting, managing, and activating first-party data."We are excited to partner with mParticle to offer our clients best-in-class solutions for managing and activating first-party data," said Kelvin Jonck, CEO of YOUKNOW. "Our First Party Data Centre of Excellence will help clients unlock the full potential of a 360-degree view of the customer and drive better business outcomes."About mParticlemParticle makes it easy to manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.“Implementing a first-party data strategy is critical for building strong customer relationships and supporting data privacy,” said Paul McCord, Senior Director of EMEA Partnerships at mParticle. “YOUKNOW’s First Party Data Centre of Excellence will help organisations develop their first-party data set and partner with data platforms such as mParticle to unlock the value of their data.”In addition to its partnership with mParticle, YOUKNOW offers First Party Data Strategy workshops designed to help clients develop comprehensive customer data management and activation plans. These workshops will cover a range of topics, including potential data sources, data governance, data quality, and data activation.Finally, YOUKNOW is launching a C-Suite Education series focused on the “First Party Data Revolution”. This series will provide senior executives with the knowledge and tools they need to lead their organisations through:understanding why these kinds of First Party Data strategies are more important now than ever,how to show a return, by focusing on existing and returning customers,how to find new audiences, by understanding your current customers better, andnavigating the transition to a zero/first-party data-driven model."We believe that understanding your customers through the data that they share with you on a daily basis is the heart of creating the perfect relationship with them," said Jonck. "Our First Party Data Centre of Excellence is designed to help our clients stay ahead of the curve and leapfrog their competition."For more information about YOUKNOW’s First Party Data Centre of Excellence, reach out to centreofexcellence@youknow.co.zaRelated PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do about it.YOUKNOW TeamMarketingResources•April 14, 2025From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged UsersDon’t let downloads go to waste. Here’s how Amplitude and OneSignal help you activate and engage app users.Camille DarnéHead of Marketing
---
### Page: https://www.youknow.co.za/blog/youknow-technologies-adds-hubspot-crm-to-its-premium-technology-stack
Title: YOUKNOW Technologies Becomes a HubSpot Solutions Partner
Meta Description: YOUKNOW Technologies is now a HubSpot Solutions Partner! Unlock expert CRM implementation, local support, and seamless integrations. Learn more today.
Language: en
Canonical URL: https://www.youknow.co.za/blog/youknow-technologies-adds-hubspot-crm-to-its-premium-technology-stack
## Headings Structure:
H1: YOUKNOW Technologies adds HubSpot CRM to its premium technology stack
H3: Expanding strategic CRM solutions in South Africa
H3: Tailored solutions for the South African market
H3: Bridging global technology with local expertise
H3: About YOUKNOW Technologies
H3: About HubSpot
H2: Related Posts
H2: YOUKNOW Technologies adds HubSpot CRM to its premium technology stack
H2: Why Product-Led Growth Is the Future – And How to Get Started: Insights from Amplitude
H2: South Africa's E-commerce and App Growth Demands Advanced Customer Engagement Solutions
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptPartners•March 6, 2025YOUKNOW Technologies adds HubSpot CRM to its premium technology stackRayne WeissMarketing ManagerShare YOUKNOW Technologies, South Africa's premium Martech solutions provider, is proud to announce its designation as a HubSpot Solutions Partner. This partnership marks an exciting expansion of YOUKNOW's service offering, bringing its 11 years of proven implementation expertise to the CRM space. The collaboration enables African businesses to harness world-class customer relationship management capabilities while benefiting from localised support and implementation.Expanding strategic CRM solutions in South AfricaIn today's digital landscape, a robust CRM system has become an essential addition to any organisation's technology stack. Many South African businesses are discovering that without a centralised CRM platform, they struggle to harness their customer data effectively and create meaningful engagement strategies. The impact of implementing the right CRM solution is significant as it results in an increase in sales, improvement in customer retention and drives alignment between marketing and sales. For businesses looking to scale and optimise their operations, adding a CRM platform to their existing technology stack is no longer optional – it's a strategic imperative for sustainable growth."Having experienced the transformative impact of HubSpot firsthand in our own operations, we're thrilled to become an official solutions partner," says Kelvin Jonck, CEO of YOUKNOW Technologies. "This partnership was a natural evolution for us, allowing us to combine HubSpot's powerful CRM capabilities with our deep implementation expertise across various technologies. Through our YOUKNOW Solutions Division, we're not just implementing platforms – we're crafting strategies that make customer data actionable and empower businesses to scale confidently."Tailored solutions for the South African marketThe partnership delivers several strategic advantages specifically designed for local businesses:Local billing and compliance: YOUKNOW Technologies simplifies adoption by offering a local currency billing option and ensuring regional compliance requirements are met.Expert implementation and support: Drawing on over a decade of martech expertise, YOUKNOW provides comprehensive support from deployment through to ongoing optimisation.Market-specific integrations: Seamless integration with popular local platforms, and tools, ensures solutions align with African consumer preferences.In-market expertise: Real-time, localised support from a team that truly understands the unique challenges and opportunities in the African market.Bridging global technology with local expertiseAs a HubSpot Solutions Partner, YOUKNOW Technologies continues its mission of connecting African businesses with world-class technology solutions, building on its successful partnerships with leading platforms like Amplitude, Braze, and OneSignal."Digital transformation isn't just about implementing new software – it's about fostering the right mindset and deepening customer understanding," explains Don Packett, COO at YOUKNOW Technologies. "Our approach combines HubSpot's powerful platform with strategic guidance to create meaningful customer experiences that drive sustainable growth."About YOUKNOW TechnologiesFounded in 2014, YOUKNOW Technologies is South Africa's premier martech consulting and solutions provider. The company's YOUKNOW Solutions Division specialises in: Tech Agnostic Strategies, Managed Services, Custom Reporting, and Workshops & Training.About HubSpotHubSpot is a leading CRM platform providing comprehensive software and integrations for business growth. Serving over 184,000 customers globally with a 98% satisfaction rate, HubSpot offers integrated solutions for marketing, sales, content management, and customer service.For more information and to speak with our experts.Related PostsDiscover all postsPartners•March 6, 2025YOUKNOW Technologies adds HubSpot CRM to its premium technology stackYOUKNOW Technologies is now a HubSpot Solutions Partner! Unlock expert CRM implementation and local support.Rayne WeissMarketing ManagerPartners•November 20, 2024Why Product-Led Growth Is the Future – And How to Get Started: Insights from AmplitudeKickstart Product-Led Growth with Amplitude’s guide to boost acquisition, retention, and monetisationYOUKNOW TeamMarketingPartners•April 16, 2024South Africa's E-commerce and App Growth Demands Advanced Customer Engagement SolutionsYOUKNOW Technologies reaches Braze Orbit-Level status, enhancing customer engagement with data-driven sol
---
### Page: https://www.youknow.co.za/blog/youknow-welcomes-audiense-to-the-squad
Title: YOUKNOW Welcomes Audiense | Advanced Audience Insights
Meta Description: YOUKNOW partners with Audiense to deliver advanced audience insights, empowering businesses to enhance customer engagement and strategy.
Language: en
Canonical URL: https://www.youknow.co.za/blog/youknow-welcomes-audiense-to-the-squad
## Headings Structure:
H1: YOUKNOW Welcomes Audiense: Pioneering Audience Intelligence in Africa
H2: Related Posts
H2: Top 5 Social Media Tools Compared (2025 Buyer’s Guide)
H2: AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)
H2: From Acquisition to Activation: How Amplitude and OneSignal Help You Turn Downloads into Engaged Users
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptResources•November 5, 2021YOUKNOW Welcomes Audiense: Pioneering Audience Intelligence in AfricaYOUKNOW TeamMarketingShare The YOUKNOW family is constantly evolving and growing. Through our partnerships, we gain the tools and knowledge to allow us to provide top quality packages. Today, we’re excited to announce our partnership with none other than Audiense - the world’s number one audience intelligence platform.Audiense opens up a whole new world of possibilities when it comes to consumer segmentation. Their technology enables users to generate in-depth reports almost instantly, uncovering insights such as audience sentiment and personality, demographics, media affinity, buying mindset and many more. This compounded with YOUKNOW's rich stack of audience analysis technologies enables our clients to get to know their audience right down to their wants and needs.Founded in 2011, Audiense have since continuously developed their platform to maximise companies’ tactical and strategic investments. Audiense’s advanced data science platform has attracted many premium clients. They have also developed strategic partnerships with Twitter and IBM. This gives their clients the edge over their competitors as they can gather rich, detailed insight on audiences that matter to their business in real-time.According to the latest G2 Fall Report, Audiense is the global leader in audience intelligence insights for the marketing industry. Audiense Insights enables clients to identify and understand any audience, no matter how unique it is. Effortlessly combine numerous filter options when you compile a report, such as user profiles, affinities, demographics and job roles, generating personalised audience segments. With Audiense Insights in your arsenal, you can make better marketing decisions, modify your targeting, improve relevancy and drive high-performance campaigns at scale.To give a glimpse into what Audiense can do, we’ve taken a look at the South African eCommerce audience. Above is only the first of many pages illuminating this audience - this audience is further segmented into smaller groups. Here, we can see that the SA eCommerce audience is 58.57% male, 72.70% English speaking and the brands they trust are Takealot, Pick n Pay, Woolworths, Telkom and Nandos. We can also see that their personality involves interests such as travel, society and sports, values such as openness to change, self-transcendence and modernity and lastly, needs such as liberty, excitement and curiosity. By figuring out who you’re speaking to, you will be able to know how best to speak to them.“Audiense is such an important new partner to us. It rounds out our clients’ ability to understand who they want to speak to, how to reach them and what they look like as a group. The ability to take social audience data and transform it into something like a digital targeting pack reinforces the ability for social data to quickly be turned into digital returns. We’re grateful to Audiense for putting their trust in us, and look forward to introducing them to our incredible African clients,” says YOUKNOW MD, Kelvin Jonck.Through YOUKNOW, Audiense’s current and future South African clients can now receive local sales, onboarding and technical support.“Audiense are happy to welcome YOUKNOW as our trusted voice in South Africa. The strength we have when complimenting other tools such as social listening or survey platforms has proven to be unstoppable. Knowing we have the amazing YOUKNOW team to help spread that message is very exciting,” says Luke White, Head of Partnerships at Audiense. He continues, “When viewing a social listening audience through the social consumer segmentation lens, we can start to see how people are connected among themselves, ignore the noise and unearth more interesting, potentially unexpected communities.” Audiense makes it possible to weed out information that is less relevant and rather hone in on the specific segments that make a real difference to your brand.If you’re looking to start analysing your potential target audience in more detail, reach out to us for a demo of what the technology can do for your organisation, by requesting a demo HERERelated PostsDiscover all postsResources•July 11, 2025Top 5 Social Media Tools Compared (2025 Buyer’s Guide)Compare 5 top social media tools for 2025 and build a smarter tech stack that actually drives resultsRayne WeissMarketing ManagerResources•July 3, 2025 AI That Does: Why AI Agents Are Reshaping Product Strategy (And Fast)AI Agents are built to act. Here’s how they’re changing product optimisation and what your team should do ab
---
### Page: https://www.youknow.co.za/blog/your-product-team-just-got-bigger-without-hiring-anyone-new
Title: Your Product Team Just Got Smarter (Without Hiring)
Meta Description: Amplitude AI Agents help product, marketing, and data teams automate experimentation and growth loops—no extra headcount required. Here’s how they work.
Language: en
Canonical URL: https://www.youknow.co.za/blog/your-product-team-just-got-bigger-without-hiring-anyone-new
## Headings Structure:
H1: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: The problem: insight isn’t action
H2: What are AI Agents?
H2: What this looks like in action
H2: What makes this different?
H2: What does this mean for South African businesses?
H2: Where YOUKNOW fits in
H2: Want to see what this looks like for your team?
H2: Related Posts
H2: Your Product Team Just Got Bigger (Without Hiring Anyone New)
H2: Why AI Needs a South African Strategy – And a Local Conversation
H2: Audience profiling with Audiense: Creating segments for hyper-targeted marketing
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)Rayne WeissMarketing ManagerShare For years, product, growth, and marketing teams have been sitting on mountains of behavioural data but not enough time, people, or context to do something meaningful with it. Teams want to experiment faster. Launch smarter. Catch problems before they turn into churn. But most analytics tools still operate in the same way they did a decade ago: dashboards, reports, and waiting for someone to make sense of it all. That’s why Amplitude’s new AI Agents matter not just for product teams, but for the all teams aka your growth engine.The problem: insight isn’t actionMost teams may already know where their funnel is leaking, or that certain features aren’t being adopted. So if your analytics are tracking then the issue isn’t seeing the problem, it’s having the time and resources to fix it.Traditional analytics loops look like this:Spot the issuePull the dataForm a hypothesisRun a testWaitRepeatIt’s methodical. But slow. And almost always bottlenecked by analyst bandwidth, context gaps, or tooling limitations. What are AI Agents?Amplitude AI Agents shift analytics from passive reporting to active optimisation. They turn your product data into action autonomously, intelligently, and constantly. Instead of panicing when there is a drop in conversion or guessing why new users are churning, AI Agents work like alwayson teammates embedded into your product team. They:Detect patterns and anomaliesGenerate hypothesesDesign experimentsRun tests (with your approval)Track and surface impactAll while your actual team focuses on strategy! Book a consultation with our team to learn more. How this helps product, marketing, and data teams:Product Managers: No more juggling a backlog of unknowns. AI Agents help you test more ideas, faster and prioritise what actually works.Marketing Leads: Run continuous, cohort specific tests without needing dev support.Data Analysts: Less time on reactive requests, more time shaping strategy.Growth and Retention Teams: Spot friction points, run the right experiments, and drive outcomes.What this looks like in actionConversion optimisation: Suggests targeted A/B tests and recommends highper forming variants.Onboarding: Launches tailored in product guides, captures feedback.Feature adoption: Identifies engagement gaps and runs micro experiments.Monetisation: Detects signals of purchase intent and recommends cohort specific nudges.What makes this different?A lot of analytics platforms stop at AI recommendations. Amplitude’s Agents go further:Investigate problemsLearn from past dataPropose and run testsTrack results and iterateThis isn’t about reporting it’s about action. Agents don’t just flag issues. They fix them. Learn more about AI Agents. What does this mean for South African businesses?Bandwidth constraints. Small analyst teams. Blended roles. High expectations.AI Agents can:Reduce manual workImprove iteration speedClose the insighttoimpact gapHelp crossfunctional teams make better decisions, fasterWhere YOUKNOW fits inAs Amplitude’s official partner in South Africa, we help teams:- Audit their Martech stack- Build experimentation frameworks- Run AI readiness workshops- Implement Amplitude AI AgentsWant to see what this looks like for your team?We’re currently offering discovery sessions for businesses that want to:Run alwayson experimentsOptimise their onboarding or conversion flowsUnderstand how AI Agents can reduce their team’s manual loadBook a consultation with our team to learn more. Related PostsDiscover all postsProduct•June 18, 2025Your Product Team Just Got Bigger (Without Hiring Anyone New)How AI Agents are changing product analytics by turning your data into always-on growth.Rayne WeissMarketing ManagerProduct•April 3, 2025Why AI Needs a South African Strategy – And a Local Conversation Why AI needs a local lens. Join Domo Connections for real talk, sharp insight, and smarter data decisions.YOUKNOW TeamMarketingProduct•April 15, 2024Audience profiling with Audiense: Creating segments for hyper-targeted marketing Struggling to reach the right audience? Use Audiense for targeted segments that enhance engagement and ROIYOUKNOW TeamMarketing
---
### Page: https://www.youknow.co.za/products/amplitude
Title: Amplitude Analytics | Next-Gen Data Insights in South Africa
Meta Description: Unlock next-gen data insights with Amplitude Analytics in South Africa. Track app and website user behaviour and understand the full customer journey.
Language: en
Canonical URL: https://www.youknow.co.za/products/amplitude
## Headings Structure:
H1: Empower Your Future with Next-Gen Analytics
H2: Brands that love
H3: Amplitude
H2: Unlock Key Insights and Drive Growth with Amplitude
H3: Grow Active Users
H3: Increase Customer Lifetime Value
H3: Accelerate Monetisation
H3: PRODUCT FEATURES
H2: Explore Amplitude’s robust features for comprehensive data insights and seamless experimentation
H3: Product Analytics
H3: Web Analytics
H3: Session Replay
H3: Warehouse-Native Amplitude
H3: Amplitude Frequently Asked Questions
H2: Unlock Your Product's Potential: Book an Amplitude Demo Today
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptEmpower Your Future with Next-Gen AnalyticsAgility is vital to staying ahead in today’s rapidly evolving digital landscape. Amplitude's Product Analytics Platform equips you with data-driven insights to understand, predict, and refine customer journeys. Designed for the demands of our fast-paced world, Amplitude ensures your brand stays competitive and forward-thinking.Let's Chat Brands that loveAmplitudeUnlock Key Insights and Drive Growth with AmplitudeExplore how Amplitude’s advanced features empower you to acquire, retain, and monetise users more effectively.Grow Active UsersUnderstand how, when, and why users become paying customers to accelerate conversion and revenue. Master monetisationIncrease Customer Lifetime ValueIdentify key areas that increase customer engagement and lifetime value to boost loyalty and reduce churn. Get retention rightAccelerate MonetisationUnderstand how, when, and why users become paying customers to accelerate conversion and revenue. Master monetisationNo items found.No items found.No items found.PRODUCT FEATURESExplore Amplitude’s robust features for comprehensive data insights and seamless experimentationProduct AnalyticsUnderstand the full user journey with comprehensive analytics that offer insights into every stage of user interaction.Web AnalyticsObtain the metrics you need with just one line of code, simplifying data collection and reporting.Session ReplayVisualise user sessions based on events within your product to gain deeper insights into user behaviour.Warehouse-Native AmplitudeUnlock valuable insights directly from your data warehouse, seamlessly integrating with existing data sources. There’s so much potential to unlock. Amplitude helps enable the Zillow team to surface trends, connect specific features to outcomes, and continue to innovate on its products. It will help Zillow continue optimizing its product to support the offline and online home buying journey for customers. Vickie ChangSenior Product Manager at Zillow Amplitude Frequently Asked QuestionsWhat is Amplitude Analytics, and why should I care?Amplitude Analytics is like your data’s best storyteller. It’s a powerful platform that helps you understand how your customers interact with your app or website. Think of it as a GPS for your digital strategy – showing you the fastest route to growth.How does Amplitude Analytics work?Amplitude collects user data from your app or website and transforms it into easy-to-digest insights. It tracks what your customers are clicking, where they’re dropping off, and what’s keeping them hooked. All that info gets served up in dashboards, charts, and reports that even your boss will love.Can Amplitude integrate with other tools I already use?Yebo, absolutely! Amplitude plays nice with tools like Braze, Hubspot, OneSignal, Tealium, mParticle etc. You can sync it with your CRM, marketing platforms, or data warehouses. No awkward vibes here – it’s the ultimate team player.Is Amplitude Analytics mobile-friendly?100%! Whether your audience is swiping, scrolling, or tapping on their phones, Amplitude tracks it all. It’s built for the mobile-first world we live in. After all, who’s got time to wait for desktop insights in the age of WhatsApp?Do I need to be a data guru to use Amplitude?Nope, not at all. Amplitude is as user-friendly as a lekker cup of rooibos. It’s designed to be intuitive, so you don’t need a PhD in data science to make sense of it.What types of companies can benefit from Amplitude Analytics?If you’ve got customers using your app, website, or digital platform, then Amplitude is for you. Whether you’re in e-commerce, fintech, or even brewing craft beer, it’ll help you unlock growth.How does Amplitude help with product development?Amplitude lets you see what’s working (and what’s not) in real-time. By analyzing user behavior, you can test new features, optimize existing ones, and focus on building things your customers actually want – no more shot-in-the-dark decisions.Is Amplitude secure and compliant?Ja, it’s solid. Amplitude is GDPR and CCPA compliant, with enterprise-grade security to keep your data safe. Your insights are private – no sharing with nosy neighbors.What sets Amplitude apart from other analytics tools?Amplitude isn’t just about tracking numbers; it’s about telling the story behind them. Its standout features include behavioral cohorts, advanced funnel analysis, and predictive insights. Plus, it’s got a slick interface that’s easy to navigate.How do I get started with Amplitude Analytics?Getting started is as simple as ordering a braai pack. Once you’re signed up, you’ll integrate it with your pr
---
### Page: https://www.youknow.co.za/products/audiense
Title: Audiense | Cultural Audience Segmentation in South Africa
Meta Description: Be innovative with Audiense’s audience segmentation tools. Build relevant, culturally focused strategies for your brand in South Africa.
Language: en
Canonical URL: https://www.youknow.co.za/products/audiense
## Headings Structure:
H1: Understanding Users On A Cultural Level
H2: Brands that love
H3: Audiense
H2: The #1 Audience Intelligence Platform
H3: Demographics
H3: Brands
H3: Networks
H3: Goals
H3: Graphing
H3: Insight
H3: PRODUCT FEATURES
H2: Overflowing with useful features
H3: Audiense Insights
H3: Audiense Connect
H3: Audiense Frequently Asked Questions
H2: Enhance Your Audience Insights with Audiense
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptUnderstanding Users On A Cultural LevelBe innovative and build relevant audience-focused strategies through established social consumer segmentation.Let's Chat Brands that loveAudienseThe #1 Audience Intelligence PlatformAudiense helps marketers and consumer researchers be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation. Audiense Insights reports give audience segments with these unique properties:DemographicsContent from the Internet and social media platforms.BrandsInfluencers and categories they are interested in.NetworksContent from the Internet and social media platforms.GoalsBuild benchmarks with various segments, nations and competitors.GraphingMatch segments with your base and other audiences.InsightKnow the factors that impact your audience's purchase decisions.PRODUCT FEATURESOverflowing with useful featuresAudiense InsightsUtilise social data to understand the audiences that matter most. We empower organisations to intelligently engage individuals at an unprecedented scale.Explore the different segments within each audienceUnderstand the common characteristics that bring these individuals togetherCompetitive intelligence by comparing segments with baselines or other audiencesIdentify relevant online/ offline marketing channels to increase engagement and customer acquisitionAudiense ConnectAudiense Connect is the Twitter Marketing platform trusted by thousands of brands and agencies worldwide.Create your own custom chatbotsBuild and explore communities using the world’s richest audience insightsCarry out community analysis, management, advanced monitoring & listeningUnderstand Instagram at an individual level and extract community insights to help develop your Instagram strategy I like that I can use multiple ways to find niche audiences, including people engaging with content, brand connection, self-description keywords and recent activity. There is a very powerful engine that allows me to craft very niche groups to match my clients' specific requirements.In terms of insights, Audiense provides me with a deeper understanding of an audience or each cluster, not just based on declared information. Tamara LucasMarketing Manager | Google for Startups Spain Audiense Frequently Asked QuestionsWhat is Audiense, and how does it help my business?Audiense is a social intelligence platform that helps you understand your audience on a deeper level. It gives you insights into social behavior, demographics, and psychographics, so you can craft highly targeted campaigns. Think of it as your social media detective, finding patterns and trends you didn’t even know existed.How does Audiense work?Audiense gathers data from social platforms like Twitter, Instagram, and others, then uses this data to build comprehensive audience segments. It provides you with actionable insights that help refine your marketing strategies and better engage with your customers.Can Audiense help me with audience segmentation?Yes, absolutely! Audiense specialises in audience segmentation. You can create and analyze specific audience groups based on various factors like interests, behavior, location, and even psychographics. No more generic campaigns – get personal!Is Audiense suitable for enterprises?100%! Audiense is built to scale, and large enterprises love it for its powerful insights and ability to manage large datasets. Whether you’re a global brand or a niche market player, Audiense can handle your needs.Can Audiense integrate with other tools?Definitely! Audiense integrates with several platforms, including CRM systems, analytics tools, and email marketing platforms. You can pull insights into your existing tools to enhance your workflows.How accurate is Audiense’s data?Audiense uses cutting-edge data collection methods, including social listening and surveys, to ensure the insights are both accurate and relevant. It's a trusted tool used by brands worldwide, so you know the data is solid.How much does Audiense cost?Audiense offers flexible pricing plans based on your business needs. Whether you’re just getting started with audience insights or managing a large-scale operation, there's a plan that works for you.How do I get started with Audiense?Getting started with Audiense is a breeze! Simply sign up, connect your social accounts, and start exploring your audience. If you need help, there are plenty of guides and our team is always available to assist.Discover AudienseEnhance Your Audience Insights with AudienseSchedule a demo with one of our experts to learn how Audiense can help you build targeted audience strategies.
---
### Page: https://www.youknow.co.za/products/brandwatch
Title: Brandwatch | Social Intelligence for South African Brands
Meta Description: Harness the power of Brandwatch’s social media intelligence to help your South African brand track customer sentiment, manage reputation, and engage effectively
Language: en
Canonical URL: https://www.youknow.co.za/products/brandwatch
## Headings Structure:
H1: The Social Suite of the Future
H2: Brands that love
H3: Brandwatch
H2: The #1 trusted enterprise solution
H3: React to the trends that matter
H3: Manage all channels with ease
H3: Get better results and ROI
H3: Shield your brand from threats
H3: Collaborate on data-driven content
H3: Fastest growing dataset
H3: PRODUCT FEATURES
H2: Powerful alone, better together
H3: Consumer Intelligence
H3: Social Media Management
H3: Brandwatch Frequently Asked Questions
H2: Revolutionise Your Social Engagement with Brandwatch
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptThe Social Suite of the FutureToday’s brands need to adapt quickly to make it to tomorrow. With Brandwatch's Consumer Intelligence and Social Media Management Suite, they have created the Social Suite of the Future. Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.Let's Chat Brands that loveBrandwatchThe #1 trusted enterprise solutionBrandwatch solutions are consistently recognized as leaders by industry analysts and the customers who rely on them to better understand and engage with their consumers.React to the trends that matterWhen your social strategy is executed well and informed by robust, unique insights you’ll get a competitive edge that produces measurable results. Don’t just take our word for it, see how some of our other clients did it.Manage all channels with easeTake the stress out of community management and customer support. Engage customers and prospects with one social inbox for all your networks.Get better results and ROIWhen your social strategy is executed well and informed by robust, unique insights you’ll get a competitive edge that produces measurable results. Don’t just take our word for it, see how some of our other clients did it.Shield your brand from threatsMonitor emerging threats across over 100m sources and set up smart, real-time alerts to respond with speed and confidence before problems develop.Collaborate on data-driven contentManage channels, teams, workflows, approvals, and campaigns and ensure brand alignment and stellar quality in one collaborative content calendar.Fastest growing datasetOnly Brandwatch provides the most historical and real-time consumer data - 1.4 trillion historical conversations back to 2010 and 501 million new conversations added every day.PRODUCT FEATURESPowerful alone, better togetherConsumer IntelligenceConsumer Research forms the basis of Brandwatch's consumer intelligence solution, with add-on apps providing enhanced functionality for specific use cases: Consumer Research: Brandwatch Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.Reviews: Introducing Brandwatch Reviews, comprehensive coverage and in-depth analysis of all your product reviewsVizia: The leading marketing reporting and command centre solution for the enterprise.Social Media ManagementBrandwatch is an official partner of Meta, Instagram, Twitter and TikTok. Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid. With add-on apps to enhance your digital strategy: Publish: All your social media scheduling needs in one place.Advertise: Create automated ad campaigns at scale. Measure: Track your performance across channels.Benchmark: See how you stack up against your competitors. Influence: Discover influencers and manage your campaigns.Engage: Use one inbox for all your interactions. Audience: See all your audience data in one place. Listen: Monitor the web for insights Brandwatch has enabled us to tailor our social media marketing and communications based on topics that are of interest to our customers. This is not only based on conversations that are directed to us but also conversations in the larger vehicle and asset finance industry. Wesbank Brandwatch Frequently Asked QuestionsWhat is Brandwatch, and how can it help my business?Brandwatch is your online listening superpower. It helps you monitor what people are saying about your brand, competitors, or industry across social media, news, blogs, and forums. It’s like having your ear to the digital ground – minus the awkward crouch.How does Brandwatch work?Brandwatch uses AI to collect and analyze online conversations in real time. You define what you want to track (keywords, topics, or brands), and it delivers insights you can use to make smarter business decisions. It’s like having a data analyst who never sleeps.What platforms does Brandwatch monitor?If it’s online, Brandwatch is probably watching it. Social media platforms like X (formerly Twitter), Instagram, Facebook, and TikTok? Check. Blogs, news sites, and forums? Check. Even Reddit and niche corners of the internet? Double-check.Can Brandwatch help large enterprises?For sure! Brandwatch is built to scale. Enterprises can track multiple markets, brands, and campaigns while getting tailored insights for different teams. With features like advanced filtering, sentiment analysis, and data integrations, it’s perfect for handling the complexity of big business.How does Brandwatch use AI?AI is at the h
---
### Page: https://www.youknow.co.za/products/braze
Title: Braze | Real-Time Consumer Engagement Tools in South Africa
Meta Description: Enhance customer engagement with Braze’s real-time marketing tools in South Africa. Personalise interactions and optimize cross-channel campaigns.
Language: en
Canonical URL: https://www.youknow.co.za/products/braze
## Headings Structure:
H1: Empower real-time consumer-brand interactions
H2: Brands that love
H3: Braze
H2: Create powerful customer engagement with ease, at any scale.
H3: Cross Channel Experiences
H3: Scale Customer Engagement
H3: Compliance & Security
H3: PRODUCT FEATURES
H2: Empower your team with the platform built to push customer engagement forward
H3: Data & Analytics
H3: Campaign Orchestration
H3: Sage AI by Braze
H3: Braze Frequently Asked Questions
H2: Empower Your Brand Interactions with Braze
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptEmpower real-time consumer-brand interactionsBraze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross- channel marketing campaigns and continuously evolve their customer engagement strategies.Let's Chat Brands that loveBrazeCreate powerful customer engagement with ease, at any scale.Empower your team with the platform built to push customer engagement forward. Braze unlocks your most creative customer engagement strategies and the support to grow them at your own pace.Cross Channel ExperiencesStay compliant with world-class data securityScale Customer EngagementEnjoy trusted performance and reliability at scale.Compliance & SecurityStay compliant with world-class data securityNo items found.No items found.No items found.PRODUCT FEATURESEmpower your team with the platform built to push customer engagement forwardData & AnalyticsHarness real-time data to reach every customer on a personal level. All the data you need to deliver engaging messages when you need it. Use data flowing into our platform immediately for campaign triggering and cross-channel personalisation. Data ingestionCustomer data comes from a variety of sources and systems. Easily ingest and act on that data with our robust SDKs or APIs, CSV imports, or our open partner ecosystem.Reporting & analyticsUse our real-time analytics and in-depth reports to understand performance, pick up on actionable trends and insights, and prove the impact of your strategies across platforms and channels. Data streaming & sharingBreak down data silos across technologies and teams. Continuously send rich data from Braze to your teams' leading data technologies. Campaign OrchestrationCreate customer-centric journeys that deliver the cohesive, responsive, and personalised experiences customers expect with Braze Canvas Flow.Intuitive journey buildingCompose messages, orchestrate journeys, and experiment in one unified, drag-and-drop platform—no code needed.Dynamic personalisationUnderstand customers in real time and trigger the next step in their journey based on contextual preferences, behaviours, and cross-channel interactions.Powerful experimentationTest and optimise messaging, frequency, channels, and more, all from a platform that can automatically adjust to ensure customers receive the right message on the right track at the right time.Sage AI by BrazeAI technology with a proven track record.Spark Creativity With Generative AICreate engaging cross-channel customer experiences while spending less time on routine copywriting tasks, content refinement, and image creation.Save more time: Spend less time on routine tasks and focus more on driving brand strategy with Sage AI by Braze Copywriting Assistant and AI Content QA.Minimize bottlenecks: Reduce your dependencies on overworked or resource-constrained creative teams by creating your own message-ready graphics quickly with the DALL-E Image Generator.Introduce new programs: Automate your always-on campaigns, freeing up time for the creative campaigns you’ve been dreaming of.Take Personalization to the Next LevelMake every experience feel personal with intelligent tools that automatically tailor content, recommendations, and messaging journeys to each individual customer.Drive next best actions: Use Predictive Events to identify, target, and engage with customers based on their likelihood to purchase, churn, or perform any other custom action.Build customer loyalty: Automatically decide when and where to send messages based on each customer's likelihood to engage.Increase revenue: Leverage AI Recommendations* to promote products and content personalised to each customer, and deliver the campaign variant most likely to drive a conversion and sell more.*Currently in the beta stage of developmentAchieve Better ResultsAutomatically test and optimise any message, campaign, or customer journey in just a few clicks.Increase campaign confidence: Use Sage AI by Braze to optimise for the campaign variant, driving the highest overall conversion rate or personalise optimisation for each customer’s unique attributes and behaviours.Drive more conversions: Apply ML-powered experimentation and automation every step of the journey. Optimise the content, timing, channel, or anything else that will drive your customers to perform the following best action.Reduce complexity with automated, accessible, and no-code optimisation features directly integrated into your campaigns and cust
---
### Page: https://www.youknow.co.za/products/domo
Title: DOMO | Business Intelligence Tools for South African Brands
Meta Description: Empower your business with DOMO’s intelligence tools in South Africa. Unify your data, democratise insights, and drive strategic decision-making.
Language: en
Canonical URL: https://www.youknow.co.za/products/domo
## Headings Structure:
H1: Your business cloud
H2: Brands that love
H3: DOMO
H2: Domo is where data gets put to work within your business.
H3: Reporting & Dashboards
H3: Self-service Analytics
H3: Data Sharing & Embedded Analytics
H3: Data Apps
H3: PRODUCT FEATURES
H2: The most comprehensive data platform for your business.
H3: Integrate
H3: Visualise
H3: Build Data Apps
H3: Leverage the Cloud
H3: DOMO Frequently Asked Questions
H2: Centralize Your Data with DOMO
## Main Content:
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.DenyAcceptYour business cloudView data in one place, democratize across your organization, socialize important goals, and create accountability.Let's Chat Brands that loveDOMODomo is where data gets put to work within your business.Combine all your data, BI, and workflows into apps that change how work gets done.Reporting & DashboardsShare analytics securely with customers and partners.Self-service AnalyticsMake data accessible to all and free up analyst's timeData Sharing & Embedded AnalyticsShare analytics securely with customers and partners.Data AppsProvide teams with data apps to solve business problems.No items found.No items found.PRODUCT FEATURESThe most comprehensive data platform for your business.IntegrateIntegrate data from any source and make disparate data assets accessible and available for business analysis.VisualiseUncover new insights with business intelligence. Help every business user understand, explore, and use real-time data on a daily basis.Build Data AppsDevelop data apps that power any action. With Domo, apps equal action. Use Domo’s powerful infrastructure and development tools to build fully customised solutions that suit any business need, at no additional cost.Leverage the CloudThe power of cloud flexibility. Get the most value from your cloud infrastructure with Domo’s cloud versatility. We've seen the game-changing impact that immediate access to great data can have on teams and organizations. Alessandro VenturaChief Information Officer, Unilever DOMO Frequently Asked QuestionsWhat is Domo, and what does it do?Domo is a cloud-based business intelligence (BI) platform that turns your data into actionable insights. It connects all your data sources, gives you stunning visualizations, and helps you make decisions faster than you can say "data-driven."How does Domo work?Domo pulls data from all your favorite tools (spreadsheets, CRMs, ERPs – you name it), organizes it, and serves up dashboards and reports in real time. It’s like having your very own data magician – minus the wand.Can Domo handle real-time data?Yebo, it can! Domo thrives on real-time data, giving you up-to-the-minute insights to keep your business moving. It can range from real-time IoT data hosted on your local server or real time marketing insights. No more waiting for end-of-month reports to make decisions.Is Domo suitable for enterprises?Absolutely. Domo was made for the big leagues. Enterprises can use it to unify data across departments, across all systems, manage complex ETL flows, empower teams with self-service BI tools, all wrapped up with an enterprise governance layer to ensure security and control. It’s built to scale, just like your ambitions.What industries benefit from using Domo?Whether you’re in retail, healthcare, finance, or even running a logistics empire, Domo has something for you. If you’ve got data (and who doesn’t?), Domo can help you make sense of it.Can Domo integrate with other tools?For sure! Domo has 1,000+ pre-built connectors enabling you to easily conect your favourite tools, including Google Analytics, Excel, Salesforce, SAP, AWS, and more. It’s like the social butterfly of BI tools – always making new friends. If a connector isn't available, Domo can still connect via direct API, R, or Python.Do I need to be a data scientist to use Domo?Nope! Domo is designed to be user-friendly. Its drag-and-drop interface means you don’t need a coding degree to create powerful dashboards. Plus, the platform grows with you, so advanced users can still dig deeper.Is Domo secure?Yes, security is a big deal for Domo. It comes with enterprise-grade security, encryption, and compliance certifications like GDPR, SOC 2, and HIPAA. Your data is safe and sound, no matter how sensitive.How much does Domo cost?Domo’s pricing is tailored to fit your business needs. Whether you’re a lean startup or a sprawling enterprise, there’s a plan for you. Reach out, and we’ll help you find a pricing structure that works – the good news is that you can have 10 or 5000 users in the system and it won't cost you any extra !What makes Domo different from other BI tools?Domo isn’t just about pretty dashboards (although they are gorgeous). It’s a complete BI ecosystem, offering real-time data, robust integrations, and tools for collaboration. Plus, it’s all in the cloud – no clunky software installations required.How do I get started with Domo?It’s easy! Sign up, connect your data sources, and let Domo guide you through building your first dashboards. Need help? Our team is here to make onboarding as smooth as a Springbok tackling a loose ball.Is my data safe while being transmitted?Yes
---