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WesBank provides instalment, lease and fleet agreements for motor vehicles and business assets. They are able to offer their customers the best possible finance because they are the partner of choice for over 60 leading international brands, including automotive OEMs, insurance providers and oil companies. They are also able to offer leading customer service thanks to their vast industry know-how, digital integrations and by virtue of being a division of the FirstRand Group – Africa’s most innovative financial services provider.
The pandemic presented multiple challenges. WesBank realised that they would need to double down on their social listening efforts in order to keep business afloat. This is where Brandwatch came in handy.
The WesBank brand is almost one of its kind with no direct competitor. All other asset financiers in South Africa are either divisions within a large retail bank or, where they are separate entities, they are very much attached to the mother brand. Until recently, even the marketing efforts of these financiers were always part of the bigger entity’s strategy with no independent social media presence. As such, it became very difficult to trace conversations in the vehicle and asset finance space manually or using native tools.
Brandwatch was used to:
Wesbank was able to achieve its goal of staying abreast with COVID-19 and lockdown regulations’ impact on their customers. Further success was achieved through knowledge about how relief efforts were being received without spending too much time on gathering and analysing this data.
"Brandwatch has enabled us to tailor our social media marketing and communications based on topics that are of interest to our customers. This is not only based on conversations that are directed to us but also conversations in the larger vehicle and asset finance industry."
WesBank plans to use Brandwatch more to track:
This will enable WesBank to continually align their social media strategies to insights, in order to serve their customers better and manage their brand reputation as well as managing crises effectively in real time.
If you would like to know more about Brandwatch, reach out to us for a demo of what the platform can do for your organisation, by requesting a demo HERE
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